Support for Success

Looking for the right opportunity when transitioning out of the military? Consider owning a franchise.

Veterans make excellent candidates as franchise business owners because of their commitment, trustworthiness, and unmatched determination to succeed. Owning a franchise is an appealing business opportunity for veterans because experts are there to help along each step, and don’t have to go at self-employment alone.

ASP – America’s Swimming Pool Company is the nation’s leading pool cleaning franchise, and is honored to have veterans among the ranks of our franchisees. We are committed to showing our appreciation and admiration for our nation’s veterans and the sacrifices they have made for our country.

Benefits to owning an ASP franchise:

  • Work by the poolside.
  • No storefront or retail space is needed.
  • Qualified military veterans receive 15% OFF the franchise fee
  • Plan your business launch date to fit your needs.
  • Meet the ASP Franchising team at headquarters to talk one-on-one about training and support. No prior experience in the pool industry is required!
  • Over 10.4 million residential & commercial pools need service. The demand for a reliable pool service franchise continues to grow steadily.
  • Opportunities for key employees and future partners/managers to attend Pool School (the most comprehensive swimming pool service training facility in the world).
  • Exclusive ASP service territories with the potential to expand.
  • Awarded Top Franchisee Satisfaction and Top Franchise for Veterans by Franchise Business Review.
  • Ranked #1 Best Pool Maintenance Business by Entrepreneur 500.

Meet an ASP Veteran Franchise Owner

James C. King is the owner and operator of the America’s Swimming Pool Company located in Springfield, Virginia. He was enlisted in the United States Air Force for four years and served as an officer in the U.S. Marine Corps for 26 years.

“I began looking for franchise opportunities while I was still on active duty in the Marine Corps and looked at every option out there. I wanted an opportunity where I can own my own business while still applying my mechanical skills from being a KC-130 pilot. ASP seemed like the perfect opportunity where I can utilize my skills in the swimming pool industry.”

Proud Member of VetFran

Our pool company franchise is a proud member of VetFran, an organization that specializes in connecting veterans and their spouses with franchising opportunities as they make the transition into the civilian economy. Partnering with VetFran is just another way that ASP is saying “thank you” to our nation’s unsung heroes.

According to information from a recent VetFran survey, more than 203,000 veterans and/or their spouses have found employment within the franchise industry since the company’s inception. Since 2011, VetFran has assisted 5,600 veterans in becoming franchise business owners.


ASP – America’s Swimming Pool Company is the leading pool service franchise in the country and is committed to honoring our nation’s veterans. Each veteran that comes on board with ASP receives a 15% discount off their franchise fee.

Why Build Your Future with ASP?

ASP is the number #1 pool company franchise in the US. We have been named by Entrepreneur magazine as “Most Affordable Franchise” list, and among the “Top 100 Franchises for Veterans” by Franchise Business Review. We offer a proven return on investment with a steady monthly income in a fun, growing industry with steady demand. Our exclusive territories include marketing data on every residential and commercial pool located in the territory and comprehensive training for both pool experts and newcomers to the industry. Currently, we have 310 locations in 21 states across the country.

Becoming a franchisee allows you to be your own boss without having to sacrifice solid support!

All qualified military veterans receive a 15% discount on their franchise fee!

ASP Military Veteran Franchise Owners

At ASP, we look forward to helping countless veterans realize their dream of business ownership.

Become a Part of Our Successful Swimming Pool Franchise

Fill out the form below for more information.

  • *Disclaimer

    *If I have provided my cell phone number to you and checked the Please Text Me box, I agree to receive autodialed and manually dialed text messages based on my preferences from ASP – America’s Swimming Pool Company and affiliates regarding my franchise inquiry to the phone number I have provided. I understand that my consent to receive autodialed or manually dialed advertising (to the extent our response to your inquiry would be deemed an advertisement) texts in connection with my inquiry is not a condition of purchasing goods and services from ASP – America’s Swimming Pool Company, and that I will be contacted via email and phone call if I do not check the Please Text Me box. Message and data rates may apply. I understand that I may withdraw my consent at any time by texting STOP to a text message or by informing the calling party during a phone call.

  • This field is for validation purposes and should be left unchanged.



Get Started with Education & Information


Review Our Franchise Disclosure Document


Meet the ASP Staff at Meet the Team Day


Get Awarded With A Franchise Territory


Sign the Franchise Agreement

Part of the Authority Brands Family

Authority Brands is the leading provider of in-home services, building brands that support the success of franchisees as well as better the lives of the homeowners we serve and the people we employ.

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchisie. It is for information purposes only.
© America’s Swimming Pool Company | All rights reserved.