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Starting a business, in general, is daunting. That is why so many people back down from the challenge. The fear of failure is something that every human experience. This fear is why so many people never go on to achieve the goals they dream of the most. But what if there was a business model that had a 99% success rate? What if there was a business that would allow you to be your own boss and the owner of your own company, that also nearly guaranteed success? There is. It is called franchising with ASP— America’s Swimming Pool Company. ASP currently has 310 franchises across America, and that number continues to rise as entrepreneurs discover that they can achieve their dream of owning a business without failure, a reality. ASP is a pool franchise business that provides pool owners with maintenance, service, repairs, remodels, resurfacing, installations, and all things pools. 

Starting a Pool Business

Mike Sasseen, who started a pool service franchise with ASP in Central Missouri, admits it is a tough industry to learn alone. “Having that guidance means everything,” said Sasseen. “In the swimming pool industry, without the buying power, you are going to struggle. Almost everything you buy from the distributor is, the more you buy, the less you pay. Without that franchise model, we would struggle.” Sasseen, like all other ASP franchisees, knew that the only way to nearly guarantee success in the pool service industry was to join a well-respected organization with a tried and true franchise model. America’s Swimming Pool Company thrives because of its established referral network, and affordable prices from distributors, which are then passed on to the customers, technologically driven processes, brand name recognition, and superior customer service. All franchise owners operate their ASP pool business within the community that they live. This allows for quick response times and personal connections with customers. When you start a pool business with ASP, you will be known for professionalism, reliability, and trustworthiness. We are the leader in the pool industry and for a good reason. 

ASP Franchisee Training

Pool service franchise owners and operators with ASP attend first-class training called Pool School. During Pool School training all franchisees learn every aspect of running an ASP pool business franchise from equipment, installations, Green-to-Clean processes, maintenance, marketing for their business, and accounting, just to name a few. Even if you know nothing about pools, we welcome you. And if you do, we welcome you, too. Every person has an opportunity to be successful with the ASP franchise model and training. Nick Carver, an ASP franchise owner who operates in Panama City, Florida, learned everything he would ever need to know about starting a pool business at Pool School. “The support they give through the training center at Pool School was very beneficial to me,” said Carver. “I started out not knowing anything about the swimming pool industry.” Carver is proof that Pool School sets franchisees up for success regardless of their experience with pools. All of the experts who teach at Pool School will train and give new franchise owners the opportunity to practice the specific skill set that they will need once in the field, no matter the circumstance. “Being able to put my hands on pumps and filters and learn water chemistry and testing – it has helped tremendously,” said Miguel Macias who runs the ASP franchise in Reno, Nevada and previously served for 24 years in the United States Navy. The franchise model that was created by America’s Swimming Pool Company’s founder, Stewart C. Vernon in 2005, gives a precise blueprint and process to follow for those starting a pool business. Everything needed for success is set up for franchisees during Pool School, regardless of their professional background. 

A Technologically Driven Company

America’s Swimming Pool Company utilizes the proprietary software system called PoolOps. PoolOps technology allows technicians to keep the lines of communication open with customers. It is through the PoolOps mobile application that franchisees can provide scheduling, dispatching, track inventory, track equipment, monitor workforce, and deliver pictures and information to customers once service is performed. Graham Banks, the owner of ASP in Jupiter, Florida, said the professionalism and technology that comes with ASP is what drew him to become a franchise owner. “I got really excited about understanding how I could use that technology to change the perception of the pool industry within my community,” said Banks. “Before joining ASP, I looked at tons of different franchise groups and organizations. None of them made me feel the way ASP did and does. I know they have got my back and they’ll support me and help me in any way that they can.”

ASP Awards and Franchise Support

Entrepreneur Franchise 500 has had its eye on America’s Swimming Pool Company for nine straight years and starting a pool business with ASP continues to rank in the top 500 franchises to buy in America list since 2010. In fact, ASP landed itself the number one spot on the list for Best Pool Franchises to Buy in 2018. Analysts who compile the Franchise 500 list look at many factors when ranking companies, including:

  • Cost and Fees: this includes the franchise fee, total investment, and royalty fees.
  • Franchise Support: this includes training times, marketing support, operational support, franchisor infrastructure, financing available, and litigation.
  • Size and Growth: this includes open and operating units, growth rate, and closures.
  • Brand Strength: this includes social media, system size, years in business, years franchising.
  • Financial Strength and Stability: this includes franchisor’s audited financial statements.  

America’s Swimming Pool Company also ranked on the Forbes Top 10 Best Franchises to Buy in 2019 in the Low Investment Range category. Analysts found that starting a pool business with ASP has a midpoint initial investment of $126,000. Franchise Business Review listed ASP in the top 80 of Top Low-Cost Business Franchises to Buy in 2018. Franchise Business Review, along with many of the prestigious awards and rankings completed by other analysts, heavily consider franchisee satisfaction. ASP is proud to be ranked amongst the top 100 Best Franchises for Veterans to Buy in 2018. Macias, who owns the Reno ASP franchise, was grateful for the opportunity provided to him as a military veteran. “As a military member, I was used to following operation plans and orders. ASP provides you with all of that. You have a comprehensive operations plan, and if you have questions, you have a great team that you can call, and they’ll answer anything for you.” ASP offers a 15% discount on the Franchise Fee to veterans. Shaun Hurley who started a pool business with ASP in Atlanta, Georgia, said the following when talking about the superior support he receives from the corporate office. “It is a family environment that you can call on anybody at any point, and they are always willing to help you.” Franchisees are satisfied in their business and feel confident knowing that they can get the support they need from America’s Swimming Pool Company executives at any time. 

Live the Life You Have Always Wanted

Maintaining and servicing a pool is critical to the water safety, the safety of swimmers, clarity, and longevity of the pool equipment. Only 50% of pools in the United States are currently receiving service while 100% of pools need service. The pool industry is one where there will always be a need. Clint Rowley bought a franchise with ASP in Mesa, Arizona, where it is pool weather year-round. An ASP franchise has given him and his family the lifestyle they have always wanted. “Starting a pool business has given us time, which is probably the most valuable part,” said Rowley. Most franchisees with ASP will agree with Rowley when he says it has given him more time to do the things he loves most and spend time with the people he loves the most. 

Why You Should Join ASP

There are 11 million pools in the United States, which means there will always be a need for pool service. The pool service business is a 15 billion dollar industry and one that you can tap into immediately. It is a recession-proof business because there is always going to be a need for pool service. Make the simple and easy choice. Franchise with America’s Swimming Pool Company. At ASP, we have tested the waters for you, and know that our business model works and reaps success. The brand name recognition that franchisees get starting a pool business with ASP allows them to access our network and gain new customers with ease quickly. John Bodden, who owns the ASP of Shreveport, Louisiana, said, “If you want to join a supportive, business oriented, and very professional organization, but yet take advantage of a thriving and growing industry, then ASP is probably something you should look into.” Join our team and see for yourself why our franchisee satisfaction is sky-high.

2018 Top Innovative Franchises

America’s Swimming Pool Company is ranked as a Top Innovative Franchise brand by Franchise Business Review. 

Innovation & the Future of ASP 

ASP – America’s Swimming Pool Company is continually working on new ways to improve the way we work in the pool industry, and we’re always staying leaps ahead of the competition.

Our relationships with our franchisees have made it possible for us to have a clearer understanding of their wants and needs in the field, and we work to make it happen. For example, PoolOps is a revolutionary digital platform that was created by ASP pool professionals, for ASP pool professionals to help them run their pool service business more efficiently and smoothly. PoolOps has transformed the way we do business and allows our franchisees to manage, organize, and grow their pool business with just a few easy clicks on any phone, tablet, or computer.

Innovation is the only way to stay ahead. Our company should always be forecasting trends and adapting to changes in the industry to improve the performance of their people and create a more efficient process.

“We plan to continue to be a leader in the pool industry,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We can do this by continuing our mission to create superior value for our customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence.”

Top Innovative Franchise

About the FBR Ratings

Franchise Business Review (FBR) surveyed over 24,000 franchisees representing more than 280 brands to determine the most innovative franchises, and only 100 brands made the list. In this survey, franchise owners offered feedback of their brand’s innovation, creativity, as well as their overall satisfaction with the brand. All franchisee satisfaction reviews are measured based on the feedback of the franchise owners – the ones who know the brand the best.

“Innovation takes a lot more than just having creative, great ideas. It also takes execution,” said Eric Stites, CEO of Franchise Business Review. “Each of the companies on this list have developed and implemented products, processes, or services that enable and sustain growth and long-term relevancy.”

Want to learn more about what it takes to become a part of one of the most innovative franchises? 

Great! Fill out this form and a member from our team will be happy to connect with you.

2018 top low cost franchise

Own a pool service franchise – for less than 100K.

Franchise Business Review (FBR) surveyed thousands of franchise owners from nearly 150 leading low-cost franchises, and we are honored to announce ASP – America’s Swimming Pool Company was identified as a top low-cost franchise opportunity by FBR with an initial investment starting at under $100,000.

Thousands of franchisees representing nearly 150 low-cost brands participated in Franchise Business Review’s franchisee satisfaction survey between November 2016 and May 2018, but only 80 franchise brands qualified for the 2018 Top Low-Cost Franchise list.

Over 30 questions were asked to find the best franchises for your money in today’s marketplace. Questions like:

  • Was the training good?
  • Do the marketing programs drive business?
  • Are you getting the support you need to become successful?
  • Would you recommend your franchise brand to others?

“This award means a lot to us because it comes from the people who know us best – our franchisees,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We put our franchisees first, and their success is one of our top goals as a company.”

Building a Scalable Business

The benefit of investing in a low-cost franchise opportunity is that it can provide you with more money to fund important operational items that drive sales and cash flow.

Our business model was designed with low barriers to entry in mind to quickly fill a void in the swimming pool service industry. An ASP franchise keeps a low overhead cost by being able to operate the business from a home office. This makes owning an ASP franchise a more desirable option.  Business ownership can become more of a reality for hard-working, middle-class Americans. Our affordable startup costs give these men and women the opportunity to make a more enjoyable life for themselves and their family.

Our ideal franchisee is someone who has a strong worth ethic and a desire to work for themselves. If this franchise opportunity seems like a good fit for you, please reach out to Jef Flournoy, our VP of Franchise Sales & Development, so we can learn more about your business goals.

Contact Jef today by filling out our contact form HERE.

 

Best Franchise to Own 2018

America’s Swimming Pool Company is ranked among the Entrepreneur 2018 Best of the Best Franchises.

At ASP – America’s Swimming Pool Company, we are completely dedicated to our customers and to providing exceptional services that go above and beyond expectations. Additionally, we provide our franchisees with the tools and resources they need to accomplish our mission. This why we are honored to be named in the exclusive Best of the Best list by Entrepreneur Magazine.

ASP is ranked No. 1 in Entrepreneur‘s Franchise 500 category this year – making it onto Entrepreneur’s 2018 Best of the Best Franchises list. Each year top companies are recognized as the best in their fields. These companies are chosen based on their growth rate, brand power, financial stability/strength, and more.

To view America’s Swimming Pool Company in the full listing, visit this article on Entrepreneur‘s website – Simply the Best: the Top Franchises in 110 Categories. The list can also be seen in the May 2018 issue of Entrepreneur.

ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures

Support

  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed