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America’s Swimming Pool Company is proud to introduce its 100th franchise owner, Jim Green. As a new owner and operator, he is excited to serve Sterling, Virginia area pool owners with the industry-leading service for which ASP is so well known. Green is already busy leading his team in providing first class pool cleaning programs, pool maintenance, equipment repairs, and pool renovations for commercial and residential pools under the trusted ASP name. With his transition to ASP franchise ownership happening at the very beginning of swim season, he was ready to get to work right away and is already enjoying his full schedule serving local pool owners. 

Learning from a Hands-on Role Model

When you ask someone where they are from and they give you a long list of states all over the U.S., you can bet they’re from a military family. Green’s father served in the Navy, so although he calls Michigan his home state, he had the experience of moving around the country during his younger years. After Green’s father’s finished his service in the Navy, he owned a successful home construction business. When he started researching swimming pool routes for sale Green knew it would be the type of business that matched his strengths, because he grew up watching his father serve his country and work with his hands. All of this experience helped Green develop the same kinds of talents as his father. Whether his dad was taking care of projects around the house or working on the family’s cars, Green watched and learned and now has a knack for his own for hands-on work. 

“I have always looked up to my dad. He taught me so much about hard work and what it means to serve other people. He’s my role model and my inspiration for the direction I’m going by taking on ownership of a reputable pool cleaning franchise,” says Green.   

ASP Franchise Opportunity Allows Veteran to Serve Again

Green followed in his father’s footsteps and spent eight years serving our country in the Navy himself. He became a lieutenant and served mostly in California and Virginia, but also had the chance to see many different peoples, cultures, and parts of the world throughout his military service. One of the things he enjoyed most was getting to experience the various walks of life in the Pacific, the Mediterranean, and Scandinavia. 

ASP gives veterans who are interested in swimming pool routes for sale the opportunity to be their own boss and still have access to the tools and support they need to be successful. The company is well-known for the incentives and benefits it offers its veteran franchise owners; in 2018 it was ranked 81st out of the top 150 franchises for veterans by Entrepreneur Magazine’s Franchise 500®. ASP highly values the traits and skills possessed by current and former members of the military. They have proven to translate well to successful franchise ownership because those who serve our country are devoted, selfless, and hard working. 

Franchise Ownership With a Reliable Brand

Green went on to work in the telecommunications, pharmacy, and health information technology industries. Even during his time spent in the military and the corporate sector, he always held onto the dream of owning his own business. When he researched swimming pool service companies and found ASP, he knew it would be the right fit for him. Green explains, “Becoming an entrepreneur has always been a dream of mine. I knew I wanted a franchise with a proven track record of success, and ASP’s business model was something I could get on board with.” He also likes the strong reputation ASP has for being a reliable pool service brand that both consumers and franchisees can trust. ASP’s swimming pool routes for sale have provided unrivaled opportunities for those interested in running their own business. 

ASP’s history of success is part of what draws many of its franchise owners. For the past 6 years, ASP has consistently been part of Entrepreneur Magazine’s Franchise 500® list.The company was also recently named among the Top 10 franchises on Forbes Magazine’s list of America’s Best Franchises to Buy in 2019. In the category of businesses with a cost of entry under $150,000, America’s Swimming Pool Company ranked number 8, ahead of 3,300 other companies that were considered.  

Rising Above the Competition

Taking on a business of your own can often be an intimidating experience that forces you to learn from your mistakes. But with America’s Swimming Pool Company, franchisees don’t have to worry about the stress of starting out on their own. ASP provides constant support, resources, and continuous training to its franchise owners because it believes in focusing on successfully building each individual franchise. 

Green did his homework to find swimming pool routes for sale by a company that would allow him to hit the ground running. His schedule is already filled with serving customers who enjoy the professional, reliable service they have grown to expect from ASP. Green says, “One of the things I really like about ASP is its reputation for its professionalism. I love that I get to be part of a company that customers know they can trust to do the job right the first time.”

 Another aspect of ASP’s service that drew Green’s attention was the way it uses technology to guarantee customer satisfaction. ASP utilizes PoolOps® as a digital platform for recording and tracking all the services it provides. Each time an ASP team takes care of a pool, the owner gets an email detailing the time of service, chemical test results, and a photo of the freshly cleaned pool. 

Green plans on making the most of his business venture by focusing on meeting the needs of his clients. He says, “My team and I will always put our customers first. Listening to what they’re looking for is key to making the business relationship work well.” ASP pool service teams create an individualized care plan for each of their customers to ensure they get the exact service they need. 

Swimming Pool Routes for Sale With Top-Rated Franchisee Satisfaction

One way you can know whether a business opportunity is right for you is to find out about the experiences of other franchise owners. Are they happy with the way things are going? Or are they struggling to find the resources and support they need to grow and be successful? Green learned quickly that ASP’s pool cleaning franchise owners have a high rate of satisfaction. Just by reading the testimonials on the ASP website, it was obvious to Green that other owners were having positive experiences. 

 According to a recent poll by the Franchise Business Review, ASP has one of the top ratings in the country for franchisee satisfaction. One such encouraging testimonial came from ASP franchise owners Chad and Paige Fulk of Charlotte, North Carolina. Taking advantage of ASP swimming pool routes for sale earned them the 2014 Franchise of the Year Award and the 2014 President’s Club Award. They explain: 

“Working with ASP Franchising has taken the unknowns out of starting our own business. The information, support, and advice this franchise company offers have been a tremendous asset. They are always available to answer questions, from simple bookkeeping issues to giving advice on the buy-out of an existing pool company. This doesn’t even include their assistance in solving mechanical issues! Pool cleaning and maintenance is just a part of owning an ASP franchise. Having ASP there to help with the operations side of the business is like having that secret tool that the competition doesn’t have.”

Serving the Community

As ASP’s 100th franchise owner, Jim Green is eager to serve and fulfill the needs of pool owners in the communities in and around Sterling, Virginia. His time spent in the Navy and his current involvement in his church have helped lay the groundwork for his desire to work in the service industry. He and his team plan to give their clients the attention they deserve for all of their pool care needs. Finding swimming pool routes for sale through ASP has allowed Green to open the door to a new income opportunity while providing quality service at the same time. 

Opportunity for Expansion

Swimming pool care is one of the fastest-growing industries in the nation. There are 11 million pools in the country and the number of pool owners is always on the rise. Every pool needs year-round maintenance and cleaning, regardless of the weather. Green looks forward to seeing what the future holds for his new business. With the company’s 65 percent year-over-year rate of growth, there are so many ways to expand with ASP. 

Want to Jump Right Into Success?

Customers and entrepreneurs alike trust the ASP name. From its industry-leading pool service standards to the 99% success rate achieved by its franchisees, it’s no surprise that ASP is the most recognized pool franchise in the U.S. If you are interested in learning about becoming a successful franchise owner, visit the ASP franchising website to find out about ASP swimming pool routes for sale near you. 

America’s Swimming Pool Company recently welcomed a new franchise owner in one of its strongest markets in the nation. Rod Yacovetta is now the proud owner and operator of ASP Sonoran, which will serve pool owners in the South Scottsdale, Fountain Hills, Arizona area. Yacovetta comes from a background in technology and real estate. After spending more than 20 years providing IT and computer system support to large companies, he has spent the last 10 years working mostly in the real estate and property management sectors. So, how does a computer whiz with real estate skills become a swimming pool franchise owner?

Franchise Success from the Beginning

Yacovetta says, “In the real estate industry I was frequently asked whether I knew of a good pool cleaning or refurbishing company. That got me thinking, why would I want to push all that business elsewhere? So we started looking more seriously into the advantages of starting a pool business.”  

What he found is the pool industry in his area is very strong with a lot of potential for growth. Yacovetta saw ASP franchise ownership as a great opportunity that he could pursue in addition to the work he was already doing. Many of his real estate clients would have a need for pool services as well, and instead of recommending another business for the job, he can now meet those needs with his own pool service franchise

After researching about ASP and liking everything he learned, Yacovetta took the next steps and met his new team. From there, he says the decision to officially join America’s Swimming Pool Company was a “no brainer.” He then focused on making sure the financial aspects all made sense and felt comfortable. When everything felt right and lined up for him, he was ready to jump on board and begin his training at ASP Pool School. 

 How ASP Invests in its Franchise Owners

ASP knows that the success of its franchise owners starting a pool business translates directly to the success of the company as a whole. Rod Yacovetta has been able to benefit from ASP’s unrivaled support firsthand. He says,

 “I think the biggest challenge in any industry is whether you get the support you need from the parent company or franchise group. From the very beginning, the support we have had from ASP is great. All our questions have been answered, and when we need help or have a question we always get a phone call or an email back. We’re very excited to keep moving forward because of the support we’ve had so far with ASP.”

 ASP understands how hard it can be to take that leap of faith when you become a business owner. That’s why we provide all the tools and support our franchisees need to feel confident from the start. The resources we offer surpass those of other companies and allow you to jump right in to a profitable franchise instead of spending the first few months after starting a pool business trying to figure things out yourself. We provide:

  • Turnkey Systems: Our proven business models are at your fingertips. ASP utilizes a state-of-the-art digital platform called PoolOps® to streamline communication with customers.
  • Extensive Training and Support: Our franchisees never have a question that goes unanswered. We supply all of the education you need to confidently take care of your new pool service franchise.
  • Marketing Strategies: Take advantage of our brand’s strength in the pool industry. ASP’s marketing strategies and unsurpassed service have created a name consumers know and trust.
  • More Buying Power: We benefit from partnerships with national companies to give our franchisees lower costs on resources and pool supplies.

 Getting Started With ASP

ASP was recently named by Forbes Magazine as one of the Top 10 low-cost franchises to buy in 2019. Our franchisee satisfaction is also highly rated. Getting to know and hear the stories of other pool franchise owners helps new entrepreneurs like Yacovetta reaffirm they’ve made the right choice with ASP. Here’s what Wayne Gable, owner of ASP Mobile, Alabama has to say about starting a pool business with ASP:

“I truly enjoy working with the ASP leadership and my business has grown every year I’ve owned it. I began my franchise ownership with many years’ experience in business, but none as an owner. Fortunately, the decision to join the ASP family has been both rewarding and profitable! I look forward to many more years as an ASP franchisee.”

 Not only does ASP give its customers exceptional service, but it also goes the extra mile to make sure its franchisees are happy. Our owner satisfaction comes directly from ASP’s comprehensive support and resources available to our franchisees. Whether you have no experience with pool maintenance or you have spent years in the industry already, your franchise will benefit from having access to complete and ongoing support systems. If owning your own pool business sounds like something you would enjoy, you can learn more about the ASP steps to franchise ownership here.  

Starting a Pool Business With Strong Sales

Arizona is one of the top pool industry markets in the U.S. About 1 of every 3 homes has a swimming pool, and in Yacovetta’s territory, it is estimated that there are 17,000 to 20,000 pools. Owning a pool business in a place with so many potential customers means there is an abundance of opportunity for maximizing sales. The strong local economy, year-round warm weather, and resort-style communities make the South Scottsdale area a prime location for an ASP franchise. The need for pool services like regular cleaning, maintenance, equipment repair, and renovation is in great demand and Yacovetta plans on taking full advantage of it.   

Interested in owning an ASP franchise in Arizona? We currently have open markets in the Coconino, Maricopa, Mohave, Pima, Pinal, and Santa Cruz area. 

Putting the ASP Customer First

Rod Yacovetta learned the importance of customer service early in his career. Providing computer support gave him the chance to help people on an individual basis, which taught him the value of the one-on-one relationship in business. He also handled IT service for large departments of companies, giving him valuable experience. Yacovetta is a strong believer that the customer is always right, and that clear communication is key to building a positive relationship with each of his clients. Starting a pool business with that kind of customer service perspective will give him a leg up over competitors. 

 “You can never do too much for your customers,” says Yacovetta. “If you treat them fairly and communicate with them well, they will trust you and continually use your service as they think of you as a person they can always come to. I have applied that philosophy to my real estate work and I will continue to stand by it in the pool industry. My customers will always come first and foremost and I will support them to the best of my ability.”

Giving Back to the Community

 ASP values each community it serves and encourages its team members to get involved. Yacovetta and his family help out with work for the Arizona Center for the Blind. They also volunteer with an organization called the Miracle League of Arizona, which gives kids and young adults the chance to play baseball, regardless of their challenges, disabilities, or special health care needs. As an avid sports fan, it’s a fulfilling opportunity that’s near and dear to Yacovetta’s heart. 

Even though he is busy starting a pool business, he still enjoys his time volunteering. “I think I get more out of it than the kids do,” Yacovetta says. “Just seeing their faces gives me so much joy. All they want to do is have fun playing baseball and that’s what we are there to help them with. We make sure they’re safe while playing ball and having as much fun as they can.”

Staying Ahead of the Competition

America’s Swimming Pool Company was created to provide the very best in pool cleaning, maintenance, and refurbishing services to residential and commercial pool owners. The brand has risen above the rest because ASP stands by its high standards for professionalism and quality. Innovation plays an important role for our continued advancement in the industry as well; in 2018 Franchise Business Review named ASP a Top Innovative Franchise Brand. 

ASP’s unique PoolOps® technology has given our franchises an edge on the competition because it allows them to manage and grow their business on a digital platform. Customers enjoy the system because it provides them with detailed reports on their pool service. At the same time, franchisees starting a pool business with ASP benefit from PoolOps because it gives them a convenient way to stay organized and to make sure all of their clients’ needs are being met. 

 A Bright Future Ahead

Rod Yacovetta and his team are just getting started with their pool business partnership with ASP. He looks forward to seeing his real estate endeavors work hand-in-hand with his new pool service franchise. With specific goals in mind for the growth of his ASP operation, Yacovetta is planning for a bright future. If you’d like to see whether ASP is a good fit for your business aspirations, contact us today to explore your potential as a franchise owner.   

Florida is known as the Sunshine State, and everyone knows it has perfect pool and beach weather year-round. Matt Kreis of Wesley Chapel, Florida, decided it was time to capitalize on an opportunity presented to him that would allow him to live his dream in a place where he felt like he was on vacation all the time. ASP, America’s Swimming Pool Company, is a franchise company whose franchisees service pools. The company serves pool owners across the country in more than 310 locations, providing them with routine pool service, maintenance, repairs, pool renovations, and resurfacing. ASP is known for its brand name nation-wide, and has a reputation of affordable and reliable pool service. It is also known as one of the best franchise opportunities for entrepreneurs looking to get into the pool service business

About ASP Wesley Chapel, Florida Owner, Matt Kreis

Kreis spent his youth in Cleveland, Ohio. He attended the University of Toledo, where he graduated with a Mechanical Engineering degree. He spent most of his career doing construction for air pollution control and boilers. Kreis managed many groups of engineers over the years before deciding it was time for a change. A change that would allow him to live his dream of being a business owner, and to be able to do it in paradise. It was in February of 2018 that his franchise broker presented him with the opportunity of purchasing an America’s Swimming Pool Company franchise.

“I shopped for a franchise for two years,” said Kreis. “I looked into fitness, painting, flooring, you name it. I gravitated towards residential service of some type. I used to renovate homes as a hobby and consider myself a hands-on and service oriented business man.” Kreis said that as soon as he met with the ASP team a few months later, he instantly knew he felt comfortable with the other franchise owners, and liked the ASP business model. “I like that the pool service business allows for a consistent stream of revenue with the maintenance side of the business, though I look forward to doing renovations the most, considering my construction background,” said Kreis.

Why Wesley Chapel?

The Greater Wesley Chapel Chamber of Commerce has a mission statement that sits well with business owners: “We strengthen our business environment to enable our members to prosper.” Picking a city where you have a strong Chamber of Commerce to support business owners can be crucial to your success. In Wesley Chapel, the Chamber of Commerce plans to accomplish its mission statement by following five basic objectives:

  1. Work to overcome barriers to future economic development and a healthy and positive business climate.
  2. Improve the area’s ability to expand and enhance employment opportunities.
  3. Improve the overall quality of life and standard of living for the total community.
  4. Work to develop the rich human, natural, technological and man-made resources of the Hernando County to further enhance economic opportunities.
  5. Provide support services and systems to benefit the members of your Chamber and consistently represent and advocate the best interests of the members of the organization.

At ASP, our pool service business owners get support from their local Chamber and from the experienced team at ASP. We encourage our franchise owners to join their Chamber of Commerce and follow our marketing plans to maximize the number of potential customers they can reach. The ASP team is always standing by ready and happy to assist franchise owners with questions, marketing strategies, and expanding their networks. 

Learn more about how you can own a franchise in these top Florida markets – Daytona Beach, Tallahassee, Sarasota, West Palm Beach, and Lakeland. 

The Cost to Buy an ASP Franchise

America’s Swimming Pool Company is proud to have been listed on the Forbes Top 10 List of The Best Franchises to Buy in 2019. ASP ranked in eighth in the “Low Investment” category as a Best Franchise to Buy in 2019. It costs anywhere between $108,000 and $145,000 to start a pool franchise with America’s Swimming Pool Company, a cost that is low when considering the Average Gross Sales that our franchisees see is $609,191. FRANdata, which analyzed more than 3,300 franchises before deciding to rank ASP as a top franchise, found that ASP has a Five-Year Growth rate of 14.62% and has a Midpoint Initial Investment of $126,716. The itemization to purchasing a pool service business with ASP is the following:

  • Initial capital of $58,000 which covers the franchise fee of anywhere between $32,000 – $36,000, the business outfittings, and the initial marketing expenses. 
  • Additional capital may also be needed within the first six months and ranges between $15,000 – $35,000 depending on the size and population of the territory.
  • Ongoing fees are the royalty fee, marketing fees, PoolOps Technology fee, and the website and technology fees.
  • Royalty fees range from 4% – 8% but average at 5.5%. The more successful your pool franchise, the lower your royalty fees.
  • Marketing fees consist of 1% and are paid towards the National Brand Development Fund.
  • PoolOps Technology costs $120 per month with an additional $20 charge for each vehicle.
  • Website and technology fees are $350 monthly.

Additional Franchisee Requirements

  • Net worth requirement of $150,000
  • Liquid cash requirement of $100,000

When entrepreneurs choose to franchise with ASP, they get to be their own boss without going about it alone. Our name brand recognition helps kick start a new franchise immediately, no matter its location across the country. Ownership in an ASP pool service business comes with full support, world-class training, and has a proven successful franchise business model.

Pool School with ASP

Wesley Chapel owner and operator, Matt Kreis just so happens to have a background in pool care, but it is not necessary in order to purchase an ASP franchise. “I have owned a pool before and have always enjoyed the pool,” said Kreis.  “It is a great entertainment area and because of that, people will still be wanting pools in the future.” I have learned how to maintain my own pool with the water chemistry and researched it a lot. I found a system that worked for me and was able to maintain crystal clear pool water.” If you are unlike Kreis, and have not maintained a pool before, you can still own a successful pool franchise. America’s Swimming Pool Company has world-class training at a 20,000 square foot facility. ASP’s headquarters and training facility are located in Macon, Georgia, where pool service business owners learn everything they need to know to be pool service experts. The facility has:

  • Twelve fully functional display pools
  • Two outdoor pools
  • Display room and retail set-up
  • Fully-stocked break room
  • One gunite and one vinyl-lined pool
  • Hands on equipment training
  • On-site installation and repair process training
  • Pool water analysis and safety training
  • Complete “green to clean” processes
  • Relaxing outdoor areas
  • Meeting spaces and private areas for studying
  • A classroom where you will learn comprehensive marketing, finance, and human resources and safety training.

“The trainers will teach you what not to do and the proper ways to do things,” said Kreis. “The business related side of ASP is taught during the last two days of pool school. They have an annual owners meeting which is great. I was able to spend an entire day with a franchise owner and was able to see what he did on a day to day basis. It is obvious that ASP listens to its owners and provides additional information to owners.” Kreis also said he learned how to market his pool service business and was able to hear success stories from other franchise owners just like him. Franchisees walk away from pool school feeling confident in all pool industry situations and will be set up for success. ASP franchises have a 99% success rate. The knowledge that you gain at pool school is unparalleled to any other pool franchise company. 

Awards and Recognition

It is with honor that America’s Swimming Pool Company received the 2019 designation on the Forbes Top Ten List of Best Franchises to Buy in 2019. In 2018, ASP was ranked number 292 on the Entrepreneur’s Franchise 500, and was ranked as a Top Low Cost Franchise in 2018, focusing on Franchisee Satisfaction by the Franchise Business Review. Clint Rowley, an ASP franchise owner in Mesa, Arizona said the following regarding his opinion of joining ASP, “I have been part of the ASP family and system for just over a year now, and my experience has been nothing but stellar. I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their pool service business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” 

Owning an ASP Pool Service Business vs. the Competition

The growth that ASP franchisees see has been unsurpassed. Owners and operators continually report beating the goals they set out to achieve, as well as growing their ASP team. “We have grown bigger than many of our competitors in one year that have been in business for over ten years,” said Rowley. It is proof that the reputation and brand that America’s Swimming Pool Company offers has franchise owners set up for success. Contact us today to start your ASP franchise

Starting a pool service business ASP, America’s Swimming Pool Company, is one of the nation’s most recognized and reputable swimming pool franchises. Franchise owners and operators specialize in pool maintenance, service, repairs, remodels, resurfacing, and more. The ASP brand allows business entrepreneurs across America to start living their dreams, without going about it alone. André Campbell of Margate, Florida, decided to dive in head first and open up ASP’s new franchise location in Coral Springs, Florida this year. Campbell is the owner and operator of ASP Coral Springs and has an extensive background in customer service and business ownership. 

About André Campbell

Campbell has lived most of his life in Jamaica and Florida. He attended Florida State University, where he studied International Business. Campbell went on to own an Auto and Home Insurance agency, where he quickly learned that he enjoyed customer service and had a talent for it. He says he thrives in a system based business and in helping to make customers happy. After four years of ownership in the insurance agency, Campbell, who loves reading and traveling, felt he needed a change and found a pool service business that would suit his dreams.

“Auto and home insurance agencies are getting more difficult every year because people can buy their own insurance online. They don’t need people anymore,” said Campbell.  “Pools still need hands on labor. Pool owners have to have service done on their pools somehow, someway, or at some point.” Campbell says he was looking for a franchise system that would allow him to grow quickly, and with the help of a franchise broker, he was presented the opportunity with America’s Swimming Pool Company. A choice he immediately knew would set him up for success.

Five Strengths That André Campbell Brings to ASP

During Campbell’s past employment, he has learned that superior customer service and showing a genuine care for customers can go a long way. He plans to implement five of his developed business strengths as he starts his ASP pool service business in Coral Springs. “Number one, I’ve always believed in giving excellent service,” he said. “Number two, always answer the phones and be available for customers. Number three, respond to customers within 24 hours maximum. I followed that model with my insurance agency and plan to take it here. Number four, provide value and education to the customer. Number five, be reasonable with your pricing and follow up with customers after service. Thank them for their referrals, call them back, and be in touch with them.”  Executives at America’s Swimming Pool Company feel that his five business strengths will serve him well in his venture with ASP in Coral Springs. 

Why Coral Springs, Florida

Florida is known as the Orange State and the Sunshine State. Both nicknames scream warmth and summer time. In Florida, it is pool weather almost year-round, and pool owners want to have crystal clear and safe swimming water in all seasons. The hot and humid weather in the summer requires precise and regular pool service, while the winter months also have residential pool owners demanding clean swimming pool water from pool service businesses. Coral Springs has a sturdy business market that is continuing to grow strong. The Chamber of Commerce in Coral Springs, Florida, provides its members with every opportunity to grow their business through business building initiatives, visibility, and credibility. When ASP franchise owners get both a great Chamber of Commerce and ASP’s support in their corner, they have what is needed in order to be successful.

Interested in owning an ASP franchise in Florida? Here is a list of our top available territories in Florida: Daytona Beach, Tallahassee, Sarasota, West Palm Beach, and Lakeland. 

About ASP

Although Campbell does not have a background in the swimming pool franchise business, that will not stop him from being a successful franchise owner with ASP. Our franchise owners have a 99% success rate, regardless of their background. In 2005, Stewart Vernon, the CEO of America’s Swimming Pool Company, purposefully designed his franchise business model and training program to give all owners and operators the knowledge and education they need to run a successful pool service business. The franchise model allows ASP franchise owners to jump in to any location across America, and with the help of marketing and advertising, find customers who need quality, reliable, better, and affordable pool service. 

ASP Training

The headquarters for America’s Swimming Pool Company is located in Macon, Georgia, where a 20,000 square-foot, state-of-the-art training campus sits. Franchise owners go to Pool School at this campus prior to gearing up their on-site location business with ASP. At Pool School, business owners can expect to learn the following:

  • Hands on equipment training
  • On-site installation and repair processes
  • Pool water analysis and water safety training 
  • Complete “Green-To-Clean” processes
  • Comprehensive marketing, finance, and Human Resource and Safety Training

The campus is made up of a display room of all retail products and equipment, a full-stocked break room, dual exterior pool training area, one gunite and one vinyl-lined pool, twelve fully functional display pools, dedicated indoor training facilities, and a classroom for learning ASP’s Best Business Practices. When you join the pool service business with the ASP family, you are set up for success. Our franchise owners throughout the nation are constantly sharing tips and advice on how to better our processes and show support for one another. ASP franchisees receive ongoing support and training from our executives and other franchise owners.

Buying a Pool Service Business with ASP

Purchasing a franchise with ASP requires dedication and some cash, though it is a fairly low investment level in comparison to other franchises. Once you commit to invest, you have a 99% success rate with the ASP brand franchise. Owning a franchise with America’s Swimming Pool Company costs anywhere from $108,000 – $145,000 and is itemized into the following categories:

  • Initial capital is about $98,000 and includes the franchising fee, truck and business outfittings, Pool Operations Start Up Kit, and the initial marketing expenses.
  • An additional fee between $15,000 – $35,000 is also needed within the first year and is dependant on the size of your territory. This additional capital covers office expenses, licensing, insurance, pool school, and additional marketing expenses. 
  • The franchising fee starts at $42,000, though the average cost is $46,500 due to territory and population sizes.
  • Ongoing fees that franchise owners pay are royalties, marketing, PoolOps Technology, and website and technology fees.
  • The royalty fee is an average of 4.9%, but the more successful your pool service business, the lower your royalty fee.
  • The marketing fee is 1% which goes to the National Brand Development Fund.
  • PoolOps Technology is the proprietary system that ASP technicians use to communicate with customers. PoolOps allows customers to see what chemicals were added to their pool, when service was completed, and a picture of their sparkling clean pool. This has a fee of $120 each month, plus $20 per vehicle.
  • The Website and Technology fee is $350 per month.

The financial requirement to start an ASP franchise is $150,000 in net worth and $100,000 in liquid cash. ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, and payroll. ASP also offers veteran incentives which consist of a 15% off franchise fee. This amounts to about $5,400 off a franchise fee for a veteran. America’s Swimming Pool Company is able to beat the competition in Coral Springs, Florida by offering affordable pricing and reliable service. Coral Springs does have some individual pool service businesses, but they have lacked a nation-wide brand name, until ASP entered the territory. ASP is proud to be offering better pool service to residents of Coral Springs. 

ASP Awards and Recognition

The ASP franchise brand has been successful since 2005 when Stewart Vernon created his franchising model. Since then, the company has seen rapid growth and success story after success story. ASP has been listed on the Entrepreneur Franchise 500 list for seven consecutive years as one of the Fastest Growing Franchises. It ranked first place in 2019 as the #1 pool maintenance franchise. Also in 2019, ASP made a name for itself on the Forbes Top 10 Franchises to Own in its investment level category. During research for the Forbes Top 10, analysts at FRANdata took into account historical performance and growth, leadership, commitment to the franchise model, and transparency of information. ASP was ahead of 3,300 other franchises in its successful business model and cost to start a franchise. In 2018, ASP ranked as a top franchise opportunity for veterans. In 2017, ASP made the top 200 list of franchises to buy on Franchise Business Review. Analysts with Franchise Business Review focused on franchisee satisfaction – a true indicator of a good franchise. 

Why ASP Over Its Competitors?

Pool service businesses are not all created equal. Given the above information, it is no surprise that America’s Swimming Pool Company is a top choice for entrepreneurs shopping for a franchise opportunity. Owners and operators can pick their own territories, it is a fairly low cost franchise, you do not need previous pool experience due to the extensive knowledge and training received at pool school, it has a 99% success rate, it is a $15 billion dollar industry, you receive access to discounted pool supplies, you receive ongoing training and continuous support from our staff, and our franchise model gives you every opportunity to succeed and network with other franchise owners and gain new customers. Contact us today to get started on building your dream business, with ASP in your corner. 

Top Franchise Opportunity for Veterans

ASP – America’s Swimming Pool Company announced its rankings into the 2018 Top Franchises for Veterans rankings by Entrepreneur Magazine’s Franchise 500. ASP is ranked #81 of the top 150 franchises offering incentives and other programs to help veterans become franchise owners.

Current military service members and veterans possess valuable skills that can translate into the business world and into franchise ownership. Thousands of veterans have found success through franchising and owning an ASP pool service company is an excellent opportunity for those veterans looking to become their own boss.

“ASP is willing to take the extra step to help veterans realize their dream of business ownership,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “They worked hard to protect us, and we want to give back by helping them find an enjoyable lifestyle for themselves and their families.”

The team at ASP chooses to give veterans incentives for buying a franchise because they represent some of the nation’s most hard-working, unselfish, and committed individuals. Business ownership is ideal for veterans, and an ASP Franchise makes sure you are not working on this venture on your own. An ASP franchise opportunity provides owners with the tools and support necessary for a successful swimming pool business in their chosen territory.

“I knew absolutely nothing about ASP, or the swimming pool service, restoration, and repair business,” laughed Miguel Macias, Military Veteran and ASP Owner of Reno, Nevada. “But when my friend showed me their comprehensive operations and business plan, plus their extensive support of ‘newbies’ in their franchise program, I got to know them in a hurry.”

If you are a veteran or active duty service member, we thank you! It’s because of your sacrifices we can help keep the American dream alive. ASP is continuing to flourish and prosper across the country, and we want to take you along for the ride. If you are a veteran, who is interested in becoming a part something that will be your next passion while giving you the opportunity to be your own boss, look no further than ASP.

Learn more about business opportunities with ASP and how we can help you reach success! Click below to fill out a short form and a member of our team will contact you.

 

Best Franchise to Own 2018

America’s Swimming Pool Company is ranked among the Entrepreneur 2018 Best of the Best Franchises.

At ASP – America’s Swimming Pool Company, we are completely dedicated to our customers and to providing exceptional services that go above and beyond expectations. Additionally, we provide our franchisees with the tools and resources they need to accomplish our mission. This why we are honored to be named in the exclusive Best of the Best list by Entrepreneur Magazine.

ASP is ranked No. 1 in Entrepreneur‘s Franchise 500 category this year – making it onto Entrepreneur’s 2018 Best of the Best Franchises list. Each year top companies are recognized as the best in their fields. These companies are chosen based on their growth rate, brand power, financial stability/strength, and more.

To view America’s Swimming Pool Company in the full listing, visit this article on Entrepreneur‘s website – Simply the Best: the Top Franchises in 110 Categories. The list can also be seen in the May 2018 issue of Entrepreneur.

ASP Franchise Owners - 2018

America’s Swimming Pool Company Franchise Owners at 11th Annual Owners Meeting in Savannah, GA

Pool Company Makes 2018 Fastest-Growing Franchise List 

Our team at ASP – America’s Swimming Pool Company is thrilled to announce we have been honored as a Top 150 Fastest Growing Franchise. This incredible honor, awarded by Entrepreneur Magazine for 2018, highlights companies with the greatest franchise unit growth in North America, based on data submitted for Entrepreneur’s Franchise 500® ranking. ASP is positioned at #85 on this prestigious list.

Jason Feifer, Editor in Chief for Entrepreneur magazine, mentioned that companies on the Fastest-Growing Franchises list are compelling and effective options when considering franchise opportunities.

Entrepreneur magazine outlines the rankings guide for the companies that are leveraging their ability to grow at a fast pace.  The 2018 Fastest-Growing Franchises ranking is based on each company’s net franchise-unit growth in the U.S. and Canada from July 31, 2016 to July 31, 2017, with ties broken based on percentage growth. ASP’s position on this list demonstrates our brand’s rising popularity with both franchisees and customers.

Our pool cleaning franchise is expanding quickly, and we continue to look for individuals who like to move fast and enjoy new challenges.

Is a fast-growing franchise for you?

Our mission is to create superior value for our customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence. We are making big waves in the swimming pool franchise industry and will only continue to rise and expand with the support of franchisees like you!

If you are seeking financial success with a company that displays incredible growth and unparalleled leadership — you won’t regret diving into an opportunity such as this one. Consider joining the countless others who are achieving amazing success by choosing ASP.

 

Opening a Business

Looking into opening your own business?

The pool industry can be an excellent option if you enjoy spending time outdoors, you’re a hands-on worker, you are looking for a recurring revenue stream of income, and love building relationships with people in your community.

Why the pool industry?

  • 11 million swimming pools are in the United States
  • All pools need to be serviced
  • Provides a recurring revenue stream
  • Is recession resistant
  • Affordable costs to start-up a pool business
  • A sustainable industry with high-income potential

Getting Started

Here is your quick guide to starting a successful business in the pool industry:

Business Plan

Having a well-planned business model is essential to grasp a full understanding of the business venture that you are undertaking. Researching and investing a sufficient amount of time into creating a solid business plan is the key to any successful business model.

Location and Market Analysis

Whether you are looking at starting a pool company in the area you currently reside or if you have a location in mind, ask yourself the following questions:

  • How many pools are in the area you want to serve?
  • Is there a need for pool service in this area?
  • How will your business fit into the market?

Once you have picked the ideal location, check your county and state government requirements for licensing a pool cleaning business.

Products and Services

Make a list of the services you will offer your customers and everything you will need to perform these services. You will also need to identify where you should buy these products.  Often times, there are wholesale distributors that offer significant discounts on product sales to people in the trade.

Examples of services offered would be pool cleanings, regular pool maintenance, pool filter cleanings, pool inspections, pool equipment repairs, pool renovations, pool decking, pool remodels, etc.

Examples of products needed are chlorine, pool filters, skimmers, pool chemicals, pool heaters and heat pumps, pool cleaners, pool pumps, pool automation systems, etc.

Financial Plan  

Create a spreadsheet that lists one-time startup cost estimates.

  • Business license
  • Insurance
  • Legal fees
  • Equipment
  • Inventory
  • Market research study
  • Branding
  • Property Lease
  • Vehicle expense

After completing your list of one-time startup costs, add in any anticipated costs for running your business for the next 12 months to three years.

  • Cost of chemicals and cost of goods sold
  • Marketing and advertising
  • Supplies
  • Travel expenses
  • Technology
  • Utilities
  • Salaries

Marketing and Sales

Get to know your target market by researching the demographics and psychographics of your consumers. Demographics can include age, gender, language, economic status, spending power, swimming pool owner, etc.

Once you have developed your target audience, create a marketing and sales strategy that will reach each segment of your target audience on multiple advertising platforms. Depending on your audience size and budget, business owners should put away some spending dollars on digital media, print, radio, television, and outdoor advertising.

Options to Consider

Have you dreamed of starting your own business but felt overwhelmed by the time and research needed to run a successful company from the ground up?

If you answered YES to the question above, there is another option to consider – buying a franchise.

A franchise gives you the available tools, resources, and support needed to launch your business with ease. Depending on the franchise, you can apply for the opportunity and open for business in only a few months!

For people interested in joining a franchise in the pool industry, ASP – America’s Swimming Pool Company offers a reliable, finely tuned business model for franchise success. It offers everything needed to get you started on the right track. All you need to do is follow the plan!

ASP Pool Training Certification

February 2018 ASP Business Owners Training and Certification

An ASP franchise offers:

  • A 12-day training program
  • PoolOps software – a proprietary, automated mobile platform used to communicate to customers
  • Integrated communication system
  • Complete operations startup kit
  • Truck outfitting startup kit
  • Technical support system
  • Excellent company culture
  • Branding power
  • Accounting and bookkeeping support
  • Marketing, public relations, and advertising support

At ASP, we realize that most American’s have the desire to open their own business and want to build a business they can pass down to their family, so let us help you with your entrepreneurial journey!

ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures

Support

  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed

 

 

Success Magazine - It's a Dirty Job

Featured in SUCCESS

Vernon always knew he wanted to be an entrepreneur. He had his own car washing business as a high-schooler. “Business, to me, was more fun than sports at the time,” he says.

Stewart Vernon, Founder & CEO of America’s Swimming Pool Company, the nation’s leading swimming pool service franchise, was on full display in an article highlighting successful service-based franchise brands. Vernon joined leading franchise executives from AdvantaClean, Monster Tree Service, Moran Family of Brands and Two Maids & A Mop as featured thought leaders in SUCCESS magazine’s article, “It’s a Dirty Job (and These Entrepreneurs Are Doing It)”.

Want SUCCESS in 2018?