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America’s Swimming Pool Company recently welcomed a new franchise owner in one of its strongest markets in the nation. Rod Yacovetta is now the proud owner and operator of ASP Sonoran, which will serve pool owners in the South Scottsdale, Fountain Hills, Arizona area. Yacovetta comes from a background in technology and real estate. After spending more than 20 years providing IT and computer system support to large companies, he has spent the last 10 years working mostly in the real estate and property management sectors. So, how does a computer whiz with real estate skills become a swimming pool franchise owner?

Franchise Success from the Beginning

Yacovetta says, “In the real estate industry I was frequently asked whether I knew of a good pool cleaning or refurbishing company. That got me thinking, why would I want to push all that business elsewhere? So we started looking more seriously into the advantages of starting a pool business.”  

What he found is the pool industry in his area is very strong with a lot of potential for growth. Yacovetta saw ASP franchise ownership as a great opportunity that he could pursue in addition to the work he was already doing. Many of his real estate clients would have a need for pool services as well, and instead of recommending another business for the job, he can now meet those needs with his own pool service franchise

After researching about ASP and liking everything he learned, Yacovetta took the next steps and met his new team. From there, he says the decision to officially join America’s Swimming Pool Company was a “no brainer.” He then focused on making sure the financial aspects all made sense and felt comfortable. When everything felt right and lined up for him, he was ready to jump on board and begin his training at ASP Pool School. 

 How ASP Invests in its Franchise Owners

ASP knows that the success of its franchise owners starting a pool business translates directly to the success of the company as a whole. Rod Yacovetta has been able to benefit from ASP’s unrivaled support firsthand. He says,

 “I think the biggest challenge in any industry is whether you get the support you need from the parent company or franchise group. From the very beginning, the support we have had from ASP is great. All our questions have been answered, and when we need help or have a question we always get a phone call or an email back. We’re very excited to keep moving forward because of the support we’ve had so far with ASP.”

 ASP understands how hard it can be to take that leap of faith when you become a business owner. That’s why we provide all the tools and support our franchisees need to feel confident from the start. The resources we offer surpass those of other companies and allow you to jump right in to a profitable franchise instead of spending the first few months after starting a pool business trying to figure things out yourself. We provide:

  • Turnkey Systems: Our proven business models are at your fingertips. ASP utilizes a state-of-the-art digital platform called PoolOps® to streamline communication with customers.
  • Extensive Training and Support: Our franchisees never have a question that goes unanswered. We supply all of the education you need to confidently take care of your new pool service franchise.
  • Marketing Strategies: Take advantage of our brand’s strength in the pool industry. ASP’s marketing strategies and unsurpassed service have created a name consumers know and trust.
  • More Buying Power: We benefit from partnerships with national companies to give our franchisees lower costs on resources and pool supplies.

 Getting Started With ASP

ASP was recently named by Forbes Magazine as one of the Top 10 low-cost franchises to buy in 2019. Our franchisee satisfaction is also highly rated. Getting to know and hear the stories of other pool franchise owners helps new entrepreneurs like Yacovetta reaffirm they’ve made the right choice with ASP. Here’s what Wayne Gable, owner of ASP Mobile, Alabama has to say about starting a pool business with ASP:

“I truly enjoy working with the ASP leadership and my business has grown every year I’ve owned it. I began my franchise ownership with many years’ experience in business, but none as an owner. Fortunately, the decision to join the ASP family has been both rewarding and profitable! I look forward to many more years as an ASP franchisee.”

 Not only does ASP give its customers exceptional service, but it also goes the extra mile to make sure its franchisees are happy. Our owner satisfaction comes directly from ASP’s comprehensive support and resources available to our franchisees. Whether you have no experience with pool maintenance or you have spent years in the industry already, your franchise will benefit from having access to complete and ongoing support systems. If owning your own pool business sounds like something you would enjoy, you can learn more about the ASP steps to franchise ownership here.  

Starting a Pool Business With Strong Sales

Arizona is one of the top pool industry markets in the U.S. About 1 of every 3 homes has a swimming pool, and in Yacovetta’s territory, it is estimated that there are 17,000 to 20,000 pools. Owning a pool business in a place with so many potential customers means there is an abundance of opportunity for maximizing sales. The strong local economy, year-round warm weather, and resort-style communities make the South Scottsdale area a prime location for an ASP franchise. The need for pool services like regular cleaning, maintenance, equipment repair, and renovation is in great demand and Yacovetta plans on taking full advantage of it.   

Interested in owning an ASP franchise in Arizona? We currently have open markets in the Coconino, Maricopa, Mohave, Pima, Pinal, and Santa Cruz area. 

Putting the ASP Customer First

Rod Yacovetta learned the importance of customer service early in his career. Providing computer support gave him the chance to help people on an individual basis, which taught him the value of the one-on-one relationship in business. He also handled IT service for large departments of companies, giving him valuable experience. Yacovetta is a strong believer that the customer is always right, and that clear communication is key to building a positive relationship with each of his clients. Starting a pool business with that kind of customer service perspective will give him a leg up over competitors. 

 “You can never do too much for your customers,” says Yacovetta. “If you treat them fairly and communicate with them well, they will trust you and continually use your service as they think of you as a person they can always come to. I have applied that philosophy to my real estate work and I will continue to stand by it in the pool industry. My customers will always come first and foremost and I will support them to the best of my ability.”

Giving Back to the Community

 ASP values each community it serves and encourages its team members to get involved. Yacovetta and his family help out with work for the Arizona Center for the Blind. They also volunteer with an organization called the Miracle League of Arizona, which gives kids and young adults the chance to play baseball, regardless of their challenges, disabilities, or special health care needs. As an avid sports fan, it’s a fulfilling opportunity that’s near and dear to Yacovetta’s heart. 

Even though he is busy starting a pool business, he still enjoys his time volunteering. “I think I get more out of it than the kids do,” Yacovetta says. “Just seeing their faces gives me so much joy. All they want to do is have fun playing baseball and that’s what we are there to help them with. We make sure they’re safe while playing ball and having as much fun as they can.”

Staying Ahead of the Competition

America’s Swimming Pool Company was created to provide the very best in pool cleaning, maintenance, and refurbishing services to residential and commercial pool owners. The brand has risen above the rest because ASP stands by its high standards for professionalism and quality. Innovation plays an important role for our continued advancement in the industry as well; in 2018 Franchise Business Review named ASP a Top Innovative Franchise Brand. 

ASP’s unique PoolOps® technology has given our franchises an edge on the competition because it allows them to manage and grow their business on a digital platform. Customers enjoy the system because it provides them with detailed reports on their pool service. At the same time, franchisees starting a pool business with ASP benefit from PoolOps because it gives them a convenient way to stay organized and to make sure all of their clients’ needs are being met. 

 A Bright Future Ahead

Rod Yacovetta and his team are just getting started with their pool business partnership with ASP. He looks forward to seeing his real estate endeavors work hand-in-hand with his new pool service franchise. With specific goals in mind for the growth of his ASP operation, Yacovetta is planning for a bright future. If you’d like to see whether ASP is a good fit for your business aspirations, contact us today to explore your potential as a franchise owner.   

ASP – America’s Swimming Pool Company announced the winner of the company’s Franchise of the Year for 2016. Clint Rowley, Owner/Operator of America’s Swimming Pool Company in Mesa, Ariz, was honored to be the recipient of this award when it was announced during the 10th annual ASP Owners Meeting in January 2017.

Five franchises were selected as a finalist for this special award and Rowley was chosen to be recognized as Franchise of the Year based on his time as an ASP franchise owner, his business’s total yearly sales, the ability to shine through the competition, and involvement in his community and the franchise organization.

Rowley contributes his success to the dedicated employees that make up Mesa’s team of qualified pool professionals. There are 12 professionals employed at the ASP location in Mesa, including two veterans who served in the Middle East.ASP's CEO, Stewart C. Vernon (right) presenting award to franchise owner, Clint Rowley (left)

“It was flattering and humbling to receive this award,” said Rowley. “I am proud of the honest and hardworking team we have built. This team is what has helped the Mesa location lead a path to success.”

The theme at the ASP annual event was 2017-Going from Good to GREAT, and there is no doubt that Rowley, and his team, exemplifies this keynote. Rowley first joined as an ASP franchise owner in 2012. His sales records have continued to accelerate in one of the most competitive swimming pool industry markets in the United States. Because of Rowley’s dynamic skills in sales, he was asked to lead a sales breakout during the ASP annual event. Rowley’s compelling personality makes him easily respected as a leader in the ASP franchise family.

In addition to Rowley’s leadership skills mentioned above, he is also a member of the ASP Franchise Advisory Council, Panel of Pros, and is a member of the Founders Club, which represents ASP franchise locations accomplishing over $1 million in sales.

“Successful franchise owners like Clint are what we need to take the ASP brand from good to great this year,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “Clint knows the path to success, he knows what it takes for himself and his employees, and he executes his plans well. I couldn’t be more pleased to honor Clint with the Franchise of the Year Award.”

Pictured: ASP’s CEO, Stewart C. Vernon (right) presenting award to franchise owner, Clint Rowley (left)

ASP Franchising blog

If you talk to Tom Lose of ASP Billings, he will tell you how great it is to be a business owner.

“I opened ASP Billings in March 2016 and it has been an awesome first year,” said Lose.

Lose, an Air Force veteran contributes his success to the work ethic he learned from his parents, his job at USPS, and his military background. He explains how busy he has been since becoming a business owner.

“People know about the ASP brand and the reputation we have as a trusted pool professional,” said Lose. “This makes starting a business easier than having to reinvent the wheel.”

He now has people from all over the state of Montana wanting his services after hearing about ASP Billings, so he made the decision to expand his territory to the entire state of Montana. Lose is just one example of owners who have taken the leap and invested into their business.

“Existing owners like Lose are able to expand their reach with our territory expansion program,” said Stewart Vernon, Founder & CEO of ASP. “This is a way to make expanding easy and inexpensive for them. If they have a business partner in mind, this also offers franchisees the opportunity to open an entirely new ASP.”

ASP locations in Gilbert, AZ, Edmond, OK, and Palm Harbor, FL have all taken the advantage of this expansion program and made the decision to buy more territories. Franchise owners have the opportunity to expand their reach and receive 30% off their franchise fee, and if an owner wants to start an entirely new location, they receive 40% off the franchise fee.

Offering incentives like this for franchise owners is part of what makes owning an ASP so special and unlike any other pool franchise system. The dedication and support of the ASP Franchising team will provide owners with confidence to grow and succeed!

Learn more about available ASP territories here.

ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart Vernon, the company was based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 205 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visitASPPoolco.com.