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Meet Your Team at ASP America's #1 Pool Cleaning Business

Stewart Vernon founded America’s Swimming Pool Company in 2002. He started the company to provide his hometown of Macon, Georgia, with a higher quality swimming pool service company. With rapid growth and success, Vernon knew it was time to expand his business model and create a franchise model. It was in 2005 that Vernon sold his first two franchises after developing a fail-proof business model that gave entrepreneurs like himself a roadmap to follow for success. Today, there are more than 100 franchise owners throughout the United States. Buying a pool cleaning business for sale has never been so promising. 

The ASP Goal for Franchisees

America’s Swimming Pool Company carefully hand-selects its employees that share the ASP vision and goal. All of the team members have the same goal in mind: to create the best business they possibly can. The executives and trainers at the headquarters are there to guarantee that franchisees achieve their goals, and then go on to exceed them. Thomas P. Swift, Jr., the Chief Operating Officer of America’s Swimming Pool Company, did exactly that. Swift purchased his first franchise with ASP back in 2006. After operating and growing his business exponentially, he sold it in 2009 to take on the role as the company’s COO. 

Every potential franchisee looking for a pool cleaning business for sale with ASP has the opportunity to meet the team face-to-face at the headquarters and see the ASP campus where executives and trainers dive in and show the best practices for promoting your new pool cleaning business in an area that is continuously evolving, as is the ASP team. “We had done a lot of due diligence before meeting the team,” said Rob Yacovetta of ASP of Sonoran. “I remember pulling away that afternoon after meeting the management team and thinking, this is a no brainer. This is who we’re going to go with.” No one jumps into this business without having full knowledge of what is expected of them and how to achieve their goals. At ASP, you are family. Your success is the only way that ASP succeeds. 

Meet Your Team Who Teach Pool School

Once franchisees have committed to purchasing a pool cleaning business for sale in their desired area, they attend pool school in Macon, Georgia at the headquarters. It is here that franchisees will meet with Senior Vice President, Jimmie Meece and Vice President of National Accounts and Vendor Relations, M. Kevin Noggle. Mr. Meece purchased one of the first ASP franchises in 2005. He operated it until 2011 when he sold it to take on the role of Vice President of Franchise Operations. He and Mr. Noggle are together responsible for the initial pool school and day to day support of franchisees. Matt Gresham, Casey Sloan, and Mac Leskosky are there to assist and support franchisees with QuickBooks, business planning, budgeting, and working together with Jimmie Meece to implement company policies, procedures, and new programs. Mr. Noggle assists with technical support of franchisees, ongoing equipment and materials training, and vendor relations.

What You Will Learn at Pool School

Professional trainers, as well as the above-mentioned executives, ensure that each franchisee that purchases an ASP pool cleaning business for sale knows every aspect of the business, including chemicals, marketing, and business practices. If you are new to the pool industry, you will be just as successful as someone who has had years of experience. That is because our professional trainers will teach you everything you will ever need to know to operate a professional and successful pool franchise. It is at ASP Pool School that franchisees learn what each member at the headquarters can do for their business. The ASP executive team and trainers thrive not only in getting new businesses up and running but also supporting existing owners every day. They are there for your support during school and once you are in the field operating your pool business. As you tour the facilities, you will discover what each area is for and why it was developed. ASP stays up to date on all of the latest technologies in the pool cleaning industry and has working models installed for training. This ensures that our franchisees have every opportunity to attract customers who are looking for higher quality and technology-driven pool cleaning services. Upon closing on your pool cleaning business for sale and entering Pool School, franchisees can expect to see and have access to the following:

  • 20,000 square foot state-of-the-art training facility
  • Reception and executive Offices
  • Fully stocked break room
  • Dual exterior pool training area
  • One gunite and one vinyl lined pool
  • One fiberglass pool installed by 2020 
  • Hands-on equipment training for pool franchise owners
  • On-site installation and repair processes
  • Pool water analysis and safety training
  • Complete Green to Clean processes
  • Dedicated indoor training facilities
  • Training on all equipment and every installation
  • Relaxing outdoor areas
  • Meeting spaces and private study areas 
  • A classroom where franchisees learn best business practices
  • Comprehensive marketing, finances, and human resources training
  • Conference rooms
  • Fast and secure WiFi connections

At Pool School, franchisees will discover what drives people like CEO Stewart Vernon in his success story. Pool School is the very beginning of your story and ASP is excited to be a part of it. 

The ASP Brand

America’s Swimming Pool Company is known across the nation as the #1 leader of swimming pool service and repair companies. This why so many entrepreneurs seek a pool cleaning business for sale with ASP. Meghan Meece, the Director and Web and Communications, has achieved this brand name recognition through powerful marketing techniques. Mrs. Meece oversees public relations, social media accounts and advertising, search engine optimization, and website development and customization for new franchisees. ASP franchise owners also assist in keeping the brand name as the most respected pool service company by upholding the highest standards of pool and customer service. When you join the ASP team, you will receive the addresses of residential and commercial properties with pools. There are 11 million pools throughout America and every pool needs to be serviced. Currently, only half of these pools receive professional service, which means there is plenty of room for growth. By making use of promotional materials, ASP owners can establish and grow their pool franchise immediately. Pool maintenance, cleaning, and repairs can eat up pool owner’s time quickly, leaving them with little time to play in their pool. After all, pools are built for fun and entertainment. If pool owners cannot enjoy the pool that they poured thousands of dollars into, what is the point of having one? ASP’s affordable service and repair pricing draws clients in and keeps them happy. Other pool cleaning businesses for sale do not have the network or volume of purchases from suppliers to be able to offer our highly discounted pricing to pool owners. Customers and potential customers will recognize the ASP brand because of your branded work truck, professional promotional materials, online presence through search-engine-optimized websites, and the ten-week step-by-step marketing action plan that franchisees learn. 

A Technology Driven Company Keeping Up with the Times

The old fashioned way of doing business included a lot of paper, which also meant franchisees needed an office. ASP utilizes PoolOps technology which cuts down on paper and time while increasing communication and efficiency of our franchisees. By using an app on your phone, ASP owners can communicate with customers, schedule appointments, organize and grow their pool franchise. The productivity that PoolOps provides to our franchisees and customers allows them to service even more pools every day while still upholding the highest quality of service. ASP owners can also inform customers of what chemicals were added to their pool at the time of service, as well as a picture of their sparkling clean pool after service. 

Franchisee Testimonials

ASP has a 99% success rate of franchisees. “The ASP franchise system has a proven business model for success,” said Bram Schad of the Ocala, Florida ASP franchise when he was shopping for a pool cleaning business for sale. “The most appealing aspect of joining the franchise system with ASP is the support, both technical and operational. The level of corporate support is very dependable.” At ASP, anything is attainable and franchise owners get out what they put in. Wayne Gable of the Mobile, Alabama franchise expressed his appreciation for the ASP executives and trainers when he said the following, “I truly enjoy working with the ASP leadership and my business has grown every year that I’ve owned it. Fortunately, the decision to join the ASP family has been both rewarding and profitable.” Our franchisees know that their success is our top priority and with the ASP brand name recognition, they are sure to grow a profitable business.

Discover Territories with a Pool Cleaning Business for Sale with ASP

If you are interested in purchasing an ASP pool franchise and are looking for an available territory, click on this link provided by America’s Swimming Pool Company to start your search. If you currently own a pool business and are looking to convert it into an ASP franchise opportunity, you can expect year over year growth and an increase in sales and profit due to our name brand recognition and better business practices. Do not let your business fall behind or plateau, when ASP has opportunities available to everyone. Contact us or discuss your opportunities with your franchise broker, today. 

ASP Partners with Authority Brands

JUST ANNOUNCED: Authority Brands acquires America’s Swimming Pool Company

Authority Brands, LLC announced today the purchase of America’s Swimming Pool Company (“ASP”). Terms of the transaction were not disclosed. The acquisition represents the first brand addition since Authority Brands was acquired by funds advised by Apax Partners in September 2018.

Founded in 2002, ASP is the nation’s largest swimming pool service franchise with over 100 franchise owners operating in more than 350 cities across 21 states. The company provides a number of services to swimming pool owners including pool maintenance, cleaning, inspections, repairs and renovations.

Authority Brands is a leading home services franchising platform and the parent company to The Cleaning Authority (“TCA”) and Homewatch CareGivers (“HWCG”). TCA franchisees provide residential cleaning services to more than 100,000 recurring customers, while HWCG franchisees deliver at-home services including elderly, disabled and after-surgery care, as well as help for those living with dementia.

“Being able to partner with an organization like Authority Brands is a perfect fit for our company, our brand, and most importantly our franchise owners. The outlook for the service sector is very strong, and companies who can align their values and visions will do very well together. Authority Brands brings a wealth of knowledge and industry experience to our company, which will help us continue our growth and long-term objectives”, said Stewart Vernon, Founder and CEO of ASP.

“The addition of ASP furthers the goal of Authority Brands to become the premier franchisor of home services by providing unparalleled opportunities for business owners, and delivering first class services to consumers,” said Rob Weddle, CEO of Authority Brands.

“Apax’s strategy is to help Authority Brands accelerate growth both organically and through acquisition” said Ashish Karandikar, Partner at Apax Partners. “Together, we have identified ASP as a compelling brand that has a natural home in the Authority Brands network. We are delighted to support Authority Brands with this acquisition and welcome the ASP team.”

Authority Brands supports individual franchisee growth by providing strong marketing, technology and operational support. With the addition of ASP, Authority Brands now has more than 550 franchise locations in the United States, Canada and Latin America.

About Authority Brands

Headquartered in Columbia, Maryland, Authority Brands, LLC is the parent company of three leading home service franchisors, The Cleaning Authority, Homewatch CareGivers, and America’s Swimming Pool Company. Together, these brands provide recurring home services through more than 550 franchise locations in the U.S., Canada and Latin America. Authority Brands is dedicated to supporting individual franchisee growth through providing strong marketing, technology and operational support.

About Apax Partners

Apax Partners is a leading global private equity advisory firm. Over its more than 35-year history, Apax Partners has raised and advised funds with aggregate commitments of over $50 billion. The Apax Funds invest in companies across four global sectors of Tech & Telco, Services, Healthcare and Consumer. These funds provide long-term equity financing to build and strengthen world-class companies. For more information see: www.apax.com.

 

Success Magazine - It's a Dirty Job

Featured in SUCCESS

Vernon always knew he wanted to be an entrepreneur. He had his own car washing business as a high-schooler. “Business, to me, was more fun than sports at the time,” he says.

Stewart Vernon, Founder & CEO of America’s Swimming Pool Company, the nation’s leading swimming pool service franchise, was on full display in an article highlighting successful service-based franchise brands. Vernon joined leading franchise executives from AdvantaClean, Monster Tree Service, Moran Family of Brands and Two Maids & A Mop as featured thought leaders in SUCCESS magazine’s article, “It’s a Dirty Job (and These Entrepreneurs Are Doing It)”.

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