Investment Information

Join the Nation’s Leading Pool Cleaning Franchise

If you’re looking to build a business by partnering with a franchise, you’ve come to the right place. ASP – America’s Swimming Pool Co. has an average growth rate of 65% year over year. There are 11 million pools in the United States—all of them need service, and half of them already receive it. With our premium service, trusted name, and little-to-no competition, we are poised to dominate the pool service industry even further.

What It Costs to Own an ASP Franchise

The total initial investment needed to begin operation of an ASP is between $108,000 and $145,000. The initial capital needed for the launch is approximately $80,000, which includes the franchise fee, the business outfittings and the initial marketing expense. Additional capital may be needed for the first 6 months of operations. The additional capital needed is $30,000. This does not include your personal living expenses during the start-up process.

Franchise Fee

Begins at $42,000, though the average is $47,500. Cost is determined by the territory and size of the population in the area.

Ongoing Fees

  • Royalty Fee: 4% to 8% (with an average of 4.9%). The more successful your business, the lower your royalty rate!
  • Marketing Fund: 1% goes toward the National Brand Development Fund.
  • PoolOps: $138 monthly, plus $15 per vehicle.
  • Website & Technology Fee: $350 monthly

How We Beat the Competition

ASP is America’s leading pool franchise partly because our industry is still in a significant growth stage. The pool service industry is largely fragmented, with very little national presence. In these circumstances, franchisees that offer professional service at affordable prices are poised for success.

Become a Part of Our Successful Swimming Pool Franchise

Fill out the form below for more information.

  • *Disclaimer

    *If I have provided my cell phone number to you and checked the Please Text Me box, I agree to receive autodialed and manually dialed text messages based on my preferences from ASP – America’s Swimming Pool Company and affiliates regarding my franchise inquiry to the phone number I have provided. I understand that my consent to receive autodialed or manually dialed advertising (to the extent our response to your inquiry would be deemed an advertisement) texts in connection with my inquiry is not a condition of purchasing goods and services from ASP – America’s Swimming Pool Company, and that I will be contacted via email and phone call if I do not check the Please Text Me box. Message and data rates may apply. I understand that I may withdraw my consent at any time by texting STOP to a text message or by informing the calling party during a phone call.

  • This field is for validation purposes and should be left unchanged.

Part of the Authority Brands Family

Authority Brands is the leading provider of in-home services, building brands that support the success of franchisees as well as better the lives of the homeowners we serve and the people we employ.

Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchisie. It is for information purposes only.
© America’s Swimming Pool Company | All rights reserved.