MACON, Georgia– ASP – America’s Swimming Pool Company held its annual owners meeting at which they recognized the best franchises for performance in 2015. The Chattanooga, Tennessee pool service franchise was introduced into the company’s Founder’s Club, which recognizes franchises who exceeded $1 million in sales in 2015.

“ASP is thrilled to introduce five pool service franchise locations into the Founder’s Club in 2015, one of which is Chattanooga, Tennessee,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “Being inducted into this club proves that the owners of these locations are leaders in their communities and have worked hard to build their business from the start up phase and turn it into a growing organization. We are excited to be partners with these franchisees and expect great things from them in 2016.”

The Founder’s Club of ASP represents the company’s top earners. Chattanooga’s owners, John Baldshun and Peter Baldshun have worked hard to build their business into a million dollar plus enterprise and currently employ several staff members that helped them celebrate this success. ASP franchises are no strangers to recognition, as the ASP brand has been named among the best franchises in America for several years running by both Entrepreneur Magazine and Inc. 500.

ASP was founded in 2001 by Stewart Vernon of Macon, Georgia. Vernon’s plan was to revolutionize the swimming pool industry by providing higher quality pool service at an affordable price. His business model and ethics proved to be what the industry needed, and the company experienced explosive growth in the first five years. In 2005, ASP Franchising was born as a way to expand the business model, provide higher quality pool service nationwide, and build a brand people could trust. Currently, the company has over 180 territories nationwide and is continually searching for other franchisees to help them build their brand.

Recently named one of the nation’s best franchises, ASP builds on their legacy by helping pool company owners prepare for upcoming season

MACON, Georgia– ASP, America’s Pool Supply Company is seeking to build on their reputation as America’s #1 swimming pool company by helping pool cleaning franchise owners outside of the franchise system gear up for the upcoming busy season. As a means to helping all pool company owners and boost the industry as a whole, the franchisor released a top ten list of new year reminders to be performed in preparation for the season.

“Pool season is right around the corner,” said Stewart Vernon, CEO and founder of ASP. “We want all of our pool cleaning franchise owners to be ready for the upcoming busy season, and also extend a helping hand to owners of individual pool companies by releasing our new year reminder list. This list goes over items that should not be overlooked as we prepare for our busiest season of the year.”

Their reminder list includes several questions to ask in preparation for the season and includes:

  • Do I have a marketing plan in place?
  • Do I know how to find new customers in my area?
  • Am I getting the best price on supplies?
  • Are both myself and my staff up to date on training on best industry practices?
  • How are my reviews?
  • How is my online presence?
  • Is my brand perceived as strong?
  • Is all of my equipment in good, working order?
  • Am I current on all licenses and certifications needed to do business?
  • Am I ready?

The company suggests that by asking these questions and being honest about the answers, the company owners will determine what needs to be done before they begin helping customers open their pools.

“The best way to prepare for a new season is to conduct a thorough review of your previous one,” said Vernon, “Find out what worked and use those same strategies. Find out what areas you can improve and make a plan to do better in those areas this season. The best way to do this is by reading your online consumer reviews and looking at your business from the consumer’s standpoint.”

ASP has been named among the nation’s best franchises for several years running by Entrepreneur Magazine, Inc 500 and Franchise Business Review. Founded in 2001 by Stewart Vernon of Macon, Georgia, ASP’s goal was to revolutionize the swimming pool industry by providing higher quality pool service at an affordable price. Vernon’s business model and ethics proved to be what the industry needed, and the company experienced explosive growth in the first five years. In 2005, ASP Franchising was born as a way to expand the business model, provide higher quality pool service nationwide, and build a brand people could trust. Now, the company has over 180 territories nationwide and is continually searching for other franchisees to help them build their brand.

For information on pool cleaning franchise opportunities available through ASP, visit:

Though the winter season has been long and harsh, across the country many pool company owners are gearing up for the busy season. Whether you are an experienced pool company owner, or are searching for a pool service franchise for sale, it’s now time to prepare for the season ahead. Pool service leader ASP is one of the best franchise opportunities in the nation, and we have compiled a list of seven questions every pool company owner should ask as they prepare for the season ahead.

Do I have a marketing plan that works?

No matter what strategy you use in your marketing, how you communicate to your customers makes a huge impact on your business. Now is the time to go through your marketing plan with a fine tooth comb and review strategies that worked and ones that can be improved upon.

Do I have a plan for finding new clients?

Taking care of your current customer base is a good place to start. The happier they are with your services, the more likely they are to refer you to their family and friends. Asking customers for referrals is essential to helping your business grow, and implementing a loyalty program or rewards program for those who do refer to you are also ways to grow.

Am I getting the best price on supplies?

One of the perks of purchasing an ASP pool service franchise for sale is that you benefit from our preferred partnerships that offer discounts on the supplies you use most in your business. These discounts allow you to do business for less than your competitors. For those who are not a part of a franchise, now is a good time to review your supply costs and try to negotiate better prices with vendors.

Is my team well trained in all current systems?

Staying up to date on current industry trends is essential for any successful business. ASP swimming pool franchise owners benefit from ongoing training and are given the tools, support and resources needed to outperform their competition.

Is my online presence strong?

The days of yellowbook or white pages are gone, and today’s consumers are more internet savvy than ever before. To keep your brand relevant to your market, it’s time to ensure your website content is clear and concise, that your blog is up to date and gives useful information in a way that will engage the reader, and that any social media campaigns are current and position your company as the leader in the market.

If you have not yet claimed your company’s listing on sites like Google+ and Yelp, now is the time to do so and begin encouraging satisfied customers to leave reviews. If you already have reviews about your company, spend time to read through them and see what you could improve upon from a customer’s point of view. Excellent reviews could be the difference between a pool owner saying maybe they will try your service someday, and actually hiring you to care for their pool.

Do I need to apply for or renew any business licenses or certifications?

Every municipality will have different rules and regulations as far as licensing goes. Ensure your business license is current and any other licenses, certifications or business paperwork are up to date so you can focus more on running the business.

Am I Ready??

Whether this is your first or your twenty first season in the pool business, ask yourself if you are ready. Make sure your staff is ready to provide the best swimming pool service possible and help your business to grow.

If you are searching for a pool service franchise for sale, or the opportunity to be a part of one of the nation’s best franchise systems, ASP can help!

Franchise Business Review Releases Their Annual List of Best Franchise Opportunities

MACON, GEORGIA– ASP, America’s Swimming Pool Company, has once again been named among the top franchisors in the home services category by Franchise Business Review. The independent marketing research firm released their list for 2016 which ranked franchise opportunities according to franchisee satisfaction. The franchise report serves as a means to helping potential franchise owners determine which franchise would best help them meet their personal objectives.

“We are pleased to rank again among the best franchises in the nation,” said Stewart Vernon, CEO and founder of ASP. “It shows how much confidence our franchise owners have in our franchise systems and the brand we are building together. While we are grateful to be recognized for our hard work, our main focus is ensuring each pool maintenance franchise owner is successful in his or her endeavors. We do this by providing all the tools and resources necessary to outperform the competition from day one.”

ASP is no stranger to recognition. As the nation’s leading pool service franchise, the company has also been recognized by Entrepreneur Magazine and Inc 500 as one of the fastest growing franchises, a top low cost franchise, top home based franchise, and the best in class industry leader. Several of these awards have been given to ASP for many years running, and are attractive to potential franchisees.

ASP was founded in 2001 by Stewart Vernon of Macon, Georgia. Vernon’s plan was to revolutionize the swimming pool industry by providing higher quality pool service at an affordable price. His business model and ethics proved to be what the industry needed, and the company experienced explosive growth in the first five years. In 2005, ASP Franchising was born as a way to expand the business model, provide higher quality pool service nationwide, and build a brand people could trust. Now, the company has over 180 territories nationwide and is continually searching for other franchisees to help them build their brand.

For information on pool maintenance franchise opportunities available through ASP, visit:

Gone are the days where a customer would have a negative experience with a franchise business and share it only with a few friends and family members. Due largely to social media and online review sites, these same consumers have the opportunity to share their experience with the world. Before you purchase a pool service franchise for sale, you should consider what your potential customers have to say about the brand. Here are a few reasons why customer reviews matter:

  1. conducted a study proving the correlation between revenue and reviews. The higher the customer reviews a company has, the more revenue
    they experienced.
  2. Customers trust other customers experienced. In fact, 61% of consumers read online reviews before using a company they are unfamiliar with. This means that positive customer reviews can turn browsers into buyers.
  3. Good reviews are nice to have, but could they be costing your business? Consumers are willing to pay 99% more to businesses with excellent reviews for the perceived quality of services offered.
  4. Online customer reviews carry more weight than any other marketing strategy, and having positive customer reviews has proven to lead to up to a 74% increase in product conversion.
  5. Franchises that have positive reviews experience higher loyalty rates than those that do not-up to 18%!
  6. Franchises that are highly rated in their industries experience 55% increased likelihood of purchase than franchises that are not highly rated.
  7. 95% of customers who have a negative experience with a company are likely to use the services again if the negative experience is addressed quickly and efficiently.

Knowing what your market is saying about the brand you are considering buying should be a part of your due diligence process when researching a pool service franchise for sale. These reviews could make the difference between your success as a franchise owner and struggling to get the business going.

The coming of a new year brings on the making of new year’s resolutions. These resolutions show what a person wants to achieve in a year. But, what about for businesses? Do they set resolutions too? Our pool maintenance franchise has gathered the top tips to setting goals that matter for your business in the coming year.

Managing Time Matters

Even though you may get wrapped up in activities throughout the day, managing your time matters Take time at the end of each day to plan out your next day. Write down tasks you need to accomplish and break down larger goals into small achievable tasks. If you start your day doing the most dreaded tasks on your list, the day can only get easier from there.

Keep Your Goals SMART

Most people have heard of SMART: Specific, Measurable, Achievable, Realistic and Time bound.
This acronym reminds business to focus on the things that matter most, and to keep business goals realistic.

Stick with What Works

If you have a marketing campaign in place that is driving new customers to you business almost as rapidly as you can help them, chances are you probably don’t need to switch it up. However, if you are spending thousands of dollars a month on marketing and not seeing an increase in revenue, you may need to rethink your strategy.

Set Goals Constantly

While it is commonplace to think of goal setting at the beginning of the year, it is a practice that should be carried through the entire year. Once you achieve a goal, set another and another. As you do so, you will see your productivity rise and your business will continue to flourish and grow.

At ASP, it is our goal to help our pool maintenance franchise owners achieve their goals. We provide all the training, resources and support necessary to create a successful business.

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Every year, Entrepreneur Magazine produces its top 500 franchise list featuring franchises around the world. To be make the list, a franchisor must have a minimum of 10 franchise location, with at least one in the US, and provide a complete Franchise Disclosure Document. The companies must be seeking for new franchise partners in the US, and cannot be in the middle of Chapter 11 bankruptcy proceedings.

After those criteria are met, each company is ranked based on financial strength and growth as well as the number of years the company has been franchising, the cost for a franchisee to open, and the percentage of terminations that have occurred. Franchisee satisfaction and management style are not taken into account when producing the Franchise 500 list.

ASP is proud to have our swimming pool franchise rank among the Franchise 500 list for 5 years running, and our rank continues to climb each year. The proven systems we provide our franchisees with along with our nationally recognized brand help each member of our franchise family to be successful.

The Top Ten

In 2014 alone, franchises across the nation generated more than 1.5 trillion in annual sales with the average initial investment coming in at $520,000. Though the top companies in the annual list have start up fees well over $100k, they also have a globally recognized brand, offer world class training and support teams, and are willing to help potential franchisees with financing options.

Looking at the top ten franchises listed on the 2014 Franchise 500 list, they all have a few things in common:

  • On average, 40% of the franchise owners own more than one store
  • The median amount of franchise locations among these top franchises is 2,122
  • Each of the top ten franchises have been among the top ten listed for three consecutive years
  • Growth rates and year established vary across the franchise industry

Franchise Facts

Across the nation, new franchise opportunities are popping up every year. In the 2014 Franchise 500 research phase, it was found that:

  • 43% of franchises nationwide are in the foodservice industry
  • In the US alone, there are 3,000 franchise systems
  • The average duration of a franchise agreement is 14 years

While ASP has not yet made it to the top 10, we believe our swimming pool franchise opportunity has the potential. We offer a affordable path to small business ownership, comprehensive training, unmatched marketing support, and prove systems and strategies to help you be successful. When you are ready to dive into a franchise system that works, visit:

A common problem in the entrepreneur world is whether to strike out on your own and open your own company, or join a franchise system that offers a proven roadmap to success. Though each option has benefits, the benefits of owning a pool supply franchise outweigh those that come from going it alone. Here are the top benefits that come with franchising with ASP:

  1. Credibility that comes with a nationally recognized brand
  2. Less risk
  3. Exclusive territory
  4. Access to in house public relations and marketing team
  5. National marketing campaigns can bring attention to your individual franchise
  6. Proven systems and strategies that have been tested and refined, and are known to work for others in the franchise system
  7. Avoidance of common mistakes made by new business owners
  8. Comprehensive training programs that continue throughout the life of the franchise relationship
  9. Assistance in solving the day to day challenges of operating your pool supply franchise
  10. Multiple territory ownership available
  11. Prepare quickly to open doors to your select territory
  12. Proprietary pricing strategies to help your business become profitable and give a return on investment as quickly as possible
  13. Access to industry-leading marketing data that gives your pool supply franchise a competitive advantage
  14. Ability to start your business from a home office to reduce overhead fees
  15. Opportunity to be a part of something bigger, and help the company reach its coast-to-coast expansion goal

While the list could continue highlighting the benefits that come from owning a pool supply franchise with ASP, these are the top benefits that our franchisees experience in the beginning of their partnership with us.

Why Go It Alone?

When it comes to solid business strategies, joining a franchise system with a proven track record fills the gaps that exist when you are starting a business by yourself. While it may seem exciting to take a bigger risk, you are also missing out on national marketing campaigns that make your marketing dollars reach more customers, training that helps you avoid common mistakes made by new business owners, and strategies to make your business run more efficiently.

When you choose to try to reinvent the wheel, you are left to your own devices for pricing strategies, help when an issue arises, and you miss out on the bigger buying power of a national chain, making your operational costs higher. You also have to work harder to build your brand and credibility to continually attract new customers.

Looking at the benefits side by side, the benefits of choosing an ASP pool supply franchise make more sense than trying to start out on your own. One of the biggest benefits of ASP is that the path to small business ownership is affordable with franchise costs relatively low in comparison to other franchises. When you are ready to dive into the industry with a franchise that simplifies the process of owning a business, visit

ASP offers pool franchise opportunities to individuals of all backgrounds and education levels. From those who are just starting a career to those looking for a change later in life, ASP has a firm non-discrimination policy for our franchisees. While no two franchise owners are exactly alike, all ASP franchisees do have a few common traits including being business savvy, having good communication skills, a strong work ethic, a desire to succeed, and are committed to quality service to each and every customer.

While ASP has franchisees from all walks of life, we recognize that not every franchise company does. The Wall Street Journal recently published generalized information on the franchise industry as a whole.

The Breakdown

According to the study, men typically in the age range of 45-54 are the primary owners of franchises across the nation. Women are the owners 21% of the time, and those under the age of 34 are the primary owners 12% of the time. The study also found that 28% of franchise owners are either in or approaching their retirement years, ages 55+.

As far as education, 44% have a bachelor’s degree, 19% have at least an associate’s degree, and 12% of franchise owners are US military veterans.

Investment, Profit Potential, Hours Worked

The study found that the average initial investment for a franchise is $520,000 across 3500 brands in 200 sectors. While this number does not reflect every franchise opportunity available, it gives a good reflection as to what can be expected on average.

As far as profit potential, this study found that 11% of franchise owners are reporting incomes of more than $150K per year, while women in franchising on average report $54,408 in income, and men on average report $73,261 in annual income.

The time spent working each franchise opportunity will vary depending on the industry, but the average time requirements broke down to 28% spending 40-50 hours per week building their business. 23% of those surveyed reported spending 50-60 hours working the business, and 13% said they spend 20 or fewer hours per week at the franchise.

Franchise Popularity

Not surprisingly, Texas and California are the most popular states for franchising, while Alaska and vermont are the least popular. It was found that the most popular market sectors for franchising are quick service restaurants, lodging, and business related services. Markets on the not-so popular list include security services, video and party related goods and services.

While ASP franchisees may not fit the standard profile of franchise owners across the nation, they are ranked among the most satisfied. For more information on pool franchise opportunities offered by ASP, visit

ASP is celebrating its 10th year of offering our swimming pool franchise opportunity! Since 2005 when ASP franchising was born, ASP has grown to include 178 franchise territories in 18 states, and has been ranked among the fastest growing franchises in the nation!

History of ASP

In 2002, Stewart Vernon of Macon, Georgia recognized a need for a swimming pool service company that provided a higher level of service to its customers at a price they could afford. He launched ASP and experienced immediate success. Knowing he was on to something, he set out to expand both the business model and the ASP brand.

ASP Franchising was formed in 2005 with its first two franchisees and proved to be exactly what the swimming pool industry had been missing. ASP continues to look for franchise partners who are business savvy and have a desire to own a small business, with a proven system for success as their roadmap.

Nation’s Most Recognized Swimming Pool Franchise

As ASP continues to grow and refine our training, support and brand, we have been recognized for our efforts. In fact, no other swimming pool franchise opportunity outperforms ASP in customer satisfaction, growth and national recognition.

Some of these awards and recognitions include:

  • Entrepreneur Magazine: Best in Class Industry Leader
  • Entrepreneur Magazine: Top 100 Fastest Growing Franchises
  • Entrepreneur Magazine: Top Home Based Franchise
  • Entrepreneur Magazine: Top Low Cost Franchise
  • Franchise Business Review: Best of the Best
  • Franchise Business Review: Top Franchisee Satisfaction (5 years running)
  • Franchise Rankings: America’s Top Franchise Opportunities

While awards and recognitions are not not everything, it is exciting to see how far our brand has come in its 10 years of franchising. The philosophy behind the brand and the people that live up to it are the ones truly making it possible to achieve these awards.

To the Next 10 Years

Over the course of the next ten years, ASP hopes to be able to come closer to our goal of coast to coast expansion and finding franchise partners that will live up to the standards of our brand and help us continue to build the reputation of America’s #1 swimming pool company. Here’s to the next ten years of offering our swimming pool franchise opportunity!