ASP Pool Cleaning Franchise Owners

America’s Swimming Pool Company was recently ranked as one of America’s Fastest-Growing Private Companies in Inc. Magazine. This incredible honor is only delegated to businesses that push the limits of success, exercise the body and mind, and make customer satisfaction the ultimate priority. Hard-work is the root of ASP’s mission, and we feel it is necessary to reach greatness through the application of diligence.

As 6-time honorees, we at ASP are honored to be part of such a select group of companies, in what is commonly known as Inc.’s Honor Roll. Less than a 10th of Inc. 5000 honorees will ever achieve the milestone of being a part of this exclusive list. America’s Swimming Pool Company came on the list at No. 2891 out of the seven million companies that applied to be in the prestigious Inc. 5000 rankings. Pursuing innovation, refining strategy, and perfecting service are all part of what makes ASP so great.

Inc. 5000 specifically highlights those who are deserving of this award thanks to a number of unique and significant qualities. Our team at ASP will continue to uphold an unparalleled standard of excellence, and we look forward to working alongside our future franchisees for years to come. If you’ve always dreamed of owning your own business but have never had the confidence to take the plunge, we want to help you take that step.

Join Our Swimming Pool Franchise

At ASP, we believe in giving you the tools to succeed with just a few, short steps. By joining our swimming pool franchise, you can watch your life change in an instant. Not only can you be your own boss, you can see firsthand your own personal growth, along with the growth of ASP nationwide. We are very proudly recession resistant, and we offer a recurring revenue for all of our partners and franchisees. Join a $15 billion industry by becoming a part of ASP today!

Speak to a representative by calling us at (478) 254-4495.

2017 asp owners meeting

Growing Swimming Pool Franchise Looking for New Business Owners

ASP Franchising, the parent company of ASP – America’s Swimming Pool Company, is looking for business-minded individuals who want to be a part of a growing franchise family. Top cities include Memphis, TN; Houston, Texas; Richmond, VA; Daytona Beach, FL; and Denver, CO.

The Mission at ASP
Revolutionizing the swimming pool industry through technology, higher standards, knowledge, and a better experience to provide peace of mind to swimming pool owners one market at a time.

The ASP Difference
Franchise owners choose ASP because they want to be a leader in the pool industry. Education, communication, and professionalism are all key components to what makes this pool maintenance franchise different from the rest. Build a company while at the same time, establish a skill set. If you enjoy being outdoors, working with customers, then the pool business may be right for you.
There are many pool franchise opportunities throughout the United States, but there are five major cities with a need for an ASP pool maintenance, repair, and renovation franchise.

Top 5 Territories for Sale:

  1. Memphis, Tennessee
  2. Houston, Texas
  3. Richmond, Virginia
  4. Daytona Beach, Florida
  5. Denver, Colorado

Looking for more available territories? Check out the complete map of available territories to view development opportunities within each state.

Benefits to Owning an ASP Franchise:

  • Ongoing training and support for franchisees
  • Employee training and support
  • Custom PoolOps software to manage billing, chemical readings, and more
  • Access to discounted pool supplies
  • Established referral network
  • Marketing support and guidance
  • Resources and learning modules
  • An existing reputation of excellence
  • Military veteran franchise discounts

Success starts here! Join the nation’s most respected swimming pool company and be a part of something bigger than yourself. Visit the online learning center to determine if a swimming pool maintenance, repair, and renovation franchise is right for you.
Watch this short video to see how the ASP family has grown over the past decade.

ASP Franchising Owners by trucks

ASP Welcomed New Franchise Business Owners

On Friday, May 19, 2017, we welcomed two new franchise owners and one general manager to the ASP family. They completed 100 hours of training during ASP’s Pool School program. Congratulations!

Mario Arevalo, Owner & Operator of ASP in Weston, Florida

ASP franchise owner

Mario was accompanied by Juan Fernandez, the General Manager of the ASP Weston franchise. They will provide professional pool service in Weston, Southwest Ranches, Pembroke Pines, Davie, Sunrise, Andytown, Cooper City, and Plantation, FL.

Mario was born in Nicaragua and moved to the United States when he was seven years old. He grew up in Miami, Florida, and enlisted in the United States Army upon graduating high school. After seven years in the military, Mario decided to pursue a career as a certified firefighter and paramedic. Since 2008 has worked as a firefighter for the Miami Fire-Rescue Department. Mario has a passion for serving his community which has led him to follow his dream of business ownership. An ASP franchise gives Mario the freedom to own a business while continuing to serve as a firefighter.

Website: ASPweston.com

Number: 754-333-5277

Find ASP Weston on Facebook

Caleb Daulton, Owner & Operator of ASP in St. Petersburg, Florida

ASP franchise owner

The ASP St. Petersburg franchise will provide professional pool service in St. Petersburg, FL, and the surrounding areas.

Caleb was born and raised in the small town of Shelbyville, Indiana. At the age of 17, he enlisted in the United States Air Force and has served for the past 14 years. Caleb also has a background in aircraft maintenance and nursing. His desire to start a business has been influenced by other business owners, like his father. In September, he started considering franchise opportunities and found a swimming pool franchise to be the perfect match. For Caleb, ASP stood out because of its technology and forward thinking in the swimming pool industry.

Website: ASPstpetersburg.com

Number: 727-469-7665

Find ASP St. Petersburg on Facebook

 

 

 

Best of the Best Award ASP Pool Co.

At America’s Swimming Pool Company, we are completely dedicated to our customers and to providing exceptional services that go above and beyond expectations. Additionally, we provide our franchisees with the tools and resources they need to accomplish our mission. This why we are honored to be awarded as Best of the Best by Entrepreneur Magazine.

Each year, the magazine recognizes the top companies who are revolutionizing their respective industries in the Entrepreneur Franchise 500® list. Of that list, the top companies are recognized as the best in their fields. Franchises are chosen based on their growth rate, brand power, financial stability/strength, and more.

At America’s Swimming Pool Company, not only are we focused on creating a progressively growing, lucrative franchise that provides excellent service, but we are changing the landscape of swimming pool cleaning, repair, and renovation. Our team designed PoolOps® technology, which is a cloud-based digital platform that allows our professionals to integrate effective marketing strategies to target and capture quality leads, all while providing better service to our customers. It’s a win-win for all parties involved!

Given how competitive it is just to be ranked on the Entrepreneur Franchise 500® list, it is humbling to know that we are considered the best in the swimming pool industry. Our franchise’s success comes from our Founder and CEO, Stewart C. Vernon, who created a proven system and successful business model. Additionally, we wouldn’t be where we are without our hardworking franchisees and employees.

As the largest swimming pool cleaning, repair, and renovation franchise in the nation, we are proud to provide quality services that last. To learn more about how we can help you with your pool needs, call 844-334-POOL or visit ASPpoolco.com today!

Learn more about becoming a part of the ASP family.

Meet the franchise owners who recently joined the ASP family.

At 8:30 a.m. on February 6, 2017, we welcomed seven new ASP franchise owners and one new manager to the ASP – America’s Swimming Pool Company corporate headquarters in Macon, Georgia, for Pool School training.

Read more

Herschel Forester, Owner and Operator of America’s Swimming Pool Company (ASP) in Dallas, Texas, received Top Sales Award for 2016.

The Dallas franchise location has been ranked number one in sales for four consecutive years. It was announced this year that Forester and his team of 10 employees exceeded the $2 million mark for 2016.

“We have a team of dedicated, hardworking folks that make our business go,” said Forester.  “I have enjoyed having my wife, Cindy, work with us for the past couple of years. I am also proud of our pool renovation department that is very productive under Darren Kesler’s leadership.”

Top Sales Award - Dallas

Cindy and Herschel Forester (left) receiving award from CEO, Stewart Vernon (right)

Reaching these goals has been a great accomplishment for the Dallas team.

Forester launched the Dallas location in 2010 by converting his previously self-employed pool business to an ASP franchise. Converting his business has been a significant factor in his growth, along with the counsel from both the Founder and Vice President of the franchise organization.

“We are proud of Herschel’s accomplishments and his ability to surpass sales expectations every year,” said Vernon. “This Owners Meeting encouraged owners to take their businesses from good to great, and that’s what Herschel and his team strive to accomplish every day in his business.”

Read more about Herschel Forester’s testimonial HERE.

 

Shane Lawson, Owner/Operator of America’s Swimming Pool Company in Pensacola, Florida, was recognized with an award for Best New Start at ASP’s annual event. The Pensacola franchise location is one of 15 new ASP locations across the Nation that opened their businesses in 2016.

“I am honored to receive this award and look forward to many years of growth,” said Lawson. “I attribute this first-year success to my grandfather, who was 

Shane Lawson (left) receiving award from Vernon, ASP's CEO (right)

also a small business owner. I often think about the strong work ethic he instilled in me, and that’s what drives me to work harder and go the extra mile for my customers and my business.”

Lawson started as an ASP franchise owner exactly one-year ago, but he never expected to stumble upon an opportunity to become an owner in the pool industry. After many years of working in plumbing and engineering, Lawson knew ASP was the logical next step in his career. It didn’t take long to discover this was a perfect fit for him and his family.

“Shane received recognition because of his commitment to go beyond expectations during his first year in business,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We are looking forward to watching his continued success.”

Ryan Eiland, Owner/Operator of the ASP franchise location in Destin, FL, has also been a tremendous support to Lawson as a business partner and a friend. Eiland’s expertise as a veteran in the ASP business has helped Lawson accomplish his first-year goals.

Pictured: Lawson (left) receiving award from Vernon, ASP’s CEO (right)

ASP – America’s Swimming Pool Company announced the winner of the company’s Franchise of the Year for 2016. Clint Rowley, Owner/Operator of America’s Swimming Pool Company in Mesa, Ariz, was honored to be the recipient of this award when it was announced during the 10th annual ASP Owners Meeting in January 2017.

Five franchises were selected as a finalist for this special award and Rowley was chosen to be recognized as Franchise of the Year based on his time as an ASP franchise owner, his business’s total yearly sales, the ability to shine through the competition, and involvement in his community and the franchise organization.

Rowley contributes his success to the dedicated employees that make up Mesa’s team of qualified pool professionals. There are 12 professionals employed at the ASP location in Mesa, including two veterans who served in the Middle East.ASP's CEO, Stewart C. Vernon (right) presenting award to franchise owner, Clint Rowley (left)

“It was flattering and humbling to receive this award,” said Rowley. “I am proud of the honest and hardworking team we have built. This team is what has helped the Mesa location lead a path to success.”

The theme at the ASP annual event was 2017-Going from Good to GREAT, and there is no doubt that Rowley, and his team, exemplifies this keynote. Rowley first joined as an ASP franchise owner in 2012. His sales records have continued to accelerate in one of the most competitive swimming pool industry markets in the United States. Because of Rowley’s dynamic skills in sales, he was asked to lead a sales breakout during the ASP annual event. Rowley’s compelling personality makes him easily respected as a leader in the ASP franchise family.

In addition to Rowley’s leadership skills mentioned above, he is also a member of the ASP Franchise Advisory Council, Panel of Pros, and is a member of the Founders Club, which represents ASP franchise locations accomplishing over $1 million in sales.

“Successful franchise owners like Clint are what we need to take the ASP brand from good to great this year,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “Clint knows the path to success, he knows what it takes for himself and his employees, and he executes his plans well. I couldn’t be more pleased to honor Clint with the Franchise of the Year Award.”

Pictured: ASP’s CEO, Stewart C. Vernon (right) presenting award to franchise owner, Clint Rowley (left)

Meet Jon Lutz, Owner/Operator of America’s Swimming Pool Company located in Palm Harbor, FL. Jon and his fiancé, Carrie Limoges, have been operating the ASP location in Palm Harbor since March 2016.

Jon has worked and has held ownership in a few different service industry businesses for the past 18 years, so he knew he wanted to start a business in the service industry. While living in Charleston, SC, Jon found out about ASP and about the opportunities to become a franchise owner. After discovering the support and training that ASP Franchising offered, it was a “no-brainer” decision for Jon.

“The most beneficial aspect about joining an ASP franchise is having the support and wealth of knowledge from corporate and other franchise owners. There is always someone who will have an answer,” said Jon. “I also enjoy the connections I have been able to make due to being a part of a franchise. These connections would have taken a lot longer on my own.”

Jon and Carrie are off to a great start as new franchise owners. Jon’s advice to franchising candidates would be to make sure they are ready to be responsible for their own successes or failures. An ASP franchise provides a lot of support when starting the new business, but it is always important to remember that effort must be put in to become successful.

Most ASP franchise owners are not too familiar with the pool business until they come to Pool School, a two-week training course each new franchisee goes through at corporate headquarters. Jon and Carrie entered Pool School in November 2015 to familiarize themselves with the pool industry and the franchise. Jon’s focus for 2016 has been to spend his time learning the pool business and getting comfortable with it. Jon plans for the bigger goals he wants to accomplish for his business and breaks the larger goals into smaller, short-term goals. He then pushes to reach those smaller goals, so he can achieve his bigger, overall goal.

“I like the fact that I am building something while still allowing myself the flexibility to live life the way I enjoy,” said Jon. “If you don’t mind working and getting your hands dirty, then this is by far the best business.”

About ASP
ASP is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visit ASPPoolco.com.

Veteran Franchisee Profile: William Schlemmer

Meet William Schlemmer, Veteran Owner/Operator of America’s Swimming Pool Company of Coastal Virginia located in Virginia Beach, VA. He became an ASP franchise owner in September 2014 and has had a successful start.

After retiring from the military, Schlemmer’s desire was to pursue a second career in business. He earned his MBA while on active duty and enjoyed the aspect of small business ownership. He considered a franchise because of the turn-key aspect. He liked the idea of having a base and team to fall back upon when needed.

“I liked the aspect of having a base of professionals with a wide breadth of the exact experience required,” said Schlemmer. “There is always support when needed.”

A lot of time is put into researching the right franchise. Once the right franchise is found, training is conducted to make the first year as easy as possible, but there can always be roadblocks ahead. There are certain aspects of planning that can help anyone through the initial start. ASP franchisees like Schlemmer have discovered the importance in investing in employees and focusing on exceeding expectations.

“Plan your launch like a military operation, in that you consider contingencies, desired end-states, and most likely courses of action. War-game your launch and identify several key factors that must be achieved for success, and several key factors that could be catastrophic,” stated Schlemmer.

ASP provided Schlemmer with the support to successfully start his own business. Housed at headquarters, ASP offers a 20,000-square-foot training campus with 12 display pools, two functioning pools, and a classroom. This is where pool school is held. A two-week training program that each franchisee goes through before launching their business.

Schlemmer has learned a lot about the pool business through Pool School, but he also dedicates a lot of his knowledge from his background as a Naval Flight Officer. Schlemmer’s dedication to his business and his employees is evident.

“My military background and training prepared me for business ownership in 3 key areas; 1. Multi-tasking. A pool service company can be very busy, with multiple projects working simultaneously. The ability to prioritize, focus, and execute are crucial to achieving or exceeding our customer’s expectations 100% of the time. 2. Accountability is imperative in being a successful military member as well as a business owner. Gain trust by doing what you say you are going to do, and pledge to the customer that you, as the owner, will be held accountable if the team misses the mark. 3. Planning is such a key ingredient of any successful operation. Whether launching a start-up or preparing to conduct and extensive renovation, planning is where you start. The more planning you conduct, the higher the percentage of mission success and mitigation of unplanned consequences,” said Schlemmer.

About ASP

ASP is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visit ASPPoolco.com.