Is your dream to start a business and be your own boss? It may be the far-fetched American Dream, but it is attainable. Starting a business with a new idea or on your own is daunting and ruthless. Criticism will come at you from every angle, capital is difficult to raise, spreading the word and advertising your business takes time and energy and in the end, your business may fail. What if there was a way to guarantee your success as a business owner? What if there was a path that had already been paved for you? What if there was a tried and true process that has already given entrepreneurs like yourself the lifestyle that they always desired? There is a way. It is through America’s Swimming Pool Company. The ASP pool service business is designed to provide higher quality swimming pool service, repairs, maintenance, remodels, and more to residential and commercial pool owners. ASP is constantly expanding its franchises across the country and currently has a pool franchise for sale in the Hamptons, New York. Now is the prime time to lock in this opportunity in the highly desired community of the Hamptons. It will not stay on the market for long. 

Why the Hamptons, Suffolk County?

The Hamptons have a reputation for being the place that affluent New York City residents escape to for vacation during the summer. The long stretch of coastline is lined with mansions and cottages, towns and villages, hotels, shops, and high-end dining. And yes, elegant pools can be found in the luxurious backyards of these mansions and on hotel properties. While it sounds like you have to be rich and famous to feel comfortable in The Hamptons, that is far from true. Everyone is welcome in the Hamptons. The summertime weather draws tourists and residents to the serene beaches and crystal clear pools to enjoy the perfect and humid 80 degree weather, daily. Starting a pool service business in the Hamptons proves to be profitable and needed. There are a few pool companies that currently serve the area, but America’s Swimming Pool Company is ready to make a splash in the economy by introducing its first ASP franchise to the Hamptons. The East Hamptons Chamber of Commerce has a strong presence for promoting economic development. The Chamber is supported by over 100 members, and is led and organized by an Executive Director and volunteer Board of Directors. America’s Swimming Pool Company advises its franchisees to join the Chamber of Commerce in their new place of business to assist them in spreading the word and giving them opportunities to promote their new business and thrive. 

Why America’s Swimming Pool Company? 

America’s Swimming Pool Company is the nation’s largest and most well respected swimming pool service and repair franchise system. The success rate of starting a pool franchise for sale with America’s Swimming Pool Company is 99%. Starting a business has never been so promising. Steward C. Vernon started ASP in 2002 in Macon, Georgia with a goal to provide his hometown with a higher quality pool service business. Vernon saw immediate growth and sought a way to expand his business and give others the type of success he had experienced. America’s Swimming Pool Company instantly gained brand name recognition for filling a void in the swimming pool service and repair sector. In 2005, Vernon created a franchise model that allowed two other entrepreneurs like himself, to utilize his roadmap to success. Today, ASP has more than 100 franchisees across the nation providing superior pool and customer service to clients. 

Awards and Recognitions

Creating a name for itself in the swimming pool industry is not the only accomplishment that America’s Swimming Pool Company has experienced. The ASP brand has gained national recognition for its franchise model. ASP ranked #8 on The Forbes Top 10 Best Franchises to Buy in 2019. Analysts found that ASP landed in the Low Investment category on the list, discovering that the franchise has an Initial Midpoint Investment of about $126,000. In 2019, Entrepreneur’s Franchise 500 list ranked ASP as the Best Swimming Pool Maintenance and Repair Franchise to open when compared to other pool service businesses. ASP has also been recognized as a top franchise to buy for veterans. America’s Swimming Pool Company offers a 15% discount on the franchise fee to military veterans.  

Capital Needed to Start an ASP Franchise in the Hamptons

The pool cleaning and maintenance is a $15 billion industry. There are 11 million pools throughout the United States and every single pool needs to be serviced and maintained. As an ASP franchise owner, you can tap into this unlimited market of success. The best part is, America’s Swimming Pool Company has laid the groundwork for ownership in the company. All Franchisees need to do now is follow the blueprint. The capital breakdown of purchasing an ASP pool service business is as follows:

  • Initial Capital: $32,000-$36,000 covers the franchise fee. Additional capital is also needed for the business outfittings and upfront marketing expenses, making the initial total about $58,000. 
  • Additional Capital: $15,000-$35,000 of additional capital is needed within the first six months. This amount is dependant upon the size and territory population.
  • Ongoing Fees: Royalty fees average out at about 5.5%, marketing fees consist of 1%, PoolOps Technology is $120/month and an additional charge of $20 for each vehicle, and website and technology fees are $350/month.
  • Individual Net Worth Requirements: $150,000
  • Liquid Cash Requirements: $100,000

Owning an ASP Pool Service Business

Franchise owners have the opportunity to meet the executives and APS corporate team prior to purchasing a pool franchise for sale. Once the sale is complete, owners attend a 12-day training course that we like to call Pool School. Located in Macon, Georgia, new franchisees gather for a thorough pool education course in Macon, Georgia. Whether you have extensive knowledge in pool maintenance or have never been around pools, owning an ASP franchise can be your ticket to success. The training at Pool School is so extensive and in depth that franchise owners walk away knowing all things pools. Once you are out in the field, do not worry if you need assistance or advice, the experts at the headquarters are constantly standing by ready to help. You can expect to learn all pool repairs and installations, complete “Green to Clean” processes, on-site technical support, accounting and bookkeeping, marketing, water analysis, safety training, hands-on equipment training, and human resource training. The additional benefits of owning our pool service business in the Hamptons is that you will receive ongoing support after pool school. Our executive team will set up and organize marketing, website design, give franchise owners leads courtesy of our established referral network, customize PoolOps so that owners can manage billing and chemical readings, and continuous support and training from our staff. 

Franchisee Testimonials

Many of the awards and recognitions that America’s Swimming Pool Company has received not only take into account the financials, growth, stability, but also look at franchisee satisfaction. Franchise Business Review only takes into consideration franchisee satisfaction when surveying owners and operators of 310 different franchise brands. Analysis looked at franchise training, leadership, core values, business lifestyle, and overall enjoyment of running a business franchise. We are proud to say that America’s Swimming Pool Company ranked in the top 200 best franchises of 2019 with Franchise Business Review. Clint Rowley who owns the Mesa, Arizona ASP franchise said, “I have been part of the ASP family and pool service business for just over a year now, and my experience has been nothing but stellar. I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” Rowley’s opinion about ASP and the franchise model is common. We are proud to take part in helping our franchise owners have experiences that make them feel important and successful. 

Why You Should Join the ASP Franchise

If you have been dreaming of starting your own business and want to have a guarantee of success, look into starting a pool service business with ASP. Our owners experience immediate growth and profit because of our turnkey system that is proven to work and give them the lifestyle they have always desired. Do not pass on this opportunity to switch your life into high gear. The franchise model has worked for more than 100 other franchise owners, let it work for you. Buy our franchise in the Hamptons today!

swimming pool routes for sale

Are you interested in starting your own business? Wouldn’t it be nice if you could do it without all the risk and stress of going it alone? With ASP–America’s Swimming Pool Company–you can be your own boss and still have access to all the resources and support you could ever need. ASP franchise owners enjoy a 99 percent success rate and are backed by the nation’s leading pool service company. You can set your own hours, hire your own employees, and earn a living doing something you love with an ASP franchise. If you are looking for swimming pool routes for sale, ASP has franchises available all across the country.    

Make Waves in the Baltimore Pool Service Market

ASP has a pool cleaning franchise territory available in Baltimore, MD. The harbor city was one of the 13 original colonies and is an area rich in history. It is also an area with rich opportunities for an ASP franchise. Also known as “Charm City”, Baltimore is the home of the Star Spangled Banner, the world-renowned Johns Hopkins Hospital and University, Babe Ruth, and some of the best seafood on the East Coast. Several of the nation’s largest corporations’ headquarters are located there as well including McCormick & Co., T. Rowe Price Group, and Under Armour. Baltimore is often called a “city of neighborhoods”, because it is made up of hundreds of different districts. All of these neighborhoods are filled with homes that need regular pool service. With such a unique background and potential for new clientele, Baltimore is the ideal place to start your pool service business with ASP swimming pool routes for sale

According to WorldPopulationReview, Baltimore’s current estimated population is 609,841, making it the 4th most populated county in the state of Maryland. Residents in Baltimore are used to high humidity and warm weather during the summertime, and on a hot and sticky summer day, nothing feels better than taking a refreshing dip in the pool. On average, only about half of the swimming pools in the U.S. are maintained by a professional pool service. There is a wide margin for growth in the pool industry, and Baltimore is no exception. The climate in Baltimore is just another reason why it is a prime location to open your ASP franchise. Click here to see more ASP territories for sale.  

What Sets ASP Apart from Other Franchises

Until ASP made its splash in the $15 billion pool industry, the market was full of hit or miss pool service companies that struggled to meet customer expectations. An overall lack of professionalism and quality service made it hard to find a pool company you could trust. ASP changed everything and is now the number one pool service company in the U.S. with swimming pool routes for sale. Not only do we meet and exceed our client’s needs on a daily basis, ASP is the leading pool service company for franchisees as well.  

ASP’s superiority in the pool industry hasn’t gone unnoticed; we are the most nationally recognized franchise in the country. We hold honors and awards in virtually every category because of our commitment to service and integrity. Some of ASP’s awards include:

  • #8 on the 2019 Forbes list of Best Franchises to Buy (low investment category)
  • #400 on the 2019 Franchise Times Top 200+
  • Franchise Business Review 2019 Top Low-Cost Franchise
  • Entrepreneur’s Franchise 500® #1 swimming pool maintenance, repair, and renovation company

The Franchise Business Review has called ASP franchisees some of the nation’s happiest business owners. That’s because we provide the support and resources they need to build and grow their company. Our franchisees don’t have to spend the extra time, effort, and money it takes to go through the learning curve that often comes with starting your own business. Choose from one of our swimming pool routes for sale, and we will help you do the rest. America’s Swimming Pool Company has a proven business model, national credibility, and built-in marketing, all of which are meant to jump-start your pool service franchise.  

Revolutionary PoolOps Technology

Another aspect of ASP that both our clients and our franchise owners love is our unique PoolOps technology. This digital platform provides pool owners with a record of the services their pool receives after each service visit. They can stay up to date on the chemical balance of the water as well as what products were added. Clients also receive a photo of their cleaned pool after our team is finished. These features are especially helpful for landlords, commercial pool owners, and clients who need pool services while they are out of town. Franchisees love PoolOps because it streamlines their record keeping and allows them to service more pools. Instead of constantly worrying about logistics, our franchisees get to focus on making sure each customer’s individual needs are always met. 

Veterans Looking Into Franchising

Swimming Pool Routes for Sale for Veterans

The Franchise Business Review has named America’s Swimming Pool Company as a Top Franchise for Veterans multiple times. The men and women who serve our country are some of the most dependable, hardworking, and trustworthy individuals out there and we believe they deserve the opportunity for success after their service. ASP is committed to supporting veterans and their families and we offer qualified veterans a discount of 15 percent off the franchise fee. Transitioning out of the military can be a challenge, and we want to demonstrate our appreciation to veterans by helping them get started with their own pool cleaning franchise. Those who have served our country deserve nothing but the best, and the chance to franchise with ASP opens the door to a lifetime of success. Click here to learn more about our opportunities for veterans.    

Veteran Testimonials

ASP is proud to have veteran franchise owners. They bring a special level of commitment and dedication to their work and as a result, their businesses see continued growth. James King was an officer in the Marine Corps for 26 years and enlisted in the Air Force for 4 years. He learned about ASP swimming pool routes for sale after retiring from the military in 2010, and became the owner of ASP Northern Virginia. He explains why his experience with ASP has been so rewarding: 

“One of the reasons I started this business is to show my children… that you can start your own thing and make your own way. I have employees who are paying their bills based on the business that we do; they’re buying cars and getting married [with this income] so it’s definitely rewarding. They can do the jobs faster and more accurately with less call backs, and that’s a point of pride… It’s nice when people reflect back to you your pride in your service.”

Becoming an ASP Franchisee

With a 99 percent success rate and a 65 percent year-over-year rate of growth, the effort it takes to get your ASP franchise started is 100 percent worth it. After choosing one of our swimming pool routes for sale, we will walk you through the entire process to be awarded with a franchise of your very own. You will then train at PoolSchool at our headquarters in Macon, GA, and you will get to meet some of our existing franchise owners to learn more about what makes them so successful. Even after the start-up process is over, you’ll continue to receive our full support every step of the way. 

Set Yourself Up for Success with ASP

With ASP territoires for sale in Baltimore, MD and nationwide, you can take part in a franchise opportunity that will put you ahead of the competition. Swimming pool knowledge and experience are not required; in fact, many of our franchise owners are new to the industry when they come to us. Whether you have much to learn or have an existing pool company already, ASP can help you achieve the potential you dream of as the owner and operator of your own business. Visit our website to find out more about joining the nation’s leading name in premium pool service.  

New ASP Franchise Owner at Pool School Training

New ASP Franchise Owner at Pool School Training (Oct. 2019)

Americans spend thousands of dollars every year on it. Entire television networks are dedicated to it. An online search for it gets over 2 billion results. Home improvement has been growing in popularity over the last several years. According to a recent report published by researchers at Harvard University, the home remodeling market has grown more than 50 percent since the end of the recession. What does this mean for America’s Swimming Pool Company and its franchises? There is an abundance of opportunity for growth and profits because the market for businesses that provide home updates is so hot. 

Rising Demand Meets the Staffing Shortage

The Harvard report, “Improving America’s Housing 2019”, gives insight into the historical trends and current state of the home remodeling market. It states, “…almost 80 percent of the nation’s 137 million homes are now at least 20 years old, and 40 percent are at least 50 years old.” With aging homes come aging pools, and a quality pool service business like ASP can capitalize on the rising demand for pool maintenance, repairs, and refurbishments.  

With the construction of new homes slowing down and our existing homes getting older, Americans are updating, remodeling, and renovating their homes more than ever. And while DIY projects are a popular way to try some trendy updates, most homeowners look to the professionals when it comes to larger, more challenging jobs. The demand has grown so much, however, that the labor industry is struggling to keep up with it. The skilled workers who once painted our homes and plastered our pools are retiring. Millennials entering the workforce are more focused on jobs that center around technology. Many of them are unwilling or untrained to work in the service industry.

The Need for Quality Workers

Aqua Magazine recently published an article by Eric Herman called “Limited by Labor,”

in which he explains the staffing shortage and its effects on the pool industry. Spoiler alert: it’s good news if you are looking to buy a pool service business. He says, “The millennial generation, in general, shows little enthusiasm for construction work, population growth is slowing, and the workforce is aging. But mainly, the same force that has ginned up demand for pools is making workers scarce. That force is the roaring economy.

With the economy in high gear, people want to buy more of everything (including pools), but with a limited workforce fully engaged in producing more of everything, there aren’t enough workers to go around.”   

Starting a swimming pool franchise with America’s Swimming Pool Company gives entrepreneurs the chance to take advantage of the healthy economy as well as the shortage of pool service providers. Herman refers to Aqua Magazine’s 2019 State of the Industry survey which revealed the biggest challenges for pool builders today. He quotes one survey participant: “There are not enough young people coming in who want to really work hard and learn how to build a pool with quality and care about their work.” Another said, “We could double our business with the right people.” 

ASP believes the franchisees who start a pool service business with us are the ‘right people.’ Hard work, superior service, and commitment to their customers are a large part of what makes ASP franchise owners so successful. In fact, ASP franchisees have a 99 percent success rate. America’s Swimming Pool Company provides all the training and support necessary for our business owners to outperform the competition from the very beginning.

Opportunity is Knocking

The labor shortage is drawing attention quickly, as various sectors of the service industry try to keep up with booming demand. Authority Brands is the parent company of ASP as well as six other leading home service franchises. The companies under the Authority Brands umbrella provide home services throughout the U.S., Canada, Latin America, Kenya, and Indonesia with over 1,675 franchise locations. These businesses provide jobs for people with skills in plumbing, cleaning, electricity, and more. All types of trades are in need of skilled workers, including the pool service business, which means that now could be the perfect time to tap into those rising opportunities. 

Diving Into the Pool Industry

People love to swim. Whether it’s aquatic aerobics classes at the gym, toddler time at the neighborhood pool, or a relaxing evening in your own backyard, there’s just something we love about being in the water. All the enjoyment to be found in pools has created a 15 billion dollar industry that isn’t going away anytime soon. Every single one of the 10.4 million swimming pools in the U.S. needs to be properly cared for and maintained, but only about half of them utilize a pool cleaning business to do so. The opportunity for growth in the pool industry is tremendous, especially with the shortage of quality pool service providers. Starting a swimming pool franchise with ASP is the best way to take advantage of the perfect conditions present in the market today.

Partner Your Pool Service Business With ASP

ASP is the largest swimming pool service company in the nation, and we have the systems in place to help make our franchise owners successful. Since opening for business in 2002, we have sought to provide unmatched pool services to our customers around the U.S. ASP helps residential and commercial pool owners with all of their pool-related needs, including regular maintenance and cleaning, diagnostics, repairs, pool supplies, refurbishments, and even full renovations. Americans are ready to invest in updates to their homes and pools, so why not partner with the best in the pool business?

Partnering with ASP means business owners get the best of both worlds; they get to benefit from our experience and support without having to share ownership of their business. ASP has been awarded time and time again for our excellence in the pool industry, including the following recognitions:

  • Ranked #8 on Forbes Magazine’s Best Franchises to Buy in 2019 (low investment category)
  • Listed on Franchise 500’s fastest-growing franchises 7 years in a row
  • Top Low-Cost Franchise in 2019 by Franchise Business Review
  • Best Swimming Pool Maintenance Franchise to open in 2019 by Entrepreneur’s Franchise 500®

 Starting a pool service business with a well-known and trusted name like America’s Swimming Pool Company puts you ahead of the competition from day one. Find out more about the attention ASP has received for its award-winning franchise success here.

Steps to Success

The path to becoming your own boss is already paved for you with America’s Swimming Pool Company. We have proven business models that allow our franchisees to benefit from how we’ve grown as a company with time and experience. With extensive training and complete ongoing support, ASP is fully invested in our franchise owners. We know that we can only be successful together. For more information on starting a pool franchise with our turnkey system, click here.  

 Whether you have experience in the swimming pool industry or not, ASP offers the training that will prepare you to build and grow your franchise. Even after you get started operating your pool service business, you will always have access to ASP support. Some of the specific resources we are proud to provide for our franchisees include:

  • Pool School: twelve days of training at corporate headquarters
  • Operational and technical support
  • Franchise and round-table meetings held regularly
  • Public relations and marketing strategies

 Learning From Other Franchise Owners

 According to a recent survey conducted by Franchise Business Review, America’s Swimming Pool Company has some of the nation’s most satisfied franchise owners. With all the training, resources, and support we provide, we make sure they have all the tools they need to be set up for success. As you pursue your new pool business partnership with us, you will have the opportunity to hear and learn from our experienced franchisees. Their testimonials are proof that ASP can help you achieve your goals for your future. Graham Banks, an ASP pool service business owner in Florida, and winner of both the 2018 President’s Club Award and the 2018 Exceptional Customer Service Award had this to say about his experience:

“ASP is a professional, reliable, and trustworthy organization. Before joining ASP, I looked at tons of different franchise groups and organizations, and none of them made me feel the way ASP does. I know they have my back and will support me and help me in any way they can. What drew me to ASP was the professionalism and the technology, which was something completely new for the profession. I got really excited about understanding how I could use that to change the perception of the pool industry within my community.”

Learn More to Earn More

Do you ever think about becoming your own boss? Do you find satisfaction providing superior services to your customers? Starting a swimming pool franchise with ASP would allow you to achieve these dreams all while earning a high return on your pool service business investment. Click here to learn more about your high potential for success with America’s Swimming Pool Company.

Steward Vernon founded America’s Swimming Pool Company in 2002. He started the company to provide his hometown of Macon, Georgia with a higher quality swimming pool service company. With rapid growth and success, Vernon knew it was time to expand his business model and create a franchise model. It was in 2005 that Vernon sold his first two franchises after developing a fail-proof business model that gave entrepreneurs like himself a roadmap to follow for success. Today, there are more than 100 franchise owners throughout the United States. Buying a pool cleaning business for sale has never been so promising. 

The ASP Goal for Franchisees

America’s Swimming Pool Company carefully hand-selects its employees that share the ASP vision and goal. All of the team members have the same goal in mind: to create the best business they possibly can. The executives and trainers at the headquarters are there to guarantee that franchisees achieve their goals, and then go on to exceed them. Thomas P. Swift, Jr., the Chief Operating Officer of America’s Swimming Pool Company, did exactly that. Swift purchased his first franchise with ASP back in 2006. After operating and growing his business exponentially, he sold it in 2009 to take on the role as the company’s COO. 

Every potential franchisee looking for a pool cleaning business for sale with ASP has the opportunity to meet the team face-to-face at the headquarters and see the ASP campus where executives and trainers dive in and show the best practices for promoting your new pool cleaning business in an area that is continuously evolving, as is the ASP team. “We had done a lot of due diligence before meeting the team,” said Rob Yacovetta of ASP of Sonoran. “I remember pulling away that afternoon after meeting the management team and thinking, this is a no brainer. This is who we’re going to go with.” No one jumps into this business without having full knowledge of what is expected of them and how to achieve their goals. At ASP, you are family. Your success is the only way that ASP succeeds. 

Meet Your Team Who Teach Pool School

Once franchisees have committed to purchasing a pool cleaning business for sale in their desired area, they attend pool school in Macon, Georgia at the headquarters. It is here that franchisees will meet with Senior Vice President, Jimmie Meece and Vice President of National Accounts and Vendor Relations, M. Kevin Noggle. Mr. Meece purchased one of the first ASP franchises in 2005. He operated it until 2011 when he sold it to take on the role of Vice President of Franchise Operations. He and Mr. Noggle are together responsible for the initial pool school and day to day support of franchisees. Mr. Meece is there to assist and support franchisees with QuickBooks, business planning, budgeting, and working together with Thomas Swift to implement company policies, procedures and new programs. Mr. Noggle assists with technical support of franchisees, ongoing equipment and materials training, and vendor relations.

What You Will Learn at Pool School

Professional trainers, as well as the above-mentioned executives ensure that each franchisee that purchases an ASP pool cleaning business for sale knows every aspect of the business, including chemicals, marketing, and business practices. If you are new to the pool industry, you will be just as successful as someone who has had years of experience. That is because our professional trainers will teach you everything you will ever need to know to operate a professional and successful pool franchise. It is at ASP Pool School that franchisees learn what each member at the headquarters can do for their business. The ASP executive team and trainers thrive not only in getting new businesses up and running, but also supporting existing owners everyday. They are there for your support during school and once you are in the field operating your pool business. As you tour the facilities, you will discover what each area is for and why it was developed. ASP stays up to date on all of the latest technologies in the pool cleaning industry, and has working models installed for training. This ensures that our franchisees have every opportunity to attract customers who are looking for higher quality and technology driven pool cleaning services. Upon closing on your pool cleaning business for sale and entering Pool School, franchisees can expect to see and have access to the following:

  • 20,000 square foot state-of-the-art training facility
  • Reception and executive Offices
  • Fully stocked break room
  • Dual exterior pool training area
  • One gunite and one vinyl lined pool
  • One fiberglass pool installed by 2020 
  • Hands on equipment training for pool franchise owners
  • On-site installation and repair processes
  • Pool water analysis and safety training
  • Complete Green to Clean processes
  • Dedicated indoor training facilities
  • Training on all equipment and every installation
  • Relaxing outdoor areas
  • Meeting spaces and private study areas 
  • A classroom where franchisees learn best business practices
  • Comprehensive marketing, finances, and human resources training
  • Conference rooms
  • Fast and secure WiFi connections

At Pool School, franchisees will discover what drives people like CEO Stewart Vernon and COO Tom Swift in their success stories. Pool School is the very beginning of your story and ASP is excited to be a part of it. 

The ASP Brand

America’s Swimming Pool Company is known across the nation as the #1 leader of swimming pool service and repair companies. This why so many entrepreneurs seek a pool cleaning business for sale with ASP. Meghan Meece, the Director and Web and Communications, has achieved this brand name recognition through powerful marketing techniques. Mrs. Meece oversees public relations, social media accounts and advertising, search engine optimization, and website development and customization for new franchisees. ASP franchise owners also assist in keeping the brand name as the most respected pool service company by upholding the highest of standards of pool and customer service. When you join the ASP team, you will immediately receive the addresses of residential and commercial properties with pools. There are 11 million pools throughout America and every pool needs to be serviced. Currently, only half of these pools receive professional service, which means there is plenty of room for growth. By making use of promotional materials, ASP owners can establish and grow their pool franchise immediately. Pool maintenance, cleaning, and repairs can eat up pool owner’s time quickly, leaving them with little time to play in their pool. Afterall, pools are built for fun and entertainment. If pool owners cannot enjoy the pool that they poured thousands of dollars into, what is the point of having one? ASP’s affordable service and repair pricing draws clients in and keeps them happy. Other pool cleaning businesses for sale do not have the network or volume of purchases from suppliers to be able to offer our highly discounted pricing to pool owners. Customers and potential customers will recognize the ASP brand because of your branded work truck, professional promotional materials, online presence through search-engine-optimized websites, and the ten week step-by-step marketing action plan that franchisees learn. 

A Technology Driven Company Keeping Up with the Times

The old fashioned way of doing business included a lot of paper, which also meant franchisees needed an office. ASP utilizes PoolOps technology which cuts down on paper and time, while increasing communication and efficiency of our franchisees. ASP’s Mac Leskosky is the Operational Support Advisor who supplies new and existing franchise owners with PoolOps technology and support once they have closed on their ASP pool cleaning business for sale. By using an app on your phone, ASP owners can communicate with customers, schedule appointments, organize and grow their pool franchise. The productivity that PoolOps provides to our franchisees and customers allows them to service even more pools every day while still upholding the highest quality of service. ASP owners can also inform customers of what chemicals were added to their pool at the time of service, as well as a picture of their sparkling clean pool after service. 

Franchisee Testimonials

ASP has a 99% success rate of franchisees. “The ASP franchise system has a proven business model for success,” said Bram Schad of the Ocala, Florida ASP franchise when he was shopping for a pool cleaning business for sale. “The most appealing aspect of joining the franchise system with ASP is the support, both technical and operational. The level of corporate support is very dependable.” At ASP, anything is attainable and franchise owners get out what they put in. Wayne Gable of the Mobile, Alabama franchise expressed his appreciation for the ASP executives and trainers when he said the following, “I truly enjoy working with the ASP leadership and my business has grown every year that I’ve owned it. Fortunately, the decision to join the ASP family has been both rewarding and profitable.” Our franchisees know that their success is our top priority and with the ASP brand name recognition, they are sure to grow a profitable business.

Discover Territories with a Pool Cleaning Business for Sale with ASP

If you are interested in purchasing an ASP pool franchise, and are looking for an available territory, click on this link provided by America’s Swimming Pool Company to start your search. If you currently own a pool business and are looking to convert it into an ASP franchise opportunity, you can expect year over year growth and an increase in sales and profit due to our name brand recognition and better business practices. Do not let your business fall behind or plateau, when ASP has opportunities available to everyone. Contact us or discuss your opportunities with your franchise broker, today. 

When you think of Las Vegas, Nevada, you most likely think of gambling, casinos, night clubs, margaritas by the pool, city lights, swanky hotels, shopping, and high end dining. All of these activities and endless entertainment options make Las Vegas known for its party scene, and draw more than 42 million visitors each year, according to Statista. America’s Swimming Pool Company thinks of the high summer temperatures and perfect warm weather year round, creating the perfect environment for swimming pools. Between the months of April and November, Vegas temperatures average between 70 and 106 degrees. That is a nine month period of prime swimming pool weather. During the months of December through March, temperatures drop to averages in the 60 degree range, which makes for relaxing jacuzzi weather. Year round, Las Vegas residents and tourists are spending time in outdoor swimming facilities, whether it is residential or commercial. These facilities often include jacuzzis, pools, lazy rivers, flow riders, and beaches. America’s Swimming Pool Company is growing at a fast rate and has a swimming pool route for sale in Las Vegas, Nevada. 

Why Open an ASP Franchise in Las Vegas?

Aside from the hot temperatures that create the perfect mix for relaxing and swimming in the pool, The Las Vegas Chamber of Commerce is booming. Las Vegas is one of the most business-friendly states in the nation, devoted to helping small businesses succeed. The Chamber has helpful links and resources that connect like minded business entrepreneurs, including those in the swimming pool industry. The Nevada Department of Business and Industry encourages and promotes the growth of businesses and ensures that they are operating legally and protecting consumers by adhering to competitive pricing of services. The SilverFlume is Nevada’s business portal that assists with licensing, renewals, and other business compliance processes. The city of Las Vegas welcomes new businesses and wants to see them flourish. There are thousands of pools in the area, just waiting to be serviced by the nationa’s #1 swimming pool company. ASP’s swimming pool route for sale in Las Vegas offers competitive pricing and affordability for swimming pool repair, maintenance, and remodeling. 

Why America’s Swimming Pool Company vs. Other Pool Companies?

ASP has national brand name recognition. When customers see an ASP service truck, they think of a trustworthy, technology driven, and reliable swimming pool service company. The Founder and Chief Executive Operator, Steward C. Vernon, along with his executive team and franchise owners, have worked tirelessly to create and maintain a highly respected brand. Vernon created America’s Swimming Pool Company back in 2002 in Macon, Georgia, where he experienced rapid growth and determined it was time to expand his business and offer a pool cleaning franchise model. In 2005, the franchise model was born and Vernon sold his first two franchises. Since then, America’s Swimming Pool Company has grown to more than 100 swimming pool routes for sale across the United States with a 99% success rate. The swimming pool maintenance and repair business is a $15 billion industry and franchise owners are seeing their dreams become reality of being their own boss and creating a business environment that leaves both the customer and franchise owner satisfied. It is a win-win situation to create your own business with America’s Swimming Pool Company. Franchisees instantly gain access to our tried and proven steps to starting a pool franchise. Everything in the business model is outlined for you and many aspects of the business are completely set up by the executives to get your business up and running from day one. Become the leader of swimming pool maintenance in Las Vegas.

ASP Support

Starting a pool cleaning franchise with ASP gives you all of the benefits of owning your own business, but without the hassle of trying to figure out what works and what does not. Save yourself the time and headache by leaning on the staff at ASP. We have your best interest in mind when you purchase a swimming pool route for sale, and we only succeed if you succeed. We provide comprehensive first-class training and support to all franchise owners. Our marketing and brand name recognition set owners apart from the competitors. We utilize search engine optimization online marketing, customized websites, social media, and press releases. ASP’s solid marketing strategy will attract new customers instantly. Upon entering the Las Vegas market, ASP provides the franchise owner with our established network of contacts in the local area for residential and commercial pool owners. This allows franchisees to hit the ground running without wasting a minute. The PoolOps technology that is used by ASP franchisees helps to save them time, allowing them to communicate to customers easily, and cut out the sloppy paperwork. Service more pools in a shorter amount of time by using PoolOps. You can schedule appointments, review financials, communicate what chemicals were added to the customer’s pool, and send them a picture of their sparkling clean pool water. Finally, because we are the nation’s largest swimming pool cleaning franchise, we have buying power from suppliers which provides us deep discounts on equipment and supplies. We can then pass these savings onto our customers, making our pricing more affordable than the competition.

Swimming Pool Route for Sale Training and ASP Pool School

Having a background in the pool industry is not necessary in order to purchase an ASP franchise. In fact, many of our franchisees were businessmen or women prior to purchasing a franchise. The beauty of the ASP franchise is that our world-class training provides owners with any and all information that they need to feel confident and run a successful pool business. Our 20,000 square foot training facility is located in Macon, Georgia, and features twelve fully functional display pools, two outdoor pools, a display room with retail set up, and much more. The training facility serves as the homebase in teaching and showing owners through hands-on experience the following:

  • On-site installation
  • Repair process training
  • Pool water analysis
  • Pool water safety training
  • Complete “green to clean” processes
  • Comprehensive marketing
  • Finance
  • Human resources
  • Safety training

The facility also features:

  • 1 Fully-stocked break room
  • 1 gunite and 1 vinyl-lined pool
  • Relaxing outdoor areas
  • Meeting spaces
  • Private areas for studying

Awards and Recognitions

Entrepreneur’s Franchise 500 has been eyeing America’s Swimming Pool Company’s  swimming pool route for sale for nine straight years as it continues to rank in the top 500 franchises to buy in America since 2010. Entrepreneur’s Franchise 500 list takes into account the cost and fees to start a franchise, the support received from the executives, rate of growth, brand strength, and financial strength and stability. ASP ranked so high in all of these categories, that it landed the number one spot on the list for Best Pool Cleaning Franchises to Buy in 2018. America’s Swimming Pool Company also ranked on the Forbes Top 10 Best Franchises to Buy in 2019. Analysts found that ASP fit into the Low Investment Range category. Purchasing a franchise with ASP has a midpoint initial investment of $126,000 with a more than 14% five year growth rate. America’s Swimming Pool Company made a name for itself in 2018’s Franchise Business Review, when it was listed in the top 80 spots for Top Low Cost Business Franchises to Buy. Franchise Business Review is known for taking into consideration the satisfaction of franchise owners when ranking the top business franchises to purchase. ASP is also honored to be ranked amongst the top 100 Best Franchises for Veterans to Buy in 2018. ASP is proud to have veterans purchasing swimming pool routes for sale. ASP provides veterans with a 15% discount on the franchise fee and partners with VetFran, an organization that connects veterans to franchise opportunities as they transition back into civilian life. 

Franchise Owner Testimonials

The opportunities with ASP are limitless. John Hutchinson, who bought a Nashville, Tennessee franchise said, “ASP is a group of people mutually committed to success on the corporate and individual level. I did not have a specific trade I was looking to go in to. I did not have a specific hometown. ASP offered a business to start and the training. I could then take it to any city.” The franchise model at ASP sets owners up for success regardless of their background, location, or skill set. Herschel Forester, who purchased a Dallas, Texas franchise did have previous pool business experience. For 19 years, Forester had experienced successful and steady growth with his own pool service business. He said he came to a point where he knew he needed to find a swimming pool route for sale and partner with an entity to help his business continue to accelerate and prove profitable. Forested said, “With the guidance and accountability of my partners at ASP, some significant and positive changes have been made. The company is now more robust and is positioned well for further growth. Since I have come on board with ASP, I’ve tripled my total income and I am a better businessman.”

Start the Las Vegas ASP Franchise Today

Your story of owning a successful business is about to start. All you need to do is contact your franchise broker or America’s Swimming Pool Company to get started. To learn more about the capital needed to purchase an ASP franchise or to speak with one of our representatives, contact us today. 

Starting a business, in general, is daunting. That is why so many people back down from the challenge. The fear of failure is something that every human experience. This fear is why so many people never go on to achieve the goals they dream of the most. But what if there was a business model that had a 99% success rate? What if there was a business that would allow you to be your own boss and the owner of your own company, that also nearly guaranteed success? There is. It is called franchising with ASP— America’s Swimming Pool Company. ASP currently has 310 franchises across America, and that number continues to rise as entrepreneurs discover that they can achieve their dream of owning a business without failure, a reality. ASP is a pool franchise business that provides pool owners with maintenance, service, repairs, remodels, resurfacing, installations, and all things pools. 

Starting a Pool Business

Mike Sasseen, who started a pool service franchise with ASP in Central Missouri, admits it is a tough industry to learn alone. “Having that guidance means everything,” said Sasseen. “In the swimming pool industry, without the buying power, you are going to struggle. Almost everything you buy from the distributor is, the more you buy, the less you pay. Without that franchise model, we would struggle.” Sasseen, like all other ASP franchisees, knew that the only way to nearly guarantee success in the pool service industry was to join a well-respected organization with a tried and true franchise model. America’s Swimming Pool Company thrives because of its established referral network, and affordable prices from distributors, which are then passed on to the customers, technologically driven processes, brand name recognition, and superior customer service. All franchise owners operate their ASP pool business within the community that they live. This allows for quick response times and personal connections with customers. When you start a pool business with ASP, you will be known for professionalism, reliability, and trustworthiness. We are the leader in the pool industry and for a good reason. 

ASP Franchisee Training

Pool service franchise owners and operators with ASP attend first-class training called Pool School. During Pool School training all franchisees learn every aspect of running an ASP pool business franchise from equipment, installations, Green-to-Clean processes, maintenance, marketing for their business, and accounting, just to name a few. Even if you know nothing about pools, we welcome you. And if you do, we welcome you, too. Every person has an opportunity to be successful with the ASP franchise model and training. Nick Carver, an ASP franchise owner who operates in Panama City, Florida, learned everything he would ever need to know about starting a pool business at Pool School. “The support they give through the training center at Pool School was very beneficial to me,” said Carver. “I started out not knowing anything about the swimming pool industry.” Carver is proof that Pool School sets franchisees up for success regardless of their experience with pools. All of the experts who teach at Pool School will train and give new franchise owners the opportunity to practice the specific skill set that they will need once in the field, no matter the circumstance. “Being able to put my hands on pumps and filters and learn water chemistry and testing – it has helped tremendously,” said Miguel Macias who runs the ASP franchise in Reno, Nevada and previously served for 24 years in the United States Navy. The franchise model that was created by America’s Swimming Pool Company’s founder, Stewart C. Vernon in 2005, gives a precise blueprint and process to follow for those starting a pool business. Everything needed for success is set up for franchisees during Pool School, regardless of their professional background. 

A Technologically Driven Company

America’s Swimming Pool Company utilizes the proprietary software system called PoolOps. PoolOps technology allows technicians to keep the lines of communication open with customers. It is through the PoolOps mobile application that franchisees can provide scheduling, dispatching, track inventory, track equipment, monitor workforce, and deliver pictures and information to customers once service is performed. Graham Banks, the owner of ASP in Jupiter, Florida, said the professionalism and technology that comes with ASP is what drew him to become a franchise owner. “I got really excited about understanding how I could use that technology to change the perception of the pool industry within my community,” said Banks. “Before joining ASP, I looked at tons of different franchise groups and organizations. None of them made me feel the way ASP did and does. I know they have got my back and they’ll support me and help me in any way that they can.”

ASP Awards and Franchise Support

Entrepreneur Franchise 500 has had its eye on America’s Swimming Pool Company for nine straight years and starting a pool business with ASP continues to rank in the top 500 franchises to buy in America list since 2010. In fact, ASP landed itself the number one spot on the list for Best Pool Franchises to Buy in 2018. Analysts who compile the Franchise 500 list look at many factors when ranking companies, including:

  • Cost and Fees: this includes the franchise fee, total investment, and royalty fees.
  • Franchise Support: this includes training times, marketing support, operational support, franchisor infrastructure, financing available, and litigation.
  • Size and Growth: this includes open and operating units, growth rate, and closures.
  • Brand Strength: this includes social media, system size, years in business, years franchising.
  • Financial Strength and Stability: this includes franchisor’s audited financial statements.  

America’s Swimming Pool Company also ranked on the Forbes Top 10 Best Franchises to Buy in 2019 in the Low Investment Range category. Analysts found that starting a pool business with ASP has a midpoint initial investment of $126,000. Franchise Business Review listed ASP in the top 80 of Top Low-Cost Business Franchises to Buy in 2018. Franchise Business Review, along with many of the prestigious awards and rankings completed by other analysts, heavily consider franchisee satisfaction. ASP is proud to be ranked amongst the top 100 Best Franchises for Veterans to Buy in 2018. Macias, who owns the Reno ASP franchise, was grateful for the opportunity provided to him as a military veteran. “As a military member, I was used to following operation plans and orders. ASP provides you with all of that. You have a comprehensive operations plan, and if you have questions, you have a great team that you can call, and they’ll answer anything for you.” ASP offers a 15% discount on the Franchise Fee to veterans. Shaun Hurley who started a pool business with ASP in Atlanta, Georgia, said the following when talking about the superior support he receives from the corporate office. “It is a family environment that you can call on anybody at any point, and they are always willing to help you.” Franchisees are satisfied in their business and feel confident knowing that they can get the support they need from America’s Swimming Pool Company executives at any time. 

Live the Life You Have Always Wanted

Maintaining and servicing a pool is critical to the water safety, the safety of swimmers, clarity, and longevity of the pool equipment. Only 50% of pools in the United States are currently receiving service while 100% of pools need service. The pool industry is one where there will always be a need. Clint Rowley bought a franchise with ASP in Mesa, Arizona, where it is pool weather year-round. An ASP franchise has given him and his family the lifestyle they have always wanted. “Starting a pool business has given us time, which is probably the most valuable part,” said Rowley. Most franchisees with ASP will agree with Rowley when he says it has given him more time to do the things he loves most and spend time with the people he loves the most. 

Why You Should Join ASP

There are 11 million pools in the United States, which means there will always be a need for pool service. The pool service business is a 15 billion dollar industry and one that you can tap into immediately. It is a recession-proof business because there is always going to be a need for pool service. Make the simple and easy choice. Franchise with America’s Swimming Pool Company. At ASP, we have tested the waters for you, and know that our business model works and reaps success. The brand name recognition that franchisees get starting a pool business with ASP allows them to access our network and gain new customers with ease quickly. John Bodden, who owns the ASP of Shreveport, Louisiana, said, “If you want to join a supportive, business oriented, and very professional organization, but yet take advantage of a thriving and growing industry, then ASP is probably something you should look into.” Join our team and see for yourself why our franchisee satisfaction is sky-high.

Are you looking to be your own boss and work in an industry that will provide you with your dream lifestyle? America’s Swimming Pool Company is a service-based industry that provides superior customer service for swimming pool maintenance, cleanings, pool remodels, and resurfacing. ASP maintains a strong reputation throughout America for having operators with extensive knowledge and skills and currently has a franchise for sale for the Daytona Beach, Florida area. ASP has more than 310 franchise locations throughout the nation and continues to expand at a 65% year-over-year growth rate.

Why Daytona Beach?

Florida—it is the Sunshine State, the Orange State, the Peninsula State, the state in America that drew more than 126 million tourists in 2018, and the place where people want to live because it makes them feel like they are on vacation year round. Whatever nickname you want to call Florida, the fact is that the state is an attractive place to live, and a prime location to buy a pool cleaning business for sale. Florida is the third most populous state in America, and Daytona Beach ranks as one of the top 40 most populated cities in the state out of 410 municipalities. The sunny, subtropical climate is enjoyed by residents all year long, and swimming pools are a common luxury amongst property owners and commercial properties. With more than 11 million pools throughout the United States, and over 28,000 in the Daytona Beach market, it is a prime location to start a pool franchise with America’s Swimming Pool Company. 

The Daytona Regional Chamber of Commerce provides opportunities for local business owners to grow and develop. The Daytona Chamber of Commerce dedicates itself to “advocating a strong economic and business environment and serves as a platform through which members and the entire business community can thrive.” An active Chamber of Commerce can benefit franchise owners of America’s Swimming Pool Company, as they receive support from ASP and the local Chamber. There are currently only two other swimming pool cleaning and maintenance companies listed with the Daytona Chamber, which means America’s Swimming Pool Company can be an instant success with the knowledge, skills, and reputation that go along with the ASP brand. Graham Banks, who bought an ASP pool cleaning business for sale in Jupiter, Florida, feels that the State has provided his business with unlimited opportunities. “There hasn’t been a week or a month where my business has not grown and developed and become more profitable,” said Banks. Clearly, Florida is a prime location for a swimming pool franchise

The ASP Vision

The owner of ASP, Stewart C. Vernon, started the company in 2002 with the vision to provide pool owners with higher quality pool service. In 2005, Vernon created a franchise model that would provide entrepreneurs with the dream of starting their own business, but with mentorship and guidance from professionals who were already living the pool service business dream. He wanted a model that would consist of a low-barrier entry, and nationwide development, filling a hole in the pool service and maintenance industry. Vernon has accomplished his dream as ASP continues to list pool cleaning businesses for sale, and his model provides a 99% success rate for franchisees.

ASP Support

Starting a business is hard work. The pool cleaning business can be especially tricky, trying to make a name for yourself and purchase all the equipment needed to service pools, remodel, resurface, repair, and clean. Buying a pool franchise is easier and wiser than going at it alone. America’s Swimming Pool Company sets its franchisees up for success from the start. Owners know that they can rely on ASP for help and support in any aspect of the industry. 

ASP has been named on Entrepreneur’s Franchise 500 list for nine years in a row. The Franchise 500 list is mostly based on franchise owner satisfaction. Herschel Forester, an ASP franchise owner in Dallas, Texas, previously had a pool cleaning business of his own for 19 years. He said he had hit a wall and was looking to increase revenue but could not make it happen on his own. He found a pool cleaning business for sale with ASP and knew it was the right company to join. “With the guidance and accountability of my partners as ASP, some significant and positive changes have been made,” said Forester. “The company is now more robust and is positioned well for further growth. Since I have come on board with ASP, I have tripled my total income and have become a better businessman.” This is a common story amongst pool franchise owners, and whether they already had a pool cleaning business or have never touched pool equipment in their lifetime, ASP can direct and set up franchise owners up for immediate success. 

Training with ASP

The headquarters for America’s Swimming Pool Company is located in Macon, Georgia, where franchise owners will find a state-of-the-art training facility that is fully stocked with all pool equipment and numerous pools needed for in-depth training. It is in Macon that all  franchise owners attend America’s Swimming Pool Company’s Pool School in the 20,000 square foot training facility, before operating in their new franchise territory. The training facility is equipped with twelve fully functional display pools, a display room with all pool products and equipment that is used after purchasing a pool cleaning business for sale, a dual exterior training pool, hands on equipment training, and on-site installation and repair processes. The experts at ASP will teach franchise owners how to conduct pool water analysis and provide them with safety training. A fully stocked break room is there to make franchisees feel comfortable, and to provide them with a relaxing atmosphere indoors and outdoors. The training program at Pool School also teaches complete “green-to-clean” processes, where ASP technicians learn how to turn murky and unsafe water into crystal clear water and a safe swimming environment. Pool School also covers training on all equipment and every installation that would ever be needed in the field as well as marketing techniques and accounting practices. 

When franchisees graduate from ASP’s Pool School, they leave as skilled experts in the industry, ready to serve their new community and create a booming business. Clint Rowley bought an ASP pool cleaning business for sale in Mesa, Arizona, and has been with ASP over five years. He views Pool School as an informational and all-inclusive training program. “Their systems are well thought out and detailed,” Rowley said. “The marketing is effective and easy to use and deploy. The accounting training was top notch and gave the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” ASP owners and operators feel so comfortable and knowledgeable in the industry after completing Pool School, that customers see their skills and confidence that are directly related to knowing that the ASP brand name is superior to all other pool service companies.

How Much it Costs to Purchase an ASP Pool Cleaning Business for Sale

America’s Swimming Pool Company recently made the list of Forbes Top 10 Best Franchises to Buy in the low investment range. Prior to making the list, FRANdata analysts, in conjunction with Forbes analysts, looked at data from more than 3,300 franchises that 1) exhibited strength in historical performance and growth, 2) leadership, 3) commitment to the franchise model, and 4) transparency of information. America’s Swimming Pool Company landed itself as number eight on the Forbes Top 10 list. Data from the study shows that the average initial investment is $126,716 across 310 ASP franchises. The five-year growth rate that analysts found is 14.62%. Below is a cost breakdown of where the money goes when purchasing an ASP franchise:

  • Franchise Fee: approximately $46,500 but is dependent on the size of the territory and population. An ASP expert can give exact numbers based on specific territories. The franchise fee for buying a pool cleaning business for sale starts as low as $42,000.
  • Truck Outfittings: $6,000, which covers all the equipment, tools, and chemicals that will be stocked in an ASP vehicle to start operating in your territory. This is a fixed expense.  
  • Business Outfittings: $4,413 which covers items like ASP hats, shirts, door hangers, letterhead, envelopes, Service Work order forms, marketing materials, business cards, Thank You notes, stickers, yard signs, and ASP contracts. 
  • Truck Wrap: $2,700 is needed to complete a full body wrap on franchisee’s work trucks. A truck is required to start an ASP franchise.
  • Operations Start Up Kit: $10,278 which contains an Operations Manual, Quick Reference Guide, and Pool School Pro CD that all franchisees will receive prior to attending Pool School. At Pool School, franchisees will be provided with an Equipment Repair and Replacement Manual and CD, swimming pool customer map and data, Emergency Response Spill Kit, ASP Customer Contacts and Routing software for the business. 
  • Initial Advertising: $22,500 and goes towards marketing in the new territory towards swimming pool owners, customized website development, and direct mail advertising that is geared to pool owners and commercial properties with pools. After buying a pool cleaning business for sale, online promotions are imperative to the franchise success, as well as pay per click leads, and promotions to local news media. All of the marketing as mentioned above, and advertising is completed by the headquarters office so that franchisees can focus on the day to day operations and customer service.
  • TOTAL: $92,391 (this amount is an estimate, as the Franchise Fee cost varies depending on population and territory size). 

Additional costs are needed within the first year of starting operations that amount to about $30,000. 


America’s Swimming Pool Company is a leader in the pool service industry because of its technologically advanced systems, superior customer service, first-class technician training, proven marketing strategies, exceptional franchisee support, and brand name recognition. Contact ASP today to discover how you can become the new owner of the ASP pool cleaning business for sale in Daytona Beach, Florida, location. 

We’re looking to expand into more areas across the U.S. this year! 

Our team at ASP – America’s Swimming Pool Company, a Georgia-based profitable pool service franchise, has already completed two successful pool training programs for new franchise owners, and we’re ready to start again soon.

This year, we welcomed nine new ASP business owners to our corporate headquarters in Macon, Georgia, for a complete 12-day training program to have them ready and confident as new business owners. Our franchise business model supplies owners with everything needed to get them started on the right track and have their phones ringing for service requests as soon they launch their business.

Our list of 2018 new owners and locations include:

  1. Matt Benefield – Albemarle County, Virginia
  2. Tangular Young – Arlington, Texas
  3. Tom Copeland – Bakersfield, California
  4. Joe Bannister – Ellis County, Texas
  5. Jonathan Tucker – Greenville, South Carolina
  6. Dustin Wegner – Johnson County, Kansas
  7. Joel Strong – Sevier County, Tennessee
  8. Stephenie and Ronnie Sheppard – Stillwater, Oklahoma
  9. Jim Reilly – Yuma, Arizona

These owners are serving a combined total of 28 new pool service territories, reaching from the east coast to the west coast.

America’s Swimming Pool Company Franchise Owners at Pool School Training, February 2018

Jonathan Tucker launched his Greenville franchise in February and is already making a splash in the pool service industry! We love sharing great social media posts and features about our owners. Check out Jonathan’s Facebook posts:

ASP Greenville Facebook Post Trending

ASP Greenville Facebook Trending


The best part of what we do is helping you become successful! Our unique pool service franchise gives each owner the time, tools, and resources needed to help them grow. They enjoy meeting others who have gone through similar experiences and who are willing to share their expertise and knowledge with one another.

Our franchise offers:

  • ASP Pool School, a 12-day training program
  • On-going support
  • Operations startup kit
  • Technical support system
  • National branding power
  • Truck outfitting
  • Marketing, public relations, and advertising support
  • Accounting and bookkeeping support
  • PoolOps software

We are a partner who will invest in you, without you having to share any of the ownership.

Looking for affordable franchise opportunities in your area? Click here to see what’s available

Opening a Business

Looking into opening your own business?

The pool industry can be an excellent option if you enjoy spending time outdoors, you’re a hands-on worker, you are looking for a recurring revenue stream of income, and love building relationships with people in your community.

Why the pool industry?

  • 11 million swimming pools are in the United States
  • All pools need to be serviced
  • Provides a recurring revenue stream
  • Is recession resistant
  • Affordable costs to start-up a pool business
  • A sustainable industry with high-income potential

Getting Started

Here is your quick guide to starting a successful business in the pool industry:

Business Plan

Having a well-planned business model is essential to grasp a full understanding of the business venture that you are undertaking. Researching and investing a sufficient amount of time into creating a solid business plan is the key to any successful business model.

Location and Market Analysis

Whether you are looking at starting a pool company in the area you currently reside or if you have a location in mind, ask yourself the following questions:

  • How many pools are in the area you want to serve?
  • Is there a need for pool service in this area?
  • How will your business fit into the market?

Once you have picked the ideal location, check your county and state government requirements for licensing a pool cleaning business.

Products and Services

Make a list of the services you will offer your customers and everything you will need to perform these services. You will also need to identify where you should buy these products.  Often times, there are wholesale distributors that offer significant discounts on product sales to people in the trade.

Examples of services offered would be pool cleanings, regular pool maintenance, pool filter cleanings, pool inspections, pool equipment repairs, pool renovations, pool decking, pool remodels, etc.

Examples of products needed are chlorine, pool filters, skimmers, pool chemicals, pool heaters and heat pumps, pool cleaners, pool pumps, pool automation systems, etc.

Financial Plan  

Create a spreadsheet that lists one-time startup cost estimates.

  • Business license
  • Insurance
  • Legal fees
  • Equipment
  • Inventory
  • Market research study
  • Branding
  • Property Lease
  • Vehicle expense

After completing your list of one-time startup costs, add in any anticipated costs for running your business for the next 12 months to three years.

  • Cost of chemicals and cost of goods sold
  • Marketing and advertising
  • Supplies
  • Travel expenses
  • Technology
  • Utilities
  • Salaries

Marketing and Sales

Get to know your target market by researching the demographics and psychographics of your consumers. Demographics can include age, gender, language, economic status, spending power, swimming pool owner, etc.

Once you have developed your target audience, create a marketing and sales strategy that will reach each segment of your target audience on multiple advertising platforms. Depending on your audience size and budget, business owners should put away some spending dollars on digital media, print, radio, television, and outdoor advertising.

Options to Consider

Have you dreamed of starting your own business but felt overwhelmed by the time and research needed to run a successful company from the ground up?

If you answered YES to the question above, there is another option to consider – buying a franchise.

A franchise gives you the available tools, resources, and support needed to launch your business with ease. Depending on the franchise, you can apply for the opportunity and open for business in only a few months!

For people interested in joining a franchise in the pool industry, ASP – America’s Swimming Pool Company offers a reliable, finely tuned business model for franchise success. It offers everything needed to get you started on the right track. All you need to do is follow the plan!

ASP Pool Training Certification

February 2018 ASP Business Owners Training and Certification

An ASP franchise offers:

  • A 12-day training program
  • PoolOps software – a proprietary, automated mobile platform used to communicate to customers
  • Integrated communication system
  • Complete operations startup kit
  • Truck outfitting startup kit
  • Technical support system
  • Excellent company culture
  • Branding power
  • Accounting and bookkeeping support
  • Marketing, public relations, and advertising support

At ASP, we realize that most American’s have the desire to open their own business and want to build a business they can pass down to their family, so let us help you with your entrepreneurial journey!

ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures


  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed