Top awards and recognition for the nation’s largest swimming pool cleaning franchise.

If you are searching for a franchise to buy, ASP, America’s Swimming Pool Company, would be a wise investment. ASP specializes in pool maintenance, service, diagnostics, repairs, pool remodels, and pool resurfacing. Starting a business, no matter what industry you are interested in, can be daunting and the fear of failure often keeps people from taking the plunge. Let us drown that fear. At America’s Swimming Pool Company, franchisees have a 99% success rate. To top it off, ASP ranked in the Forbes Top 10 list of the best franchises to buy at its investment level in 2019. That is no small feat, and we are proud to offer entrepreneurs like you, a success business story. 

The Meaning Behind Making the Forbes Top 10 List

America’s Swimming Pool Company beat out more than thirty-three hundred franchises that Forbes analyzed while researching companies that qualified for the Top 10 List of Franchises to Buy in 2019. Analysts at FRANdata, in conjunction with analysts at Forbes, looked at franchises that exhibited strength in historical performance and growth, as well as leadership, commitment to the franchise models, and transparency of information. Other criteria considered was system sustainability, system demand, franchise stability, and franchise support. Starting a pool business with just any franchise does not prove to be as successful as doing it with ASP. At America’s Swimming Pool Company, you join the family. We call it family because we are all here to help each other succeed and learn from one another to better our processes and customer service. FRANdata found that America’s Swimming Pool company has a Five Year Growth Rate of 14.62%. Graham Banks, an ASP franchise owner in Jupiter, Florida said, “There hasn’t been a week or a month where my business has not grown and developed and become more profitable.” In addition to making the Forbes Top 10 List, ASP has also ranked in Entrepreneur’s Franchise 500 list for nine years in a row. America’s Swimming Pool Company is taking off as entrepreneurs dive in head first. 

The Cost to Start an ASP Franchise

ASP ranked eighth in the Forbes 10 Best Franchise to Buy, “Low Investment” category because of the affordability to purchase an ASP franchise in relation to the success and benefits that franchisees see. To purchase an ASP franchise, the Midpoint Initial Investment is $126,716. This means that the initial investment to start a pool business with ASP is anywhere from $108,088 – $145,343. America’s Swimming Pool Company has 310 franchise locations throughout the country, and that number continues to rise as entrepreneurs analyze and research the success rate of ASP. Below is a list of a more detailed breakdown of the cost to own an ASP pool cleaning franchise:

  • The initial capital needed to launch an ASP franchise is about $98,000. This includes the franchise fee of about $46,500, which is the average cost of the franchise fee with ASP. The base franchise fee starts as low as $42,000. Franchise fees are based on the population of the city that franchisees will serve as well as the pool count in the area. The initial capital of $98,000 also covers truck and business outfittings which total about $13,100. The initial marketing expense is about $22,500, and the Operations Pool Start Up Kit costs about $10,280.  
  • An additional capital of $30,000 is also needed within the first year to cover operating expenses. Operating expenses include business insurance, licensing, office expenses, miscellaneous initial expenses for pool school, additional marketing and advertising, and additional capital to cover any decisions made by the owner of the new franchise.
  • Royalty Fees are between four and eight percent. The average is 4.9 percent and the more successful your franchise, the lower your royalty fee.
  • One percent must be paid to the National Brand Development Fund for marketing.
  • PoolOps Technology, America’s Swimming Pool Company’s proprietary software system costs $120 per month, plus $20 per vehicle.  
  • The website and technology fee is $350 per month.

Starting a Pool Business with ASP

According to the Pool and Hot Tub Alliance, America has eleven million pools spanning the country. This means that the market is always hot, and the number of pool owners who need pool service will continue to grow. When you start a pool cleaning franchise with ASP, you benefit from the partnership that fellow franchise owners provide, without giving up any equity of your own company. The pool cleaning, service and maintenance business is a fifteen billion dollar industry. Research shows that only fifty percent of pools are professionally serviced, which means there is room for growth and marketing for our franchisees. America’s Swimming Pool Company has a nationally recognized brand. With that brand, pool owners know they can trust ASP technicians because of the extensive training that our franchise owners undergo. If you do not have previous experience in the pool maintenance industry, that is not a deal breaker. Highly trained and experienced professionals at America’s Swimming Pool Company headquarters will teach you everything you need to know about starting a pool business. “ASP has prepared the foundation to start my own business,” said franchise owner Brad Cole of Montgomery, Alabama. “The education I received at Pool School gave me the confidence I needed since I began knowing nothing about swimming pools. I am now an expert at swimming pool maintenance and repair.” 

Training for ASP Franchisees

We are here to help you succeed. If you fail, we fail. Starting a pool cleaning franchise with America’s Swimming Pool Company requires owners to undergo in depth training. That is why ASP has a state-of-the-art training campus that spans 20,000 square feet. The campus has a fully stocked warehouse that houses all pool equipment needed for maintenance, repairs, remodels, and resurfacing. The campus has twelve fully functional display pools, a classroom, and two outdoor swimming pools. Learning how to start a business can be overwhelming, but with the experts at ASP, our franchise owners walk away confident in their abilities and knowledge. Franchise owner and recent Franchisee of the Year, John Hutchinson, who started a pool business with ASP in Nashville, Tennessee said, “ASP is a group of people mutually committed to success on the corporate and individual level. I did not have a specific trade I was looking to go in to. I did not have a specific hometown. ASP offered a business to start and the training, and I could then take it to any city.”  

Why ASP is Different from Other Pool Franchises

There is a good reason that ASP was ranked on the Forbes Top 10 List of Franchises to Buy in 2019, while other pool franchises were not mentioned. We have been awarded the “Best in Category” for all services, our brand is recognizable throughout America, and we have an established referral network for franchise owners to work off of and expand their customer base. Starting a pool business on your own, or through another franchise, does not have the same success rate. We are known for our brand, and the reputation associated with the ASP brand speaks for itself. The Franchise Business Review recently conducted ASP franchise owner surveys and ranked America’s Swimming Pool Company as one of the top franchises in the nation, due to franchisee satisfaction. Clint Rowley, an ASP franchise owner in Mesa, Arizona recently said, 

“I have been part of the ASP family and system for just over a year now, and my experience has been nothing but stellar. I have a background in franchising and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring in place for starting a pool business is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard. The growth that we see here in Arizona has been incredible. We have beaten our goals that we set to achieve, and the future is only brighter. We now have four full-time guys running routes and doing repairs. We have grown bigger than many of our competitors in one year that have been in business for over ten years.”

How ASP Started

America’s Swimming Pool Company was started in 2002 by Stewart Vernon in Georgia. Vernon’s goal was to provide a higher quality of service, but still at an affordable price, raising the bar for all pool service companies. In 2005, Vernon created a sustainable model for starting a pool business franchise that allowed a low barrier to enter. It is no secret that ASP has filled a hole in the pool industry. The owners and operators at America’s Swimming Pool Company are known for providing reliable and professional service. If you are interested in searching for available territories to start an ASP franchise, click here.

How You Can Start an ASP Franchise

If you are interested in starting a pool cleaning franchise with America’s Swimming Pool Company, click here. There you will find ample information about what is required, ask questions on our Live Chat feature and read more success stories from franchise owners and operators. Our friendly staff is waiting to help you make your business ownership dream come true. Contact us today.

Forbes America's Best Franchises 2019

2019 Best Franchise to Buy

National pool service franchise is ranked among the top 10 franchises in their investment category.

ASP – America’s Swimming Pool Company is ranked on the Forbes magazine list of America’s Best Franchises to Buy.

The brand ranked number eight in the category of companies with an entry cost below $150,000. In Forbes’ annual analysis, they highlight 60 U.S. franchises offering the best (and worst) opportunities for investors.

Best Franchises to Buy

Best Franchises to Buy with Low Investment. FRANdata research used information from a five-year period between 2013 and 2017 to formulate the 2019 Forbes rankings.

ASP was ahead of more than 3,300 franchises that were analyzed and measured according to five main criteria:

  • system sustainability
  • system demand
  • value for investment
  • franchisor support
  • franchisor stability

The ranking is based on metrics compiled and analyzed by FRANdata, the only research and consulting firm that focuses on studying the comparative performance of franchise brands. The Forbes methodology only looked at sections Forbes thought was vital in the eyes of a prospective franchisee. The purpose of this ranking is to give future franchise buyers the opportunity to see how different franchises measure up in health and appeal.

“We are proud to be in the top rankings on a list that puts a heavy emphasis on the sustainability of a franchise system,” said Stewart Vernon, Founder and CEO of America’s Swimming Pool Company. “Our franchise model works because we have proven strategies, stay focused on individual franchise success, and are transparent with prospective franchise owners.”

ASP is a leader in the swimming pool service industry and continues to rise in the ranks of the national franchise spotlight.

Other recent franchise rankings include: 

  • Franchise Times Fast & Serious – Smartest Growing Brands – #38
  • Entrepreneur Franchise 500 Top Franchises – #1 in Category
  • Entrepreneur Franchise 500 Best of the Best Award Winner
  • Franchise Business Review Top Low-Cost Franchises
  • Franchise Business Review Top 200 Franchises

Full results of Forbes America’s Best Franchises list can be found by visiting: https://www.forbes.com/sites/karstenstrauss/2019/06/19/best-worst-franchises-buy-own/

**ASP is currently looking for qualified individuals who are ready to dive into a successful swimming pool service franchise opportunity. Franchise opportunities are available in markets throughout the United States. For more information and to find an open ASP market by state, visit aspfranchising.com/available-territories or call 855-979-7665.

Top Franchise Opportunity for Veterans

ASP – America’s Swimming Pool Company announced its rankings into the 2018 Top Franchises for Veterans rankings by Entrepreneur Magazine’s Franchise 500. ASP is ranked #81 of the top 150 franchises offering incentives and other programs to help veterans become franchise owners.

Current military service members and veterans possess valuable skills that can translate into the business world and into franchise ownership. Thousands of veterans have found success through franchising and owning an ASP pool service company is an excellent opportunity for those veterans looking to become their own boss.

“ASP is willing to take the extra step to help veterans realize their dream of business ownership,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “They worked hard to protect us, and we want to give back by helping them find an enjoyable lifestyle for themselves and their families.”

The team at ASP chooses to give veterans incentives for buying a franchise because they represent some of the nation’s most hard-working, unselfish, and committed individuals. Business ownership is ideal for veterans, and an ASP Franchise makes sure you are not working on this venture on your own. An ASP franchise opportunity provides owners with the tools and support necessary for a successful swimming pool business in their chosen territory.

“I knew absolutely nothing about ASP, or the swimming pool service, restoration, and repair business,” laughed Miguel Macias, Military Veteran and ASP Owner of Reno, Nevada. “But when my friend showed me their comprehensive operations and business plan, plus their extensive support of ‘newbies’ in their franchise program, I got to know them in a hurry.”

If you are a veteran or active duty service member, we thank you! It’s because of your sacrifices we can help keep the American dream alive. ASP is continuing to flourish and prosper across the country, and we want to take you along for the ride. If you are a veteran, who is interested in becoming a part something that will be your next passion while giving you the opportunity to be your own boss, look no further than ASP.

Learn more about business opportunities with ASP and how we can help you reach success! Click below to fill out a short form and a member of our team will contact you.

2018 Top Innovative Franchises

America’s Swimming Pool Company is ranked as a Top Innovative Franchise brand by Franchise Business Review. 

Innovation & the Future of ASP 

ASP – America’s Swimming Pool Company is continually working on new ways to improve the way we work in the pool industry, and we’re always staying leaps ahead of the competition.

Our relationships with our franchisees have made it possible for us to have a clearer understanding of their wants and needs in the field, and we work to make it happen. For example, PoolOps is a revolutionary digital platform that was created by ASP pool professionals, for ASP pool professionals to help them run their pool service business more efficiently and smoothly. PoolOps has transformed the way we do business and allows our franchisees to manage, organize, and grow their pool business with just a few easy clicks on any phone, tablet, or computer.

Innovation is the only way to stay ahead. Our company should always be forecasting trends and adapting to changes in the industry to improve the performance of their people and create a more efficient process.

“We plan to continue to be a leader in the pool industry,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We can do this by continuing our mission to create superior value for our customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence.”

Top Innovative Franchise

About the FBR Ratings

Franchise Business Review (FBR) surveyed over 24,000 franchisees representing more than 280 brands to determine the most innovative franchises, and only 100 brands made the list. In this survey, franchise owners offered feedback of their brand’s innovation, creativity, as well as their overall satisfaction with the brand. All franchisee satisfaction reviews are measured based on the feedback of the franchise owners – the ones who know the brand the best.

“Innovation takes a lot more than just having creative, great ideas. It also takes execution,” said Eric Stites, CEO of Franchise Business Review. “Each of the companies on this list have developed and implemented products, processes, or services that enable and sustain growth and long-term relevancy.”

Want to learn more about what it takes to become a part of one of the most innovative franchises? 

Great! Fill out this form and a member from our team will be happy to connect with you.

2018 top low cost franchise

Own a pool service franchise – for less than 100K.

Franchise Business Review (FBR) surveyed thousands of franchise owners from nearly 150 leading low-cost franchises, and we are honored to announce ASP – America’s Swimming Pool Company was identified as a top low-cost franchise opportunity by FBR with an initial investment starting at under $100,000.

Thousands of franchisees representing nearly 150 low-cost brands participated in Franchise Business Review’s franchisee satisfaction survey between November 2016 and May 2018, but only 80 franchise brands qualified for the 2018 Top Low-Cost Franchise list.

Over 30 questions were asked to find the best franchises for your money in today’s marketplace. Questions like:

  • Was the training good?
  • Do the marketing programs drive business?
  • Are you getting the support you need to become successful?
  • Would you recommend your franchise brand to others?

“This award means a lot to us because it comes from the people who know us best – our franchisees,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We put our franchisees first, and their success is one of our top goals as a company.”

Building a Scalable Business

The benefit of investing in a low-cost franchise opportunity is that it can provide you with more money to fund important operational items that drive sales and cash flow.

Our business model was designed with low barriers to entry in mind to quickly fill a void in the swimming pool service industry. An ASP franchise keeps a low overhead cost by being able to operate the business from a home office. This makes owning an ASP franchise a more desirable option.  Business ownership can become more of a reality for hard-working, middle-class Americans. Our affordable startup costs give these men and women the opportunity to make a more enjoyable life for themselves and their family.

Our ideal franchisee is someone who has a strong worth ethic and a desire to work for themselves. If this franchise opportunity seems like a good fit for you, please reach out to Jef Flournoy, our VP of Franchise Sales & Development, so we can learn more about your business goals.

Contact Jef today by filling out our contact form HERE.

 

Best Franchise to Own 2018

America’s Swimming Pool Company is ranked among the Entrepreneur 2018 Best of the Best Franchises.

At ASP – America’s Swimming Pool Company, we are completely dedicated to our customers and to providing exceptional services that go above and beyond expectations. Additionally, we provide our franchisees with the tools and resources they need to accomplish our mission. This why we are honored to be named in the exclusive Best of the Best list by Entrepreneur Magazine.

ASP is ranked No. 1 in Entrepreneur‘s Franchise 500 category this year – making it onto Entrepreneur’s 2018 Best of the Best Franchises list. Each year top companies are recognized as the best in their fields. These companies are chosen based on their growth rate, brand power, financial stability/strength, and more.

To view America’s Swimming Pool Company in the full listing, visit this article on Entrepreneur‘s website – Simply the Best: the Top Franchises in 110 Categories. The list can also be seen in the May 2018 issue of Entrepreneur.

100th Owner Announcement

Our team at ASP Franchising, the parent company of the America’s Swimming Pool Company family of franchises, has just awarded franchise rights to our 100th franchise owner!!!

Reaching the 100 franchise owner milestone is an attribute obtained by less than 19% of franchise organizations in the United States.

ASP has been a growing franchise brand for the past 11 years, and our organization looks forward to its continual and rapid growth in the coming years.

“Our team is dedicated to giving franchisees the support they need to be successful on an individual level and keep the focus on their success,” says Stewart Vernon, Founder and CEO of America’s Swimming Pool Company. “This franchisee focused mindset is how we have managed to grow the brand while keeping our franchise owners profitable and happy.”

Best Franchises to Own - ASP Pool Company

Best Franchises to Own

Right now is the BEST time to become an ASP franchise owner and here are our TOP 3 REASONS to consider joining ASP.

ASP Pool Company Awards1 Award Winning Company

  • #38 Best Franchise for Any Budget by Entrepreneur Franchise 500®
  • Ranked #85 Fastest-Growing Franchise by Entrepreneur
  • #1 in Pool Maintenance by Entrepreneur Franchise 500®
  • Ranked #101 in 2018 by Entrepreneur Franchise 500®
  • Ranked #6 in Military Times Best: Franchises 2018
  • 2018 Best of the Best Award Winner by Entrepreneur
  • #60 Top Franchise for Veterans by Entrepreneur Franchise 500®

ASP featured in the media 2 National & Local Recognition

 

3 Proven Success Model

People, Process, Profit – Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company, presents a full update to the ASP franchise owners on the state of the industry and the strength of the growing national swimming pool franchise brand.

 

Our low startup costs and recurring revenue model makes business ownership easy and franchise ownership opportunities are available in most states.

Will you be next? 

Visit aspfranchising.com/available-territories to find an available market in your area.

ASP Franchise Owners - 2018

America’s Swimming Pool Company Franchise Owners at 11th Annual Owners Meeting in Savannah, GA

Pool Company Makes 2018 Fastest-Growing Franchise List 

Our team at ASP – America’s Swimming Pool Company is thrilled to announce we have been honored as a Top 150 Fastest Growing Franchise. This incredible honor, awarded by Entrepreneur Magazine for 2018, highlights companies with the greatest franchise unit growth in North America, based on data submitted for Entrepreneur’s Franchise 500® ranking. ASP is positioned at #85 on this prestigious list.

Jason Feifer, Editor in Chief for Entrepreneur magazine, mentioned that companies on the Fastest-Growing Franchises list are compelling and effective options when considering franchise opportunities.

Entrepreneur magazine outlines the rankings guide for the companies that are leveraging their ability to grow at a fast pace.  The 2018 Fastest-Growing Franchises ranking is based on each company’s net franchise-unit growth in the U.S. and Canada from July 31, 2016 to July 31, 2017, with ties broken based on percentage growth. ASP’s position on this list demonstrates our brand’s rising popularity with both franchisees and customers.

Our pool cleaning franchise is expanding quickly, and we continue to look for individuals who like to move fast and enjoy new challenges.

Is a fast-growing franchise for you?

Our mission is to create superior value for our customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence. We are making big waves in the swimming pool franchise industry and will only continue to rise and expand with the support of franchisees like you!

If you are seeking financial success with a company that displays incredible growth and unparalleled leadership — you won’t regret diving into an opportunity such as this one. Consider joining the countless others who are achieving amazing success by choosing ASP.

 

military times best ranking

Bill Schlemmer, ASP Coastal Virginia Franchise Owner, 23 year Navy Veteran

Military veterans looking for new business opportunities – look no further!

ASP – America’s Swimming Pool Company, the nation’s leading swimming pool maintenance, repair, and renovation franchise, is happy to announce their placement in Military Times: Best Franchises 2018. ASP made its way to the top of the rankings, coming in as the #6 Franchise Business for 2018.

“We are honored to have veterans among the ranks of our franchisees,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want to be a resource and a helping hand for those veterans looking for new opportunities when transitioning from the military. ASP is always looking to hire more veterans as employees and help them realize the possibility of business ownership by offering veterans franchise incentives.”

Military Times is a trusted source for independent news and information for service members and their families. In summer 2017, Military Times invited ASP and other franchise brands across the country to fill out a rigorous survey about their company as well as their accommodations for military service members and veterans. In early 2018, only 53 made the cut to be included in the Military Times Best: Franchises 2018 list. Today, America’s Swimming Pool Company is proud to announce their placement as a Top 10 franchise opportunity for military veterans.

Military Times franchise rankings carefully evaluated the following:

  • Company culture
  • Investment quality
  • Overall franchising costs
  • Military discounts
  • Other non-financial supports, including support for franchisees in the National Guard and reserves

“The franchise brands on this list make the extra effort for their veteran and military-connected franchisees,” said George Altman, the Military Times editor in charge of the rankings. “They earned their places on these rankings through their dedication to current and former service members, and their efforts should get the attention of veterans considering launching a franchise.”

ASP offers some of the best pool maintenance business opportunities for transitioning service members and veterans. For the past two years, ASP has awarded one qualified military veteran the chance to have their full franchise fee waived through the ASP Veteran Program. This veteran franchise opportunity also offers franchise discounts up to 15 percent off the start-up fee for any qualified military veteran who becomes an owner. All transitioning service members and veteran entrepreneurs can apply by filling out a short form at ASPfranchising.com/veterans.

To view the full list of Military Times Best: Franchises 2018 rankings, visit Rebootcamp.com, Military Times new website for transitioning service members, veterans, and their families.

ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures

Support

  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed