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Headshot for Jimmie Meece, President of ASP.

Leadership, Growth, and the Future of ASP: Jimmie Meece’s Interview with Adam Mendler


March 13, 2025

Jimmie Meece, President of America’s Swimming Pool Company (ASP), was recently featured in a leadership series interview with Adam Mendler, sharing his journey, leadership insights, and advice for business owners. From starting as one of the first ASP franchise owners to leading the company’s growth today, Jimmie’s career is a testament to perseverance, adaptability, and vision.

From Franchise Owner to Brand Leader

Jimmie’s journey with ASP began in 2005 when he and his wife, Meghan, purchased the Pickens County, SC territory. Coming from a background in event planning and recreational programming, he quickly learned the intricacies of pool maintenance, equipment repair, and business management. After successfully growing and scaling his business, Jimmie transitioned to a corporate role in 2010, where he could support other franchise owners on a larger scale.

“Running one of the very first ASP franchises was a pivotal experience,” Jimmie recalled. “It taught me the importance of perseverance and adaptability.”

Key Steps to Franchise Business Growth

Jimmie emphasized that growing and scaling a business requires a strong foundation of training, support, and community. In addition to technical and operational training, he believes in fostering a community among franchise owners to share best practices and leverage established systems.

“Emphasizing the importance of a training program can equip business owners with the knowledge and skills needed to succeed,” Jimmie explained. “Providing ongoing support in areas such as QuickBooks, business planning, and budgeting is crucial.”

The Future of ASP and Our Commitment to Entrepreneurs

Jimmie remains focused on supporting ASP franchise owners with innovative strategies and resources. His leadership continues to drive the company forward, ensuring our franchise owners are equipped with the tools they need to run their businesses.

“I’m excited about the future and remain committed to delivering exceptional service to customers while supporting business owners’ growth,” Jimmie said.

Ready to Learn More About Franchising?

Align your personal growth with professional goals by becoming an ASP franchise owner! Our team is ready to support you on your entrepreneurial journey. Ready to learn more? Contact our team today to explore the ASP franchise opportunity!


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