ASP – America’s Swimming Pool Company was recently named a Top Franchise for Veterans by Franchise Business Review. ASP was ranked among 158 franchise brands; that represent over 22,000 franchisees. Of those 22,000 franchisees, approximately 2,500 are veterans.


An article from Franchise Business Review reports: “There are many factors influencing 89% of veterans saying they enjoy operating their business. The primary one is that the franchise model enables them to apply their leadership skills to running their own business while helping them overcome any lack of business skills. It does so by providing them with a proven business model and detailed operations plan to follow as well as support from the franchisor and fellow franchisees.”

Military Veterans always receive a 15% discount off their franchise fee. America’s Swimming Pool Company offers even more exclusive opportunities for U.S. Military veterans. Each Veteran’s Day, ASP waived the full franchise fee for one qualified veteran each year. Last year’s winner was Miguel Macias, owner and operator in Reno, NV. Miguel has had a great start as a business owner. He prides himself on using his military training and skills to be successful in his business.

“We welcome veteran entrepreneurs to the ASP family. As a company, we are committed to honoring our veterans,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want more franchise owners like Miguel, and an ASP franchise is an ideal fit for veterans.”

America’s Swimming Pool Company is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation.

To learn more about franchising and the opportunities for veterans, please visit, or call 888.814.8093.