MACON, Georgia– ASP – America’s Swimming Pool Company recently named their highest gross sales award winner, Herschel Forester, owner of ASP of Dallas pool cleaning service franchise. Forester was not only introduced into the Founder’s Club, but also broke through all sales records the company has ever set. The Founder’s Club recognizes franchises who exceed $1 million in sales during the year, and Herschel set a new record exceeding $2 million.
“Giving this award to Forester and his team is a source of great pride to ASP,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “His attention to detail, work ethic and utilization of the corporate support system is what brought him to this point, and we could not be more proud to have him as part of the ASP franchise family. Forester is a true leader, and we expect great things from him again in 2016.”
Vernon first introduced Herschel to the crowd as “The Two Million Dollar Man,” to which Herschel responded by discussing the importance of synergism and working as a team. “I tell my guys all the time don’t say ‘Herschel decided to do this,’ instead say ‘we as a company decided to do this,” Herschel continued, “and I think the same applies to ASP as a whole, we are doing a great job!” He closed his acceptance speech by inviting any other franchisee to ‘come on down and hop in the truck with us’ if there was anything he and his team could help with.
During the course of the meeting, Vernon introduced the ASP theme for 2016 as “leaders…leading the pool industry.” Forester and his team have already become leaders in their community, and are dedicated to providing the best service possible in their territory. As a national franchisor, ASP is no stranger to being leaders in the pool cleaning service franchise industry. Entrepreneur Magazine and Inc. 500 have both recognized the company as one of America’s best franchises and as a best in class industry leader.
ASP was founded in 2001 by Stewart Vernon of Macon, Georgia. Vernon saw that the pool industry was a fractured market that needed a better approach to service. ASP was built on the value of providing a higher quality pool service at an affordable price to give the company a competitive edge. The company experienced explosive growth in the first few years and began offering franchise opportunities in 2005. Currently, ASP has over 180 territories nationwide and has become the most trusted pool cleaning service franchise in the nation.