Recently named one of the nation’s best franchises, ASP builds on their legacy by helping pool company owners prepare for upcoming season

MACON, Georgia– ASP, America’s Pool Supply Company is seeking to build on their reputation as America’s #1 swimming pool company by helping pool cleaning franchise owners outside of the franchise system gear up for the upcoming busy season. As a means to helping all pool company owners and boost the industry as a whole, the franchisor released a top ten list of new year reminders to be performed in preparation for the season.

“Pool season is right around the corner,” said Stewart Vernon, CEO and founder of ASP. “We want all of our pool cleaning franchise owners to be ready for the upcoming busy season, and also extend a helping hand to owners of individual pool companies by releasing our new year reminder list. This list goes over items that should not be overlooked as we prepare for our busiest season of the year.”

Their reminder list includes several questions to ask in preparation for the season and includes:

  • Do I have a marketing plan in place?
  • Do I know how to find new customers in my area?
  • Am I getting the best price on supplies?
  • Are both myself and my staff up to date on training on best industry practices?
  • How are my reviews?
  • How is my online presence?
  • Is my brand perceived as strong?
  • Is all of my equipment in good, working order?
  • Am I current on all licenses and certifications needed to do business?
  • Am I ready?

The company suggests that by asking these questions and being honest about the answers, the company owners will determine what needs to be done before they begin helping customers open their pools.

“The best way to prepare for a new season is to conduct a thorough review of your previous one,” said Vernon, “Find out what worked and use those same strategies. Find out what areas you can improve and make a plan to do better in those areas this season. The best way to do this is by reading your online consumer reviews and looking at your business from the consumer’s standpoint.”

ASP has been named among the nation’s best franchises for several years running by Entrepreneur Magazine, Inc 500 and Franchise Business Review. Founded in 2001 by Stewart Vernon of Macon, Georgia, ASP’s goal was to revolutionize the swimming pool industry by providing higher quality pool service at an affordable price. Vernon’s business model and ethics proved to be what the industry needed, and the company experienced explosive growth in the first five years. In 2005, ASP Franchising was born as a way to expand the business model, provide higher quality pool service nationwide, and build a brand people could trust. Now, the company has over 180 territories nationwide and is continually searching for other franchisees to help them build their brand.

For information on pool cleaning franchise opportunities available through ASP, visit:

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