SwimToday is a marketing campaign aimed at getting more families involved with and loving swimming as a sport. When choosing a competitive sport for kids to participate in, 80 percent of parents overlook swimming even though in the 2014 State of the Competitive & Fitness Swimming Industry Report, swimming blew other sports out of the water in categories like teamwork, fun, ease of learning, parental enjoyment, coolness, and opportunities for a financial future.

The campaign was recently joined by supporting industry leaders including Counsilman-Hunsaker, and the USA Swimming Foundation. “The SwimToday campaign is a great way for us to get more involved in promoting the industry that is so dear to us,” said Scott Hester, President at Counsilman-Hunsaker.

SwimToday demonstrated the fun in swimming as a sport through their national campaign featuring their tagline “funnest sport there is” and #funnestsport.

As the love of swimming is growing rapidly throughout the nation, it creates a need for swimming pools in its wake. If you have ever considered starting a pool company, now is a great time to act on that. ASP offers a franchise model for those who have thought about starting a pool company, but don’t want to reinvent the wheel. ASP has been recognized as the nations’ number one swimming pool company, and has been offering swimming pool franchise opportunities since 2005.

We built our company on the belief that if we provided high quality swimming pool service, at affordable prices by dependable staff, customers would come. We have seen this theory prove itself to be true over the last ten years as we are rapidly expanding. We are excited for the growth and promotion of the industry that campaigns such as SwimToday offer.