America’s Swimming Pool Company is celebrating after receiving yet another prestigious honor to add to its collection: The 2019 Franchise Times Top 200+ Franchises (which includes 500 different franchises), ASP was ranked number 400. The list consists of some of the top franchises in the world, including McDonald’s, 7-Eleven, Marriott Hotels and Resorts, and RE/MAX. The magazine ranked America’s largest franchises according to their global systemwide sales during the previous year. With a significant increase in sales growth, ASP moved up the list three spots from its spot in 2018. With all of its awards, honors, and recognitions, ASP continues to prove that it leads the swimming pool maintenance industry in every category. From customer satisfaction to franchisee success and everything in between, ASP outperforms the competition year after year. And while we take pride in our national recognitions, the ASP family and philosophy are what make the real difference in our brand. If you want to know how to start a pool cleaning service with one of the nation’s best franchises, ASP has all the tools you need to begin your own successful company.

Making the Top 200+

Becoming one of the top franchises in America is no easy feat. To qualify for the Franchise Times Top 200+, a company must be a legal U.S. franchise with at least 15 percent of its total units owned by franchisees. It must be based in the U.S., or at least 10 percent of its total units must exist within the country. ASP is 100 percent franchised, with all 265 of its franchises in the United States. Our 22.1 percent sales growth and 4.3 percent unit growth earned ASP a coveted spot on the list this year. 

Franchise Times Top 200+ Methodology

Many of the top business rankings are formulated with the use of methods that are subjective. While these are valuable in their own way, it’s also important to have an objective look at where a company stands compared to other franchises. Entrepreneurs who are interested in learning how to start a pool cleaning service can feel confident knowing that ASP has a 65 percent year-over-year growth rate and a 99 percent franchisee success rate. The numbers don’t lie, and The Franchise Times Top 200+ is the only objective franchise ranking out there. Backed by over 20 years of research, the annual list is put together by experts over a five-month period of collecting, analyzing, and verifying the numbers. The magazine is serious about the accuracy and credibility of its results. Its website states: 

“Our research team spends months compiling information for the rankings, the five-year sales history graphs, Top 10 lists and industry subcategories, and then reconciling to ensure all published data is accurate and all estimates are based on a solid sales formula.”

Click here to learn more about the methods used to compile the Franchise Times Top 200+.

The Power of the ASP Brand

Earning honors and awards is an effective way to enhance a brand’s influence, but it takes time to get to that point. Anyone who has ever tried to start a business knows how hard it can be to create awareness and recognition of a product or service. Figuring out how to start a pool cleaning service with a strong brand takes time, money, and resources that are better put to use in developing your business in other ways.

America’s Swimming Pool Company was started in 2002 by Stewart C. Vernon. Three years later, he implemented the ASP franchise business model and now it is one of the fastest-growing franchises in the nation. The work to build a well-known quality brand has already been done for you. 

When you partner with America’s Swimming Pool Company, you get the benefits of owning a pool service franchise with a brand that consumers across the country already know and trust. ASP is the leading name in the pool industry and is known for its premier pool maintenance, cleaning, and repair services.  

Built-In Marketing

The advantages of a solid marketing system are undeniable. ASP provides its franchise owners the resources they need to build a strong customer base, including:

  • Complete profiles of area pool owners
  • Rights to use the ASP brand
  • Professional promotional materials
  • Locally customized website 
  • A 10-week marketing plan of action
  • In-house support for PR and marketing
  • ASP signs and vehicle decals

Knowing how to start a pool cleaning service isn’t the only important part of franchising; you will need to get the word out to local pool owners. While you are taking care of your existing swimming pool clients, ASP has the resources in place to help you sustain and grow your business through effective marketing strategies. 

Learning from Experienced Owners

Another valuable resource ASP offers is our franchisees themselves. Our knowledgeable franchise owners know what it takes to grow and achieve success. They are ready and willing to share with new ASP owners the tips and tricks of the trade. Franchisees also have access to our unrivaled system of support and resources to help them get their pool business started on the right foot. In Mesa, Arizona, ASP franchise owner Clint Rowley has had an experience that he says “has been nothing but stellar” thus far. His franchise earned the 2016 Franchise of the Year award, the 2015 Chairman’s Club Award, and the 2014 President’s Club Award. He explains that ASP helped him learn how to start a pool cleaning service successfully:

“I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” 

Reading about the experiences of existing ASP franchise owners can help you make decisions about your potential future with the company. You wouldn’t buy something online without reading its reviews first, so why not research your investment opportunity by learning from people who have already committed to it? According to a recent survey conducted by the Franchise Business Review, ASP franchisees are some of the most satisfied franchise owners in the nation. For more insight into what it’s really like owning a pool service franchise with ASP, read more testimonials here.

How to Start a Pool Cleaning Service With ASP

Hundreds of franchisees have entered the path of success with ASP. You, too, can take advantage of the $15 billion pool industry. There are almost 11 million swimming pools in the U.S. and only about half of them utilize a pool cleaning or maintenance service. The room for growth in the pool industry is tremendous, and if you’re ready to dive right in, here are the steps you’ll need to take:

  • Education: Just as you want to learn more about ASP, we want to learn about you. You will provide the information we need by filling out your Request for Consideration form. You can learn everything you need to know about us from our ASP Online Learning Center, FAQs, and a one on one call with our team.
  • Disclosure: Next, you will review our Franchise Disclosure Document and the franchise agreement. We will go over and explain the details to you, and address any questions you may have about how to start a pool cleaning service with us. If you lack the required capital and need to borrow to begin your new business, we can refer you to available sources.
  • Validation: In this exciting next step, you will get to attend our Meet the Team Day at our corporate headquarters in Macon, Georgia. This will be your chance to get acquainted with some of our current franchisees and to learn firsthand from their experiences. 
  • Franchise Award: This will mark the official beginning of your partnership with America’s Swimming Pool Company. You are awarded a franchise territory and receive our ASP Letter of Intent explaining all the details.
  • Franchise Agreement Execution: The only thing left to do before embarking on your ASP franchise journey will be to sign the franchise agreement and pay the related fee. After that, you’ll receive your study materials so you can get ready for your training period at Pool School – ASP’s program for teaching everything you need to know about how to start a pool cleaning service.

Get Ready to Make a Splash With Your ASP Franchise

ASP has been honored time and time again as an outstanding franchise opportunity because we provide all the resources, training, and support to help our franchisees thrive. If you crave the independence of owning your own business but don’t want the hassle or risks of going it alone, an ASP franchise could be the career path for you. Visit our website to learn more about starting your own pool service franchise with ASP – America’s Swimming Pool Company.

Starting your own business is many people’s ideal of the American Dream. When referring to the highly sought after American Dream, considered the equal opportunity for anyone to reach their highest goals and aspirations, it is common to think of starting a business. Being your own boss has its perks. It also has its stresses. In order to eliminate those stresses, America’s Swimming Pool Company created franchise opportunities for entrepreneurs across the nation. Starting a pool business has never been so successful. ASP franchising takes the unknowns out of starting a business. Joel Davis of Frisco, Texas, is the newest face of America’s Swimming Pool Company.  Davis’s territory in Frisco is also known as the home of the Dallas Cowboys, where the World Headquarters for the all-star football team are located. And like the Cowboys, Davis has picked a winning location with a winning company. 

About ASP Franchise Owner, Joel Davis

Davis was born and raised in Michigan but relocated to Texas in 2005. He married his high school sweetheart in 1990, and they have raised three children together. He and his wife of 29 years have watched the communities of Texas grow and develop into the prosperous neighborhoods they are today. Davis has a career background in telecommunications and engineering as he worked for major carriers like Verizon, Quest, and CenturyLink. He never thought he would be starting a pool business in the future. He says he got tired of “climbing the ladder” and always having a boss. Davis’s family has the entrepreneurial spirit, with his brother as a business owner, and he says he caught the bug as well. Seven years ago, Davis started his own yogurt company, but decided that he “wanted more.” He said he did some soul searching to determine his next business venture. Words that his father uttered to him rang true. Words like “I wish I would have…” Davis said he started working for a competing pool cleaning and maintenance company prior to finding the opportunity with ASP. But one important day, he found America’s Swimming Pool Company. The technological advancements that ASP had to offer hooked Davis immediately. He says he was drawn to ASP because of its appearance, high standards, and PoolOps technology. He said goodbye to the competition and went all-in with ASP, and we couldn’t be more thrilled to have him join our family. Davis says he feels the professional mentors he gets from joining the ASP family will greatly impact him and his success. He feels some of his customer service skills for starting a pool business include relationship building with clients, honesty and integrity, and sticking to core values. 

Why America’s Swimming Pool Company?

It is no secret that America’s Swimming Pool is a successful franchise. After all, it was ranked on the Forbes list of The Top Ten Best Franchises to Buy in 2019. ASP has professional brand name recognition throughout the country for offering excellent price points for superior pool maintenance and service. That is why we continue to offer a pool franchise for sale. A few of the most common services offered by ASP include pool renovations, resurfacing, cleaning, maintenance, repairs, and service. In 2005, the Chief Executive Officer and Founder of ASP, Stewart C. Vernon, created the franchise model. The model has been tested and proven in nearly every state in America, and data shows that franchise owners have a 99% success rate. At ASP, we feel that if you fail, we fail. We set our franchisees up for success from day one. The investment capital needed to purchase a franchise with ASP is affordable when compared to other swimming pool companies. Our Pool School teaches owners, no matter their professional background, how to be an expert in the pool service industry. Franchisees will hit the ground running once they start operating in their territories. 

Capital Needed for Starting a Pool Business with ASP

To purchase an ASP franchise, the Midpoint Initial Investment is $126,716. The range drops as low as $108,088, and reaches up to $145,343, depending on the location of the franchise, population and territory size. Below is the itemization of the cost to start a business with ASP:

  • Initial Capital: the initial capital needed to purchase a franchise is $58,000. This covers the average franchise fee of $36,000. However, the franchise fee starts as low as $32,000. The initial capital of $58,000 also includes business outfittings and marketing expenses.  
  • Additional Capital: additional money between $15,000 and $36,000 is also needed within the first few months to cover the territory and population size. 
  • Royalty Fees: royalty Fees are between four and eight percent. The average is 5.5 percent. Royalty fees are based on the success of each franchise. The more successful your franchise, the lower your royalty fee.
  • Marketing: The National Brand Development Fund for marketing requires one percent of the franchise revenue. This makes starting a pool business with ASP, a thriving venture from day one. 
  • Pool Ops: PoolOps Technology, which is America’s Swimming Pool Company’s software system that allows franchise owners to schedule appointments, record data, communicate with customers, and work more effectively, costs $120 per month. There is an additional cost of $20 for each additional vehicle.  
  • Website and Technology: The website and technology fee is $350 per month. 

Training and Education Prior to Starting Business Operations

America’s Swimming Pool Company has the most up to date features for swimming pools located at our company headquarters. It is at our training campus that those who purchased a pool franchise for sale will learn the ins and out of the pool service business. This 12-day training includes business operations like human resources training, accounting and finance, marketing, and advertising. Everything that business owners need in order to run a successful business is taught at Pool School. Prior to starting a pool business, entrepreneurs have the opportunity to meet with the executives at ASP headquarters. Many of these executives were once pool franchise owners themselves and know the daily tasks and challenges that franchisees will encounter. They can tell you from first-hand experience what your life as a business owner with ASP will be like once you are operating in the field. You can also discuss financials with our executive team. America’s Swimming Pool Company is proud to offer veterans a 15% discount off the franchise fee. Once our business owners have committed to purchasing a franchise, they attend Pool School at our 20,000 square foot training campus. The facility has a warehouse with equipment and products, 12 fully functional display pools, a classroom, break room, and two outdoor swimming pools. Brad Cole, who owns the Montgomery, Alabama ASP franchise, said the following about his training at Pool School, “ ASP has prepared the foundation to starting a pool business. The education I received at Pool School gave me the confidence I needed since I began knowing nothing about swimming pools. I am now an expert at swimming pool maintenance and repair.”

ASP Support 

Graduating from Pool School is not the end of the road for franchise owners and corporate headquarters. The relationship and support live on. During the first three months of operating your pool business with ASP, franchisees will be provided with a mentor. This mentor will be available to you to answer any questions and offer help and support. ASP also hosts annual franchise meetings where owners can learn from each other’s experiences to grow and develop even better business practices. Regional round-table meetings help franchisees connect and grow their businesses with those in nearby areas. Franchisees also receive ongoing onsite technical support, peer review sessions, and assistance from our dedicated marketing and public relations team after starting a pool business. Clint Rowley, who owns the Mesa, Arizona ASP, said the following about Pool School and the support he receives from ASP headquarters, “I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” Other franchise owners have referred to ASP’s support as a “secret weapon.” They are always available to answer questions, from simple bookkeeping to mechanical issues, and even buying-out a competitor. This is something that competing pool maintenance and service companies cannot and do not offer. 

Why You Should Buy an ASP Franchise

Don’t continue living your life wishing you had taken action to get control of your future. It is never too late to be your own boss. Join the rewarding and profitable business venture of America’s Swimming Pool Company. Starting a pool business will allow you to grow a business into a viable asset that can set you up for a thriving future. Contact us today

Is your dream to start a business and be your own boss? It may be the far-fetched American Dream, but it is attainable. Starting a business with a new idea or on your own is daunting and ruthless. Criticism will come at you from every angle, capital is difficult to raise, spreading the word and advertising your business takes time and energy and in the end, your business may fail. What if there was a way to guarantee your success as a business owner? What if there was a path that had already been paved for you? What if there was a tried and true process that has already given entrepreneurs like yourself the lifestyle that they always desired? There is a way. It is through America’s Swimming Pool Company. The ASP pool service business is designed to provide higher quality swimming pool service, repairs, maintenance, remodels, and more to residential and commercial pool owners. ASP is constantly expanding its franchises across the country and currently has a pool franchise for sale in the Hamptons, New York. Now is the prime time to lock in this opportunity in the highly desired community of the Hamptons. It will not stay on the market for long. 

Why the Hamptons, Suffolk County?

The Hamptons have a reputation for being the place that affluent New York City residents escape to for vacation during the summer. The long stretch of coastline is lined with mansions and cottages, towns and villages, hotels, shops, and high-end dining. And yes, elegant pools can be found in the luxurious backyards of these mansions and on hotel properties. While it sounds like you have to be rich and famous to feel comfortable in The Hamptons, that is far from true. Everyone is welcome in the Hamptons. The summertime weather draws tourists and residents to the serene beaches and crystal clear pools to enjoy the perfect and humid 80 degree weather, daily. Starting a pool service business in the Hamptons proves to be profitable and needed. There are a few pool companies that currently serve the area, but America’s Swimming Pool Company is ready to make a splash in the economy by introducing its first ASP franchise to the Hamptons. The East Hamptons Chamber of Commerce has a strong presence for promoting economic development. The Chamber is supported by over 100 members, and is led and organized by an Executive Director and volunteer Board of Directors. America’s Swimming Pool Company advises its franchisees to join the Chamber of Commerce in their new place of business to assist them in spreading the word and giving them opportunities to promote their new business and thrive. 

Why America’s Swimming Pool Company? 

America’s Swimming Pool Company is the nation’s largest and most well respected swimming pool service and repair franchise system. The success rate of starting a pool franchise for sale with America’s Swimming Pool Company is 99%. Starting a business has never been so promising. Steward C. Vernon started ASP in 2002 in Macon, Georgia with a goal to provide his hometown with a higher quality pool service business. Vernon saw immediate growth and sought a way to expand his business and give others the type of success he had experienced. America’s Swimming Pool Company instantly gained brand name recognition for filling a void in the swimming pool service and repair sector. In 2005, Vernon created a franchise model that allowed two other entrepreneurs like himself, to utilize his roadmap to success. Today, ASP has more than 100 franchisees across the nation providing superior pool and customer service to clients. 

Awards and Recognitions

Creating a name for itself in the swimming pool industry is not the only accomplishment that America’s Swimming Pool Company has experienced. The ASP brand has gained national recognition for its franchise model. ASP ranked #8 on The Forbes Top 10 Best Franchises to Buy in 2019. Analysts found that ASP landed in the Low Investment category on the list, discovering that the franchise has an Initial Midpoint Investment of about $126,000. In 2019, Entrepreneur’s Franchise 500 list ranked ASP as the Best Swimming Pool Maintenance and Repair Franchise to open when compared to other pool service businesses. ASP has also been recognized as a top franchise to buy for veterans. America’s Swimming Pool Company offers a 15% discount on the franchise fee to military veterans.  

Capital Needed to Start an ASP Franchise in the Hamptons

The pool cleaning and maintenance is a $15 billion industry. There are 11 million pools throughout the United States and every single pool needs to be serviced and maintained. As an ASP franchise owner, you can tap into this unlimited market of success. The best part is, America’s Swimming Pool Company has laid the groundwork for ownership in the company. All Franchisees need to do now is follow the blueprint. The capital breakdown of purchasing an ASP pool service business is as follows:

  • Initial Capital: $32,000-$36,000 covers the franchise fee. Additional capital is also needed for the business outfittings and upfront marketing expenses, making the initial total about $58,000. 
  • Additional Capital: $15,000-$35,000 of additional capital is needed within the first six months. This amount is dependant upon the size and territory population.
  • Ongoing Fees: Royalty fees average out at about 5.5%, marketing fees consist of 1%, PoolOps Technology is $120/month and an additional charge of $20 for each vehicle, and website and technology fees are $350/month.
  • Individual Net Worth Requirements: $150,000
  • Liquid Cash Requirements: $100,000

Owning an ASP Pool Service Business

Franchise owners have the opportunity to meet the executives and APS corporate team prior to purchasing a pool franchise for sale. Once the sale is complete, owners attend a 12-day training course that we like to call Pool School. Located in Macon, Georgia, new franchisees gather for a thorough pool education course in Macon, Georgia. Whether you have extensive knowledge in pool maintenance or have never been around pools, owning an ASP franchise can be your ticket to success. The training at Pool School is so extensive and in depth that franchise owners walk away knowing all things pools. Once you are out in the field, do not worry if you need assistance or advice, the experts at the headquarters are constantly standing by ready to help. You can expect to learn all pool repairs and installations, complete “Green to Clean” processes, on-site technical support, accounting and bookkeeping, marketing, water analysis, safety training, hands-on equipment training, and human resource training. The additional benefits of owning our pool service business in the Hamptons is that you will receive ongoing support after pool school. Our executive team will set up and organize marketing, website design, give franchise owners leads courtesy of our established referral network, customize PoolOps so that owners can manage billing and chemical readings, and continuous support and training from our staff. 

Franchisee Testimonials

Many of the awards and recognitions that America’s Swimming Pool Company has received not only take into account the financials, growth, stability, but also look at franchisee satisfaction. Franchise Business Review only takes into consideration franchisee satisfaction when surveying owners and operators of 310 different franchise brands. Analysis looked at franchise training, leadership, core values, business lifestyle, and overall enjoyment of running a business franchise. We are proud to say that America’s Swimming Pool Company ranked in the top 200 best franchises of 2019 with Franchise Business Review. Clint Rowley who owns the Mesa, Arizona ASP franchise said, “I have been part of the ASP family and pool service business for just over a year now, and my experience has been nothing but stellar. I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” Rowley’s opinion about ASP and the franchise model is common. We are proud to take part in helping our franchise owners have experiences that make them feel important and successful. 

Why You Should Join the ASP Franchise

If you have been dreaming of starting your own business and want to have a guarantee of success, look into starting a pool service business with ASP. Our owners experience immediate growth and profit because of our turnkey system that is proven to work and give them the lifestyle they have always desired. Do not pass on this opportunity to switch your life into high gear. The franchise model has worked for more than 100 other franchise owners, let it work for you. Buy our franchise in the Hamptons today!