pool business franchise

Starting a business, in general, is daunting. That is why so many people back down from the challenge. The fear of failure is something that every human experience. This fear is why so many people never go on to achieve the goals they dream of the most. But what if there was a business model that had a 99% success rate? What if there was a business that would allow you to be your own boss and the owner of your own company, that also nearly guaranteed success? There is. It is called franchising with ASP— America’s Swimming Pool Company. ASP currently has 310 franchises across America, and that number continues to rise as entrepreneurs discover that they can achieve their dream of owning a business without failure, a reality. ASP is a pool franchise business that provides pool owners with maintenance, service, repairs, remodels, resurfacing, installations, and all things pools. 

Starting a Pool Business

Mike Sasseen, who started a pool service franchise with ASP in Central Missouri, admits it is a tough industry to learn alone. “Having that guidance means everything,” said Sasseen. “In the swimming pool industry, without the buying power, you are going to struggle. Almost everything you buy from the distributor is, the more you buy, the less you pay. Without that franchise model, we would struggle.” Sasseen, like all other ASP franchisees, knew that the only way to nearly guarantee success in the pool service industry was to join a well-respected organization with a tried and true franchise model. America’s Swimming Pool Company thrives because of its established referral network, and affordable prices from distributors, which are then passed on to the customers, technologically driven processes, brand name recognition, and superior customer service. All franchise owners operate their ASP pool business within the community that they live. This allows for quick response times and personal connections with customers. When you start a pool business with ASP, you will be known for professionalism, reliability, and trustworthiness. We are the leader in the pool industry and for a good reason. 

ASP Franchisee Training

Pool service franchise owners and operators with ASP attend first-class training called Pool School. During Pool School training all franchisees learn every aspect of running an ASP pool business franchise from equipment, installations, Green-to-Clean processes, maintenance, marketing for their business, and accounting, just to name a few. Even if you know nothing about pools, we welcome you. And if you do, we welcome you, too. Every person has an opportunity to be successful with the ASP franchise model and training. Nick Carver, an ASP franchise owner who operates in Panama City, Florida, learned everything he would ever need to know about starting a pool business at Pool School. “The support they give through the training center at Pool School was very beneficial to me,” said Carver. “I started out not knowing anything about the swimming pool industry.” Carver is proof that Pool School sets franchisees up for success regardless of their experience with pools. All of the experts who teach at Pool School will train and give new franchise owners the opportunity to practice the specific skill set that they will need once in the field, no matter the circumstance. “Being able to put my hands on pumps and filters and learn water chemistry and testing – it has helped tremendously,” said Miguel Macias who runs the ASP franchise in Reno, Nevada and previously served for 24 years in the United States Navy. The franchise model that was created by America’s Swimming Pool Company’s founder, Stewart C. Vernon in 2005, gives a precise blueprint and process to follow for those starting a pool business. Everything needed for success is set up for franchisees during Pool School, regardless of their professional background. 

A Technologically Driven Company

America’s Swimming Pool Company utilizes the proprietary software system called PoolOps. PoolOps technology allows technicians to keep the lines of communication open with customers. It is through the PoolOps mobile application that franchisees can provide scheduling, dispatching, track inventory, track equipment, monitor workforce, and deliver pictures and information to customers once service is performed. Graham Banks, the owner of ASP in Jupiter, Florida, said the professionalism and technology that comes with ASP is what drew him to become a franchise owner. “I got really excited about understanding how I could use that technology to change the perception of the pool industry within my community,” said Banks. “Before joining ASP, I looked at tons of different franchise groups and organizations. None of them made me feel the way ASP did and does. I know they have got my back and they’ll support me and help me in any way that they can.”

ASP Awards and Franchise Support

Entrepreneur Franchise 500 has had its eye on America’s Swimming Pool Company for nine straight years and starting a pool business with ASP continues to rank in the top 500 franchises to buy in America list since 2010. In fact, ASP landed itself the number one spot on the list for Best Pool Franchises to Buy in 2018. Analysts who compile the Franchise 500 list look at many factors when ranking companies, including:

  • Cost and Fees: this includes the franchise fee, total investment, and royalty fees.
  • Franchise Support: this includes training times, marketing support, operational support, franchisor infrastructure, financing available, and litigation.
  • Size and Growth: this includes open and operating units, growth rate, and closures.
  • Brand Strength: this includes social media, system size, years in business, years franchising.
  • Financial Strength and Stability: this includes franchisor’s audited financial statements.  

America’s Swimming Pool Company also ranked on the Forbes Top 10 Best Franchises to Buy in 2019 in the Low Investment Range category. Analysts found that starting a pool business with ASP has a midpoint initial investment of $126,000. Franchise Business Review listed ASP in the top 80 of Top Low-Cost Business Franchises to Buy in 2018. Franchise Business Review, along with many of the prestigious awards and rankings completed by other analysts, heavily consider franchisee satisfaction. ASP is proud to be ranked amongst the top 100 Best Franchises for Veterans to Buy in 2018. Macias, who owns the Reno ASP franchise, was grateful for the opportunity provided to him as a military veteran. “As a military member, I was used to following operation plans and orders. ASP provides you with all of that. You have a comprehensive operations plan, and if you have questions, you have a great team that you can call, and they’ll answer anything for you.” ASP offers a 15% discount on the Franchise Fee to veterans. Shaun Hurley who started a pool business with ASP in Atlanta, Georgia, said the following when talking about the superior support he receives from the corporate office. “It is a family environment that you can call on anybody at any point, and they are always willing to help you.” Franchisees are satisfied in their business and feel confident knowing that they can get the support they need from America’s Swimming Pool Company executives at any time. 

Live the Life You Have Always Wanted

Maintaining and servicing a pool is critical to the water safety, the safety of swimmers, clarity, and longevity of the pool equipment. Only 50% of pools in the United States are currently receiving service while 100% of pools need service. The pool industry is one where there will always be a need. Clint Rowley bought a franchise with ASP in Mesa, Arizona, where it is pool weather year-round. An ASP franchise has given him and his family the lifestyle they have always wanted. “Starting a pool business has given us time, which is probably the most valuable part,” said Rowley. Most franchisees with ASP will agree with Rowley when he says it has given him more time to do the things he loves most and spend time with the people he loves the most. 

Why You Should Join ASP

There are 11 million pools in the United States, which means there will always be a need for pool service. The pool service business is a 15 billion dollar industry and one that you can tap into immediately. It is a recession-proof business because there is always going to be a need for pool service. Make the simple and easy choice. Franchise with America’s Swimming Pool Company. At ASP, we have tested the waters for you, and know that our business model works and reaps success. The brand name recognition that franchisees get starting a pool business with ASP allows them to access our network and gain new customers with ease quickly. John Bodden, who owns the ASP of Shreveport, Louisiana, said, “If you want to join a supportive, business oriented, and very professional organization, but yet take advantage of a thriving and growing industry, then ASP is probably something you should look into.” Join our team and see for yourself why our franchisee satisfaction is sky-high.