New ASP Franchise Owner at Pool School Training

New ASP Franchise Owner at Pool School Training (Oct. 2019)

Americans spend thousands of dollars every year on it. Entire television networks are dedicated to it. An online search for it gets over 2 billion results. Home improvement has been growing in popularity over the last several years. According to a recent report published by researchers at Harvard University, the home remodeling market has grown more than 50 percent since the end of the recession. What does this mean for America’s Swimming Pool Company and its franchises? There is an abundance of opportunity for growth and profits because the market for businesses that provide home updates is so hot. 

Rising Demand Meets the Staffing Shortage

The Harvard report, “Improving America’s Housing 2019”, gives insight into the historical trends and current state of the home remodeling market. It states, “…almost 80 percent of the nation’s 137 million homes are now at least 20 years old, and 40 percent are at least 50 years old.” With aging homes come aging pools, and a quality pool service business like ASP can capitalize on the rising demand for pool maintenance, repairs, and refurbishments.  

With the construction of new homes slowing down and our existing homes getting older, Americans are updating, remodeling, and renovating their homes more than ever. And while DIY projects are a popular way to try some trendy updates, most homeowners look to the professionals when it comes to larger, more challenging jobs. The demand has grown so much, however, that the labor industry is struggling to keep up with it. The skilled workers who once painted our homes and plastered our pools are retiring. Millennials entering the workforce are more focused on jobs that center around technology. Many of them are unwilling or untrained to work in the service industry.

The Need for Quality Workers

Aqua Magazine recently published an article by Eric Herman called “Limited by Labor,”

in which he explains the staffing shortage and its effects on the pool industry. Spoiler alert: it’s good news if you are looking to buy a pool service business. He says, “The millennial generation, in general, shows little enthusiasm for construction work, population growth is slowing, and the workforce is aging. But mainly, the same force that has ginned up demand for pools is making workers scarce. That force is the roaring economy.

With the economy in high gear, people want to buy more of everything (including pools), but with a limited workforce fully engaged in producing more of everything, there aren’t enough workers to go around.”   

Starting a swimming pool franchise with America’s Swimming Pool Company gives entrepreneurs the chance to take advantage of the healthy economy as well as the shortage of pool service providers. Herman refers to Aqua Magazine’s 2019 State of the Industry survey which revealed the biggest challenges for pool builders today. He quotes one survey participant: “There are not enough young people coming in who want to really work hard and learn how to build a pool with quality and care about their work.” Another said, “We could double our business with the right people.” 

ASP believes the franchisees who start a pool service business with us are the ‘right people.’ Hard work, superior service, and commitment to their customers are a large part of what makes ASP franchise owners so successful. In fact, ASP franchisees have a 99 percent success rate. America’s Swimming Pool Company provides all the training and support necessary for our business owners to outperform the competition from the very beginning.

Opportunity is Knocking

The labor shortage is drawing attention quickly, as various sectors of the service industry try to keep up with booming demand. Authority Brands is the parent company of ASP as well as six other leading home service franchises. The companies under the Authority Brands umbrella provide home services throughout the U.S., Canada, Latin America, Kenya, and Indonesia with over 1,675 franchise locations. These businesses provide jobs for people with skills in plumbing, cleaning, electricity, and more. All types of trades are in need of skilled workers, including the pool service business, which means that now could be the perfect time to tap into those rising opportunities. 

Diving Into the Pool Industry

People love to swim. Whether it’s aquatic aerobics classes at the gym, toddler time at the neighborhood pool, or a relaxing evening in your own backyard, there’s just something we love about being in the water. All the enjoyment to be found in pools has created a 15 billion dollar industry that isn’t going away anytime soon. Every single one of the 10.4 million swimming pools in the U.S. needs to be properly cared for and maintained, but only about half of them utilize a pool cleaning business to do so. The opportunity for growth in the pool industry is tremendous, especially with the shortage of quality pool service providers. Starting a swimming pool franchise with ASP is the best way to take advantage of the perfect conditions present in the market today.

Partner Your Pool Service Business With ASP

ASP is the largest swimming pool service company in the nation, and we have the systems in place to help make our franchise owners successful. Since opening for business in 2002, we have sought to provide unmatched pool services to our customers around the U.S. ASP helps residential and commercial pool owners with all of their pool-related needs, including regular maintenance and cleaning, diagnostics, repairs, pool supplies, refurbishments, and even full renovations. Americans are ready to invest in updates to their homes and pools, so why not partner with the best in the pool business?

Partnering with ASP means business owners get the best of both worlds; they get to benefit from our experience and support without having to share ownership of their business. ASP has been awarded time and time again for our excellence in the pool industry, including the following recognitions:

  • Ranked #8 on Forbes Magazine’s Best Franchises to Buy in 2019 (low investment category)
  • Listed on Franchise 500’s fastest-growing franchises 7 years in a row
  • Top Low-Cost Franchise in 2019 by Franchise Business Review
  • Best Swimming Pool Maintenance Franchise to open in 2019 by Entrepreneur’s Franchise 500®

 Starting a pool service business with a well-known and trusted name like America’s Swimming Pool Company puts you ahead of the competition from day one. Find out more about the attention ASP has received for its award-winning franchise success here.

Steps to Success

The path to becoming your own boss is already paved for you with America’s Swimming Pool Company. We have proven business models that allow our franchisees to benefit from how we’ve grown as a company with time and experience. With extensive training and complete ongoing support, ASP is fully invested in our franchise owners. We know that we can only be successful together. For more information on starting a pool franchise with our turnkey system, click here.  

 Whether you have experience in the swimming pool industry or not, ASP offers the training that will prepare you to build and grow your franchise. Even after you get started operating your pool service business, you will always have access to ASP support. Some of the specific resources we are proud to provide for our franchisees include:

  • Pool School: twelve days of training at corporate headquarters
  • Operational and technical support
  • Franchise and round-table meetings held regularly
  • Public relations and marketing strategies

 Learning From Other Franchise Owners

 According to a recent survey conducted by Franchise Business Review, America’s Swimming Pool Company has some of the nation’s most satisfied franchise owners. With all the training, resources, and support we provide, we make sure they have all the tools they need to be set up for success. As you pursue your new pool business partnership with us, you will have the opportunity to hear and learn from our experienced franchisees. Their testimonials are proof that ASP can help you achieve your goals for your future. Graham Banks, an ASP pool service business owner in Florida, and winner of both the 2018 President’s Club Award and the 2018 Exceptional Customer Service Award had this to say about his experience:

“ASP is a professional, reliable, and trustworthy organization. Before joining ASP, I looked at tons of different franchise groups and organizations, and none of them made me feel the way ASP does. I know they have my back and will support me and help me in any way they can. What drew me to ASP was the professionalism and the technology, which was something completely new for the profession. I got really excited about understanding how I could use that to change the perception of the pool industry within my community.”

Learn More to Earn More

Do you ever think about becoming your own boss? Do you find satisfaction providing superior services to your customers? Starting a swimming pool franchise with ASP would allow you to achieve these dreams all while earning a high return on your pool service business investment. Click here to learn more about your high potential for success with America’s Swimming Pool Company.

Steward Vernon founded America’s Swimming Pool Company in 2002. He started the company to provide his hometown of Macon, Georgia with a higher quality swimming pool service company. With rapid growth and success, Vernon knew it was time to expand his business model and create a franchise model. It was in 2005 that Vernon sold his first two franchises after developing a fail-proof business model that gave entrepreneurs like himself a roadmap to follow for success. Today, there are more than 100 franchise owners throughout the United States. Buying a pool cleaning business for sale has never been so promising. 

The ASP Goal for Franchisees

America’s Swimming Pool Company carefully hand-selects its employees that share the ASP vision and goal. All of the team members have the same goal in mind: to create the best business they possibly can. The executives and trainers at the headquarters are there to guarantee that franchisees achieve their goals, and then go on to exceed them. Thomas P. Swift, Jr., the Chief Operating Officer of America’s Swimming Pool Company, did exactly that. Swift purchased his first franchise with ASP back in 2006. After operating and growing his business exponentially, he sold it in 2009 to take on the role as the company’s COO. 

Every potential franchisee looking for a pool cleaning business for sale with ASP has the opportunity to meet the team face-to-face at the headquarters and see the ASP campus where executives and trainers dive in and show the best practices for promoting your new pool cleaning business in an area that is continuously evolving, as is the ASP team. “We had done a lot of due diligence before meeting the team,” said Rob Yacovetta of ASP of Sonoran. “I remember pulling away that afternoon after meeting the management team and thinking, this is a no brainer. This is who we’re going to go with.” No one jumps into this business without having full knowledge of what is expected of them and how to achieve their goals. At ASP, you are family. Your success is the only way that ASP succeeds. 

Meet Your Team Who Teach Pool School

Once franchisees have committed to purchasing a pool cleaning business for sale in their desired area, they attend pool school in Macon, Georgia at the headquarters. It is here that franchisees will meet with Senior Vice President, Jimmie Meece and Vice President of National Accounts and Vendor Relations, M. Kevin Noggle. Mr. Meece purchased one of the first ASP franchises in 2005. He operated it until 2011 when he sold it to take on the role of Vice President of Franchise Operations. He and Mr. Noggle are together responsible for the initial pool school and day to day support of franchisees. Mr. Meece is there to assist and support franchisees with QuickBooks, business planning, budgeting, and working together with Thomas Swift to implement company policies, procedures and new programs. Mr. Noggle assists with technical support of franchisees, ongoing equipment and materials training, and vendor relations.

What You Will Learn at Pool School

Professional trainers, as well as the above-mentioned executives ensure that each franchisee that purchases an ASP pool cleaning business for sale knows every aspect of the business, including chemicals, marketing, and business practices. If you are new to the pool industry, you will be just as successful as someone who has had years of experience. That is because our professional trainers will teach you everything you will ever need to know to operate a professional and successful pool franchise. It is at ASP Pool School that franchisees learn what each member at the headquarters can do for their business. The ASP executive team and trainers thrive not only in getting new businesses up and running, but also supporting existing owners everyday. They are there for your support during school and once you are in the field operating your pool business. As you tour the facilities, you will discover what each area is for and why it was developed. ASP stays up to date on all of the latest technologies in the pool cleaning industry, and has working models installed for training. This ensures that our franchisees have every opportunity to attract customers who are looking for higher quality and technology driven pool cleaning services. Upon closing on your pool cleaning business for sale and entering Pool School, franchisees can expect to see and have access to the following:

  • 20,000 square foot state-of-the-art training facility
  • Reception and executive Offices
  • Fully stocked break room
  • Dual exterior pool training area
  • One gunite and one vinyl lined pool
  • One fiberglass pool installed by 2020 
  • Hands on equipment training for pool franchise owners
  • On-site installation and repair processes
  • Pool water analysis and safety training
  • Complete Green to Clean processes
  • Dedicated indoor training facilities
  • Training on all equipment and every installation
  • Relaxing outdoor areas
  • Meeting spaces and private study areas 
  • A classroom where franchisees learn best business practices
  • Comprehensive marketing, finances, and human resources training
  • Conference rooms
  • Fast and secure WiFi connections

At Pool School, franchisees will discover what drives people like CEO Stewart Vernon and COO Tom Swift in their success stories. Pool School is the very beginning of your story and ASP is excited to be a part of it. 

The ASP Brand

America’s Swimming Pool Company is known across the nation as the #1 leader of swimming pool service and repair companies. This why so many entrepreneurs seek a pool cleaning business for sale with ASP. Meghan Meece, the Director and Web and Communications, has achieved this brand name recognition through powerful marketing techniques. Mrs. Meece oversees public relations, social media accounts and advertising, search engine optimization, and website development and customization for new franchisees. ASP franchise owners also assist in keeping the brand name as the most respected pool service company by upholding the highest of standards of pool and customer service. When you join the ASP team, you will immediately receive the addresses of residential and commercial properties with pools. There are 11 million pools throughout America and every pool needs to be serviced. Currently, only half of these pools receive professional service, which means there is plenty of room for growth. By making use of promotional materials, ASP owners can establish and grow their pool franchise immediately. Pool maintenance, cleaning, and repairs can eat up pool owner’s time quickly, leaving them with little time to play in their pool. Afterall, pools are built for fun and entertainment. If pool owners cannot enjoy the pool that they poured thousands of dollars into, what is the point of having one? ASP’s affordable service and repair pricing draws clients in and keeps them happy. Other pool cleaning businesses for sale do not have the network or volume of purchases from suppliers to be able to offer our highly discounted pricing to pool owners. Customers and potential customers will recognize the ASP brand because of your branded work truck, professional promotional materials, online presence through search-engine-optimized websites, and the ten week step-by-step marketing action plan that franchisees learn. 

A Technology Driven Company Keeping Up with the Times

The old fashioned way of doing business included a lot of paper, which also meant franchisees needed an office. ASP utilizes PoolOps technology which cuts down on paper and time, while increasing communication and efficiency of our franchisees. ASP’s Mac Leskosky is the Operational Support Advisor who supplies new and existing franchise owners with PoolOps technology and support once they have closed on their ASP pool cleaning business for sale. By using an app on your phone, ASP owners can communicate with customers, schedule appointments, organize and grow their pool franchise. The productivity that PoolOps provides to our franchisees and customers allows them to service even more pools every day while still upholding the highest quality of service. ASP owners can also inform customers of what chemicals were added to their pool at the time of service, as well as a picture of their sparkling clean pool after service. 

Franchisee Testimonials

ASP has a 99% success rate of franchisees. “The ASP franchise system has a proven business model for success,” said Bram Schad of the Ocala, Florida ASP franchise when he was shopping for a pool cleaning business for sale. “The most appealing aspect of joining the franchise system with ASP is the support, both technical and operational. The level of corporate support is very dependable.” At ASP, anything is attainable and franchise owners get out what they put in. Wayne Gable of the Mobile, Alabama franchise expressed his appreciation for the ASP executives and trainers when he said the following, “I truly enjoy working with the ASP leadership and my business has grown every year that I’ve owned it. Fortunately, the decision to join the ASP family has been both rewarding and profitable.” Our franchisees know that their success is our top priority and with the ASP brand name recognition, they are sure to grow a profitable business.

Discover Territories with a Pool Cleaning Business for Sale with ASP

If you are interested in purchasing an ASP pool franchise, and are looking for an available territory, click on this link provided by America’s Swimming Pool Company to start your search. If you currently own a pool business and are looking to convert it into an ASP franchise opportunity, you can expect year over year growth and an increase in sales and profit due to our name brand recognition and better business practices. Do not let your business fall behind or plateau, when ASP has opportunities available to everyone. Contact us or discuss your opportunities with your franchise broker, today. 

When you think of Las Vegas, Nevada, you most likely think of gambling, casinos, night clubs, margaritas by the pool, city lights, swanky hotels, shopping, and high end dining. All of these activities and endless entertainment options make Las Vegas known for its party scene, and draw more than 42 million visitors each year, according to Statista. America’s Swimming Pool Company thinks of the high summer temperatures and perfect warm weather year round, creating the perfect environment for swimming pools. Between the months of April and November, Vegas temperatures average between 70 and 106 degrees. That is a nine month period of prime swimming pool weather. During the months of December through March, temperatures drop to averages in the 60 degree range, which makes for relaxing jacuzzi weather. Year round, Las Vegas residents and tourists are spending time in outdoor swimming facilities, whether it is residential or commercial. These facilities often include jacuzzis, pools, lazy rivers, flow riders, and beaches. America’s Swimming Pool Company is growing at a fast rate and has a swimming pool route for sale in Las Vegas, Nevada. 

Why Open an ASP Franchise in Las Vegas?

Aside from the hot temperatures that create the perfect mix for relaxing and swimming in the pool, The Las Vegas Chamber of Commerce is booming. Las Vegas is one of the most business-friendly states in the nation, devoted to helping small businesses succeed. The Chamber has helpful links and resources that connect like minded business entrepreneurs, including those in the swimming pool industry. The Nevada Department of Business and Industry encourages and promotes the growth of businesses and ensures that they are operating legally and protecting consumers by adhering to competitive pricing of services. The SilverFlume is Nevada’s business portal that assists with licensing, renewals, and other business compliance processes. The city of Las Vegas welcomes new businesses and wants to see them flourish. There are thousands of pools in the area, just waiting to be serviced by the nationa’s #1 swimming pool company. ASP’s swimming pool route for sale in Las Vegas offers competitive pricing and affordability for swimming pool repair, maintenance, and remodeling. 

Why America’s Swimming Pool Company vs. Other Pool Companies?

ASP has national brand name recognition. When customers see an ASP service truck, they think of a trustworthy, technology driven, and reliable swimming pool service company. The Founder and Chief Executive Operator, Steward C. Vernon, along with his executive team and franchise owners, have worked tirelessly to create and maintain a highly respected brand. Vernon created America’s Swimming Pool Company back in 2002 in Macon, Georgia, where he experienced rapid growth and determined it was time to expand his business and offer a pool cleaning franchise model. In 2005, the franchise model was born and Vernon sold his first two franchises. Since then, America’s Swimming Pool Company has grown to more than 100 swimming pool routes for sale across the United States with a 99% success rate. The swimming pool maintenance and repair business is a $15 billion industry and franchise owners are seeing their dreams become reality of being their own boss and creating a business environment that leaves both the customer and franchise owner satisfied. It is a win-win situation to create your own business with America’s Swimming Pool Company. Franchisees instantly gain access to our tried and proven steps to starting a pool franchise. Everything in the business model is outlined for you and many aspects of the business are completely set up by the executives to get your business up and running from day one. Become the leader of swimming pool maintenance in Las Vegas.

ASP Support

Starting a pool cleaning franchise with ASP gives you all of the benefits of owning your own business, but without the hassle of trying to figure out what works and what does not. Save yourself the time and headache by leaning on the staff at ASP. We have your best interest in mind when you purchase a swimming pool route for sale, and we only succeed if you succeed. We provide comprehensive first-class training and support to all franchise owners. Our marketing and brand name recognition set owners apart from the competitors. We utilize search engine optimization online marketing, customized websites, social media, and press releases. ASP’s solid marketing strategy will attract new customers instantly. Upon entering the Las Vegas market, ASP provides the franchise owner with our established network of contacts in the local area for residential and commercial pool owners. This allows franchisees to hit the ground running without wasting a minute. The PoolOps technology that is used by ASP franchisees helps to save them time, allowing them to communicate to customers easily, and cut out the sloppy paperwork. Service more pools in a shorter amount of time by using PoolOps. You can schedule appointments, review financials, communicate what chemicals were added to the customer’s pool, and send them a picture of their sparkling clean pool water. Finally, because we are the nation’s largest swimming pool cleaning franchise, we have buying power from suppliers which provides us deep discounts on equipment and supplies. We can then pass these savings onto our customers, making our pricing more affordable than the competition.

Swimming Pool Route for Sale Training and ASP Pool School

Having a background in the pool industry is not necessary in order to purchase an ASP franchise. In fact, many of our franchisees were businessmen or women prior to purchasing a franchise. The beauty of the ASP franchise is that our world-class training provides owners with any and all information that they need to feel confident and run a successful pool business. Our 20,000 square foot training facility is located in Macon, Georgia, and features twelve fully functional display pools, two outdoor pools, a display room with retail set up, and much more. The training facility serves as the homebase in teaching and showing owners through hands-on experience the following:

  • On-site installation
  • Repair process training
  • Pool water analysis
  • Pool water safety training
  • Complete “green to clean” processes
  • Comprehensive marketing
  • Finance
  • Human resources
  • Safety training

The facility also features:

  • 1 Fully-stocked break room
  • 1 gunite and 1 vinyl-lined pool
  • Relaxing outdoor areas
  • Meeting spaces
  • Private areas for studying

Awards and Recognitions

Entrepreneur’s Franchise 500 has been eyeing America’s Swimming Pool Company’s  swimming pool route for sale for nine straight years as it continues to rank in the top 500 franchises to buy in America since 2010. Entrepreneur’s Franchise 500 list takes into account the cost and fees to start a franchise, the support received from the executives, rate of growth, brand strength, and financial strength and stability. ASP ranked so high in all of these categories, that it landed the number one spot on the list for Best Pool Cleaning Franchises to Buy in 2018. America’s Swimming Pool Company also ranked on the Forbes Top 10 Best Franchises to Buy in 2019. Analysts found that ASP fit into the Low Investment Range category. Purchasing a franchise with ASP has a midpoint initial investment of $126,000 with a more than 14% five year growth rate. America’s Swimming Pool Company made a name for itself in 2018’s Franchise Business Review, when it was listed in the top 80 spots for Top Low Cost Business Franchises to Buy. Franchise Business Review is known for taking into consideration the satisfaction of franchise owners when ranking the top business franchises to purchase. ASP is also honored to be ranked amongst the top 100 Best Franchises for Veterans to Buy in 2018. ASP is proud to have veterans purchasing swimming pool routes for sale. ASP provides veterans with a 15% discount on the franchise fee and partners with VetFran, an organization that connects veterans to franchise opportunities as they transition back into civilian life. 

Franchise Owner Testimonials

The opportunities with ASP are limitless. John Hutchinson, who bought a Nashville, Tennessee franchise said, “ASP is a group of people mutually committed to success on the corporate and individual level. I did not have a specific trade I was looking to go in to. I did not have a specific hometown. ASP offered a business to start and the training. I could then take it to any city.” The franchise model at ASP sets owners up for success regardless of their background, location, or skill set. Herschel Forester, who purchased a Dallas, Texas franchise did have previous pool business experience. For 19 years, Forester had experienced successful and steady growth with his own pool service business. He said he came to a point where he knew he needed to find a swimming pool route for sale and partner with an entity to help his business continue to accelerate and prove profitable. Forested said, “With the guidance and accountability of my partners at ASP, some significant and positive changes have been made. The company is now more robust and is positioned well for further growth. Since I have come on board with ASP, I’ve tripled my total income and I am a better businessman.”

Start the Las Vegas ASP Franchise Today

Your story of owning a successful business is about to start. All you need to do is contact your franchise broker or America’s Swimming Pool Company to get started. To learn more about the capital needed to purchase an ASP franchise or to speak with one of our representatives, contact us today. 

ASP, America’s Swimming Pool Company, is proud to announce its latest prestigious recognition: Inc. Magazine has just named ASP one of the Top 5000 Fastest-growing Private Companies in the nation. ASP is an 8-time Inc. 5000 Honoree, and this year we earned the spot at number 3,319, with a three-year revenue growth of 108 percent. Other notable companies that have been on the exclusive list in years past include Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, and Zillow.

A Look at Inc. Magazine

 Inc. Magazine publishes articles for entrepreneurs and private business owners, offering them news and solutions for the modern marketplace. The magazine was founded 40 years ago and was later acquired by Mansueto Ventures in 2005. Inc.’s monthly readership has grown tenfold over the past 9 years, reaching 2 million readers in 2010 to 20 million today. ASP’s inclusion in the Inc. 5000 places it in the top tier of small businesses across the country. It’s an achievement we could not have earned without the hard work and success of our dedicated franchise owners who took the first step towards success by starting a pool business with us.    

Making the List

The companies in the Inc. 5000 are ranked based on their percentage revenue growth between 2015 and 2018. To be considered for Inc.’s list of the fastest growing companies in the U.S., a business must be:

  • Founded and generating revenue by March 31, 2015
  • Based in the U.S.
  • A privately held, for profit company
  • Independent of any other company as of December 31, 2018
  • Able to meet minimum revenue requirements

Inc. Magazine has been ranking the top 5,000 companies every year since 1982, and every year the competition becomes more intense. ASP is honored to be included in such a prestigious group of competitive businesses. On average, the companies that made this year’s list have grown six fold since 2015. Click here to see the entire Inc. 5000 along with information about each of the companies on the list.

More ASP Awards and Recognition

ASP is a reputable brand known for its superiority as a pool service provider, as well as its franchise success. In fact, we are the most recognized swimming pool franchise in the country. Professionals who are looking into starting a pool business with ASP can feel confident in our reputation as a strong brand with a powerful market presence. Our awards and honors represent our exceptional rates of customer satisfaction and company growth. 

America’s Swimming Pool Company was recently named number 8 in the low investment category on the Forbes list of Best Franchises to Buy in 2019. Entrepreneur’s Franchise 500® ranked ASP as a Best Swimming Pool Maintenance Franchise to open in 2019. Franchise Times listed ASP as number 38 on its 2019 Fast & Serious List as a Smartest Growing Brand. We have also been recognized as a top franchise opportunity for veterans, a top home improvement franchise company, and one of the best home based franchises. It’s no secret that we strive for excellence in every aspect of our business, and as a result, ASP continues to receive accolades year after year. 

How Important Are Company Awards?

When starting a pool business, is it important to look for a franchise that has been the recipient of prestigious awards? In an article published on called “Do Awards Really Do Anything for Your Company?”, the editorial staff cites research done by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology. The study found “…that more than 600 quality corporate award winners had 37 percent more sales growth and 44 percent higher stock price return than their peers.” As a company that has been recognized more than any other swimming pool service franchise in the nation, that’s good news for ASP. 

Meaningful awards have the power to propel your business forward. ASP’s shelf full of honors lets our customers know that we are a trustworthy brand that stands out in the pool service industry. They can serve as a source of motivation and a morale booster for franchisees, and offer a unique marketing opportunity. An award like the Inc. 5000 shows potential franchisees that ASP is a company that will put them on the path to success.  

Why Franchise With ASP?

Starting a pool business on your own is a tremendous undertaking. It can take months to figure out a business model that works and to start earning the profits you desire. This period of trial and error costs a significant amount of time, energy, and money. When you partner with ASP, you are backed by a credible brand with business models that are proven to work. 

ASP shows its dedication to the success of its franchisees by investing in their training and support. Whether you know all there is to know about swimming pools, or are just testing the waters for the first time, we have what you need to get started on the right foot. ASP franchisees learn about swimming pool service in Pool School, a unique training period held at the world’s most comprehensive pool service training facility. But our support does not end there. When starting a pool business with ASP, our ongoing support for the technical, operational, accounting, and bookkeeping aspects of your business is always available when you need it.

A Turnkey Investment 

A business with proven strategies and platforms in place is what every entrepreneur wants. ASP has what you need to set your franchise up for success. Our turnkey systems include integrated communications, a complete start-up kit for operations, ASP truck outfitting, and more. 

We also provide our unique software called PoolOps that allows our franchise owners to digitally track important business information. Through PoolOps, customers can count on receiving weekly reports detailing their pool’s maintenance and cleaning services. The reports include a record of the pool’s chemical balance, the products that have been used on the pool, and photos of the pool after it has been serviced. 

Franchisee Testimonials

Our franchisees are some of the happiest business owners in the nation. According to a survey done by Franchise Business Review, our franchise owners rank ASP with some of the top companies in the country for franchisee satisfaction. Their fulfillment when starting a pool business is a tribute to the resources, training, and support ASP offers to each and every one of its franchise owners. You don’t have to take our word for it, our franchisees can tell you themselves just how positive their experiences have been since starting a pool service franchise with ASP.

Bram and Karen Schad are ASP franchise owners in Ocala, Florida who won the 2015 Founder’s Club Award. They attribute a large part of their success to ASP’s unrivaled system of support.   

“The ASP franchise system has a proven business model for success. The most appealing aspect of joining the franchise system with ASP is the support, both technical and operational. The level of corporate support is very dependable. I looked at several other franchise concepts that offer similar business models, but ASP provided the most realistic, (non-pie in the sky) projections. The start-up costs were very reasonable. Anything is attainable, it just takes hard work and dedication. You get out what you put in, and ASP is a great team to be a part of.”

Clint Rowley is another owner with a success story after starting a pool business with ASP. His location in Mesa, Arizona was named the 2016 ASP Franchise of the Year. He says,

“…My experience [with ASP] has been nothing but stellar. I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive… We have beaten our goals that we set to achieve, and the future is only brighter… We have grown bigger than many of our competitors in one year that has been in business for over ten years.” 

You can learn more firsthand from our experienced franchisees as you move forward with us, but reading their testimonials can give you an idea of the benefits of ASP franchise ownership. Click here for more ASP franchisee testimonials. 

Interested in Starting a Pool Business?

If you like the idea of being your own boss while still enjoying the resources, reputation, and support of a national brand, America’s Swimming Pool Company could be the right fit for you. More than 100 franchisees have joined ASP since 2005, and we continue to grow through their hard work and dedication to customer service. Together, ASP and its franchisees are what have made the company the gold standard for swimming pool service providers. Join ASP, an 8-time Inc. 5000 Company, for a franchise opportunity that can open the door to a lifetime of rewards. 

Starting a business, in general, is daunting. That is why so many people back down from the challenge. The fear of failure is something that every human experience. This fear is why so many people never go on to achieve the goals they dream of the most. But what if there was a business model that had a 99% success rate? What if there was a business that would allow you to be your own boss and the owner of your own company, that also nearly guaranteed success? There is. It is called franchising with ASP— America’s Swimming Pool Company. ASP currently has 310 franchises across America, and that number continues to rise as entrepreneurs discover that they can achieve their dream of owning a business without failure, a reality. ASP is a pool franchise business that provides pool owners with maintenance, service, repairs, remodels, resurfacing, installations, and all things pools. 

Starting a Pool Business

Mike Sasseen, who started a pool service franchise with ASP in Central Missouri, admits it is a tough industry to learn alone. “Having that guidance means everything,” said Sasseen. “In the swimming pool industry, without the buying power, you are going to struggle. Almost everything you buy from the distributor is, the more you buy, the less you pay. Without that franchise model, we would struggle.” Sasseen, like all other ASP franchisees, knew that the only way to nearly guarantee success in the pool service industry was to join a well-respected organization with a tried and true franchise model. America’s Swimming Pool Company thrives because of its established referral network, and affordable prices from distributors, which are then passed on to the customers, technologically driven processes, brand name recognition, and superior customer service. All franchise owners operate their ASP pool business within the community that they live. This allows for quick response times and personal connections with customers. When you start a pool business with ASP, you will be known for professionalism, reliability, and trustworthiness. We are the leader in the pool industry and for a good reason. 

ASP Franchisee Training

Pool service franchise owners and operators with ASP attend first-class training called Pool School. During Pool School training all franchisees learn every aspect of running an ASP pool business franchise from equipment, installations, Green-to-Clean processes, maintenance, marketing for their business, and accounting, just to name a few. Even if you know nothing about pools, we welcome you. And if you do, we welcome you, too. Every person has an opportunity to be successful with the ASP franchise model and training. Nick Carver, an ASP franchise owner who operates in Panama City, Florida, learned everything he would ever need to know about starting a pool business at Pool School. “The support they give through the training center at Pool School was very beneficial to me,” said Carver. “I started out not knowing anything about the swimming pool industry.” Carver is proof that Pool School sets franchisees up for success regardless of their experience with pools. All of the experts who teach at Pool School will train and give new franchise owners the opportunity to practice the specific skill set that they will need once in the field, no matter the circumstance. “Being able to put my hands on pumps and filters and learn water chemistry and testing – it has helped tremendously,” said Miguel Macias who runs the ASP franchise in Reno, Nevada and previously served for 24 years in the United States Navy. The franchise model that was created by America’s Swimming Pool Company’s founder, Stewart C. Vernon in 2005, gives a precise blueprint and process to follow for those starting a pool business. Everything needed for success is set up for franchisees during Pool School, regardless of their professional background. 

A Technologically Driven Company

America’s Swimming Pool Company utilizes the proprietary software system called PoolOps. PoolOps technology allows technicians to keep the lines of communication open with customers. It is through the PoolOps mobile application that franchisees can provide scheduling, dispatching, track inventory, track equipment, monitor workforce, and deliver pictures and information to customers once service is performed. Graham Banks, the owner of ASP in Jupiter, Florida, said the professionalism and technology that comes with ASP is what drew him to become a franchise owner. “I got really excited about understanding how I could use that technology to change the perception of the pool industry within my community,” said Banks. “Before joining ASP, I looked at tons of different franchise groups and organizations. None of them made me feel the way ASP did and does. I know they have got my back and they’ll support me and help me in any way that they can.”

ASP Awards and Franchise Support

Entrepreneur Franchise 500 has had its eye on America’s Swimming Pool Company for nine straight years and starting a pool business with ASP continues to rank in the top 500 franchises to buy in America list since 2010. In fact, ASP landed itself the number one spot on the list for Best Pool Franchises to Buy in 2018. Analysts who compile the Franchise 500 list look at many factors when ranking companies, including:

  • Cost and Fees: this includes the franchise fee, total investment, and royalty fees.
  • Franchise Support: this includes training times, marketing support, operational support, franchisor infrastructure, financing available, and litigation.
  • Size and Growth: this includes open and operating units, growth rate, and closures.
  • Brand Strength: this includes social media, system size, years in business, years franchising.
  • Financial Strength and Stability: this includes franchisor’s audited financial statements.  

America’s Swimming Pool Company also ranked on the Forbes Top 10 Best Franchises to Buy in 2019 in the Low Investment Range category. Analysts found that starting a pool business with ASP has a midpoint initial investment of $126,000. Franchise Business Review listed ASP in the top 80 of Top Low-Cost Business Franchises to Buy in 2018. Franchise Business Review, along with many of the prestigious awards and rankings completed by other analysts, heavily consider franchisee satisfaction. ASP is proud to be ranked amongst the top 100 Best Franchises for Veterans to Buy in 2018. Macias, who owns the Reno ASP franchise, was grateful for the opportunity provided to him as a military veteran. “As a military member, I was used to following operation plans and orders. ASP provides you with all of that. You have a comprehensive operations plan, and if you have questions, you have a great team that you can call, and they’ll answer anything for you.” ASP offers a 15% discount on the Franchise Fee to veterans. Shaun Hurley who started a pool business with ASP in Atlanta, Georgia, said the following when talking about the superior support he receives from the corporate office. “It is a family environment that you can call on anybody at any point, and they are always willing to help you.” Franchisees are satisfied in their business and feel confident knowing that they can get the support they need from America’s Swimming Pool Company executives at any time. 

Live the Life You Have Always Wanted

Maintaining and servicing a pool is critical to the water safety, the safety of swimmers, clarity, and longevity of the pool equipment. Only 50% of pools in the United States are currently receiving service while 100% of pools need service. The pool industry is one where there will always be a need. Clint Rowley bought a franchise with ASP in Mesa, Arizona, where it is pool weather year-round. An ASP franchise has given him and his family the lifestyle they have always wanted. “Starting a pool business has given us time, which is probably the most valuable part,” said Rowley. Most franchisees with ASP will agree with Rowley when he says it has given him more time to do the things he loves most and spend time with the people he loves the most. 

Why You Should Join ASP

There are 11 million pools in the United States, which means there will always be a need for pool service. The pool service business is a 15 billion dollar industry and one that you can tap into immediately. It is a recession-proof business because there is always going to be a need for pool service. Make the simple and easy choice. Franchise with America’s Swimming Pool Company. At ASP, we have tested the waters for you, and know that our business model works and reaps success. The brand name recognition that franchisees get starting a pool business with ASP allows them to access our network and gain new customers with ease quickly. John Bodden, who owns the ASP of Shreveport, Louisiana, said, “If you want to join a supportive, business oriented, and very professional organization, but yet take advantage of a thriving and growing industry, then ASP is probably something you should look into.” Join our team and see for yourself why our franchisee satisfaction is sky-high.