If you are searching for a franchise to buy, ASP, America’s Swimming Pool Company, would be a wise investment. ASP specializes in pool maintenance, service, diagnostics, repairs, pool remodels, and pool resurfacing. Starting a business, no matter what industry you are interested in, can be daunting and the fear of failure often keeps people from taking the plunge. Let us drown that fear. At America’s Swimming Pool Company, franchisees have a 99% success rate. To top it off, ASP ranked in the Forbes Top 10 list of the best franchises to buy at its investment level in 2019. That is no small feat, and we are proud to offer entrepreneurs like you, a success business story. 

The Meaning Behind Making the Forbes Top 10 List

America’s Swimming Pool Company beat out more than thirty-three hundred franchises that Forbes analyzed while researching companies that qualified for the Top 10 List of Franchises to Buy in 2019. Analysts at FRANdata, in conjunction with analysts at Forbes, looked at franchises that exhibited strength in historical performance and growth, as well as leadership, commitment to the franchise models, and transparency of information. Other criteria considered was system sustainability, system demand, franchise stability, and franchise support. Starting a pool business with just any franchise does not prove to be as successful as doing it with ASP. At America’s Swimming Pool Company, you join the family. We call it family because we are all here to help each other succeed and learn from one another to better our processes and customer service. FRANdata found that America’s Swimming Pool company has a Five Year Growth Rate of 14.62%. Graham Banks, an ASP franchise owner in Jupiter, Florida said, “There hasn’t been a week or a month where my business has not grown and developed and become more profitable.” In addition to making the Forbes Top 10 List, ASP has also ranked in Entrepreneur’s Franchise 500 list for nine years in a row. America’s Swimming Pool Company is taking off as entrepreneurs dive in head first. 

The Cost to Start an ASP Franchise

ASP ranked eighth in the Forbes 10 Best Franchise to Buy, “Low Investment” category because of the affordability to purchase an ASP franchise in relation to the success and benefits that franchisees see. To purchase an ASP franchise, the Midpoint Initial Investment is $126,716. This means that the initial investment to start a pool business with ASP is anywhere from $108,088 – $145,343. America’s Swimming Pool Company has 310 franchise locations throughout the country, and that number continues to rise as entrepreneurs analyze and research the success rate of ASP. Below is a list of a more detailed breakdown of the cost to own an ASP pool cleaning franchise:

  • The initial capital needed to launch an ASP franchise is about $98,000. This includes the franchise fee of about $46,500, which is the average cost of the franchise fee with ASP. The base franchise fee starts as low as $42,000. Franchise fees are based on the population of the city that franchisees will serve as well as the pool count in the area. The initial capital of $98,000 also covers truck and business outfittings which total about $13,100. The initial marketing expense is about $22,500, and the Operations Pool Start Up Kit costs about $10,280.  
  • An additional capital of $30,000 is also needed within the first year to cover operating expenses. Operating expenses include business insurance, licensing, office expenses, miscellaneous initial expenses for pool school, additional marketing and advertising, and additional capital to cover any decisions made by the owner of the new franchise.
  • Royalty Fees are between four and eight percent. The average is 4.9 percent and the more successful your franchise, the lower your royalty fee.
  • One percent must be paid to the National Brand Development Fund for marketing.
  • PoolOps Technology, America’s Swimming Pool Company’s proprietary software system costs $120 per month, plus $20 per vehicle.  
  • The website and technology fee is $350 per month.

Starting a Pool Business with ASP

According to the Pool and Hot Tub Alliance, America has eleven million pools spanning the country. This means that the market is always hot, and the number of pool owners who need pool service will continue to grow. When you start a pool cleaning franchise with ASP, you benefit from the partnership that fellow franchise owners provide, without giving up any equity of your own company. The pool cleaning, service and maintenance business is a fifteen billion dollar industry. Research shows that only fifty percent of pools are professionally serviced, which means there is room for growth and marketing for our franchisees. America’s Swimming Pool Company has a nationally recognized brand. With that brand, pool owners know they can trust ASP technicians because of the extensive training that our franchise owners undergo. If you do not have previous experience in the pool maintenance industry, that is not a deal breaker. Highly trained and experienced professionals at America’s Swimming Pool Company headquarters will teach you everything you need to know about starting a pool business. “ASP has prepared the foundation to start my own business,” said franchise owner Brad Cole of Montgomery, Alabama. “The education I received at Pool School gave me the confidence I needed since I began knowing nothing about swimming pools. I am now an expert at swimming pool maintenance and repair.” 

Training for ASP Franchisees

We are here to help you succeed. If you fail, we fail. Starting a pool cleaning franchise with America’s Swimming Pool Company requires owners to undergo in depth training. That is why ASP has a state-of-the-art training campus that spans 20,000 square feet. The campus has a fully stocked warehouse that houses all pool equipment needed for maintenance, repairs, remodels, and resurfacing. The campus has twelve fully functional display pools, a classroom, and two outdoor swimming pools. Learning how to start a business can be overwhelming, but with the experts at ASP, our franchise owners walk away confident in their abilities and knowledge. Franchise owner and recent Franchisee of the Year, John Hutchinson, who started a pool business with ASP in Nashville, Tennessee said, “ASP is a group of people mutually committed to success on the corporate and individual level. I did not have a specific trade I was looking to go in to. I did not have a specific hometown. ASP offered a business to start and the training, and I could then take it to any city.”  

Why ASP is Different from Other Pool Franchises

There is a good reason that ASP was ranked on the Forbes Top 10 List of Franchises to Buy in 2019, while other pool franchises were not mentioned. We have been awarded the “Best in Category” for all services, our brand is recognizable throughout America, and we have an established referral network for franchise owners to work off of and expand their customer base. Starting a pool business on your own, or through another franchise, does not have the same success rate. We are known for our brand, and the reputation associated with the ASP brand speaks for itself. The Franchise Business Review recently conducted ASP franchise owner surveys and ranked America’s Swimming Pool Company as one of the top franchises in the nation, due to franchisee satisfaction. Clint Rowley, an ASP franchise owner in Mesa, Arizona recently said, 

“I have been part of the ASP family and system for just over a year now, and my experience has been nothing but stellar. I have a background in franchising and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring in place for starting a pool business is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard. The growth that we see here in Arizona has been incredible. We have beaten our goals that we set to achieve, and the future is only brighter. We now have four full-time guys running routes and doing repairs. We have grown bigger than many of our competitors in one year that have been in business for over ten years.”

How ASP Started

America’s Swimming Pool Company was started in 2002 by Stewart Vernon in Georgia. Vernon’s goal was to provide a higher quality of service, but still at an affordable price, raising the bar for all pool service companies. In 2005, Vernon created a sustainable model for starting a pool business franchise that allowed a low barrier to enter. It is no secret that ASP has filled a hole in the pool industry. The owners and operators at America’s Swimming Pool Company are known for providing reliable and professional service. If you are interested in searching for available territories to start an ASP franchise, click here.

How You Can Start an ASP Franchise

If you are interested in starting a pool cleaning franchise with America’s Swimming Pool Company, click here. There you will find ample information about what is required, ask questions on our Live Chat feature and read more success stories from franchise owners and operators. Our friendly staff is waiting to help you make your business ownership dream come true. Contact us today.