ASP, America’s Swimming Pool Company, is one of the nation’s most recognized and reputable swimming pool franchises. Franchise owners and operators specialize in pool maintenance, service, repairs, remodels, resurfacing, and more. The ASP brand allows business entrepreneurs across America to start living their dreams, without going about it alone. André Campbell of Margate, Florida, decided to dive in head first and open up ASP’s new franchise location in Coral Springs, Florida this year. Campbell is the owner and operator of ASP Coral Springs and has an extensive background in customer service and business ownership.
About André Campbell
Campbell has lived most of his life in Jamaica and Florida. He attended Florida State University, where he studied International Business. Campbell went on to own an Auto and Home Insurance agency, where he quickly learned that he enjoyed customer service and had a talent for it. He says he thrives in a system based business and in helping to make customers happy. After four years of ownership in the insurance agency, Campbell, who loves reading and traveling, felt he needed a change and found a pool service business that would suit his dreams.
“Auto and home insurance agencies are getting more difficult every year because people can buy their own insurance online. They don’t need people anymore,” said Campbell. “Pools still need hands on labor. Pool owners have to have service done on their pools somehow, someway, or at some point.” Campbell says he was looking for a franchise system that would allow him to grow quickly, and with the help of a franchise broker, he was presented the opportunity with America’s Swimming Pool Company. A choice he immediately knew would set him up for success.
Five Strengths That André Campbell Brings to ASP
During Campbell’s past employment, he has learned that superior customer service and showing a genuine care for customers can go a long way. He plans to implement five of his developed business strengths as he starts his ASP pool service business in Coral Springs. “Number one, I’ve always believed in giving excellent service,” he said. “Number two, always answer the phones and be available for customers. Number three, respond to customers within 24 hours maximum. I followed that model with my insurance agency and plan to take it here. Number four, provide value and education to the customer. Number five, be reasonable with your pricing and follow up with customers after service. Thank them for their referrals, call them back, and be in touch with them.” Executives at America’s Swimming Pool Company feel that his five business strengths will serve him well in his venture with ASP in Coral Springs.
Why Coral Springs, Florida
Florida is known as the Orange State and the Sunshine State. Both nicknames scream warmth and summer time. In Florida, it is pool weather almost year-round, and pool owners want to have crystal clear and safe swimming water in all seasons. The hot and humid weather in the summer requires precise and regular pool service, while the winter months also have residential pool owners demanding clean swimming pool water from pool service businesses. Coral Springs has a sturdy business market that is continuing to grow strong. The Chamber of Commerce in Coral Springs, Florida, provides its members with every opportunity to grow their business through business building initiatives, visibility, and credibility. When ASP franchise owners get both a great Chamber of Commerce and ASP’s support in their corner, they have what is needed in order to be successful.
Interested in owning an ASP franchise in Florida? Here is a list of our top available territories in Florida: Daytona Beach, Tallahassee, Sarasota, West Palm Beach, and Lakeland.
Although Campbell does not have a background in the swimming pool franchise business, that will not stop him from being a successful franchise owner with ASP. Our franchise owners have a 99% success rate, regardless of their background. In 2005, Stewart Vernon, the CEO of America’s Swimming Pool Company, purposefully designed his franchise business model and training program to give all owners and operators the knowledge and education they need to run a successful pool service business. The franchise model allows ASP franchise owners to jump in to any location across America, and with the help of marketing and advertising, find customers who need quality, reliable, better, and affordable pool service.
The headquarters for America’s Swimming Pool Company is located in Macon, Georgia, where a 20,000 square-foot, state-of-the-art training campus sits. Franchise owners go to Pool School at this campus prior to gearing up their on-site location business with ASP. At Pool School, business owners can expect to learn the following:
- Hands on equipment training
- On-site installation and repair processes
- Pool water analysis and water safety training
- Complete “Green-To-Clean” processes
- Comprehensive marketing, finance, and Human Resource and Safety Training
The campus is made up of a display room of all retail products and equipment, a full-stocked break room, dual exterior pool training area, one gunite and one vinyl-lined pool, twelve fully functional display pools, dedicated indoor training facilities, and a classroom for learning ASP’s Best Business Practices. When you join the pool service business with the ASP family, you are set up for success. Our franchise owners throughout the nation are constantly sharing tips and advice on how to better our processes and show support for one another. ASP franchisees receive ongoing support and training from our executives and other franchise owners.
Buying a Pool Service Business with ASP
Purchasing a franchise with ASP requires dedication and some cash, though it is a fairly low investment level in comparison to other franchises. Once you commit to invest, you have a 99% success rate with the ASP brand franchise. Owning a franchise with America’s Swimming Pool Company costs anywhere from $108,000 – $145,000 and is itemized into the following categories:
- Initial capital is about $98,000 and includes the franchising fee, truck and business outfittings, Pool Operations Start Up Kit, and the initial marketing expenses.
- An additional fee between $15,000 – $35,000 is also needed within the first year and is dependant on the size of your territory. This additional capital covers office expenses, licensing, insurance, pool school, and additional marketing expenses.
- The franchising fee starts at $42,000, though the average cost is $46,500 due to territory and population sizes.
- Ongoing fees that franchise owners pay are royalties, marketing, PoolOps Technology, and website and technology fees.
- The royalty fee is an average of 4.9%, but the more successful your pool service business, the lower your royalty fee.
- The marketing fee is 1% which goes to the National Brand Development Fund.
- PoolOps Technology is the proprietary system that ASP technicians use to communicate with customers. PoolOps allows customers to see what chemicals were added to their pool, when service was completed, and a picture of their sparkling clean pool. This has a fee of $120 each month, plus $20 per vehicle.
- The Website and Technology fee is $350 per month.
The financial requirement to start an ASP franchise is $150,000 in net worth and $100,000 in liquid cash. ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, and payroll. ASP also offers veteran incentives which consist of a 15% off franchise fee. This amounts to about $5,400 off a franchise fee for a veteran. America’s Swimming Pool Company is able to beat the competition in Coral Springs, Florida by offering affordable pricing and reliable service. Coral Springs does have some individual pool service businesses, but they have lacked a nation-wide brand name, until ASP entered the territory. ASP is proud to be offering better pool service to residents of Coral Springs.
ASP Awards and Recognition
The ASP franchise brand has been successful since 2005 when Stewart Vernon created his franchising model. Since then, the company has seen rapid growth and success story after success story. ASP has been listed on the Entrepreneur Franchise 500 list for seven consecutive years as one of the Fastest Growing Franchises. It ranked first place in 2019 as the #1 pool maintenance franchise. Also in 2019, ASP made a name for itself on the Forbes Top 10 Franchises to Own in its investment level category. During research for the Forbes Top 10, analysts at FRANdata took into account historical performance and growth, leadership, commitment to the franchise model, and transparency of information. ASP was ahead of 3,300 other franchises in its successful business model and cost to start a franchise. In 2018, ASP ranked as a top franchise opportunity for veterans. In 2017, ASP made the top 200 list of franchises to buy on Franchise Business Review. Analysts with Franchise Business Review focused on franchisee satisfaction – a true indicator of a good franchise.
Why ASP Over Its Competitors?
Pool service businesses are not all created equal. Given the above information, it is no surprise that America’s Swimming Pool Company is a top choice for entrepreneurs shopping for a franchise opportunity. Owners and operators can pick their own territories, it is a fairly low cost franchise, you do not need previous pool experience due to the extensive knowledge and training received at pool school, it has a 99% success rate, it is a $15 billion dollar industry, you receive access to discounted pool supplies, you receive ongoing training and continuous support from our staff, and our franchise model gives you every opportunity to succeed and network with other franchise owners and gain new customers. Contact us today to get started on building your dream business, with ASP in your corner.