Florida is known as the Sunshine State, and everyone knows it has perfect pool and beach weather year-round. Matt Kreis of Wesley Chapel, Florida, decided it was time to capitalize on an opportunity presented to him that would allow him to live his dream in a place where he felt like he was on vacation all the time. ASP, America’s Swimming Pool Company, is a franchise company whose franchisees service pools. The company serves pool owners across the country in more than 310 locations, providing them with routine pool service, maintenance, repairs, pool renovations, and resurfacing. ASP is known for its brand name nation-wide, and has a reputation of affordable and reliable pool service. It is also known as one of the best franchise opportunities for entrepreneurs looking to get into the pool service business

About ASP Wesley Chapel, Florida Owner, Matt Kreis

Kreis spent his youth in Cleveland, Ohio. He attended the University of Toledo, where he graduated with a Mechanical Engineering degree. He spent most of his career doing construction for air pollution control and boilers. Kreis managed many groups of engineers over the years before deciding it was time for a change. A change that would allow him to live his dream of being a business owner, and to be able to do it in paradise. It was in February of 2018 that his franchise broker presented him with the opportunity of purchasing an America’s Swimming Pool Company franchise.

“I shopped for a franchise for two years,” said Kreis. “I looked into fitness, painting, flooring, you name it. I gravitated towards residential service of some type. I used to renovate homes as a hobby and consider myself a hands-on and service oriented business man.” Kreis said that as soon as he met with the ASP team a few months later, he instantly knew he felt comfortable with the other franchise owners, and liked the ASP business model. “I like that the pool service business allows for a consistent stream of revenue with the maintenance side of the business, though I look forward to doing renovations the most, considering my construction background,” said Kreis.

Why Wesley Chapel?

The Greater Wesley Chapel Chamber of Commerce has a mission statement that sits well with business owners: “We strengthen our business environment to enable our members to prosper.” Picking a city where you have a strong Chamber of Commerce to support business owners can be crucial to your success. In Wesley Chapel, the Chamber of Commerce plans to accomplish its mission statement by following five basic objectives:

  1. Work to overcome barriers to future economic development and a healthy and positive business climate.
  2. Improve the area’s ability to expand and enhance employment opportunities.
  3. Improve the overall quality of life and standard of living for the total community.
  4. Work to develop the rich human, natural, technological and man-made resources of the Hernando County to further enhance economic opportunities.
  5. Provide support services and systems to benefit the members of your Chamber and consistently represent and advocate the best interests of the members of the organization.

At ASP, our pool service business owners get support from their local Chamber and from the experienced team at ASP. We encourage our franchise owners to join their Chamber of Commerce and follow our marketing plans to maximize the number of potential customers they can reach. The ASP team is always standing by ready and happy to assist franchise owners with questions, marketing strategies, and expanding their networks. 

Learn more about how you can own a franchise in these top Florida markets – Daytona Beach, Tallahassee, Sarasota, West Palm Beach, and Lakeland. 

The Cost to Buy an ASP Franchise

America’s Swimming Pool Company is proud to have been listed on the Forbes Top 10 List of The Best Franchises to Buy in 2019. ASP ranked in eighth in the “Low Investment” category as a Best Franchise to Buy in 2019. It costs anywhere between $108,000 and $145,000 to start a pool franchise with America’s Swimming Pool Company, a cost that is low when considering the Average Gross Sales that our franchisees see is $609,191. FRANdata, which analyzed more than 3,300 franchises before deciding to rank ASP as a top franchise, found that ASP has a Five-Year Growth rate of 14.62% and has a Midpoint Initial Investment of $126,716. The itemization to purchasing a pool service business with ASP is the following:

  • Initial capital of $58,000 which covers the franchise fee of anywhere between $32,000 – $36,000, the business outfittings, and the initial marketing expenses. 
  • Additional capital may also be needed within the first six months and ranges between $15,000 – $35,000 depending on the size and population of the territory.
  • Ongoing fees are the royalty fee, marketing fees, PoolOps Technology fee, and the website and technology fees.
  • Royalty fees range from 4% – 8% but average at 5.5%. The more successful your pool franchise, the lower your royalty fees.
  • Marketing fees consist of 1% and are paid towards the National Brand Development Fund.
  • PoolOps Technology costs $120 per month with an additional $20 charge for each vehicle.
  • Website and technology fees are $350 monthly.

Additional Franchisee Requirements

  • Net worth requirement of $150,000
  • Liquid cash requirement of $100,000

When entrepreneurs choose to franchise with ASP, they get to be their own boss without going about it alone. Our name brand recognition helps kick start a new franchise immediately, no matter its location across the country. Ownership in an ASP pool service business comes with full support, world-class training, and has a proven successful franchise business model.

Pool School with ASP

Wesley Chapel owner and operator, Matt Kreis just so happens to have a background in pool care, but it is not necessary in order to purchase an ASP franchise. “I have owned a pool before and have always enjoyed the pool,” said Kreis.  “It is a great entertainment area and because of that, people will still be wanting pools in the future.” I have learned how to maintain my own pool with the water chemistry and researched it a lot. I found a system that worked for me and was able to maintain crystal clear pool water.” If you are unlike Kreis, and have not maintained a pool before, you can still own a successful pool franchise. America’s Swimming Pool Company has world-class training at a 20,000 square foot facility. ASP’s headquarters and training facility are located in Macon, Georgia, where pool service business owners learn everything they need to know to be pool service experts. The facility has:

  • Twelve fully functional display pools
  • Two outdoor pools
  • Display room and retail set-up
  • Fully-stocked break room
  • One gunite and one vinyl-lined pool
  • Hands on equipment training
  • On-site installation and repair process training
  • Pool water analysis and safety training
  • Complete “green to clean” processes
  • Relaxing outdoor areas
  • Meeting spaces and private areas for studying
  • A classroom where you will learn comprehensive marketing, finance, and human resources and safety training.

“The trainers will teach you what not to do and the proper ways to do things,” said Kreis. “The business related side of ASP is taught during the last two days of pool school. They have an annual owners meeting which is great. I was able to spend an entire day with a franchise owner and was able to see what he did on a day to day basis. It is obvious that ASP listens to its owners and provides additional information to owners.” Kreis also said he learned how to market his pool service business and was able to hear success stories from other franchise owners just like him. Franchisees walk away from pool school feeling confident in all pool industry situations and will be set up for success. ASP franchises have a 99% success rate. The knowledge that you gain at pool school is unparalleled to any other pool franchise company. 

Awards and Recognition

It is with honor that America’s Swimming Pool Company received the 2019 designation on the Forbes Top Ten List of Best Franchises to Buy in 2019. In 2018, ASP was ranked number 292 on the Entrepreneur’s Franchise 500, and was ranked as a Top Low Cost Franchise in 2018, focusing on Franchisee Satisfaction by the Franchise Business Review. Clint Rowley, an ASP franchise owner in Mesa, Arizona said the following regarding his opinion of joining ASP, “I have been part of the ASP family and system for just over a year now, and my experience has been nothing but stellar. I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their pool service business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” 

Owning an ASP Pool Service Business vs. the Competition

The growth that ASP franchisees see has been unsurpassed. Owners and operators continually report beating the goals they set out to achieve, as well as growing their ASP team. “We have grown bigger than many of our competitors in one year that have been in business for over ten years,” said Rowley. It is proof that the reputation and brand that America’s Swimming Pool Company offers has franchise owners set up for success. Contact us today to start your ASP franchise