St. Louis, Missouri, is known for its beer, blues music, and sports history. It is the home of the eleven-time World Series Champion Cardinals baseball team, as well as the headquarters of the Anheuser-Busch brewing company and its iconic Budweiser Clydesdales. Also known as the Gateway to the West, St. Louis marked the beginning of Lewis and Clark’s expedition to discover the land acquired under the Louisiana Purchase. Today, nine of the ten Missouri-based Fortune 500 Companies are located in St. Louis. But did you know it’s also a great place to start your own business? The pool service market in St. Louis is ripe with opportunity for potential growth for your new America’s Swimming Pool Company–ASP franchise. ASP is the leading pool service company in the nation and we specialize in pool cleaning and maintenance, renovation, resurfacing, and much more, and we have a swimming pool cleaning business for sale in St. Louis that won’t be available for long. 

Tourists may think of the famous Gateway Arch when asked what they enjoy about St. Louis; however, if you talk to a local resident, the answer will likely be different. Interestingly, the things that make St. Louis a great place to live also make it an excellent place to start a pool service franchise. Here are some of the things Missourians love about life in St. Louis, the American heartland city.


The cost of living in St. Louis is a major benefit for its residents because it is considerably lower than the national average. Real estate in particular is priced lower than in most other U.S. cities, leaving room in the budget for things like pool ownership and maintenance. According to a report published by, St. Louis is ranked 19th out of the nation’s 75 most affordable cities. With relatively low expenses associated with everyday living, St. Louis is a prime location to build a clientele base after you buy a pool cleaning business for sale.  

Seasonable Climate 

St. Louis residents get to experience all four seasons. The summers there are hot and muggy while the winters can be snowy and cold. There is something about the chilly winter season that makes summertime swimming all the more enjoyable. Once the spring turns to summer, St. Louis pool owners are ready to spend as much time as they can in the water before the temperature starts to drop again. Every American swimming pool requires maintenance twelve months out of the year, and an ASP franchise owner in St. Louis can help commercial and residential pool owners care for their pools year-round to be sure they are always properly maintained.   

Entrepreneurial Energy 

St. Louis houses many major companies, such as AT&T, Nestlé Purina PetCare, and Anheuser-Busch, but it has also become a hotbed for new startups as well. The St. Louis Regional Chamber says, “St. Louis is in the midst of a renaissance of entrepreneurialism. From a proud heritage of innovation, to a thriving startup scene, to available capital, to a supportive ecosystem, the St. Louis region is a place where big ideas can grow.” With the purchase of an ASP pool cleaning business for sale in St. Louis, you can unlock your potential as a successful business owner in the community. 

A new annual event held recently in St. Louis called STL Startup Week embodies the strength of the entrepreneurial community in the area. An article in the St. Louis Magazine called “The First-Ever STL Startup Week Aims to Connect the City’s Entrepreneurs” highlighted the event and explained some of the reasons St. Louis is the perfect place to start a new business: 

Forbes ranked St. Louis in the top 10 of rising cities for startups. ranked the city the second-best city in the country for entrepreneurs. In 2018, the region saw $378 million in venture capital investment.” 

The city has everything a new franchise needs to succeed and ASP has the opportunity for you to become the owner of a thriving business. Chances are, if you don’t take advantage of ASP’s pool cleaning business for sale in St. Louis soon, another ambitious entrepreneur will. For information on the next steps to take toward ASP franchise ownership, click here

Why Go Into the Pool Industry?

If you’re interested in becoming your own boss, it’s probably at least in part due to the fact that you like the idea of having flexibility in your work/life balance. You want to do something more fulfilling than pushing paper, staring at a computer screen, or sitting behind a desk all day. When you work in the pool industry, your hours are flexible, you get to spend time outdoors, and get to make a difference by providing a service that people need. Working in the pool trade, you get to be part of a recession-friendly, $15 billion industry. Although entrepreneurs sometimes overlook the swimming pool industry, it offers the potential for a lucrative business venture. Only half of the 11 million pools in the country utilize a professional pool maintenance service. With such a wide margin for growth, the future is bright for those who are ready to jump in to the American swimming pool industry.

Why Buy an ASP Pool Cleaning Business for Sale?

Whether you know everything there is to know about swimming pools, or you are starting from scratch in the industry, opening a new pool business on your own comes with a big learning curve. When you partner with ASP, you get to skip those initial struggles because you will be working with our proven business model and benefiting from our years of experience. ASP has the resources you need to get your pool service franchise up and running right off the bat. Here’s a look at some of the advantages we provide our franchisees:

  • Turnkey systems – Starting a business takes a huge amount of time and effort, unless you partner with a company like ASP. We have tested and figured out what works in the pool industry so you don’t have to. For example, our signature PoolOps technology helps all of our franchisees keep track of and communicate with their customers from day one. This saves you time and money as you get to keep your focus on building clientele instead of working out the kinks after buying a pool cleaning business for sale
  • Unsurpassed Training and Support – Our franchisees can rest assured we will be there for them every step of the way. From our Pool School training to our ongoing operational support, ASP provides the resources to help you confidently grow your franchise. 
  • Built-In Marketing – A reputable brand name is a powerful asset. American pool owners know and trust ASP as the leader in professional, reliable, superior pool service. Our well-established name and intellectual property will help you gain customers who already know what they can expect from an ASP franchise. 
  • Buying Power – Start out with a leg up on the competition with ASP discounts on pool supplies and other resources. ASP partners with nationally esteemed companies to save you money on pool service business costs.  

For more information on the resources and support we provide for our franchisees, click here.

Franchisee Testimonials

Learning from the experiences of existing franchise owners can help you determine whether ASP ownership is a good fit for you. It can also help you navigate your way through buying a pool cleaning business for sale as you lean on those who have already gone through it and found what worked for them. Our franchise owners themselves can tell you what they enjoy most about partnering with ASP. Here is what Herschel Forester, owner of ASP Dallas and winner of the 2018 Top Sales Award, has to say about his experience.

“After enjoying 19 years of successful and steady growth in my pool service business, I came to a point where it was clear that I needed to partner with a person or entity that could help me with the business processes necessary to continue and even accelerate the growth and profitability of the company. Enter ASP. With the guidance and accountability of my partners at ASP, some significant and positive changes have been made. The company is now more robust and is positioned well for further growth. Since I have come on board with ASP, I’ve tripled my total income and I am a better business man.”

More franchisee testimonials are available on our website, and you can learn in person from some of our franchise owners after your acquire your ASP pool cleaning business for sale.  

Open the Gateway to Your Potential

St. Louis is known as the Gateway to the West, but it could also be the gateway to your future as a successful ASP franchise owner. If you like the idea of being your own boss, working outdoors, helping families enjoy their pools, and earning a great living, an ASP franchise opportunity might be right for you. Visit our website to learn more about how to start your own pool service business with ASP. 

Do what you love, and you’ll never work a day in your life. The saying rings true on so many levels, and it’s not just something that happens to other people. You can do something you enjoy while earning a living that supports a comfortable lifestyle. If you like being outdoors, setting your own hours, helping people, and working with your hands, a swimming pool service franchise could offer you the chance to finally have a job you love. And the best part of all? You get to do it all while being your own boss. America’s Swimming Pool Company – ASP is the number one swimming pool service company in the nation with franchise opportunities for qualified investors. When you partner with us, you get to be in charge of your own operation with all the benefits that come with our experience and resources. If you are looking to start your own business without completely jumping into the deep end alone, ASP’s pool cleaning business for sale in Philadelphia, PA could be the perfect fit for you.     

Philadelphia: The City of Brotherly Love

Philadelphia is the largest city in Pennsylvania and the sixth most populous city in the country. As one of the oldest American cities, Philadelphia is home to many important historical sites and landmarks such as the Liberty Bell, the Betsy Ross House, and Congress Hall. Independence Hall in Philadelphia’s Independence National Historical Park is where our nation’s founders signed the Declaration of Independence and the United States Constitution. 

In addition to its deep roots in American history, Philadelphia has a culture all its own. The 1976 Academy Award Best Picture film Rocky was set there, it’s the only place you can find an authentic Philly cheesesteak sandwich, and it’s where the Marine Corps was founded. Many hard-working blue-collar people live there, and the city is home to some of the most passionate sports fans in the nation. 

Why You Should Buy a Pool Cleaning Business for Sale in Philly 

Philadelphia is known as the birthplace of America, and it could also be where your ASP pool service franchise springs to life. The city boasts more than 70 public indoor and outdoor swimming pools, each of which needs regular professional maintenance and cleaning. With summers that are hot and humid, the pool is the best place to find relief from the heat in Philly. Philadelphians are no strangers to long, sweltering days. Whether they retreat to a public pool or to their own backyard oasis, the people of Philadelphia love to spend the summer months making memories in the water. There is no shortage of commercial and residential pool owners in Philadelphia, and as an ASP pool service franchise owner, you could be the one to take advantage of this area that is so rich in opportunity. 

Philadelphia is the economic hub of the state of Pennsylvania. The cable TV and internet provider Comcast is headquartered in Philadelphia, as are Cigna and Aramark. Five Fortune 1000 companies are also based in the city. You could take advantage of and contribute to Philly’s healthy economy by acquiring an ASP pool cleaning business for sale

The cost of living in Philadelphia is much lower than in other major cities on the East Coast. Housing in particular is very affordable, with the average home selling for just $210,000, according to Redfin. Lower living expenses means Philadelphians have more disposable income to spend on pool care, maintenance, and renovations. With a market like Philadelphia’s, an ASP franchise has everything it needs to grow to yield a high return on your investment.  

The Importance of Franchisee Satisfaction

Loving what you do for work is a reality with ASP, but it’s not always the case with other franchise companies. Mental Health America and the Faas Foundation surveyed 17,000 U.S. workers in 19 different industries and found that most of them reported being unhappy in their jobs. An article published in the Washington Post discusses the status of American workers and explores the reasons for their dissatisfaction. The author quotes the president and chief executive of Mental Health America, Paul Gionfriddo: “We know that employees who are overstressed and undersupported can significantly impact the people around them and a company’s success.” When you buy an ASP pool cleaning business for sale, you will never feel undersupported, because we are here to provide you with everything from initial franchisee training to ongoing operational and technical support.   

ASP knows its franchise owners are its greatest assets. That’s why we do everything in our power to ensure their success. We take pride in being one of the leading companies in America for franchisee satisfaction. We will show you how to start a pool cleaning business that you can be proud of. The resources and support we offer make it easy for ASP franchisees to get the help they need to develop and grow their businesses. 

Speaking from Experience

Ryan Eiland, owner of ASP Destin, FL, is a prime example of how you can make the ASP business model fit your needs. He is a four-time winner of the ASP Founder’s Award and has also won awards for Highest Gross Sales, Location Sales Increase, and Franchise of the Year. Eiland explains some of the biggest advantages he has seen since buying an ASP pool cleaning business for sale:

“Over the [first] five years, [my ASP franchise] has grown beyond my expectations. The transition from being successful with a large corporate entity to being a successful small business with ASP was a dream come true. I never imagined that a pool company would provide me the peace of mind of running a 1+ million dollar a year company rather than being under the stress of a Fortune 500 company.”

Eiland couldn’t always say he loved his job. Since starting his ASP franchise, he has been able to grow as an entrepreneur while getting support from ASP to ensure his success. He says:

“ASP has provided an excellent work/life balance that I could not get from a large company. ASP has provided me the freedom to pursue my entrepreneurial drive, and you can make this as small as or big as you like… knowing I have control of my success is what makes ASP a home run. The training, support, technology and customer service ASP teaches sets it up to be far superior to other pool companies… I can think of no better way to start your own business [than buying an ASP pool cleaning business for sale].”

Learning from experienced franchisees can help you know what to expect as you settle into ASP franchise ownership. Click here if you would like to read more testimonials.

Why Join the ASP Team?

ASP franchisees enjoy a 99% success rate, and a 65% year over year rate of growth. We are the dominant name in the pool industry because the competition doesn’t come close to our standards for quality service, professionalism, and technological prowess. Not to mention, we have the best franchise owners out there! Because of the hard work and dedication of our franchisees, our customers trust the ASP name to take care of all their swimming pool needs. 

How to Start a Pool Cleaning Business With ASP

The rewards of owning an ASP franchise far outweigh the costs, but you should still be sure you have access to the right amount of capital to make your investment. The cost of an ASP pool cleaning business for sale ranges from $108,000 to $145,000. The fee to begin your ASP location is $80,000, which covers the franchise fee (varies depending on the territory), your ASP business outfittings, and marketing expenses. Additional capital may be necessary for the first several months you are in operation. All franchises come with ongoing fees. Ours include:

  • Royalty fee: ASP franchisees pay an average of 4.9%. This fee benefits successful franchises as it corresponds directly with your sales. 
  • Marketing fee: Pay 1% to contribute to our National Brand Development Fund. You get to enjoy the benefits of working with our nationally recognized brand!
  • PoolOps Software: $138 per month, with an additional $15 per vehicle. PoolOps is one of the things that sets us apart from the competition; customers and franchisees alike love the convenience it provides!
  • Website/Technology Fee: $350 per month. We manage your website so you can have a strong, professional online presence. 

The costs of owning an ASP pool cleaning business for sale pale in comparison to what you get in return. Our training systems, proven business model, resources and support, and nationally recognized and trusted brand will prime your franchise to beat out the competition in your area from the start. 

Take the Next Steps Toward Success

The Philadelphia pool service market is bursting with potential for a top-notch franchise, and if you are interested, it would be wise to stake your claim on it before someone else does. Don’t pass up your chance to earn a comfortable living doing a job you love. ASP is set to expand all across the U.S. and has many more opportunities for growth in other prime locations. To find out about other available territories for your ASP franchise, click here. Contact us today to find out more about getting started on the path to being your own boss!

Sometimes the hardest part of being a member of the military can come after your service comes to an end. Service men and women are trained to stay calm under pressure, follow strict orders, and make great sacrifices; however, the transition back to civilian life often proves to be challenging as well. America’s Swimming Pool Company (ASP) believes that veterans are some of our nation’s greatest assets. The skills and experience they gain from their time in service make former military members excellent candidates for franchise ownership. According to the International Franchise Association (IFA), 15 percent of American franchisees are veterans. Franchise ownership is a great fit for many former soldiers because they have the right mindset for it. If you are in search of a way to earn a living that caters to the skills you learned in the military, ASP has an opportunity for you. We can show you how to start a pool cleaning service that will help you transition back to civilian life and set you up for a bright future.  

An Award-Winning Franchise for Veterans

ASP is the leading swimming pool service franchisor in the nation, and we have the awards and recognition to prove it. For the third year in a row, named ASP one of the top U.S. franchises for veterans. Coming in at number 149 this year, ASP continues to provide veterans with the opportunity to take charge in the building and growth of their own pool service business. Entrepreneur formulated the rankings through several deciding factors: ASP submitted the Entrepreneur survey for veterans rankings, was included in the 2019 Franchise 500, and performed well when evaluated for incentives and support for veteran franchisees. ASP was also voted a Top Franchise Opportunity for Veterans by the Franchise Business Review in 2018. 

If you want to know how to start a pool cleaning service after your time in the military, a partnership with ASP will get you started on the right path. It is an honor to have veteran franchise owners as part of the ASP team, and we are committed to showing our appreciation and respect for their sacrifices. ASP offers a 15 percent discount off the franchise fee for qualified individuals who have served in the military. 

We are also a member of VetFran, an initiative by IFA that aims to encourage and facilitate franchise ownership by veterans. ASP is honored to be part of an organization like VetFran, because it improves the quality of life for veterans by providing them with franchising opportunities as they settle back in to life as civilians. A recent VetFran survey says that since the company was started, over 203,000 veterans (or their spouses) have become franchise business owners. Learn more about ASP franchise ownership for veterans here 

Why Veterans Make Great Franchise Owners

A vet who learns how to start a pool cleaning service with ASP has the potential to run a successful operation. VetFran has helped over 5,600 veterans take advantage of franchise ownership. The company’s website says, “Veteran franchisees are more likely to hire veterans as employees, and 65% of franchisors have indicated that their rate of hiring veterans has increased in recent years.”  So, what is it that makes veterans such great business owners? 

  • Work Ethic: Two things that are unacceptable in both the military and the service industry are tardiness and laziness. With a veteran swimming pool franchise owner, customers can always expect the service team to show up on time and ready to work. Furthermore, with specific missions to plan and execute, soldiers are used to working hard every day. Those valuable skills translate well to the pool service business, as many veterans won’t be satisfied until the job is done right, no matter how long it might take.  
  • Capacity to Learn: Educating yourself on the franchisor’s systems, strategies, and business models is key to starting off on the right foot. Veterans are able to learn quickly because in the military, they are frequently asked to master a new skill. Learning how to start a pool cleaning service can come easily to someone who is used to that kind of training. An article on says: “At every level of authority and throughout their military career, military service members are continually learning about their areas of expertise, and being groomed and mentored for the next level of responsibility. A typical soldier in the Army, for example, is expected to be able to perform at a position two levels above his own.”
  • Leadership: Members of the military practice leadership skills daily. Soldiers look up to and respect their officers because they put their squad before themselves. Military leaders are responsible for groups of people as well as equipment. In like manner, franchise owners must be able to maintain control of their service teams to grow their reputation as a quality business. Character is one of the most important traits of a leader in the military, and it’s also a must for any ASP franchisee who wants to know how to start a pool cleaning service
  • Core Values: The values at the heart of each branch of the military are unique, but they all share a common focus on loyalty, duty, integrity, and service before self. These values become a part of each hero who serves our country, which is another reason why veterans make some of the best franchisees. Loyalty to the brand and keeping a sense of duty to your company (and customers) are essential to running a strong franchise. Honesty and trustworthiness are something that pool owners are attracted to when looking for a recommended pool service company. Furthermore, when franchise owners put their team and their client’s needs before their own, it engenders relationships that will benefit the business and last for years to come.   

Read Franchisee Reviews 

The Franchise Business Review lists America’s Swimming Pool Company as one of the top companies for franchisee satisfaction. If you are a veteran looking for an opportunity to utilize your military skills and training in the business world, reading the testimonials of ASP franchisees can help you in your consideration of how to start a pool cleaning service

James King is an experienced ASP franchise owner who served in the Navy for 4 years and spent 26 years in the Marine Corps. He now owns an ASP franchise in Springfield, VA. King shares how his training in the services has been an asset during his transition to the pool industry: 

“I began looking for franchise opportunities while I was still active on duty in the Marine Corps, and looked at every option out there. I wanted an opportunity where I can own my own business while still applying my mechanical skills from being a KC-130 pilot. ASP seemed like the perfect opportunity where I can utilize my skills in the swimming pool industry.”

The ASP Difference

America’s Swimming Pool Company is the top swimming pool cleaning, maintenance, and repair franchise system in the industry. Our residential and commercial customers know us for the affordable yet superior service we provide, and our franchisees are some of the happiest business owners in the nation. ASP supplies a proven model for success for entrepreneurs who are interested in learning how to start a pool cleaning service. When you join our team, you get all of the resources and support you need to see your dreams of business ownership come true.  

Being your own boss, making your own schedule, and serving in a recreational industry are just some of the perks of ASP franchise ownership. Getting to enjoy all of those things and benefiting from the experience and resources of an established brand make it even better. With 15 percent off the franchise fee and no retail location or storefront necessary, your transition out of the military into business ownership can be as smooth as possible.  

Even if you learned nothing about swimming pools during your time as a soldier, you can outperform the competition in your area. Our state of the art Pool School is the 20,000 square foot campus where we train and instruct our franchisees to become successful in their pool service operations. Here, you will learn and familiarize yourself with the product and equipment we use. You will also have the chance to get to know some of our experienced franchise owners so you can get a real feel for what ASP is all about.  

How to Start a Pool Cleaning Service With ASP 

Our nation’s heroes have the special skills, training, and values that make them prime candidates to run successful franchises. ASP values their sacrifices and we are committed to honoring our veterans by helping them achieve their potential as the future business leaders of America. ASP has over 300 pool service locations in 21 states across the country. If you are ready to settle in to a fulfilling, profitable, and fun career after the military, discover the possibilities of partnering with ASP. Find your new franchise opportunity on our list of available territories here

You’ve heard the old adage, “There’s no time like the present.” But does that saying apply when you are trying to decide when to start your own business? The answer depends on many factors and is different for everyone. Now could be the best time for you to open the doors to your new company, especially if you are middle aged. The average age of the American entrepreneur is 42, according to an article in PoolPro Magazine that highlights the findings of recent research. If you think you have missed the boat because you didn’t start your business in your 20’s, think again. Don’t let anyone tell you that it’s too late for you to start on the path to achieving your potential as the owner of a thriving business. America’s Swimming Pool Company (ASP) has pool service franchises available in top markets across the country. Our franchise owners of various ages have taken advantage of ASP swimming pool routes for sale, and have seen tremendous growth and success. Read on to learn why now could be the perfect time for you do jump on board with us.

When is the Right Time to Start a Business?

Today’s media would have us believe that young people are at the helm of most of America’s successful start-ups. But youthful, world-changing entrepreneurs like the founders of Facebook, Microsoft, and Apple are the exception, not the rule. While there certainly are some great companies created by 20-somethings, modern entrepreneurs are most likely to be well into their 40’s. 

The Harvard Business Review analyzed U.S. Census Bureau data and published an article detailing their findings about American entrepreneurs. They found the average age of a successful entrepreneur to be older than you might think. The article states:  “Among the top 0.1% of startups based on growth in their first five years, we find that the founders started their companies, on average, when they were 45 years old.”

Why Buy Swimming Pool Routes for Sale After 40?

The study’s results are interesting, but what do they mean for someone who is considering working with ASP? The Harvard Business Review article explains some of the reasons middle-aged business owners tend to see more success. One possibility is that people in their 40’s are willing to “take many more bites at the apple,” or give their dreams a shot. They also have the advantage of a solid foundation of work experience under their belts. Many of ASP’s franchisees have spent years working in other industries prior to their pool service business ownership. Instead of stalling out and accepting that it was “too late” to start their own business, these franchisees invested in an opportunity with ASP pools that would reward them for the years to come.   

PoolPro Magazine Top 30 Under 40

While the average entrepreneur may be over the hill, there are plenty of young business owners who excel in the pool industry. PoolPro Magazine featured 30 swimming pool professionals under the age of 40 who stand out in their field. When you are researching swimming pool routes for sale, it can’t hurt to read and gain inspiration from their stories. Take a look at a few of the young entrepreneurs who made the list.

 Averi Edwards, 28

COO and Service Manager, Edwards Pool Construction

Andover, KS

Averi Edwards started working with her father, Steve Edwards, at his pool company in 2014. She began her work with Edwards Pool Construction doing odd jobs and minor repairs. Over the next three years, she learned about more about pool service and became passionate about the work she was doing. Today, she manages the company’s service department and helps with construction operations. “I am lucky to have had and still have great mentors and teachers along the way,” Edwards says. “I hope to continue to grow my knowledge, and expand my relationships in the pool industry.”

Christopher Bowen, 29

President, Bowen Pools

Flower Mound, TX

Christopher Bowen opened Bowen pools in March 2017 with just one customer. He provided her with free pool service in exchange for the use of her pool chemicals to help get his new company up and running. The early stages of his business were no walk in the park – instead of buying swimming pool routes for sale, he borrowed some money for equipment and operated out of his wife’s CRV before he was able to purchase a company truck. Almost three short years later, his hard work is already paying off. Bowen now has over 150 accounts and will have remodeled 60 pools by 2020. 

Bowen Pools is already building a strong reputation; it was voted Living magazine’s best pool company, awarded Best of Denton County for pool remodels, and earned a spot in the top three for pool maintenance and pool builders in the Best of Denton County. 

Jonathan and Jessica Rust, 35

Co-Owners, Waterdog Pools

New Orleans, LA

Jonathan and Jessica Rust found each other while volunteering on the same team in the Hurricane Katrina home rebuilding efforts in New Orleans. After spending some time earning a living in the construction industry, the Rusts decided they wanted to start a business doing something that wasn’t quite so physically demanding. They knew swimming pool routes for sale would offer a flexible, steady line of work, so they decided to start their own pool service company called Waterdog Pools in 2014. 

Jonathan and Jessica worked tirelessly in the beginning to build brand recognition through online marketing with Google and YouTube. Jonathan says, “[Jessica] taught herself how to market and brand a business during the wee hours of the morning. During the day, she does repairs and service work. I’ve never seen someone hustle to get to the top more than that woman.” Waterdog Pools has grown to be a trusted pool service company in New Orleans. “We got our foothold in the industry through hard work and a good reputation as a reliable company that communicates well,” explains Jonathan.

The ASP Advantages 

Averi Edwards, Christopher Bowen, and Jonathan and Jessica Rust represent some of the young, hardworking professionals who are making a difference in the pool industry. With ASP swimming pool routes for sale, you too can make a splash as a pool service franchise owner. The stories of these youthful entrepreneurs illustrate just how tough it can be to start a business on your own. 

Averi Edwards spent years acquiring the knowledge and experience she needed to gain her position at Edwards Pool Construction. ASP provides extensive training at Pool School, where our franchisees learn everything they need to know about pool about starting their new pool business in just a couple of weeks. ASP franchise owners also have continued access to our technical, accounting, and operational support. Find out more about the resources and support ASP offers on our Support for Success page

Christopher Bowen has built a thriving pool business that started out of his wife’s car with just one account. ASP franchisees get the benefits of our finely tuned business models and existing market dominance. We provide all of our franchise owners with the contact information of every residential and commercial pool owner in the area. When you buy ASP swimming pool routes for sale, you have all the tools necessary to jumpstart your earning potential.

Jessica and Jonathan Rust have invested a lot of time and effort into marketing the Waterdog Pools brand. When you start your pool company with ASP pools, you don’t have to spend valuable time figuring out how to get the word out about your services. You’ll get our signage and vehicle decals for more advertising power. Customers already associate the ASP brand with superior service and reliable professionals, which gives you a head start on the competition in your market. To learn more about ASP’s marketing and branding strategies, click here.

ASP Franchisee Testimonial

James King is a veteran and ASP franchise owner in Springfield, VA, who won the ASP Best New Franchise Start Award in 2012. He explains how the ASP support team has helped his business grow after he purchase ASP swimming pool routes for sale:

“ASP Franchising has provided me with the training I needed, and I always know I have the support from the corporate team. When I started, I would call ASP for assistance at least once a day, and they were always there to help. Now, I call them just to chat since we have built relationships with each other. The ASP team has always been there to help as my business has grown.”

King is just one example of our 100 plus highly satisfied franchise owners. Visit our website to read more ASP franchisee testimonials

Why Wait?

Starting a new business at any age can be a risky and daunting endeavor, but it doesn’t have to be that way when ASP has your back. Whether you are fresh out of college, in your 40’s, or planning to retire in a few years, franchise ownership with ASP can help you achieve your goals. It’s never too early, or too late, to pursue an opportunity to earn a living doing something you love. ASP has swimming pool routes for sale across the U.S. in markets that are brimming with potential. Get in touch with us today to learn about partnering with ASP to achieve your entrepreneurial dreams.  

swimming pool routes for sale

Are you interested in starting your own business? Wouldn’t it be nice if you could do it without all the risk and stress of going it alone? With ASP–America’s Swimming Pool Company–you can be your own boss and still have access to all the resources and support you could ever need. ASP franchise owners enjoy a 99 percent success rate and are backed by the nation’s leading pool service company. You can set your own hours, hire your own employees, and earn a living doing something you love with an ASP franchise. If you are looking for swimming pool routes for sale, ASP has franchises available all across the country.    

Make Waves in the Baltimore Pool Service Market

ASP has a pool cleaning franchise territory available in Baltimore, MD. The harbor city was one of the 13 original colonies and is an area rich in history. It is also an area with rich opportunities for an ASP franchise. Also known as “Charm City”, Baltimore is the home of the Star Spangled Banner, the world-renowned Johns Hopkins Hospital and University, Babe Ruth, and some of the best seafood on the East Coast. Several of the nation’s largest corporations’ headquarters are located there as well including McCormick & Co., T. Rowe Price Group, and Under Armour. Baltimore is often called a “city of neighborhoods”, because it is made up of hundreds of different districts. All of these neighborhoods are filled with homes that need regular pool service. With such a unique background and potential for new clientele, Baltimore is the ideal place to start your pool service business with ASP swimming pool routes for sale

According to WorldPopulationReview, Baltimore’s current estimated population is 609,841, making it the 4th most populated county in the state of Maryland. Residents in Baltimore are used to high humidity and warm weather during the summertime, and on a hot and sticky summer day, nothing feels better than taking a refreshing dip in the pool. On average, only about half of the swimming pools in the U.S. are maintained by a professional pool service. There is a wide margin for growth in the pool industry, and Baltimore is no exception. The climate in Baltimore is just another reason why it is a prime location to open your ASP franchise. Click here to see more ASP territories for sale.  

What Sets ASP Apart from Other Franchises

Until ASP made its splash in the $15 billion pool industry, the market was full of hit or miss pool service companies that struggled to meet customer expectations. An overall lack of professionalism and quality service made it hard to find a pool company you could trust. ASP changed everything and is now the number one pool service company in the U.S. with swimming pool routes for sale. Not only do we meet and exceed our client’s needs on a daily basis, ASP is the leading pool service company for franchisees as well.  

ASP’s superiority in the pool industry hasn’t gone unnoticed; we are the most nationally recognized franchise in the country. We hold honors and awards in virtually every category because of our commitment to service and integrity. Some of ASP’s awards include:

  • #8 on the 2019 Forbes list of Best Franchises to Buy (low investment category)
  • #400 on the 2019 Franchise Times Top 200+
  • Franchise Business Review 2019 Top Low-Cost Franchise
  • Entrepreneur’s Franchise 500® #1 swimming pool maintenance, repair, and renovation company

The Franchise Business Review has called ASP franchisees some of the nation’s happiest business owners. That’s because we provide the support and resources they need to build and grow their company. Our franchisees don’t have to spend the extra time, effort, and money it takes to go through the learning curve that often comes with starting your own business. Choose from one of our swimming pool routes for sale, and we will help you do the rest. America’s Swimming Pool Company has a proven business model, national credibility, and built-in marketing, all of which are meant to jump-start your pool service franchise.  

Revolutionary PoolOps Technology

Another aspect of ASP that both our clients and our franchise owners love is our unique PoolOps technology. This digital platform provides pool owners with a record of the services their pool receives after each service visit. They can stay up to date on the chemical balance of the water as well as what products were added. Clients also receive a photo of their cleaned pool after our team is finished. These features are especially helpful for landlords, commercial pool owners, and clients who need pool services while they are out of town. Franchisees love PoolOps because it streamlines their record keeping and allows them to service more pools. Instead of constantly worrying about logistics, our franchisees get to focus on making sure each customer’s individual needs are always met. 

Veterans Looking Into Franchising

Swimming Pool Routes for Sale for Veterans

The Franchise Business Review has named America’s Swimming Pool Company as a Top Franchise for Veterans multiple times. The men and women who serve our country are some of the most dependable, hardworking, and trustworthy individuals out there and we believe they deserve the opportunity for success after their service. ASP is committed to supporting veterans and their families and we offer qualified veterans a discount of 15 percent off the franchise fee. Transitioning out of the military can be a challenge, and we want to demonstrate our appreciation to veterans by helping them get started with their own pool cleaning franchise. Those who have served our country deserve nothing but the best, and the chance to franchise with ASP opens the door to a lifetime of success. Click here to learn more about our opportunities for veterans.    

Veteran Testimonials

ASP is proud to have veteran franchise owners. They bring a special level of commitment and dedication to their work and as a result, their businesses see continued growth. James King was an officer in the Marine Corps for 26 years and enlisted in the Air Force for 4 years. He learned about ASP swimming pool routes for sale after retiring from the military in 2010, and became the owner of ASP Northern Virginia. He explains why his experience with ASP has been so rewarding: 

“One of the reasons I started this business is to show my children… that you can start your own thing and make your own way. I have employees who are paying their bills based on the business that we do; they’re buying cars and getting married [with this income] so it’s definitely rewarding. They can do the jobs faster and more accurately with less call backs, and that’s a point of pride… It’s nice when people reflect back to you your pride in your service.”

Becoming an ASP Franchisee

With a 99 percent success rate and a 65 percent year-over-year rate of growth, the effort it takes to get your ASP franchise started is 100 percent worth it. After choosing one of our swimming pool routes for sale, we will walk you through the entire process to be awarded with a franchise of your very own. You will then train at PoolSchool at our headquarters in Macon, GA, and you will get to meet some of our existing franchise owners to learn more about what makes them so successful. Even after the start-up process is over, you’ll continue to receive our full support every step of the way. 

Set Yourself Up for Success with ASP

With ASP territoires for sale in Baltimore, MD and nationwide, you can take part in a franchise opportunity that will put you ahead of the competition. Swimming pool knowledge and experience are not required; in fact, many of our franchise owners are new to the industry when they come to us. Whether you have much to learn or have an existing pool company already, ASP can help you achieve the potential you dream of as the owner and operator of your own business. Visit our website to find out more about joining the nation’s leading name in premium pool service.  

America’s Swimming Pool Company is the number one pool cleaning franchise in the nation and it currently has a pool cleaning business for sale in Memphis, Tennessee. The draw to start a business in Memphis is obvious, as it has a pleasant climate, no personal income tax, an attractive cost of living, affordable real estate, and is the place where large companies like FedEx and AutoZone got their starts. From exciting new startups to large company headquarters, Memphis encompasses it all, providing a healthy and robust economy to start a pool franchise with America’s Swimming Pool Company. ASP specializes in pool cleaning, maintenance, repairs, and pool remodels. It is known nationally for providing quality products and services at affordable price points, and our franchisees experience a 99% success rate.

Why Memphis

Best Places reports that Memphis has an average of 218 sunny days, while the national average is 205. Swimming pool season lasts for a minimum of seven months throughout the year, but pool cleaning and maintenance is a year-round job. The high temperatures in July and August reach just above 90 degrees, creating perfect conditions for pool owners to take a dip and for entrepreneurs to purchase a pool cleaning business for sale. Tennessee is one of nine states in America that does not tax personal income. The state funds projects for roads and government agencies through sales tax, which is considered to be low when compared to other states. Zillow reports that the median home price in Memphis during 2019 was $86,900. The cost of living in Memphis is affordable and attractive to residents and business owners alike. Forbes Magazine ranked Memphis fourth on its list of “The Happiest Cities to Work in Right Now,” and a study by financial management site, WalletHub, ranked Memphis seventh in the nation for entrepreneurs. 

Starting a Business in Memphis

Area Development magazine ranked Tennessee second in the category for “Overall Cost of Doing Business” in 2018. The Memphis Chamber of Commerce provides an advocate for business owners and entrepreneurs to advertise and expand businesses. Joining the Chamber of Commerce in Memphis allows business owners like ASP with a pool cleaning business for sale to get referrals, list job openings for specific talents and skills, and provides exclusive marketing techniques for brands. The Memphis Chamber has a vision “to be globally recognized as a national economic leader with a global impact that fosters an authentic business environment unique to the soul of the city.” America’s Swimming Pool Company shares a similar vision – to be nationally recognized as an industry leader, providing quality pool service at an affordable price. Both share the goal to be recognized on a larger level than just within the community that they develop a business. ASP sets pool franchise owners up for success by establishing a referral network in Memphis that gives the names and addresses of pool owners, whether residential or commercial. ASP’s marketing strategy is made up of search engine optimization online advertising, mailers, business cards, and door hangers, which is proven to assist franchisees in their business success after purchasing a pool cleaning business for sale. Each franchisee is required to have a truck as a work vehicle, and the body of the vehicle will be encased in a truck wrap with the ASP brand name and logo. This also provides for business leads as franchise owners drive from appointment to appointment in their designated areas.

How to Purchase an ASP Franchise

If you are seeking to start your own ASP pool business or looking to convert a pool business that you already own, this is the place to start. America’s Swimming Pool Company has been operating off of a franchise model that has demonstrated itself victorious time and time again since 2005, when ASP founder and Chief Executive Officer, Stewart C. Vernon, created the model. Purchasing an ASP pool cleaning business for sale allows entrepreneurs to start off on the right foot. Starting a business alone does not guarantee success. In fact, it often leads to long hours, expends energy, leaving owners exhausted, and costs a lot of money. At ASP, our cost to own a franchise ranked eighth on Forbes Magazine’s Best Businesses to Buy in 2019 in the Low-Investment Category. Analysts from Frandata found that the midpoint initial investment to purchase a franchise with America’s Swimming Pool Company is $126,716. ASP currently has 310 pool franchise operating units and an impressive 14.62% five-year growth rate. Joining the pool cleaning industry, which is a $15 billion industry, has never been so promising. Below you will see an itemization of the costs to own an ASP franchise:

  • Total Initial Investment: $108,000 – $145,000.
  • Initial Capital Needed When Purchasing a Pool Cleaning Business for Sale: $98,000 which includes the franchise fee. The franchise fee starts at $42,000, though the average is $46,500. This fee is determined by the size and population of the territory. It is also dependant on the number of pools in the area. Business outfittings are also included in the price of $98,000, including a truck wrap. This costs about $13,100.  Initial marketing expenses are $22,500 and the Operations Pool Start Up Kits has a price tag of $10,280.
  • Ongoing Fees:
    • Royalty Fee: Ranges between 4% and 8%, with the average being 4.9%. 
    • Marketing: 1% pays for the National Brand Development Fund
    • PoolOps: $120 per month pays for our state-of-the-art software program that allows franchise owners to manage their business more efficiently.
    • Website and Technology Fee: $350 per month. 
  • Additional Capital within the First Year of Operations: $30,000 of additional money is needed within the first year to cover operating expenses. This includes licensing, insurance, office costs, expenses for attending pool school, additional marketing, and advertising. 

Purchasing a pool cleaning business for sale with America’s Swimming Pool Company is affordable, and a majority of the advertising work is set up for you by the expert team at the ASP headquarters. Prior to committing to purchasing a franchise with ASP, potential owners have the opportunity to meet the friendly staff and trainers who will teach them all things pool. 

What to Expect at Pool School

New franchise owners are required to attend Pool School, where ASP executives will teach them installations, repairs, remodels, equipment, cleaning processes, marketing, human resources, accounting and finance, and more. Franchisees walk away from Pool School with complete confidence in knowing how to operate a prosperous new pool business. Our philosophy is, if you fail, we fail. That is why we give you every tool you will need in the field of operations to hit the ground running and start building up a clientele. The ASP headquarters located in Macon, Georgia, features a 20,000 square foot highly advanced facility where franchisees attend Pool School. The training campus has twelve functional display pools, a classroom, outdoor swimming pools, and all pool equipment that is used for repairs, remodels, resurfacing, maintenance, and cleaning. Miguel Macias, who bought the Reno, Nevada, ASP pool cleaning business for sale said, “ASP provided me with the best operational support and training I have ever seen in any franchise. ASP has an extensive and thorough operations manual and a proven, successful operations plan. All I have to do it follow it! It can’t get any better than that!” ASP has designed a perfect blueprint for franchisees, and all they need to do is execute that blueprint and success will be abundant. Franchisees will each be assigned a coach and mentor who will work diligently with new owners during the first few months of operations.

Meet the ASP Team

It is no surprise that running a nation-wide successful brand in the pool industry is created and managed by those who have extensive experience in the pool industry and have also worked as operators in the field. Stewart Vernon, the CEO of ASP, manages the operations of the franchise company including public relations, vendor interactions and relations, financial analytics, and strategic organizing and oversight of the ASP staff. Jef Flournoy will become a familiar face to those looking to purchase an ASP pool cleaning business for sale as he is responsible for the development of franchise sales. Jimmie Meece acts as ASP’s Senior Vice President and will greet new franchisees on their first day of Pool School training. He also works closely with his operations team to support franchisees in day to day operations including business planning, budgeting, and QuickBooks support. 

Why You Should Purchase the Memphis ASP Pool Cleaning Business for Sale

With support from ASP on your side, there is a guarantee that your new business will thrive. Many of our new franchise owners find that their business is growing so quickly, they need to hire employees to assist them in managing all of their accounts. Dive in head first, call us today. 

Starting your own business is many people’s ideal of the American Dream. When referring to the highly sought after American Dream, considered the equal opportunity for anyone to reach their highest goals and aspirations, it is common to think of starting a business. Being your own boss has its perks. It also has its stresses. In order to eliminate those stresses, America’s Swimming Pool Company created franchise opportunities for entrepreneurs across the nation. Starting a pool business has never been so successful. ASP franchising takes the unknowns out of starting a business. Joel Davis of Frisco, Texas, is the newest face of America’s Swimming Pool Company.  Davis’s territory in Frisco is also known as the home of the Dallas Cowboys, where the World Headquarters for the all-star football team are located. And like the Cowboys, Davis has picked a winning location with a winning company. 

About ASP Franchise Owner, Joel Davis

Davis was born and raised in Michigan but relocated to Texas in 2005. He married his high school sweetheart in 1990, and they have raised three children together. He and his wife of 29 years have watched the communities of Texas grow and develop into the prosperous neighborhoods they are today. Davis has a career background in telecommunications and engineering as he worked for major carriers like Verizon, Quest, and CenturyLink. He never thought he would be starting a pool business in the future. He says he got tired of “climbing the ladder” and always having a boss. Davis’s family has the entrepreneurial spirit, with his brother as a business owner, and he says he caught the bug as well. Seven years ago, Davis started his own yogurt company, but decided that he “wanted more.” He said he did some soul searching to determine his next business venture. Words that his father uttered to him rang true. Words like “I wish I would have…” Davis said he started working for a competing pool cleaning and maintenance company prior to finding the opportunity with ASP. But one important day, he found America’s Swimming Pool Company. The technological advancements that ASP had to offer hooked Davis immediately. He says he was drawn to ASP because of its appearance, high standards, and PoolOps technology. He said goodbye to the competition and went all-in with ASP, and we couldn’t be more thrilled to have him join our family. Davis says he feels the professional mentors he gets from joining the ASP family will greatly impact him and his success. He feels some of his customer service skills for starting a pool business include relationship building with clients, honesty and integrity, and sticking to core values. 

Why America’s Swimming Pool Company?

It is no secret that America’s Swimming Pool is a successful franchise. After all, it was ranked on the Forbes list of The Top Ten Best Franchises to Buy in 2019. ASP has professional brand name recognition throughout the country for offering excellent price points for superior pool maintenance and service. That is why we continue to offer a pool franchise for sale. A few of the most common services offered by ASP include pool renovations, resurfacing, cleaning, maintenance, repairs, and service. In 2005, the Chief Executive Officer and Founder of ASP, Stewart C. Vernon, created the franchise model. The model has been tested and proven in nearly every state in America, and data shows that franchise owners have a 99% success rate. At ASP, we feel that if you fail, we fail. We set our franchisees up for success from day one. The investment capital needed to purchase a franchise with ASP is affordable when compared to other swimming pool companies. Our Pool School teaches owners, no matter their professional background, how to be an expert in the pool service industry. Franchisees will hit the ground running once they start operating in their territories. 

Capital Needed for Starting a Pool Business with ASP

To purchase an ASP franchise, the Midpoint Initial Investment is $126,716. The range drops as low as $108,088, and reaches up to $145,343, depending on the location of the franchise, population and territory size. Below is the itemization of the cost to start a business with ASP:

  • Initial Capital: the initial capital needed to purchase a franchise is $58,000. This covers the average franchise fee of $36,000. However, the franchise fee starts as low as $32,000. The initial capital of $58,000 also includes business outfittings and marketing expenses.  
  • Additional Capital: additional money between $15,000 and $36,000 is also needed within the first few months to cover the territory and population size. 
  • Royalty Fees: royalty Fees are between four and eight percent. The average is 5.5 percent. Royalty fees are based on the success of each franchise. The more successful your franchise, the lower your royalty fee.
  • Marketing: The National Brand Development Fund for marketing requires one percent of the franchise revenue. This makes starting a pool business with ASP, a thriving venture from day one. 
  • Pool Ops: PoolOps Technology, which is America’s Swimming Pool Company’s software system that allows franchise owners to schedule appointments, record data, communicate with customers, and work more effectively, costs $120 per month. There is an additional cost of $20 for each additional vehicle.  
  • Website and Technology: The website and technology fee is $350 per month. 

Training and Education Prior to Starting Business Operations

America’s Swimming Pool Company has the most up to date features for swimming pools located at our company headquarters. It is at our training campus that those who purchased a pool franchise for sale will learn the ins and out of the pool service business. This 12-day training includes business operations like human resources training, accounting and finance, marketing, and advertising. Everything that business owners need in order to run a successful business is taught at Pool School. Prior to starting a pool business, entrepreneurs have the opportunity to meet with the executives at ASP headquarters. Many of these executives were once pool franchise owners themselves and know the daily tasks and challenges that franchisees will encounter. They can tell you from first-hand experience what your life as a business owner with ASP will be like once you are operating in the field. You can also discuss financials with our executive team. America’s Swimming Pool Company is proud to offer veterans a 15% discount off the franchise fee. Once our business owners have committed to purchasing a franchise, they attend Pool School at our 20,000 square foot training campus. The facility has a warehouse with equipment and products, 12 fully functional display pools, a classroom, break room, and two outdoor swimming pools. Brad Cole, who owns the Montgomery, Alabama ASP franchise, said the following about his training at Pool School, “ ASP has prepared the foundation to starting a pool business. The education I received at Pool School gave me the confidence I needed since I began knowing nothing about swimming pools. I am now an expert at swimming pool maintenance and repair.”

ASP Support 

Graduating from Pool School is not the end of the road for franchise owners and corporate headquarters. The relationship and support live on. During the first three months of operating your pool business with ASP, franchisees will be provided with a mentor. This mentor will be available to you to answer any questions and offer help and support. ASP also hosts annual franchise meetings where owners can learn from each other’s experiences to grow and develop even better business practices. Regional round-table meetings help franchisees connect and grow their businesses with those in nearby areas. Franchisees also receive ongoing onsite technical support, peer review sessions, and assistance from our dedicated marketing and public relations team after starting a pool business. Clint Rowley, who owns the Mesa, Arizona ASP, said the following about Pool School and the support he receives from ASP headquarters, “I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” Other franchise owners have referred to ASP’s support as a “secret weapon.” They are always available to answer questions, from simple bookkeeping to mechanical issues, and even buying-out a competitor. This is something that competing pool maintenance and service companies cannot and do not offer. 

Why You Should Buy an ASP Franchise

Don’t continue living your life wishing you had taken action to get control of your future. It is never too late to be your own boss. Join the rewarding and profitable business venture of America’s Swimming Pool Company. Starting a pool business will allow you to grow a business into a viable asset that can set you up for a thriving future. Contact us today

America’s Swimming Pool Company is celebrating after receiving yet another prestigious honor to add to its collection: The 2019 Franchise Times Top 200+ Franchises (which includes 500 different franchises), ASP was ranked number 400. The list consists of some of the top franchises in the world, including McDonald’s, 7-Eleven, Marriott Hotels and Resorts, and RE/MAX. The magazine ranked America’s largest franchises according to their global systemwide sales during the previous year. With a significant increase in sales growth, ASP moved up the list three spots from its spot in 2018. With all of its awards, honors, and recognitions, ASP continues to prove that it leads the swimming pool maintenance industry in every category. From customer satisfaction to franchisee success and everything in between, ASP outperforms the competition year after year. And while we take pride in our national recognitions, the ASP family and philosophy are what make the real difference in our brand. If you want to know how to start a pool cleaning service with one of the nation’s best franchises, ASP has all the tools you need to begin your own successful company.

Making the Top 200+

Becoming one of the top franchises in America is no easy feat. To qualify for the Franchise Times Top 200+, a company must be a legal U.S. franchise with at least 15 percent of its total units owned by franchisees. It must be based in the U.S., or at least 10 percent of its total units must exist within the country. ASP is 100 percent franchised, with all 265 of its franchises in the United States. Our 22.1 percent sales growth and 4.3 percent unit growth earned ASP a coveted spot on the list this year. 

Franchise Times Top 200+ Methodology

Many of the top business rankings are formulated with the use of methods that are subjective. While these are valuable in their own way, it’s also important to have an objective look at where a company stands compared to other franchises. Entrepreneurs who are interested in learning how to start a pool cleaning service can feel confident knowing that ASP has a 65 percent year-over-year growth rate and a 99 percent franchisee success rate. The numbers don’t lie, and The Franchise Times Top 200+ is the only objective franchise ranking out there. Backed by over 20 years of research, the annual list is put together by experts over a five-month period of collecting, analyzing, and verifying the numbers. The magazine is serious about the accuracy and credibility of its results. Its website states: 

“Our research team spends months compiling information for the rankings, the five-year sales history graphs, Top 10 lists and industry subcategories, and then reconciling to ensure all published data is accurate and all estimates are based on a solid sales formula.”

Click here to learn more about the methods used to compile the Franchise Times Top 200+.

The Power of the ASP Brand

Earning honors and awards is an effective way to enhance a brand’s influence, but it takes time to get to that point. Anyone who has ever tried to start a business knows how hard it can be to create awareness and recognition of a product or service. Figuring out how to start a pool cleaning service with a strong brand takes time, money, and resources that are better put to use in developing your business in other ways.

America’s Swimming Pool Company was started in 2002 by Stewart C. Vernon. Three years later, he implemented the ASP franchise business model and now it is one of the fastest-growing franchises in the nation. The work to build a well-known quality brand has already been done for you. 

When you partner with America’s Swimming Pool Company, you get the benefits of owning a pool service franchise with a brand that consumers across the country already know and trust. ASP is the leading name in the pool industry and is known for its premier pool maintenance, cleaning, and repair services.  

Built-In Marketing

The advantages of a solid marketing system are undeniable. ASP provides its franchise owners the resources they need to build a strong customer base, including:

  • Complete profiles of area pool owners
  • Rights to use the ASP brand
  • Professional promotional materials
  • Locally customized website 
  • A 10-week marketing plan of action
  • In-house support for PR and marketing
  • ASP signs and vehicle decals

Knowing how to start a pool cleaning service isn’t the only important part of franchising; you will need to get the word out to local pool owners. While you are taking care of your existing swimming pool clients, ASP has the resources in place to help you sustain and grow your business through effective marketing strategies. 

Learning from Experienced Owners

Another valuable resource ASP offers is our franchisees themselves. Our knowledgeable franchise owners know what it takes to grow and achieve success. They are ready and willing to share with new ASP owners the tips and tricks of the trade. Franchisees also have access to our unrivaled system of support and resources to help them get their pool business started on the right foot. In Mesa, Arizona, ASP franchise owner Clint Rowley has had an experience that he says “has been nothing but stellar” thus far. His franchise earned the 2016 Franchise of the Year award, the 2015 Chairman’s Club Award, and the 2014 President’s Club Award. He explains that ASP helped him learn how to start a pool cleaning service successfully:

“I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” 

Reading about the experiences of existing ASP franchise owners can help you make decisions about your potential future with the company. You wouldn’t buy something online without reading its reviews first, so why not research your investment opportunity by learning from people who have already committed to it? According to a recent survey conducted by the Franchise Business Review, ASP franchisees are some of the most satisfied franchise owners in the nation. For more insight into what it’s really like owning a pool service franchise with ASP, read more testimonials here.

How to Start a Pool Cleaning Service With ASP

Hundreds of franchisees have entered the path of success with ASP. You, too, can take advantage of the $15 billion pool industry. There are almost 11 million swimming pools in the U.S. and only about half of them utilize a pool cleaning or maintenance service. The room for growth in the pool industry is tremendous, and if you’re ready to dive right in, here are the steps you’ll need to take:

  • Education: Just as you want to learn more about ASP, we want to learn about you. You will provide the information we need by filling out your Request for Consideration form. You can learn everything you need to know about us from our ASP Online Learning Center, FAQs, and a one on one call with our team.
  • Disclosure: Next, you will review our Franchise Disclosure Document and the franchise agreement. We will go over and explain the details to you, and address any questions you may have about how to start a pool cleaning service with us. If you lack the required capital and need to borrow to begin your new business, we can refer you to available sources.
  • Validation: In this exciting next step, you will get to attend our Meet the Team Day at our corporate headquarters in Macon, Georgia. This will be your chance to get acquainted with some of our current franchisees and to learn firsthand from their experiences. 
  • Franchise Award: This will mark the official beginning of your partnership with America’s Swimming Pool Company. You are awarded a franchise territory and receive our ASP Letter of Intent explaining all the details.
  • Franchise Agreement Execution: The only thing left to do before embarking on your ASP franchise journey will be to sign the franchise agreement and pay the related fee. After that, you’ll receive your study materials so you can get ready for your training period at Pool School – ASP’s program for teaching everything you need to know about how to start a pool cleaning service.

Get Ready to Make a Splash With Your ASP Franchise

ASP has been honored time and time again as an outstanding franchise opportunity because we provide all the resources, training, and support to help our franchisees thrive. If you crave the independence of owning your own business but don’t want the hassle or risks of going it alone, an ASP franchise could be the career path for you. Visit our website to learn more about starting your own pool service franchise with ASP – America’s Swimming Pool Company.

Is your dream to start a business and be your own boss? It may be the far-fetched American Dream, but it is attainable. Starting a business with a new idea or on your own is daunting and ruthless. Criticism will come at you from every angle, capital is difficult to raise, spreading the word and advertising your business takes time and energy and in the end, your business may fail. What if there was a way to guarantee your success as a business owner? What if there was a path that had already been paved for you? What if there was a tried and true process that has already given entrepreneurs like yourself the lifestyle that they always desired? There is a way. It is through America’s Swimming Pool Company. The ASP pool service business is designed to provide higher quality swimming pool service, repairs, maintenance, remodels, and more to residential and commercial pool owners. ASP is constantly expanding its franchises across the country and currently has a pool franchise for sale in the Hamptons, New York. Now is the prime time to lock in this opportunity in the highly desired community of the Hamptons. It will not stay on the market for long. 

Why the Hamptons, Suffolk County?

The Hamptons have a reputation for being the place that affluent New York City residents escape to for vacation during the summer. The long stretch of coastline is lined with mansions and cottages, towns and villages, hotels, shops, and high-end dining. And yes, elegant pools can be found in the luxurious backyards of these mansions and on hotel properties. While it sounds like you have to be rich and famous to feel comfortable in The Hamptons, that is far from true. Everyone is welcome in the Hamptons. The summertime weather draws tourists and residents to the serene beaches and crystal clear pools to enjoy the perfect and humid 80 degree weather, daily. Starting a pool service business in the Hamptons proves to be profitable and needed. There are a few pool companies that currently serve the area, but America’s Swimming Pool Company is ready to make a splash in the economy by introducing its first ASP franchise to the Hamptons. The East Hamptons Chamber of Commerce has a strong presence for promoting economic development. The Chamber is supported by over 100 members, and is led and organized by an Executive Director and volunteer Board of Directors. America’s Swimming Pool Company advises its franchisees to join the Chamber of Commerce in their new place of business to assist them in spreading the word and giving them opportunities to promote their new business and thrive. 

Why America’s Swimming Pool Company? 

America’s Swimming Pool Company is the nation’s largest and most well respected swimming pool service and repair franchise system. The success rate of starting a pool franchise for sale with America’s Swimming Pool Company is 99%. Starting a business has never been so promising. Steward C. Vernon started ASP in 2002 in Macon, Georgia with a goal to provide his hometown with a higher quality pool service business. Vernon saw immediate growth and sought a way to expand his business and give others the type of success he had experienced. America’s Swimming Pool Company instantly gained brand name recognition for filling a void in the swimming pool service and repair sector. In 2005, Vernon created a franchise model that allowed two other entrepreneurs like himself, to utilize his roadmap to success. Today, ASP has more than 100 franchisees across the nation providing superior pool and customer service to clients. 

Awards and Recognitions

Creating a name for itself in the swimming pool industry is not the only accomplishment that America’s Swimming Pool Company has experienced. The ASP brand has gained national recognition for its franchise model. ASP ranked #8 on The Forbes Top 10 Best Franchises to Buy in 2019. Analysts found that ASP landed in the Low Investment category on the list, discovering that the franchise has an Initial Midpoint Investment of about $126,000. In 2019, Entrepreneur’s Franchise 500 list ranked ASP as the Best Swimming Pool Maintenance and Repair Franchise to open when compared to other pool service businesses. ASP has also been recognized as a top franchise to buy for veterans. America’s Swimming Pool Company offers a 15% discount on the franchise fee to military veterans.  

Capital Needed to Start an ASP Franchise in the Hamptons

The pool cleaning and maintenance is a $15 billion industry. There are 11 million pools throughout the United States and every single pool needs to be serviced and maintained. As an ASP franchise owner, you can tap into this unlimited market of success. The best part is, America’s Swimming Pool Company has laid the groundwork for ownership in the company. All Franchisees need to do now is follow the blueprint. The capital breakdown of purchasing an ASP pool service business is as follows:

  • Initial Capital: $32,000-$36,000 covers the franchise fee. Additional capital is also needed for the business outfittings and upfront marketing expenses, making the initial total about $58,000. 
  • Additional Capital: $15,000-$35,000 of additional capital is needed within the first six months. This amount is dependant upon the size and territory population.
  • Ongoing Fees: Royalty fees average out at about 5.5%, marketing fees consist of 1%, PoolOps Technology is $120/month and an additional charge of $20 for each vehicle, and website and technology fees are $350/month.
  • Individual Net Worth Requirements: $150,000
  • Liquid Cash Requirements: $100,000

Owning an ASP Pool Service Business

Franchise owners have the opportunity to meet the executives and APS corporate team prior to purchasing a pool franchise for sale. Once the sale is complete, owners attend a 12-day training course that we like to call Pool School. Located in Macon, Georgia, new franchisees gather for a thorough pool education course in Macon, Georgia. Whether you have extensive knowledge in pool maintenance or have never been around pools, owning an ASP franchise can be your ticket to success. The training at Pool School is so extensive and in depth that franchise owners walk away knowing all things pools. Once you are out in the field, do not worry if you need assistance or advice, the experts at the headquarters are constantly standing by ready to help. You can expect to learn all pool repairs and installations, complete “Green to Clean” processes, on-site technical support, accounting and bookkeeping, marketing, water analysis, safety training, hands-on equipment training, and human resource training. The additional benefits of owning our pool service business in the Hamptons is that you will receive ongoing support after pool school. Our executive team will set up and organize marketing, website design, give franchise owners leads courtesy of our established referral network, customize PoolOps so that owners can manage billing and chemical readings, and continuous support and training from our staff. 

Franchisee Testimonials

Many of the awards and recognitions that America’s Swimming Pool Company has received not only take into account the financials, growth, stability, but also look at franchisee satisfaction. Franchise Business Review only takes into consideration franchisee satisfaction when surveying owners and operators of 310 different franchise brands. Analysis looked at franchise training, leadership, core values, business lifestyle, and overall enjoyment of running a business franchise. We are proud to say that America’s Swimming Pool Company ranked in the top 200 best franchises of 2019 with Franchise Business Review. Clint Rowley who owns the Mesa, Arizona ASP franchise said, “I have been part of the ASP family and pool service business for just over a year now, and my experience has been nothing but stellar. I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” Rowley’s opinion about ASP and the franchise model is common. We are proud to take part in helping our franchise owners have experiences that make them feel important and successful. 

Why You Should Join the ASP Franchise

If you have been dreaming of starting your own business and want to have a guarantee of success, look into starting a pool service business with ASP. Our owners experience immediate growth and profit because of our turnkey system that is proven to work and give them the lifestyle they have always desired. Do not pass on this opportunity to switch your life into high gear. The franchise model has worked for more than 100 other franchise owners, let it work for you. Buy our franchise in the Hamptons today!

Meet Your Team at ASP America's #1 Pool Cleaning Business

Stewart Vernon founded America’s Swimming Pool Company in 2002. He started the company to provide his hometown of Macon, Georgia, with a higher quality swimming pool service company. With rapid growth and success, Vernon knew it was time to expand his business model and create a franchise model. It was in 2005 that Vernon sold his first two franchises after developing a fail-proof business model that gave entrepreneurs like himself a roadmap to follow for success. Today, there are more than 100 franchise owners throughout the United States. Buying a pool cleaning business for sale has never been so promising. 

The ASP Goal for Franchisees

America’s Swimming Pool Company carefully hand-selects its employees that share the ASP vision and goal. All of the team members have the same goal in mind: to create the best business they possibly can. The executives and trainers at the headquarters are there to guarantee that franchisees achieve their goals, and then go on to exceed them. Thomas P. Swift, Jr., the Chief Operating Officer of America’s Swimming Pool Company, did exactly that. Swift purchased his first franchise with ASP back in 2006. After operating and growing his business exponentially, he sold it in 2009 to take on the role as the company’s COO. 

Every potential franchisee looking for a pool cleaning business for sale with ASP has the opportunity to meet the team face-to-face at the headquarters and see the ASP campus where executives and trainers dive in and show the best practices for promoting your new pool cleaning business in an area that is continuously evolving, as is the ASP team. “We had done a lot of due diligence before meeting the team,” said Rob Yacovetta of ASP of Sonoran. “I remember pulling away that afternoon after meeting the management team and thinking, this is a no brainer. This is who we’re going to go with.” No one jumps into this business without having full knowledge of what is expected of them and how to achieve their goals. At ASP, you are family. Your success is the only way that ASP succeeds. 

Meet Your Team Who Teach Pool School

Once franchisees have committed to purchasing a pool cleaning business for sale in their desired area, they attend pool school in Macon, Georgia at the headquarters. It is here that franchisees will meet with Senior Vice President, Jimmie Meece and Vice President of National Accounts and Vendor Relations, M. Kevin Noggle. Mr. Meece purchased one of the first ASP franchises in 2005. He operated it until 2011 when he sold it to take on the role of Vice President of Franchise Operations. He and Mr. Noggle are together responsible for the initial pool school and day to day support of franchisees. Matt Gresham, Casey Sloan, and Mac Leskosky are there to assist and support franchisees with QuickBooks, business planning, budgeting, and working together with Jimmie Meece to implement company policies, procedures, and new programs. Mr. Noggle assists with technical support of franchisees, ongoing equipment and materials training, and vendor relations.

What You Will Learn at Pool School

Professional trainers, as well as the above-mentioned executives, ensure that each franchisee that purchases an ASP pool cleaning business for sale knows every aspect of the business, including chemicals, marketing, and business practices. If you are new to the pool industry, you will be just as successful as someone who has had years of experience. That is because our professional trainers will teach you everything you will ever need to know to operate a professional and successful pool franchise. It is at ASP Pool School that franchisees learn what each member at the headquarters can do for their business. The ASP executive team and trainers thrive not only in getting new businesses up and running but also supporting existing owners every day. They are there for your support during school and once you are in the field operating your pool business. As you tour the facilities, you will discover what each area is for and why it was developed. ASP stays up to date on all of the latest technologies in the pool cleaning industry and has working models installed for training. This ensures that our franchisees have every opportunity to attract customers who are looking for higher quality and technology-driven pool cleaning services. Upon closing on your pool cleaning business for sale and entering Pool School, franchisees can expect to see and have access to the following:

  • 20,000 square foot state-of-the-art training facility
  • Reception and executive Offices
  • Fully stocked break room
  • Dual exterior pool training area
  • One gunite and one vinyl lined pool
  • One fiberglass pool installed by 2020 
  • Hands-on equipment training for pool franchise owners
  • On-site installation and repair processes
  • Pool water analysis and safety training
  • Complete Green to Clean processes
  • Dedicated indoor training facilities
  • Training on all equipment and every installation
  • Relaxing outdoor areas
  • Meeting spaces and private study areas 
  • A classroom where franchisees learn best business practices
  • Comprehensive marketing, finances, and human resources training
  • Conference rooms
  • Fast and secure WiFi connections

At Pool School, franchisees will discover what drives people like CEO Stewart Vernon in his success story. Pool School is the very beginning of your story and ASP is excited to be a part of it. 

The ASP Brand

America’s Swimming Pool Company is known across the nation as the #1 leader of swimming pool service and repair companies. This why so many entrepreneurs seek a pool cleaning business for sale with ASP. Meghan Meece, the Director and Web and Communications, has achieved this brand name recognition through powerful marketing techniques. Mrs. Meece oversees public relations, social media accounts and advertising, search engine optimization, and website development and customization for new franchisees. ASP franchise owners also assist in keeping the brand name as the most respected pool service company by upholding the highest standards of pool and customer service. When you join the ASP team, you will receive the addresses of residential and commercial properties with pools. There are 11 million pools throughout America and every pool needs to be serviced. Currently, only half of these pools receive professional service, which means there is plenty of room for growth. By making use of promotional materials, ASP owners can establish and grow their pool franchise immediately. Pool maintenance, cleaning, and repairs can eat up pool owner’s time quickly, leaving them with little time to play in their pool. After all, pools are built for fun and entertainment. If pool owners cannot enjoy the pool that they poured thousands of dollars into, what is the point of having one? ASP’s affordable service and repair pricing draws clients in and keeps them happy. Other pool cleaning businesses for sale do not have the network or volume of purchases from suppliers to be able to offer our highly discounted pricing to pool owners. Customers and potential customers will recognize the ASP brand because of your branded work truck, professional promotional materials, online presence through search-engine-optimized websites, and the ten-week step-by-step marketing action plan that franchisees learn. 

A Technology Driven Company Keeping Up with the Times

The old fashioned way of doing business included a lot of paper, which also meant franchisees needed an office. ASP utilizes PoolOps technology which cuts down on paper and time while increasing communication and efficiency of our franchisees. By using an app on your phone, ASP owners can communicate with customers, schedule appointments, organize and grow their pool franchise. The productivity that PoolOps provides to our franchisees and customers allows them to service even more pools every day while still upholding the highest quality of service. ASP owners can also inform customers of what chemicals were added to their pool at the time of service, as well as a picture of their sparkling clean pool after service. 

Franchisee Testimonials

ASP has a 99% success rate of franchisees. “The ASP franchise system has a proven business model for success,” said Bram Schad of the Ocala, Florida ASP franchise when he was shopping for a pool cleaning business for sale. “The most appealing aspect of joining the franchise system with ASP is the support, both technical and operational. The level of corporate support is very dependable.” At ASP, anything is attainable and franchise owners get out what they put in. Wayne Gable of the Mobile, Alabama franchise expressed his appreciation for the ASP executives and trainers when he said the following, “I truly enjoy working with the ASP leadership and my business has grown every year that I’ve owned it. Fortunately, the decision to join the ASP family has been both rewarding and profitable.” Our franchisees know that their success is our top priority and with the ASP brand name recognition, they are sure to grow a profitable business.

Discover Territories with a Pool Cleaning Business for Sale with ASP

If you are interested in purchasing an ASP pool franchise and are looking for an available territory, click on this link provided by America’s Swimming Pool Company to start your search. If you currently own a pool business and are looking to convert it into an ASP franchise opportunity, you can expect year over year growth and an increase in sales and profit due to our name brand recognition and better business practices. Do not let your business fall behind or plateau, when ASP has opportunities available to everyone. Contact us or discuss your opportunities with your franchise broker, today.