Recently named one of the nation’s best franchises, ASP builds on their legacy by helping pool company owners prepare for upcoming season

MACON, Georgia– ASP, America’s Pool Supply Company is seeking to build on their reputation as America’s #1 swimming pool company by helping pool cleaning franchise owners outside of the franchise system gear up for the upcoming busy season. As a means to helping all pool company owners and boost the industry as a whole, the franchisor released a top ten list of new year reminders to be performed in preparation for the season.

“Pool season is right around the corner,” said Stewart Vernon, CEO and founder of ASP. “We want all of our pool cleaning franchise owners to be ready for the upcoming busy season, and also extend a helping hand to owners of individual pool companies by releasing our new year reminder list. This list goes over items that should not be overlooked as we prepare for our busiest season of the year.”

Their reminder list includes several questions to ask in preparation for the season and includes:

  • Do I have a marketing plan in place?
  • Do I know how to find new customers in my area?
  • Am I getting the best price on supplies?
  • Are both myself and my staff up to date on training on best industry practices?
  • How are my reviews?
  • How is my online presence?
  • Is my brand perceived as strong?
  • Is all of my equipment in good, working order?
  • Am I current on all licenses and certifications needed to do business?
  • Am I ready?

The company suggests that by asking these questions and being honest about the answers, the company owners will determine what needs to be done before they begin helping customers open their pools.

“The best way to prepare for a new season is to conduct a thorough review of your previous one,” said Vernon, “Find out what worked and use those same strategies. Find out what areas you can improve and make a plan to do better in those areas this season. The best way to do this is by reading your online consumer reviews and looking at your business from the consumer’s standpoint.”

ASP has been named among the nation’s best franchises for several years running by Entrepreneur Magazine, Inc 500 and Franchise Business Review. Founded in 2001 by Stewart Vernon of Macon, Georgia, ASP’s goal was to revolutionize the swimming pool industry by providing higher quality pool service at an affordable price. Vernon’s business model and ethics proved to be what the industry needed, and the company experienced explosive growth in the first five years. In 2005, ASP Franchising was born as a way to expand the business model, provide higher quality pool service nationwide, and build a brand people could trust. Now, the company has over 180 territories nationwide and is continually searching for other franchisees to help them build their brand.

For information on pool cleaning franchise opportunities available through ASP, visit: www.aspfranchising.com

Though the winter season has been long and harsh, across the country many pool company owners are gearing up for the busy season. Whether you are an experienced pool company owner, or are searching for a pool service franchise for sale, it’s now time to prepare for the season ahead. Pool service leader ASP is one of the best franchise opportunities in the nation, and we have compiled a list of seven questions every pool company owner should ask as they prepare for the season ahead.

Do I have a marketing plan that works?

No matter what strategy you use in your marketing, how you communicate to your customers makes a huge impact on your business. Now is the time to go through your marketing plan with a fine tooth comb and review strategies that worked and ones that can be improved upon.

Do I have a plan for finding new clients?

Taking care of your current customer base is a good place to start. The happier they are with your services, the more likely they are to refer you to their family and friends. Asking customers for referrals is essential to helping your business grow, and implementing a loyalty program or rewards program for those who do refer to you are also ways to grow.

Am I getting the best price on supplies?

One of the perks of purchasing an ASP pool service franchise for sale is that you benefit from our preferred partnerships that offer discounts on the supplies you use most in your business. These discounts allow you to do business for less than your competitors. For those who are not a part of a franchise, now is a good time to review your supply costs and try to negotiate better prices with vendors.

Is my team well trained in all current systems?

Staying up to date on current industry trends is essential for any successful business. ASP swimming pool franchise owners benefit from ongoing training and are given the tools, support and resources needed to outperform their competition.

Is my online presence strong?

The days of yellowbook or white pages are gone, and today’s consumers are more internet savvy than ever before. To keep your brand relevant to your market, it’s time to ensure your website content is clear and concise, that your blog is up to date and gives useful information in a way that will engage the reader, and that any social media campaigns are current and position your company as the leader in the market.

If you have not yet claimed your company’s listing on sites like Google+ and Yelp, now is the time to do so and begin encouraging satisfied customers to leave reviews. If you already have reviews about your company, spend time to read through them and see what you could improve upon from a customer’s point of view. Excellent reviews could be the difference between a pool owner saying maybe they will try your service someday, and actually hiring you to care for their pool.

Do I need to apply for or renew any business licenses or certifications?

Every municipality will have different rules and regulations as far as licensing goes. Ensure your business license is current and any other licenses, certifications or business paperwork are up to date so you can focus more on running the business.

Am I Ready??

Whether this is your first or your twenty first season in the pool business, ask yourself if you are ready. Make sure your staff is ready to provide the best swimming pool service possible and help your business to grow.

If you are searching for a pool service franchise for sale, or the opportunity to be a part of one of the nation’s best franchise systems, ASP can help!

Franchise Business Review Releases Their Annual List of Best Franchise Opportunities

MACON, GEORGIA– ASP, America’s Swimming Pool Company, has once again been named among the top franchisors in the home services category by Franchise Business Review. The independent marketing research firm released their list for 2016 which ranked franchise opportunities according to franchisee satisfaction. The franchise report serves as a means to helping potential franchise owners determine which franchise would best help them meet their personal objectives.

“We are pleased to rank again among the best franchises in the nation,” said Stewart Vernon, CEO and founder of ASP. “It shows how much confidence our franchise owners have in our franchise systems and the brand we are building together. While we are grateful to be recognized for our hard work, our main focus is ensuring each pool maintenance franchise owner is successful in his or her endeavors. We do this by providing all the tools and resources necessary to outperform the competition from day one.”

ASP is no stranger to recognition. As the nation’s leading pool service franchise, the company has also been recognized by Entrepreneur Magazine and Inc 500 as one of the fastest growing franchises, a top low cost franchise, top home based franchise, and the best in class industry leader. Several of these awards have been given to ASP for many years running, and are attractive to potential franchisees.

ASP was founded in 2001 by Stewart Vernon of Macon, Georgia. Vernon’s plan was to revolutionize the swimming pool industry by providing higher quality pool service at an affordable price. His business model and ethics proved to be what the industry needed, and the company experienced explosive growth in the first five years. In 2005, ASP Franchising was born as a way to expand the business model, provide higher quality pool service nationwide, and build a brand people could trust. Now, the company has over 180 territories nationwide and is continually searching for other franchisees to help them build their brand.

For information on pool maintenance franchise opportunities available through ASP, visit: www.aspfranchising.com

Gone are the days where a customer would have a negative experience with a franchise business and share it only with a few friends and family members. Due largely to social media and online review sites, these same consumers have the opportunity to share their experience with the world. Before you purchase a pool service franchise for sale, you should consider what your potential customers have to say about the brand. Here are a few reasons why customer reviews matter:

  1. Yelp.com conducted a study proving the correlation between revenue and reviews. The higher the customer reviews a company has, the more revenue
    they experienced.
  2. Customers trust other customers experienced. In fact, 61% of consumers read online reviews before using a company they are unfamiliar with. This means that positive customer reviews can turn browsers into buyers.
  3. Good reviews are nice to have, but could they be costing your business? Consumers are willing to pay 99% more to businesses with excellent reviews for the perceived quality of services offered.
  4. Online customer reviews carry more weight than any other marketing strategy, and having positive customer reviews has proven to lead to up to a 74% increase in product conversion.
  5. Franchises that have positive reviews experience higher loyalty rates than those that do not-up to 18%!
  6. Franchises that are highly rated in their industries experience 55% increased likelihood of purchase than franchises that are not highly rated.
  7. 95% of customers who have a negative experience with a company are likely to use the services again if the negative experience is addressed quickly and efficiently.

Knowing what your market is saying about the brand you are considering buying should be a part of your due diligence process when researching a pool service franchise for sale. These reviews could make the difference between your success as a franchise owner and struggling to get the business going.

The coming of a new year brings on the making of new year’s resolutions. These resolutions show what a person wants to achieve in a year. But, what about for businesses? Do they set resolutions too? Our pool maintenance franchise has gathered the top tips to setting goals that matter for your business in the coming year.

Managing Time Matters

Even though you may get wrapped up in activities throughout the day, managing your time matters Take time at the end of each day to plan out your next day. Write down tasks you need to accomplish and break down larger goals into small achievable tasks. If you start your day doing the most dreaded tasks on your list, the day can only get easier from there.

Keep Your Goals SMART

Most people have heard of SMART: Specific, Measurable, Achievable, Realistic and Time bound.
This acronym reminds business to focus on the things that matter most, and to keep business goals realistic.

Stick with What Works

If you have a marketing campaign in place that is driving new customers to you business almost as rapidly as you can help them, chances are you probably don’t need to switch it up. However, if you are spending thousands of dollars a month on marketing and not seeing an increase in revenue, you may need to rethink your strategy.

Set Goals Constantly

While it is commonplace to think of goal setting at the beginning of the year, it is a practice that should be carried through the entire year. Once you achieve a goal, set another and another. As you do so, you will see your productivity rise and your business will continue to flourish and grow.

At ASP, it is our goal to help our pool maintenance franchise owners achieve their goals. We provide all the training, resources and support necessary to create a successful business.