ASP pool company in California

Fall 2015 was a significant time for Jack and Susie Carter, who were owners of a pool maintenance business named, All Pure Pool and Spa and co-owners of All Pure Pool Service of Central CA. They were already living in California and had been business owners for the past 30 years. They were looking for ways to expand and explore new avenues that can be touched and developed in the California area. After reading an article in Pool and Spa News, about ASP-America’s Swimming Pool Co. owners going pink for breast cancer awareness month, the Carters began researching more about ASP and the franchising system they had in place.

“We talked with Jef, VP of Franchise Sales and Development, and loved the idea of being apart of a co-op,” said Jack Carter.

In January 2016, the Carters made the decision to convert their businesses to ASP- America’s Swimming Pool Company. ASP Chatsworth has so much growth potential and the Carters are ready to see what possibilities there are. Their Chatsworth location serves areas in Los Angeles, North Hollywood, San Fernando, Ventura, Simi Valley, Thousand Oaks, Woodland Hills, Glendale, Oxnard, and many other territories around Chatsworth. Technologically advanced systems like PoolOps, an ASP developed a digital platform that provides weekly pool chemical reports, pictures of your clean pool, accountability, and peace of mind, will help the Carters with their company goals.

ASP owners of California

Manager Scott (left) with Owners Jack & Susie (right) of ASP Chatsworth

 

“I liked the idea of being a part of a business that offers a lot more backing and support,” said Jack Carter. “Ultimately, the PoolOps Software is why I chose ASP. It is a platform like no other in the pool industry.”

Jack Carter grew up in Oregon and Susie Carter is a native to Modesto, CA. Upon completing high school, Jack Carter spent four years in the United States Navy. After his service in the Navy, he spent 17 years working for United Parcel Service. In 1985, Navy Veteran, Jack Carter began his career in the pool business with a pool chemical franchise and then became owner of All Pure Pool and Spa. Susie Carter came into the pool business by doing office work for the company. Together they now own ASP- America’s Swimming Pool Company in Chatsworth, CA and a second location Fresno, CA.

“We have our goals set and we are ready to watch this company grow,” said Jack and Susie Carter.

For more information about ASP franchise ownership click here.

MACON, Georgia– ASP – America’s Swimming Pool Company, held its annual pool service business owners meeting at which many franchise locations were honored by their franchisor for their hard work and commitment to customer service. In the past, the only award presented at this meeting was to the Franchisee of the Year, however, this year the company also presented many sales awards to recognize the achievements of the best performing franchises.

“ASP celebrated its 10th year of franchising in 2015, and has experienced faster growth than I ever imagined,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “Most of the franchisees in attendance at our owners meeting are no longer running a start up business, but have turned their pool company into growing organizations. Twenty-six ASP franchises are running organizations ranging in size from $500K-$2.7MM. These organizations deserve to be recognized for their hard work and drive to succeed.”

Along with the Franchisee of the Year award given in years past, this year’s meeting introduced three new sales clubs, designed to honor those franchises with the highest sales. The President’s Club consists of franchises who exceeded $500,000 in sales and was awarded to nine franchises including: Atlanta, GA; Augusta, GA; Chandler, AZ; Charleston, SC; Glynn County, GA; Gulfport, MS; Mobile, AL; Nashville, TN; and Shreveport, LA.

The Chairman’s Club was awarded to franchises who exceeded $750,000 in sales and was awarded to four franchises including: Athens, GA; Edmond, OK; Macon, GA; and Mesa, AZ.

The Founder’s Club awards those franchises that exceeded $1,000,000 in sales in 2015 and was given to: Chattanooga, TN; Columbus, GA; Dallas, TX; Destin, FL; and Ocala, FL.

Other awards given at the ceremony were:

  • Employee of the Year: Silas Partain, General Manager of the Mesa, AZ franchise
  • Top Sales Award: Dallas, TX franchise
  • Best Start Award: Virginia Beach, VA
  • Franchisee of the Year: Marcus Kuja, Owner of Savannah and Glynn County, GA franchises

During the course of the meeting, Vernon also introduced the company theme for 2016 as “Leaders…Leading the Pool Industry.” ASP has long been known for its leadership abilities. When founded in 2001, the company was built on the belief that if they provided a higher quality pool service at an affordable price, they would be able to compete in the pool service business. This belief proved true, and the company experienced explosive growth within a few years of starting. By 2005, franchise opportunities were being offered, and the company has now expanded to over 180 territories nationwide and is known as the #1 Swimming Pool Company in America. ASP has also been named among the best franchise opportunities in America by both Entrepreneur Magazine and Inc. 500.

To learn more about pool service business opportunities with ASP, visit their franchising website: www.aspfranchising.com

ASP Owners Meeting 2015

ASP- America’s Swimming Pool Company continues their nationwide expansion, with their farthest expansion reaching into California. ASP is the largest and most recognized swimming pool maintenance and repair company.

“Our recent expansion into the state of California is one of the largest milestones for our company since inception” says Stewart C. Vernon, Founder and CEO of ASP. “As our brand has grown over the years, so has our ability to reinvest back in to our systems and processes, allowing our new franchise owners access to a system that is unmatched in our industry.”

In April 2016 new franchise owners from Fresno, CA, Chatsworth, CA, Galveston, TX, and Raleigh, NC visited the ASP Franchising headquarters in Macon, GA, for Pool School. ASP’s Pool School is a 12-day, hands-on franchise training program to help new owners successfully start their business. While at Pool School, franchise owners learned about every aspect of their business from technical support to marketing and bookkeeping.

“After over 30 years of owning my own pool business, I converted to ASP because I liked the idea of being in a business that offers more backing and support,” said Jack Carter, Owner of ASP Fresno and ASP Chatsworth.

ASP is a nationally recognized brand that reaches 205 franchise locations in 21 different states. Both California locations in Fresno and Chatsworth converted from All Pure Pool Service of Central CA to America’s Swimming Pool Company. ASP’s franchise owners enjoy having a support system that is committed to the success of their business.

MACON, Georgia– At its annual owners meeting, ASP – America’s Swimming Pool Company welcomed the Destin, Florida franchise location to the company’s Founder’s Club. This club consists of the company’s top earners, all of whom exceeded $1 million in gross sales in 2015.

“As our company continues to grow, it is exciting to see what franchisees can do when they combine our business model with hard work,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “To have five companies exceed $1 million in sales in 2015 is not only encouraging to those just starting out, but also sets the bar for more franchises to reach those numbers in 2016. We expect good things from the Destin, Florida franchise as they have proven to be leaders in our industry.”

“Our commitment to hard work and dedication to providing the best local pool service in our territory is what makes us stand out among other pool cleaning franchises in Destin,” said Ryan Eiland, owner and operator of the Destin franchise. “I could not be more proud of my team and the effort they have put forth in 2015. Now our goal is to continue providing quality service and exceed these numbers in 2016.”

ASP has quickly become one of the best franchise opportunities in the nation and has been recognized as such by both Entrepreneur Magazine and Inc. 500. What began as a local pool cleaning service in Macon, Georgia, has grown to include over 180 territories nationwide, and is known as America’s #1 Swimming Pool Company.

Founded in 2001 by Stewart Vernon of Macon, Georgia, ASP set out to fill the holes in the existing swimming pool industry. By providing a higher quality service at affordable prices, the ASP brand spread like wildfire. In 2005, Vernon knew his business model would do well in other markets across the nation and began offering pool cleaning franchise opportunities.

To learn more about franchising opportunities with ASP, visit their franchise website: www.aspfranchising.com

pool maintenance franchise

MACON, Georgia– ASP – America’s Swimming Pool Company recently announced the winner of their veterans program. The program, launched on Veterans Day 2015, was designed to honor the service given to our country with the awarding of a free pool maintenance franchise. The winner, Miguel Macias, will open his franchise in Reno, Nevada, this coming April.

“As a thank you for the service rendered to our country, ASP is committed to honoring our nation’s veterans by awarding one free pool service franchise each year to a qualified veteran,” said Stewart Vernon, Founder & Chief Executive Officer or ASP. “Though the program just launched in 2015, we are excited to have our first winner, and welcome Macias to the franchising family. We are thankful for the service he has given to our country and know that the skills he learned in the course of that service will prove beneficial in his new endeavor as an ASP owner.”

Macias served in the U.S. Navy for 24 years, 13 of which were spent serving as an HR officer. After being stationed all over the world, Macias retired as a Lieutenant Commander in 2015. When deciding what to do after retirement, he discussed the ASP opportunity with a friend and former ASP employee and was impressed by the comprehensive program they provide. From his military experience, Macias learned leadership, responsibility, and resourcefulness; skills that will directly translate to his work as an ASP pool service franchise owner.

According to Macias, his most remembered military moment was when America was attacked on September 11, 2001. At the time, he was working on a Navy destroyer pier-side in Norfolk, VA. After watching the news coverage of the event on TV, the crew was told to get the ship ready to deploy with no further instructions about where they were going or for how long. The crew busily prepared the ship and ended up patrolling in the New York/Boston area.

Before military service, Macias earned a bachelor’s degree from the University of Houston in management information systems and Italian studies. He also attended the school again while in the service and earned his MBA in Human Resources. Navy service is second nature to the Macias family as his wife is a retired Navy nurse and their oldest daughter is currently serving in the Navy.

Many veterans have a hard time during the transition process from serving in the military to becoming a civilian as military skills are hard to translate directly into business skills. However, the military does prepare you to have the confidence to start something new and make business decisions. Macias says he is “thrilled, excited, and grateful to the team for selecting me. I am very humbled and very blessed to have this gift, and excited to get going!”

Though the Macias family has only been in Reno a matter of months, they are excited about their new home and love the active lifestyle that residents lead. Macias hopes that as swimming season draws near that his ASP pool maintenance franchise will be the go to company for the residents of Reno.

ASP launched their veterans program in 2015, and plan to award a free franchise every year to one qualified veteran. As the nation’s leading swimming pool company, ASP is committed to honoring our nation’s veterans and is honored to have them among their ranks.

To learn more about the ASP Veteran’s program, visit here.

swimming pool install

MACON, Georgia– ASP – America’s Swimming Pool Company, widely known for their pool cleaning service franchise opportunities, also helps existing pool company owners take their business to the next level by converting it to an ASP franchise. Doing so gives the company owner a competitive advantage by offering national buying power, industry leading marketing data, proven systems and access to the ASP brand. These benefits are what attracted Robert Adams to convert his existing pool company to the newest ASP franchise in Port Charlotte, Florida.

“Though I already had a business plan in tact, it became apparent to me that ASP would accelerate my timeline to success,” said Adams. “With ASP, I will be able to reach my goals much quicker, and in a much more organized way. By relying on the training and support provided, I am building an actual business for long term.”

Adams owned his own swimming pool company in 1989, but later sold it in 2002 when he relocated. After spending some time as a sales manager for Terminix, he found himself back in Florida with the intention of re entering the swimming pool service industry. As he built up his own business, he searched for a way to help the business grow faster. He began looking at franchise opportunities. When he found ASP, he was excited that the company not only focused on cleaning and maintenance but also positioned themselves as a pool repair franchise. Adams knew that ASP’s training, support, and online presence was exactly what his pool company needed to grow quickly, and decided to convert his existing business into an ASP pool cleaning service franchise.

ASP is no stranger to rapid growth. Founded in 2001 by Stewart Vernon of Macon, Georgia, ASP set out to fill the holes in the existing swimming pool industry. Vernon knew that by providing a higher quality service at a price pool owners could afford he would have the competitive edge. By 2005, his philosophies proved to be, and the company began offering franchise opportunities. Now, after ten years of franchising, ASP has over 180 territories nationwide and is working on their goal of coast to coast expansion. They have been named by Entrepreneur Magazine as one of the fastest growing franchises in the nation, and are among the best franchise opportunities for home based businesses.

To learn more about ASP franchising opportunities, visit their websiteswww.aspfranchising.com.

To learn more about ASP Port Charlotte, contact them via phone (941) 787-5397, or email them at portcharlotte@asppoolco.com

For those franchise owners who were unable to attend the owners meeting, we put together a little recap of the events that took place. The biggest of which, was Stewart Vernon addressing the state of the business.

Stewart opened his remarks by addressing that most people in the room are no longer running a start up pool company, but have turned their franchises into organizations with growing sales, revenues and employee bases. In fact, 26 pool cleaning service franchises in the ASP family are running organizations in size from 500K-2.7MM! These same 26 locations make up company wide revenue of 25 million dollars!

The theme for the 2016 business year was announced as “Leaders…Leading the pool industry.” Stewart went on to discuss his take on the Stephen Covey book, “7 Habits of Highly Effective People,” and how they were directly relatable to the owners of ASP pool repair franchise locations.

7 Habits of Highly Effective Pool Franchise Owners

Stewart took the 7 habits described in the book and broke them down as follows to make them directly relate to what we are doing as pool cleaning service franchise owners with ASP:

Habit 1: Be proactive: Are you working IN your business or ON your business? If you are stuck in the day to day, you are stuck in it rather than on it. Are you being proactive?

Habit 2: Begin with the end in mind: What are your goals for 2016? What is your exit strategy? You can’t deliver an effective plan without knowing where you want to go.

Habit 3: Put first things first. Time management impacts profit. Cash flow =profit +/- time management.

Habit 4: Think Win-Win: 1+1=3. Partnerships: Take your business with our road map and the right vendor, and the end will come out better.

Habit 5: Seek to understand first, then be understood. Listen, digest, think, understand, slow down. Communication can make you or break you. As the franchise owner, you are the head communicator, your voice is heard the loudest, to employees, customers, vendors, partners.

Habit 6: Synergize: Build a great team around you then use everyone’s strengths to improve.

Habit 7: Sharpen the saw: What are you doing to better yourself? How are you working on being a better leader?

These seven principles and other aspects of the address can be seen on this video.

MACON, Georgia- ASP – America’s Swimming Pool Company recently announced the launch of its newest pool service franchise in Pensacola, Florida which opened its doors in February. Shane Lawson, owner/operator of the franchise, is no stranger to ASP.

“I grew up in Macon alongside Ryan Eiland, owner of ASP Destin, and Jef Flournoy, who is now the Vice President of ASP,” said Lawson. “When I decided I was tired of working for the man, and ready to be the man, Ryan referred me to ASP. I knew he had been successful and decided to learn more. I was not looking for this, but sometimes the best opportunities land in your lap.”

Even though ‘how to start a pool cleaning service’ was not on Lawson’s list of things to learn, with his background in plumbing and engineering, he feels ASP is a logical next step in his career. Lawson plans to differentiate his business from other swimming pool companies in the area by presenting a higher level of both professionalism and customer service.

“Lawson will be a valuable contribution to the pool service business,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “His hard work and determination to succeed will help him achieve his goals and help ASP continue to be a brand that American pool owners can trust.”

In the 10 years it has been franchising, ASP has made a huge impact in the pool service business. From its conception in 2001, Vernon knew that the standards of pool service needed to be raised. He founded the company on the belief that providing a higher quality pool service at a price pool owners could afford would give his company the competitive edge. This belief proved to be true and by 2005 the company was offering its brand and business model as a franchise opportunity. ASP currently has over 180 territories and continues to attract entrepreneurs wondering about how to start a pool cleaning service.

To learn more about the Pensacola franchise, contact them via phone (850) 361-2806 or email:

pensacola@asppoolco.com

MACON, Georgia– ASP – America’s Swimming Pool Company recently announced new owner Dan Griffin would take over ownership of the Johnson County, Kansas franchise. The franchise, which has been closed since October of 2015, is scheduled to reopen in March 2016.

“We are excited to reopen the Johnson County franchise and add Griffin to the ASP family,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “Griffin’s dedication to customer service and hard work will be beneficial as he builds up his swimming pool franchise. We expect great things from Griffin in 2016.”

Griffin was born and raised in Kansas City, and earned a bachelor’s degree from Missouri State University in fine arts and photography. Up until this point, his career has been in the media business where he gained experience selling advertising, working with weekly business publication the Kansas City Business Journal, and later the local paper, The Kansas City Star. Ready for a new adventure away from a cubicle, Griffin and his wife began searching for alternative opportunities and came across ASP.

Admittedly, Griffin had never considered how to start a pool cleaning service, but with the help of ASP, he knew it was a good opportunity for him. His experiences in the media industry helped him develop customer service skills, and a love for the small details; skills that will prove useful in his new endeavor. Griffin hopes to grow the business quickly and looks forward to building lasting relationships with his clients.

ASP is no stranger to quick growth. Founded in 2001 by Stewart Vernon of Macon, Georgia, ASP set out to fill the gaps Vernon saw in the swimming pool service industry. By offering a higher quality pool service at a price pool owners could afford, the ASP brand spread quickly and by 2005 the company began offering pool cleaning franchise opportunities. They currently operate in over 180 territories nationwide and have been named as America’s #1 Swimming Pool Company.

To learn more about how to start a pool cleaning service with ASP, visit their franchise website:www.aspfranchising.com.

To learn more about the Johnson County franchise, contact them via phone (913) 225-7664,

email johnsonco@asppoolco.com, or on their website http://aspjohnsoncounty.com/.

MACON, Georgia– ASP – America’s Swimming Pool Company, announced the winner of its Franchisee of the Year award at their annual owners meeting. Marcus Kuja, owner/operator of the Savannah and Glynn County, Georgia franchise locations was honored to receive the award as a tribute to his hard work and dedication to his pool cleaning franchise.

Kuja first joined ASP as a General Manager for the two franchises. At the start of 2015, he bought out his partners to become the sole owner of both franchise locations, and worked hard to make any improvements he saw fit to grow the business and make it a million dollar operation. Kuja, a self-proclaimed man of few words, has been asked time and time again if he would repeat his actions to which he quickly replies, “YES!”

“Kuja embodies what it is we are doing as a company,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “Everything from the way he keeps his books to how he handles phone calls, and customer service is flawless. I’ve respected him every step along the way. Choosing him as the recipient of the Franchisee of the Year award was a very easy decision, and I couldn’t be happier for Marcus!”

Kuja’s franchises were also recognized among those introduced to the President’s Club, which consists of franchises whose earnings exceeded $500,000 in 2015. During the meeting, the theme for 2016 was announced to all ASP franchises as ‘Leaders…Leading the industry.’ “Kuja is a perfect example of a leader in his community,” Vernon said, “It’s because of leaders like him that the ASP brand continues to grow and reach toward our goal of coast to coast expansion.”

ASP is no stranger to quick growth. Founded in 2001 as a way to raise the bar on the current swimming pool industry, Vernon built the company on the belief that providing a higher quality pool service at an affordable price would allow him to compete in his market. His instincts were right. ASP expanded quickly and began offering pool service franchises for sale in 2005. Currently, the company has over 180 territories nationwide and continues to be known as America’s #1 Swimming Pool Company.