Meet Jon Lutz, Owner/Operator of America’s Swimming Pool Company located in Palm Harbor, FL. Jon and his fiancé, Carrie Limoges, have been operating the ASP location in Palm Harbor since March 2016.

Jon has worked and has held ownership in a few different service industry businesses for the past 18 years, so he knew he wanted to start a business in the service industry. While living in Charleston, SC, Jon found out about ASP and about the opportunities to become a franchise owner. After discovering the support and training that ASP Franchising offered, it was a “no-brainer” decision for Jon.

“The most beneficial aspect about joining an ASP franchise is having the support and wealth of knowledge from corporate and other franchise owners. There is always someone who will have an answer,” said Jon. “I also enjoy the connections I have been able to make due to being a part of a franchise. These connections would have taken a lot longer on my own.”

Jon and Carrie are off to a great start as new franchise owners. Jon’s advice to franchising candidates would be to make sure they are ready to be responsible for their own successes or failures. An ASP franchise provides a lot of support when starting the new business, but it is always important to remember that effort must be put in to become successful.

Most ASP franchise owners are not too familiar with the pool business until they come to Pool School, a two-week training course each new franchisee goes through at corporate headquarters. Jon and Carrie entered Pool School in November 2015 to familiarize themselves with the pool industry and the franchise. Jon’s focus for 2016 has been to spend his time learning the pool business and getting comfortable with it. Jon plans for the bigger goals he wants to accomplish for his business and breaks the larger goals into smaller, short-term goals. He then pushes to reach those smaller goals, so he can achieve his bigger, overall goal.

“I like the fact that I am building something while still allowing myself the flexibility to live life the way I enjoy,” said Jon. “If you don’t mind working and getting your hands dirty, then this is by far the best business.”

About ASP
ASP is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visit ASPPoolco.com.

The CEO of America’s Swimming Pool Company, Stewart C. Vernon, recently published an article through the International Franchise Association about franchising a small business. In his article, Vernon details the unique responsibilities of transitioning from business owner to franchisor throughout his piece, comparing the challenges to those that come with parenting. He offers advice to future franchisors on how to nurture their new owners and leadership teams, as well as how to keep their goals balanced, grounded, and focused.

Through the success that he has built with America’s Swimming Pool Company, Vernon has garnered the respect of the IFA and other influencers within the franchise space, and has become a knowledge leader that other business owners, franchisors, and franchisees can rely on.

Read the full article at www.franchise.org.

Veteran Franchisee Profile: William Schlemmer

Meet William Schlemmer, Veteran Owner/Operator of America’s Swimming Pool Company of Coastal Virginia located in Virginia Beach, VA. He became an ASP franchise owner in September 2014 and has had a successful start.

After retiring from the military, Schlemmer’s desire was to pursue a second career in business. He earned his MBA while on active duty and enjoyed the aspect of small business ownership. He considered a franchise because of the turn-key aspect. He liked the idea of having a base and team to fall back upon when needed.

“I liked the aspect of having a base of professionals with a wide breadth of the exact experience required,” said Schlemmer. “There is always support when needed.”

A lot of time is put into researching the right franchise. Once the right franchise is found, training is conducted to make the first year as easy as possible, but there can always be roadblocks ahead. There are certain aspects of planning that can help anyone through the initial start. ASP franchisees like Schlemmer have discovered the importance in investing in employees and focusing on exceeding expectations.

“Plan your launch like a military operation, in that you consider contingencies, desired end-states, and most likely courses of action. War-game your launch and identify several key factors that must be achieved for success, and several key factors that could be catastrophic,” stated Schlemmer.

ASP provided Schlemmer with the support to successfully start his own business. Housed at headquarters, ASP offers a 20,000-square-foot training campus with 12 display pools, two functioning pools, and a classroom. This is where pool school is held. A two-week training program that each franchisee goes through before launching their business.

Schlemmer has learned a lot about the pool business through Pool School, but he also dedicates a lot of his knowledge from his background as a Naval Flight Officer. Schlemmer’s dedication to his business and his employees is evident.

“My military background and training prepared me for business ownership in 3 key areas; 1. Multi-tasking. A pool service company can be very busy, with multiple projects working simultaneously. The ability to prioritize, focus, and execute are crucial to achieving or exceeding our customer’s expectations 100% of the time. 2. Accountability is imperative in being a successful military member as well as a business owner. Gain trust by doing what you say you are going to do, and pledge to the customer that you, as the owner, will be held accountable if the team misses the mark. 3. Planning is such a key ingredient of any successful operation. Whether launching a start-up or preparing to conduct and extensive renovation, planning is where you start. The more planning you conduct, the higher the percentage of mission success and mitigation of unplanned consequences,” said Schlemmer.

About ASP

ASP is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visit ASPPoolco.com.

ASP – America’s Swimming Pool Company was recently named a Top Franchise for Veterans by Franchise Business Review. ASP was ranked among 158 franchise brands; that represent over 22,000 franchisees. Of those 22,000 franchisees, approximately 2,500 are veterans.

 

An article from Franchise Business Review reports: “There are many factors influencing 89% of veterans saying they enjoy operating their business. The primary one is that the franchise model enables them to apply their leadership skills to running their own business while helping them overcome any lack of business skills. It does so by providing them with a proven business model and detailed operations plan to follow as well as support from the franchisor and fellow franchisees.”

Military Veterans always receive a 15% discount off their franchise fee. America’s Swimming Pool Company offers even more exclusive opportunities for U.S. Military veterans. Each Veteran’s Day, ASP waived the full franchise fee for one qualified veteran each year. Last year’s winner was Miguel Macias, owner and operator in Reno, NV. Miguel has had a great start as a business owner. He prides himself on using his military training and skills to be successful in his business.

“We welcome veteran entrepreneurs to the ASP family. As a company, we are committed to honoring our veterans,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want more franchise owners like Miguel, and an ASP franchise is an ideal fit for veterans.”

America’s Swimming Pool Company is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation.

To learn more about franchising and the opportunities for veterans, please visit, ASPFranchising.com/Veterans or call 888.814.8093.

ASP Jupiter Florida

America’s Swimming Pool Co recently awarded a franchise to Graham Banks in Jupiter FL. Graham and his family relocated from England to Florida, where he began looking for an opportunity to leverage his experience in business and human resources that would also allow him to get back in front of customers.

ASP Franchising offers existing pool companies and entrepreneurs the opportunity to own a pool cleaning and maintenance business with the necessary tools and resources to succeed. Since 2005, we have gained 81 individual franchisees and 52 multi-unit owners

JUPITER, FL – ASP – America’s Swimming Pool Company has opened a new location in Jupiter, FL. ASP Jupiter provides swimming pool maintenance and cleaning programs, pool equipment diagnostics, pool repairs, pool supplies, and pool renovations in Jupiter and the surrounding areas. Graham Banks is the owner and operator of this location. “Graham is an excellent addition to the ASP team and is instrumental in continuing the expansion of our company in the state of Florida,” said Stewart C. Vernon, Founder & CEO of ASP. “We are excited to see the success and growth of his location in 2016 and beyond.” Banks has a skill that shines in the pool industry; he is a people person. His devotion to the customer is what will make his business successful. He enjoys meeting new people and is ready to explore pool service opportunities in his community. Banks is excited about his future and about building a team of talented pool industry leaders in Jupiter. “I was considering business ownership and decided, it’s either now or never,” said Banks. “I wanted to be in front of the customer again and deliver quality customer service. My goal is to build a successful business with a strong support team.” Banks recently moved to the United States from England with his wife, Samantha, and his twin boys. Banks holds a Bachelor’s degree in Business. Before coming on board as an ASP business owner, Banks had a successful career as Head of Human Resources in a large service company helping manage over 10,000 staff members. For more information about professional, reliable, and affordable pool service in the Jupiter, FL area, visit www.ASPJupiter.com, email at jupiter@asppoolco.com, or call (561) 203-8954.

Miguel Macias and his wife, Melissa, purchased their America’s Swimming Pool Company franchise in Reno, NV in 2016. Prior to opening his franchise, Miguel served as a Naval Supply and Logistics Officer as well as a Human Resources Officer. Franchise Business Review asked Miguel to share his franchising experience as part of our special Veteran to Franchisee series leading up to Veteran’s Day.

Miguel Macias and his wife, Melissa, purchased their America’s Swimming Pool Company franchise in Reno, NV in 2016. Prior to opening his franchise, Miguel served as a Naval Supply and Logistics Officer as well as a Human Resources Officer. Franchise Business Review asked Miguel to share his franchising experience as part of our special Veteran to Franchisee series leading up to Veteran’s Day.

How is it that you entered franchising? A friend of mine who owned an America’s Swimming Pool Company talked to me about his experience and the benefits of a franchise. After learning how America’s Swimming Pool Company ran the business, the thorough education they provide, and the tremendous support they offer, plus their veteran’s program, I was sold! Also being a military man, I was used to taking plans of action and executing them so the fact that a franchise entails following an operations plan to be successful appealed to me.

What have you found particularly beneficial about being a franchisee? America’s Swimming Pool Company has very comprehensive and thorough operations plan. They cover just about anything you need to get started and if you have questions, they have an awesome technical support team you can rely on. They also assigned a “coach” to me during my first ten weeks of business to help me get going. The guidance and help was amazing!

How has your military training helped with running your business? In the Navy I learned decision making and attention to detail. These principles were ingrained in me since the beginning of my naval career. Our clients greatly appreciate our attention to detail. As an Officer, I also had to make decisions with incomplete information and to trust my decision. I may have had to make corrections, but the important part was that I made the decision and kept the ship moving forward. You have to do the same in business.

What is it that you like best about owning your franchise? It is very rewarding to see my business grow as a direct result of my efforts. I’m my own boss and the decisions I make directly affect my business and employees. I like having that freedom and responsibility. I also like being in control of my time.

What steps should people considering purchasing a franchise take? I suggest they carefully look at the franchise’s operations plans and learn about what kind of support they will receive as an owner such as marketing, website, and budgeting.

What is the first year in business like? Get ready to be stretched! Be flexible and be quick to adapt. Initially the days will be long, but things will get easier. Know your operations plan and if you can, get a successful franchisee in the system to be your mentor so you can bounce things off them and get advice.

What is work/life balance like? Things are a bit easier now as I’m more established and have finally found my rhythm. At first I was working 12 to 16 hour days servicing pools and fielding phone calls. Things got busy for me really quick! After two months in business I had to hire two employees and purchase a second truck to cover all the pools we had to service. Once my employees were ready to go out on their own, my time was freed up significantly. I still have lots of work, but it is mainly involves engaging new clients and administrative tasks. I am now able to play tennis with my son after his tennis lessons, spend time with the family, and even play golf once in a while.

What is the most challenging aspect of being a franchisee? As an owner, the buck stops with you so to speak. You are the decision maker. It’s a lot of responsibility. And when things go south, it’s all on you to fix the situation. That said, my franchisor provides much guidance and support, but the results of whatever actions my employees and I make fall on my shoulders.

Can you provide an example of support you received from your franchisor that had a significantimpact on your business? America’s Swimming Pool Company provided us with a 10-week start-up plan. We would meet once a week over the phone to plan the week and discuss strategy to build the business. These meetings were very beneficial as I was able to discuss issues I had encountered and was provided much needed guidance. The results were amazing! Half way through the 10 weeks I had to cut the meetings short because I had to attend to new clients!

What kind of support do you get from fellow franchisees? I bounce things off other franchise owners and they are helpful. We have a facebook group where we all share ideas and issues. It helps me learn from what others are experiencing.

Would you share your 2015 and projected 2016 gross revenue? I opened for business in April 2016 and as of September 2016 our gross revenue is $78,000. Not too shabby for our first six months of business. I expect to at least double that next year.

Did you start looking for a franchise while on active duty? I started looking for career options about a year before retirement. I looked at the VetFran website and attended career fairs. My command was very supportive of me taking time off to find my new career. I didn’t settle on America’s Swimming Pool Company until I was already retired.

How did you fund your franchise? I applied to America’s Swimming Pool Company Veteran’s Program where they waive the franchise fee for a deserving veteran each year. I am grateful that they selected me! I funded the other start-up costs using my IRA via aRollovers for Business Start-ups.

About the Author:

As the Editorial Director at Franchise Business Review, Emma Pearson reports regularly on today’s top franchise opportunities and the latest trends in franchising. She also oversees Franchise Business Review’s research and the publishing of FBR’s annual Top Franchises Guide, Top Low Cost Franchises Guide, and many other specialty franchise reports.

ASP – America’s Swimming Pool Company announced the continuation of their Veterans Program. This program will award one U.S. military veteran with a pool service franchise this Veterans Day. ASP wants to honor veterans for their service to this country and will waive the franchise fee for one qualified veteran. ASP is the number one pool service franchise in the nation.

This program launched in 2015 and honored Miguel Macias with an ASP pool service franchise. He opened his location in Reno, NV in spring 2016 and has had a great start as a new business owner. Macias served in the U.S. Navy for 24 years, retiring as a Lieutenant Commander in 2015. When considering his options after retirement, he was introduced to the idea of being a business owner. A friend told Macias about a franchising opportunity that ASP was granting by waiving the franchise fee for a military veteran.

“We welcome veteran entrepreneurs to the ASP family. As a company, we are committed to honoring our veterans,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want more franchise owners like Miguel, and an ASP franchise is an ideal fit for veterans.”

ASP Miguel-Macias-Vets-Franchise-WinnerASP has been named a Top 100 Franchise for Veterans and Franchising by Franchise Business Review. They are also proud members of VetFran, a company that assists veterans with finding franchising opportunities as a way to transition back into the civilian world. ASP is the number one pool service franchise in the nation and offers a proven ROI with a recurring monthly income. The pool industry is growing and experiences a steady demand on an annual basis. ASP offers exclusive territories to each franchisee, marketing data on every pool located in that territory, and comprehensive training, making prior experience in the industry a non-issue. ASP also offers a year-round initiative that grants a 15% discount off the franchise fee for any military veteran.

“Being a military man, I am used to taking plans of action and executing them. An ASP franchise is very similar. You have the operations plan, and as long as you follow it, you can be successful,” said Macias.

Veterans who wish to apply for pool franchise opportunities need to apply before 10/15/2016 to be qualified for the franchise fee to be waived. More information on the application and qualification process can be found at www.ASPfranchising.com/Veterans or call 888.814.8093 for more information.

U.S. military veterans have the dedication, leadership, and focus; skills that will directly translate as an ASP pool service franchise owner. ASP wants veterans to be a part of this successful and growing brand!

About ASP

ASP is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visit ASPPoolco.com.

There are many advantages to becoming an ASP-America’s Swimming Pool Company owner, but there is one benefit that speaks volumes for our franchise owners. This benefit is PoolOps.

What is PoolOps?

PoolOps is a digital platform that produces weekly reports for ASP customers. It will send customers notifications of the balanced chemicals in their swimming pool, the list of products added to their pool, and photos of their clean pool after service.

Watch this video to see what PoolOps technology is doing for our franchisee’s customers.

At ASP, we believe in the value of communication. PoolOps helps our franchisees communicate better with their customers and offers our franchise owners the ability to conduct superior and professional service. Why wouldn’t you want to dive into the nation’s largest and most trusted swimming pool maintenance and repair company?

See what our franchise owners are saying about PoolOps:

“ASP offers an easy, proven, successful, and highly effective operations plan. From the marketing support, the professional truck wraps, direct mail, to PoolOps (which by the way, our customers love!); all these things just scream to the customer: professional, serious business, reliable and accountable pool services. And of course, the support I’ve received from my coach and the ASP Team!” – Miguel Macias of Reno, NV

“After seeing a magazine article on ASP on how well the franchise owners were doing, it piqued my interest. I liked the idea of being a part of a business that offers a lot more backing and support. Ultimately, the PoolOps Software is why I chose ASP.” – Jack Carter of Fresno and Chatsworth, CA

About ASP

ASP is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visit ASPPoolco.com.

ASP franchise ownership

Success comes in many forms. For the franchisees in this testimonial video, success is defined by business ownership while being able to have the support from the nation’s leading swimming pool franchise. Successful franchise owners from across the nation talk about the benefits of owning an ASP franchise.

What drives our owners?
Being able to be a leader in the industry. America’s Swimming Pool Company is the largest and most notable swimming pool maintenance and repair company in the nation. When you buy into an ASP franchise, you join a company with proven results. Even existing swimming pool company operators have converted to ASP so they can become more profitable and grow even larger.

Why do owners love America’s Swimming Pool Company?
The training and support offered at the ASP Franchising headquarters is unmatched in the industry. ASP offers a full team of professionals to help you succeed every step of the way.

What’s Next? Jump In and Learn More

ASP Franchising blog

If you talk to Tom Lose of ASP Billings, he will tell you how great it is to be a business owner.

“I opened ASP Billings in March 2016 and it has been an awesome first year,” said Lose.

Lose, an Air Force veteran contributes his success to the work ethic he learned from his parents, his job at USPS, and his military background. He explains how busy he has been since becoming a business owner.

“People know about the ASP brand and the reputation we have as a trusted pool professional,” said Lose. “This makes starting a business easier than having to reinvent the wheel.”

He now has people from all over the state of Montana wanting his services after hearing about ASP Billings, so he made the decision to expand his territory to the entire state of Montana. Lose is just one example of owners who have taken the leap and invested into their business.

“Existing owners like Lose are able to expand their reach with our territory expansion program,” said Stewart Vernon, Founder & CEO of ASP. “This is a way to make expanding easy and inexpensive for them. If they have a business partner in mind, this also offers franchisees the opportunity to open an entirely new ASP.”

ASP locations in Gilbert, AZ, Edmond, OK, and Palm Harbor, FL have all taken the advantage of this expansion program and made the decision to buy more territories. Franchise owners have the opportunity to expand their reach and receive 30% off their franchise fee, and if an owner wants to start an entirely new location, they receive 40% off the franchise fee.

Offering incentives like this for franchise owners is part of what makes owning an ASP so special and unlike any other pool franchise system. The dedication and support of the ASP Franchising team will provide owners with confidence to grow and succeed!

Learn more about available ASP territories here.

ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart Vernon, the company was based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 205 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visitASPPoolco.com.