There are close to 4 million private and commercial swimming pool owners within the United States. All of them need products and supplies for maintaining their pools. Since there is such a huge demand for pool equipment and resources a person could open up a franchise to provide swimming pool products and services to consumers. The following information will explain how this can be accomplished.

There are plenty of pool maintenance franchises which sell products and provide pool cleaning services. They are typically located in many major cities and also in communities where a large number of pool owners dwell. Franchise opportunities are available for just about anyone who is interested in this type of business. The only requirements a person must meet are having enough money to purchase the franchise and the desire to learn the business inside out.

A pool maintenance franchise will vary by opportunity and/organization. However, most will cost at least at least $25,000 or more. Many organizations will expect a certain percentage for down payment. They will also require franchise owners to take and complete a business course related to the management and operation of the franchise. This will be necessary since a person will represent a franchiser’s name. Franchise owners do not want to offer their business to an individual who is incapable or who doesn’t have the desire to run one of their stores.

After a person learns how a franchise operates they can then start the operation process. Most pool maintenance companies will already have a customer base in place. Franchise owners can continue to serve them while expanding their market. Franchise owners will also have to work with suppliers and stay informed about the latest trends within the pool maintenance industry. They will probably need to hire a small group of workers to assist them on jobs. In some cases, if business is thriving, they will need to hire teams to perform service and sales related to the organization.

A pool maintenance franchise can be operated until an owner decides to retire. The franchise can also be built up and sold for a profit at a future date. Most franchisers expect a franchisee to operate their business for a set amount of time. So, a time commitment to this type of endeavor might be required. A pool maintenance franchiseis a business which a person must work efficiently and intelligently if they expect to turn a profit.

There are many misconceptions out there when it comes to a swimming pool franchise opportunity. ASP, America’s Swimming Pool Company wants to address five of those misconceptions for you, and help you see if this is an opportunity for you.

  1. I have to have experience in the pool industry to be successful. Contrary to popular belief, you don’t have to have any experience with pools in order to be successful with a swimming pool franchise. ASP has franchise owners from all backgrounds and does not discriminate against potential business partners. If you have the interest, and the capital to invest we would love to talk to you!
  2. Once I invest, I am on my own. This could not be farther from the truth! With an ASP swimming pool franchise opportunity, you will receive specialized training helping you to be confident in your business from day one. You will attend a 12-day pool school at headquarters, and also have a 2 day on site training at your new franchise location. Along with this, there are annual meetings for more training and motivations, and ongoing support for whatever problems you may encounter in the field.
  3. I will have to do cold calls to find my own customers. WRONG! Each new franchise is provided with a list of all commercial and residential pools in their areas, along with any demographic information available on the owners.
  4. Marketing strategies are up to me. Also untrue. When you take us up on the ASP swimming pool franchise opportunity,you receive your own trademarked name and logo, your own customized website, access to an in-house team of public relations and marketing specialists for your support. We also give a step-by-step plan to guide you through marketing principles and leave you confident in your marketing goals and practices.
  5. I will be competing with others who took the ASP swimming pool franchise opportunity before me in the same area.Not True! ASP has made their territories exclusive—meaning that only one franchise per area reducing the competition from other franchisees. Territories are determined by the number of pools in that area so that an investor is clear as to the client base potential in their respective markets

Now that the truth is out about ASP’s swimming pool franchise opportunity, if this is something you would like to take us up on, we would love to hear from you!

On the cold days of winter, like I suspect many other Americans do, I find myself curled up watching movies in the warmth of my home. Today was no different, and I sat down with my kids to watch Disney’s Cinderella. As the movie begins, Cinderella is waking up and begins singing to her animal friends the most famous song from the movie. In case you are not familiar with the movie, the song goes like this:

“A dream is a wish your heart makes,
when you’re fast asleep,
in dreams you lose your heartaches,
whatever you wish for, you keep.
Have faith in your dreams and someday,
Your rainbow will come shining through.
No matter how your heart is grieving,
if you keep on believing,
the dream that you wish will come true.”

Do you find the wish that your heart makes is for a pool? Or a new look for the pool you already have? Well, just like how in dreams you lose your heartache, with ASP swimming pool franchise company and faith you can have the pool in your dreams–in real life!

As winter is upon us, and the weather outside is not so delightful, a pool may be the furthest thing from your mind. But, ASP swimming pool franchise company works year round to help you keep on believing that the pool of your dreams can be real.

ASP swimming pool franchise company, offers cleaning and maintenance programs, equipment and repair services, and even pool rejuvenations to make any old pool look and feel new again.

So, if you are ready to step out of your dreams, and into your pool, Call ASP. Because when you use ASPswimming pool franchise company as your pool company, the pool that you wish for, will come true!

The market for physical therapy products is booming, and will continue to grow, as the population advances in age. There is an untapped potential in the indoor swimming pool market for meeting this need. Therapy pools and spas are a growing market trend waiting for greater innovations.

Spas and indoor therapy pools offer several advantages for a unique segment of the population. Smaller in size than the conventional indoor swimming pool, they are often custom-built with special features to meet the needs of the elderly or handicapped. An indoor pool franchise can capitalize on the health benefits of using an indoor therapy pool or spa.

Because these pools are often custom-made, they offer the opportunity for greater specialization and less competition in the market. They also offer a wide-open market for pool maintenance, since maintenance would usually be done by the same company which provided the installation.

Growing Popularity of Swimming Pools Used In Therapy

Water therapy is already highly recommended by the nation’s top physical therapists, and used in conjunction with standard medical treatments. Considering the number of people, aged or not, who suffer daily from muscular aches and tension, as well as more serious illnesses, such as fibromyalgia; there is a real need for water therapy products which can be used in the home. It has been proven that even paraplegics can benefit from the therapy of an indoor swimming pool.

There is a strong emphasis today on personal health. As a result, consumers are willing to spend large amounts of money on exercise equipment, personal gyms, and other devices. Therapy pools fit well into the health-concerned segment of the population. They are also used in nursing homes and assisted livings for patient therapy.

How to Begin Your Own Therapy Pool Business

The perfect place to find opportunities to start an indoor therapy swimming pool business is with an indoor pool franchise. An indoor pool franchise can direct you to the best territories in the country for starting your own business. They can also provide you with marketing advice, materials and training in this specific industry. Because they have a corner on the market which is already established, a large part of the work involved with beginning your own business is previously done for you. An established franchise allows you the convenience of being able to monitor your progress in your fledgling business and compare it with other businesses in the franchise.

Starting a therapy pool business cannot only be a profitable enterprise, but can also be a personally rewarding venture. It allows you the opportunity to reach out to millions of people suffering from diverse muscular ailments and offers them a clear solution to their problem.


As we kick off the New Year, ASP has several things to celebrate and be thankful for.

First, we are an ever-growing pool maintenance franchise company. As of the date of this writing, ASP franchises are in 18 states with 178 locations nationwide! We are also open to more franchise partners joining us throughout the year.

Speaking of franchising, 2015 is the ten-year anniversary of ASP beginning its pool maintenance franchisenetwork! That’s right, in ten short years we went from 2 franchising owners, to 68 partners now running 178 locations. We are proud to see the ASP brand spreading across the nation and helping raise the bar on the swimming pool service and maintenance industry.

Along with the growth we are experiencing, we are also being recognized year after year as a best franchise company. 2015 is no exception. We have been listed in Entrepreneur Magazine’s Fortune 500 list for the fifth year in a row, moving up to spot 188 nationally. When we were first recognized on this list, we place number 468—again you can see how far the company has come in those five years!

While ASP continues to grow, our services and support team remain the same. We help pool maintenance franchise owners by providing them with a turnkey franchise system that allows them to hit the ground running. We offer a 12-day pool school training at our headquarters, and a 2-day on site training at the new franchise location. As an industry leader in the swimming pool industry, you will seldom come across a problem we have not already encountered and are there to help when needed. None of our pool maintenance franchise owners ever needs to feel as if they are alone in their business.

ASP looks forward to another exciting year of growth and challenges that stretch us and help us to remain the #1 pool service company in the nation.

2015 kicked off to a good start at the annual ASP pools franchise owners meeting in January. Franchise owners from across the nation gathered in Atlanta to discuss how ASP is doing as a whole, how individual pools franchises are doing, and where improvements could be made. The conference was well attended with over 95% of franchise owners there. CEO and Founder, Stewart Vernon said this was the best meeting in eight years!

In the beginning, a discussion was held on the state of the business for 2014. In this part of the meeting, Stewart Vernon shared with pools franchise owners the tangible part of the business—2014 statistics and growth of the company.

In 2013, the top 5 ASP franchises produced average sales of 1.1 million, and in 2014 that number grew to 1.3 million on average from the same top 5 franchise locations.

As exciting as these numbers are, the top 10 numbers were even more proof that the company is growing. In 2013, the top 10 locations produced 8.4 million in sales on average, and in 2014 that number grew to 10.2 million in sales on average by our top 10 franchised locations. That is an increase of 1.8 million in revenue over the course of one year! These numbers are important as they represent established franchises continuing to do well year after year. As the company grows and adds more pools franchise locations, the revenue of the company as a whole will grow as well, but if the established franchises are continuing to perform, it signifies that the marketing presentations, the website and anything else the company puts out there to promote growth is working.

ASP held our annual pool services franchise owners meeting in Atlanta, Georgia. Every year the meetings are well attended, and this year was no exception.

We had the privilege of hearing from founder and CEO Stewart Vernon, who taught about the what, how and why of our businesses as pool services franchise owners. He quoted from a Ted Talk by Simon Sinek who says, “Every business owner knows WHAT they do, most business owners know HOW they do it, but only some business owners know WHY they do it…” Stewart then proposed that this is backwards thinking, and that we should all know WHY we are doing what we are doing, and then work on the HOW we do it to improve WHAT we do overall.

Stewart began by sharing how the company leads by marketing the “why” of the pool services franchise business. ASP marketing principles say that ASP is providing solutions to swimming pool problems at economical prices, that ASP is changing the way homeowners view the swimming pool industry, and that we are a trusted company. But, how is each of the pool services franchises living up to these marketing claims?

Stewart continues by suggesting that as a company, we build trust by performing background checks on all employees-we know exactly who is in a customers’ backyard. We make sure all employees are uniformed properly, and driving matching company vehicles. We answer phones promptly, or return calls. We have a web presence so people can find us. We encourage customers to leave testimonials on our websites or Google reviews. All of these add to the trust that we are trying to establish with our customers.

Again, he quoted Simon Sinek, “People don’t buy what you do….they buy why you do it…”

As the meeting came to an end, Stewart challenged all pool services franchises to go into 2015 by starting with the why, work to improve the how, and all of the things discussed will improve the what.

More than fifteen million homes in the United States have swimming pools, and there are an estimated 400,000 more in commercial locations, such as apartment complexes, hotels, and gyms. These pools have to be cleaned and maintained regularly. But who is doing all of that cleaning? The answer is men and women just like you who wanted to own their own business. You, too, can take control of your destiny by purchasing your own pool maintenance franchise from America’s Swimming Pool Co. (ASP) today.

What Exactly Does a Pool Maintenance Technician Do?

As the owner of a pool maintenance franchise, you would travel to residential and commercial locations to service swimming pools. At the beginning of the season, you would prepare the swimming pool for its first swim. If the pool is empty, this means filling the pool with water and treating it with chemicals, then ensuring the pH balance of the pool is correct. Throughout the swim season, which could be year-round if you live in a warmer climate, you will clean the pool by removing leaves, bugs, and debris, check to make sure the pH balance is correct, and regulate the chemicals, if necessary. You might also be required to fix leaks, replace lights, and repair broken equipment.

How Much Money Does a Pool Maintenance Technician Make?

Pool service technicians who work for other companies average around $30,000 per year. But, if you are your own boss, you will naturally make more. Owners of America’s Swimming Pool Co.’s pool maintenance franchises make upwards of $40 to $50 per hour. Of course, as your own boss, you could make more or less. Your destiny is in your own hands.

America’s Swimming Pool Co.

America’s Swimming Pool Co. is a trusted leader in the swimming pool industry, with a well-established brand and a widely respected reputation across the United States. Our name is synonymous with the highest quality pools, supplies, and maintenance technicians. Our Pool Service and Maintenance Franchise was ranked #1 in its category in Entrepreneur Magazine’s 2014 list of 500 Franchises, and we were just listed in the eBook 12 Amazing Franchise Opportunities for 2015. This is due to the fact that America’s Swimming Pool Co. is committed to your success, because our own success depends on it. It is for this reason that ASP has put the structure in place to support your franchise. We provide you with unparalleled training, as well as all of the tools, technology and marketing materials you need. Additionally, we give you guidance and technical support anytime you need it. Call us today to learn more about purchasing a pool maintenance franchise.

The cleaning and maintenance of swimming pools is a huge industry. Think for a second about all of the homes, apartment complexes, community centers, hotels, motels, and gyms that have pools. Think now about how dirty those pools can get. Children and, unfortunately, some adults urinate in them. Bugs, leaves, and other debris fall into them. Who wants to swim in that? Additionally, pools contain chemicals that must be maintained and regulated consistently. And, occasionally, leaks occur and equipment needs to be repaired.

The American Dream

If you are stuck in a rut in your current career or tired of being bossed around by someone else, today may be the day to make the American dream your reality. Owning your own swimming pool maintenance franchise is an excellent way to take control of your destiny once and for all. You can set your own hours, be your own boss, and make good money. That’s right, swimming pool maintenance technicians earn upwards of $40 to $50 per hour. Intrigued? Want to know more?

Why Buy a Franchise?

You may be asking yourself why you should buy a swimming pool maintenance franchise instead of just starting your own business. Let me respond with a question: Is it easier to go out to dinner at a nice restaurant that has a good reputation OR go to the grocery store, buy groceries, load them in your car, drive home, unload the groceries at your house, and prepare your own dinner? It is much easier to have dinner at the restaurant. The restaurant did all of the hard work for you. You simply sat down, ordered, enjoyed your meal, and paid.

Starting a business is very rewarding, but it is also a lot of hard work. When you purchase a swimming pool maintenance franchise from America’s Swimming Pool Co. (ASP), we do all of that hard work for you. Our brand and reputation for high-quality pools, supplies, and maintenance technicians are already established. Nationwide marketing is done, and we provide you with proven marketing tactics and materials for you to use on a local level. Your clients are practically lined up waiting for you now.

There is a reason why ASP is ranked #1 in its category in Entrepreneur Magazine’s 2014 list of 500 Franchises and why we were just listed in 12 Amazing Franchise Opportunities for 2015. The reason is simple: We are committed to your success.

When you first sign up with ASP, you’ll spend 12 days at our “Pool School” learning everything you need to know. We also provide numerous opportunities for continuing education throughout the year. You’ll receive a monthly newsletter with tips and marketing ideas. And you’ll learn about new tools, technology and the industry’s best practices at our annual franchise meetings. We will also provide you with ongoing operational, accounting, and technical support.

Do you enjoy working with your hands and working outdoors? Have you always wanted to own your own business, but don’t know exactly what you want to do? Perhaps you already own a landscaping business, construction business, or even swimming pool installation business and are looking for ways to expand? No matter your situation, a swimming pool installation franchise from America’s Swimming Pool Co.(ASP) may be the perfect solution for you!

Most people enjoy swimming pools even if they do not swim. Swimming pools are a beautiful addition to any yard, and they increase a home’s property value significantly. They provide cool refreshment on those sweltering dog days of summer. They serve as a gathering place for friends and family to come together for fun and fellowship. And poolside is an excellent place to relax while reading a novel and enjoying a refreshing beverage.

Who Would Buy a Swimming Pool in This Economy?

Perhaps you think that owning a swimming pool installation franchise sounds like a good idea, but you are concerned about the economy. After all, times have been tough, and swimming pools are luxury items, right? The fact is, however, that swimming pool sales have been increasing for numerous years, and experts expect this upward trend to continue.

You can ensure your swimming pool installation franchise is successful by purchasing from America’s Swimming Pool Co. Our brand is well-established and well-liked across the nation. We are known for the highest quality pools and supplies in the industry.

America’s Swimming Pool Co.

A swimming pool installation franchise from America’s Swimming Pool Co. is an easy choice. Simply look at the facts. Our Swimming Pool Construction Franchise is ranked #1 in its category in Entrepreneur Magazine’s 2014 list of 500 Franchises and was just listed in an eBook entitled 12 Amazing Franchise Opportunities for 2015. We are consistently ranked highly, because we know that your success as a franchisee directly impacts our own success. That’s why we work hard to support your business.

Even if you know nothing about installing swimming pools, our twelve-day “Pool School” will teach you everything you need to know. We also provide continuing education opportunities throughout the year, as well as monthly newsletters with marketing ideas and an annual meeting where you will learn about the industry’s best practices and new tools.

We will also provide all of the accounting, operational, and technical support you need and guidance to grow your business, as well as proven marketing tactics and materials. You can call us anytime. We will always be here to help you.

Call us today to learn more about how you can own your own swimming pool installation franchise!