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With the addition of several new franchise locations in 2015, our goal of coast-to-coast expansion is becoming within reach. In 2015, we have welcomed several new franchisees to our franchise family, and open many new locations. One of the newest additions to the franchising family is Jacob Rhodes, who has quickly learned that starting a pool business with ASP is the preferable choice over going it alone.

Saratoga Springs Pool Service Company Shakes Shakes Up the Pool Industry in Utah

ASP Saratoga Springs provides swimming pool cleaning and maintenance services to residential and commercial pools in American Fork, Alpine, Bluffdale, Cedar Valley, Draper, Eagle Mountain, Herriman, Lehi, MIdvale, Morgan, Murray, Riverton, Sandy, South Jordan and West Jordan.

Starting a pool business with ASP eliminates the guesswork from starting out on your own. No worrying about whether your marketing dollars are being wasted, or how you are going to find clients, as ASP provides all franchisees with a list of residential and commercial pools in their territory, and demographic data about each one. This enables franchisees to have an unfair advantage over the competition.

Starting a Pool Business with ASP Reduces the Learning Curve

As Rhodes has learned, by starting your pool business with ASP, your learning curve is dramatically reduced-even if you are new to the business. That is largely due to the amount of support provided by our franchising team. ASP provides all the tools and training needed to be successful from day one of your business, and leave your competition in your wake.

ASP franchisees complete a 12-day “Pool School” course where they learn the ropes of operation, marketing, accounting and bookkeeping as well as hands on training for pool cleaning. The training program continues at your opening, and with regularly scheduled calls and webinars.

To learn more about ASP Saratoga Springs, visit their website:

To learn more about franchise opportunities with ASP, visit our franchise website:

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ASP is continuing to grow and is adding new pool cleaning franchise locations throughout 2015. We are pleased to add new franchise owners to our franchise family and help them discover how easy it is to run a pool cleaning business when you are partnered with ASP. Through all of our growth, we are also experiencing a change in ownership at our Corpus Christi, Texas location. Though this location has been operating successfully since 2011, we want to take a minute to welcome new owner/operator, Steve Groeneveld to the ASP family. Groeneveld took over the franchise as of August 1, 2015.

Change in Management Doesn’t Mean Change in the Quality of Service

Groeneveld is committed to providing first class customer service to pool owners in his territory. As a pool owner himself, he once had a bad experience while trying to get a pool cleaned after being resurfaced. He recalls making an appointment, and waiting for four days after the scheduled appointment for someone to show up before finally cancelling. He knew there must be a better pool service out there, and after some research found ASP. At this point, Groeneveld had been searching for a new career opportunity and knew that with their help, he could be the change needed in the swimming pool industry.

How Did a Pool Cleaning Franchise Attract a Business Consultant?

The quality of training and higher level of professionalism combined with the pool cleaning franchise’s use of technology are ultimately what appealed to Groeneveld when searching for a franchise. Prior to working with ASP, he worked as a process improvement consultant where he helped in the development of companies by building their teams and getting people more involved. He believes that by applying his past experiences to his pool cleaning franchise, he will be able to build a motivated team of swimming pool professionals that provide the best service around.

Along with the change of management, ASP Corpus Christi has expanded its territory and now serves both commercial and residential pools in Neuces County and the surrounding areas of Bishop, Padre Island, Mustang Island, Port Aransas, Robstown, Calallen and Corpus Christi.

To learn more about franchising opportunities with ASP, visit our franchising site

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Indialantic is situated between the Indian River Lagoon and the Atlantic Ocean. Residents in this town are no strangers to the water, as there is also an abundance of both indoor and outdoor swimming pools within city limits. With all these water activities readily available, it seems only natural to have an ASP swimming pool franchise in town to care for and maintain pools in the community.

ASP Pool Franchise Moves In

Indialantic ASP Pool franchise owner, David Smiley, opened his doors to the community on July 1, 2015. His service covers both residential and commercial pools in Cape Canaveral, Melbourne Beach, Cocoa Beach, Satellite Beach, Patrick Air Force Base, Indialantic, and surrounding cities. As an ASP pool franchise, Smiley will provide a variety of pool services ranging from pool cleaning and maintenance to repairs and diagnostics along with custom swimming pool installations, and even swimming pool renovations and removals.

Passion for Sales & People Made Owning a Pool Franchise Make Sense

Smiley was raised in Joplin MIssouri and graduated college from Missouri Southern State University where he studied business administration, economics and finance. After graduating college he worked in sales for the better part of 30 years and worked with national companies including Able Body, and Midwest Cabinet. By this time Smiley knew he wanted to be his own boss and was interested in franchising.

He found ASP and was impressed by the simplicity of the franchise model, and the potential for profitability, and saw that the pool industry in Florida, while recession proof, was one that needed to be further developed. Upon further research, Smiley decided that the education and support provided by the ASP franchising team made the purchase of a pool franchise an easy decision. He plans on differentiating his business from other Florida pool franchise companies by taking professionalism to a whole new level and leveraging the power of the ASP brand.

Smiley is passionate about sales and people. Combining these things with his new pool franchise is going to be a seamless integration. His vision for the pool franchise is larger than the cities he now covers, and as a means to help him expand, he has already hired Chris Moritto as an operations manager.

When he is not busy cleaning pools, Smiley enjoys time with family and friends, taking in sporting events, and raising his dogs, cats and turtles.

To learn more about ASP Indialantic, visit their website at

To learn more about franchise opportunities with ASP, visit our franchising website: