According to, the definition of a turn key business is literally an operation set up so that a buyer can “turn the key” and be up and running. The business has already been proven to be successful, and merely requires investment capital and labor.

ASP is a true turnkey business. Our pool franchise model has proven successful for 10 years now, and continues to attract new buyers. Franchise owners come from a variety of backgrounds and educations, and are drawn to ASP for its commitment to service in the industry. The ability to turn the key and get started is what attracts many buyers to franchising.

ASP pool franchise owners have access to cutting edge technology to make their jobs simpler and more profitable. Franchisees in the ASP family also enjoy access to an automated mobile platform that allows them to schedule, route and report from any location. We also keep open communication with our customers by sending out a personalized email that contains testing results and chemical levels along with a picture of their pool. This helps increase our customer loyalty.

As if those benefits are not enough, with an ASP pool franchise, you also receive access to systems unique to the ASP brand including our pricing models, marketing materials and customer retention programs.

We’ve been in the franchise business for ten years now and have learned a lot along the way. We are honored to be known as America’s number one swimming pool company and listed among the best franchise list for several years running. We are excited with how far the company has come, and even more excited to watch it grow over the next ten years!

If you have ever sat down and wondered about how to start a pool cleaning service, we have the answer. Start a franchise with ASP!

ASP realizes that franchising is not for everyone, but why reinvent the wheel when you can instead acquire a proven method through a nationally recognized brand? ASP offers its unique franchising model and brand to individuals from all walks of life, but do consider a few key characteristics when determining if we are a good fit to complete the puzzle of which franchise to join. We seek for individuals with:

  • Communication and interpersonal skills
  • a strong work ethic and commitment to quality service and integrity
  • A full time commitment to the success of their ASP location
  • Access to a capital of at least $50,000 to get their business up and running
  • Sales or marketing experience is an added bonus

Notice that nowhere on our list is a knowledge of the pool industry? That’s because we offer complete training through a program we call “pool school,” where you will learn all you need to know to successfully run a pool business.

Now that you are aware of what we are seeking in a potential franchisee, what are you seeking in your potential franchisor? Franchise owners of ASP choose us for many reasons, but here are some of the ones that top the charts:

  • Solid industry with growth potential
  • An industry leader
  • Specialized training and technology driven systems to simplify your business and add to your profitability
  • Precision marketing techniques
  • Unmatched support

As a franchisor, we value the effort you put in to make us all successful. We give unmatched support not only to our clients, but to our franchise owners as well. If you are seriously considering how to start a pool cleaning service, start with ASP.

SwimToday is a marketing campaign aimed at getting more families involved with and loving swimming as a sport. When choosing a competitive sport for kids to participate in, 80 percent of parents overlook swimming even though in the 2014 State of the Competitive & Fitness Swimming Industry Report, swimming blew other sports out of the water in categories like teamwork, fun, ease of learning, parental enjoyment, coolness, and opportunities for a financial future.

The campaign was recently joined by supporting industry leaders including Counsilman-Hunsaker, and the USA Swimming Foundation. “The SwimToday campaign is a great way for us to get more involved in promoting the industry that is so dear to us,” said Scott Hester, President at Counsilman-Hunsaker.

SwimToday demonstrated the fun in swimming as a sport through their national campaign featuring their tagline “funnest sport there is” and #funnestsport.

As the love of swimming is growing rapidly throughout the nation, it creates a need for swimming pools in its wake. If you have ever considered starting a pool company, now is a great time to act on that. ASP offers a franchise model for those who have thought about starting a pool company, but don’t want to reinvent the wheel. ASP has been recognized as the nations’ number one swimming pool company, and has been offering swimming pool franchise opportunities since 2005.

We built our company on the belief that if we provided high quality swimming pool service, at affordable prices by dependable staff, customers would come. We have seen this theory prove itself to be true over the last ten years as we are rapidly expanding. We are excited for the growth and promotion of the industry that campaigns such as SwimToday offer.