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Every year, Entrepreneur Magazine produces its top 500 franchise list featuring franchises around the world. To be make the list, a franchisor must have a minimum of 10 franchise location, with at least one in the US, and provide a complete Franchise Disclosure Document. The companies must be seeking for new franchise partners in the US, and cannot be in the middle of Chapter 11 bankruptcy proceedings.

After those criteria are met, each company is ranked based on financial strength and growth as well as the number of years the company has been franchising, the cost for a franchisee to open, and the percentage of terminations that have occurred. Franchisee satisfaction and management style are not taken into account when producing the Franchise 500 list.

ASP is proud to have our swimming pool franchise rank among the Franchise 500 list for 5 years running, and our rank continues to climb each year. The proven systems we provide our franchisees with along with our nationally recognized brand help each member of our franchise family to be successful.

The Top Ten

In 2014 alone, franchises across the nation generated more than 1.5 trillion in annual sales with the average initial investment coming in at $520,000. Though the top companies in the annual list have start up fees well over $100k, they also have a globally recognized brand, offer world class training and support teams, and are willing to help potential franchisees with financing options.

Looking at the top ten franchises listed on the 2014 Franchise 500 list, they all have a few things in common:

  • On average, 40% of the franchise owners own more than one store
  • The median amount of franchise locations among these top franchises is 2,122
  • Each of the top ten franchises have been among the top ten listed for three consecutive years
  • Growth rates and year established vary across the franchise industry

Franchise Facts

Across the nation, new franchise opportunities are popping up every year. In the 2014 Franchise 500 research phase, it was found that:

  • 43% of franchises nationwide are in the foodservice industry
  • In the US alone, there are 3,000 franchise systems
  • The average duration of a franchise agreement is 14 years

While ASP has not yet made it to the top 10, we believe our swimming pool franchise opportunity has the potential. We offer a affordable path to small business ownership, comprehensive training, unmatched marketing support, and prove systems and strategies to help you be successful. When you are ready to dive into a franchise system that works, visit:

A common problem in the entrepreneur world is whether to strike out on your own and open your own company, or join a franchise system that offers a proven roadmap to success. Though each option has benefits, the benefits of owning a pool supply franchise outweigh those that come from going it alone. Here are the top benefits that come with franchising with ASP:

  1. Credibility that comes with a nationally recognized brand
  2. Less risk
  3. Exclusive territory
  4. Access to in house public relations and marketing team
  5. National marketing campaigns can bring attention to your individual franchise
  6. Proven systems and strategies that have been tested and refined, and are known to work for others in the franchise system
  7. Avoidance of common mistakes made by new business owners
  8. Comprehensive training programs that continue throughout the life of the franchise relationship
  9. Assistance in solving the day to day challenges of operating your pool supply franchise
  10. Multiple territory ownership available
  11. Prepare quickly to open doors to your select territory
  12. Proprietary pricing strategies to help your business become profitable and give a return on investment as quickly as possible
  13. Access to industry-leading marketing data that gives your pool supply franchise a competitive advantage
  14. Ability to start your business from a home office to reduce overhead fees
  15. Opportunity to be a part of something bigger, and help the company reach its coast-to-coast expansion goal

While the list could continue highlighting the benefits that come from owning a pool supply franchise with ASP, these are the top benefits that our franchisees experience in the beginning of their partnership with us.

Why Go It Alone?

When it comes to solid business strategies, joining a franchise system with a proven track record fills the gaps that exist when you are starting a business by yourself. While it may seem exciting to take a bigger risk, you are also missing out on national marketing campaigns that make your marketing dollars reach more customers, training that helps you avoid common mistakes made by new business owners, and strategies to make your business run more efficiently.

When you choose to try to reinvent the wheel, you are left to your own devices for pricing strategies, help when an issue arises, and you miss out on the bigger buying power of a national chain, making your operational costs higher. You also have to work harder to build your brand and credibility to continually attract new customers.

Looking at the benefits side by side, the benefits of choosing an ASP pool supply franchise make more sense than trying to start out on your own. One of the biggest benefits of ASP is that the path to small business ownership is affordable with franchise costs relatively low in comparison to other franchises. When you are ready to dive into the industry with a franchise that simplifies the process of owning a business, visit

ASP offers pool franchise opportunities to individuals of all backgrounds and education levels. From those who are just starting a career to those looking for a change later in life, ASP has a firm non-discrimination policy for our franchisees. While no two franchise owners are exactly alike, all ASP franchisees do have a few common traits including being business savvy, having good communication skills, a strong work ethic, a desire to succeed, and are committed to quality service to each and every customer.

While ASP has franchisees from all walks of life, we recognize that not every franchise company does. The Wall Street Journal recently published generalized information on the franchise industry as a whole.

The Breakdown

According to the study, men typically in the age range of 45-54 are the primary owners of franchises across the nation. Women are the owners 21% of the time, and those under the age of 34 are the primary owners 12% of the time. The study also found that 28% of franchise owners are either in or approaching their retirement years, ages 55+.

As far as education, 44% have a bachelor’s degree, 19% have at least an associate’s degree, and 12% of franchise owners are US military veterans.

Investment, Profit Potential, Hours Worked

The study found that the average initial investment for a franchise is $520,000 across 3500 brands in 200 sectors. While this number does not reflect every franchise opportunity available, it gives a good reflection as to what can be expected on average.

As far as profit potential, this study found that 11% of franchise owners are reporting incomes of more than $150K per year, while women in franchising on average report $54,408 in income, and men on average report $73,261 in annual income.

The time spent working each franchise opportunity will vary depending on the industry, but the average time requirements broke down to 28% spending 40-50 hours per week building their business. 23% of those surveyed reported spending 50-60 hours working the business, and 13% said they spend 20 or fewer hours per week at the franchise.

Franchise Popularity

Not surprisingly, Texas and California are the most popular states for franchising, while Alaska and vermont are the least popular. It was found that the most popular market sectors for franchising are quick service restaurants, lodging, and business related services. Markets on the not-so popular list include security services, video and party related goods and services.

While ASP franchisees may not fit the standard profile of franchise owners across the nation, they are ranked among the most satisfied. For more information on pool franchise opportunities offered by ASP, visit

ASP is celebrating its 10th year of offering our swimming pool franchise opportunity! Since 2005 when ASP franchising was born, ASP has grown to include 178 franchise territories in 18 states, and has been ranked among the fastest growing franchises in the nation!

History of ASP

In 2002, Stewart Vernon of Macon, Georgia recognized a need for a swimming pool service company that provided a higher level of service to its customers at a price they could afford. He launched ASP and experienced immediate success. Knowing he was on to something, he set out to expand both the business model and the ASP brand.

ASP Franchising was formed in 2005 with its first two franchisees and proved to be exactly what the swimming pool industry had been missing. ASP continues to look for franchise partners who are business savvy and have a desire to own a small business, with a proven system for success as their roadmap.

Nation’s Most Recognized Swimming Pool Franchise

As ASP continues to grow and refine our training, support and brand, we have been recognized for our efforts. In fact, no other swimming pool franchise opportunity outperforms ASP in customer satisfaction, growth and national recognition.

Some of these awards and recognitions include:

  • Entrepreneur Magazine: Best in Class Industry Leader
  • Entrepreneur Magazine: Top 100 Fastest Growing Franchises
  • Entrepreneur Magazine: Top Home Based Franchise
  • Entrepreneur Magazine: Top Low Cost Franchise
  • Franchise Business Review: Best of the Best
  • Franchise Business Review: Top Franchisee Satisfaction (5 years running)
  • Franchise Rankings: America’s Top Franchise Opportunities

While awards and recognitions are not not everything, it is exciting to see how far our brand has come in its 10 years of franchising. The philosophy behind the brand and the people that live up to it are the ones truly making it possible to achieve these awards.

To the Next 10 Years

Over the course of the next ten years, ASP hopes to be able to come closer to our goal of coast to coast expansion and finding franchise partners that will live up to the standards of our brand and help us continue to build the reputation of America’s #1 swimming pool company. Here’s to the next ten years of offering our swimming pool franchise opportunity!

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What Are the Benefits of Owning an ASP Pool Supply Franchise?

The swimming pool industry is steadily growing and increasing the demand for professional, reliable pool cleaning companies. ASP’s proven business model gives franchise owners a clear path to success. Our laser-focused marketing plan allows franchise owners to build their customer base and run their business more effectively without wasting valuable marketing dollars. Our support team is unlike any other and is there to answer every question franchises have as they arise. Our comprehensive training program is hands on and geared toward those with or without industry experience.

Existing Pool Supply Franchise Owners Can Convert to ASP Franchises

Owners of existing pool supply franchise companies have found that when they partner with ASP, they become more profitable, their marketing efforts are more effective, and their company experiences growth that was unimaginable on their own. Converting to an ASP pool supply franchise allows the franchise owner to have a competitive advantage over the competition by having access to bigger buying power of our national company, and having a dominant web presence.

When a company converts to ASP, they are granted an exclusive territory and a complete list of industry leading marketing data on each swimming pool located in that territory. By utilizing our bookkeeping systems, the franchises are able to zero in on factors that are influencing their bottom line. We also offer continuous training and educational opportunities. We provide a clearer path to a brighter future.

Do You Know a Pool Company Owner that Would Benefit From an ASP Pool Supply Franchise?

If you are aware of an existing pool cleaning company that is looking to grow, refer them to ASP, and you could be rewarded with a referral bonus of $2,500!
If you have questions about this incentive program, please contact ASP at 478-257-7987 or e-mail

Do You Know the History of Veteran’s Day?

World War I officially ended in June of 1919 with the signing of the treaty of Versailles. However, on November 11, 1918, the fighting between the Allied forces and Germany came to an end due to the issuance of an ‘armistice,’ or a temporary truce. President Woodrow Wilson later declared November 11 to be Armistice Day, a day Americans should spend reflecting on the heroism and service of those who had fought in the war. In 1954, after World War II had ended, the day was changed to ‘Veteran’s Day’ to honor all all veterans who served their country. This day is still celebrated on November 11 each year as Americans take the time to honor the unsung heroes that stand up for our country’s freedoms.

What Do Pool Franchise Opportunities Have to Do with Veterans?

As the nation’s leading swimming pool cleaning and maintenance franchise, ASP is honored to have veterans among the ranks of our franchise owners. This veterans day, to show our gratitude, we are celebrating a little different. Beginning on November 11, 2015, ASP will be honoring the sacrifices made for our country by waiving the full franchise fee for one qualified veteran. This new tradition will happen annually as a way to show our continued admiration and gratitude for those who proudly serve in our country’s armed forces.

ASP’s Pool Franchise Opportunities Offer Proven Path to Success

ASP is the most recognized pool franchise opportunity in the nation. As swimming pool franchise owner, you can expect to be a part of a growing industry with a steady demand. We grant each franchise owner an exclusive territory, comprehensive training, ongoing support and access to our laser-focused marketing strategies that ensure your franchise will be able to swim laps around the competition.

The swimming pool industry has remained stable in times of recession as families look to their pools as an affordable means of family entertainment-even when the budget is tight. Generally speaking, pools don’t go away, so if you service a swimming pool this year, chances are you will still be maintaining that pool in a year from now.

Veterans Have a Place in the ASP Franchise Family

One qualified veteran will receive a free pool company franchise with ASP each year. Apply before 12/31/15 to see if you will be the next owner of America’s #1 Swimming Pool Company franchise! For more information on how to qualify, visit:

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Franchise Rankings assists those interested in franchising to find the best opportunities available to them. As a provider of information and resources about selecting and starting a franchise, the company releases a monthly ranking which helps to identify the strengths and competitive advantages of franchises across a variety of industries. The ranking system accounts for franchise performance, franchisee satisfaction, and customer satisfaction. Franchises that consistently rank in the system are most likely to experience long term growth and expansion.

ASP is proud to see our swimming pool franchise opportunity climbing the ranks each month since we began making the list. In October 2015, ASP ranked in the following categories:

  • Best Home Improvement Franchise (Ranked #2, up from #3 in September)
  • Best Home Maintenance Service Franchise (Ranked #3, up from #10 in September)
  • Best Home Based Franchise (Ranked #5, not ranked in September )
  • Best Cleaning & Sanitation Franchise (Ranked #20, up from #23 in September)

24690050_lEach franchise listed on this site is also scored in five categories that include: growth prospect, marketing support, training, ongoing support, and value. These five scores average out to give the company’s overall score and show any trending changes in the franchise system. To help those who may be researching a franchise opportunity, the website further details the information they have gathered by providing the person searching with graphics analyzing where the chosen franchise stands among the competition, who the competition is, and how the five categories researched affect the franchise’s overall score.

Though the rankings change on a monthly basis, in October 2015, ASP’s swimming pool franchise opportunity had an overall ranking of 99.2% and our five scores broke out to:

  • Growth Prospect: 99
  • Marketing Support: 100
  • Training: 98
  • Ongoing Support: 99
  • Value: 100

Though these awards help provide validity and peace of mind to those searching for opportunities in the franchise industry, ASP knows that it’s the philosophy and the people behind the brand that truly make it a success.
ASP is the nation’s most recognized swimming pool franchise, and has seen consistent growth over the last decade. Our franchise owners are backed by the credibility and trust that our brand represents, and are supported by a team of experts who are committed to the success of each franchise in our family. While we are proud of the awards we have been given, we continue to work hard to build a franchise system that is worthy of them.

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With the addition of several new franchise locations in 2015, our goal of coast-to-coast expansion is becoming within reach. In 2015, we have welcomed several new franchisees to our franchise family, and open many new locations. One of the newest additions to the franchising family is Jacob Rhodes, who has quickly learned that starting a pool business with ASP is the preferable choice over going it alone.

Saratoga Springs Pool Service Company Shakes Shakes Up the Pool Industry in Utah

ASP Saratoga Springs provides swimming pool cleaning and maintenance services to residential and commercial pools in American Fork, Alpine, Bluffdale, Cedar Valley, Draper, Eagle Mountain, Herriman, Lehi, MIdvale, Morgan, Murray, Riverton, Sandy, South Jordan and West Jordan.

Starting a pool business with ASP eliminates the guesswork from starting out on your own. No worrying about whether your marketing dollars are being wasted, or how you are going to find clients, as ASP provides all franchisees with a list of residential and commercial pools in their territory, and demographic data about each one. This enables franchisees to have an unfair advantage over the competition.

Starting a Pool Business with ASP Reduces the Learning Curve

As Rhodes has learned, by starting your pool business with ASP, your learning curve is dramatically reduced-even if you are new to the business. That is largely due to the amount of support provided by our franchising team. ASP provides all the tools and training needed to be successful from day one of your business, and leave your competition in your wake.

ASP franchisees complete a 12-day “Pool School” course where they learn the ropes of operation, marketing, accounting and bookkeeping as well as hands on training for pool cleaning. The training program continues at your opening, and with regularly scheduled calls and webinars.

To learn more about ASP Saratoga Springs, visit their website:

To learn more about franchise opportunities with ASP, visit our franchise website:

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ASP is continuing to grow and is adding new pool cleaning franchise locations throughout 2015. We are pleased to add new franchise owners to our franchise family and help them discover how easy it is to run a pool cleaning business when you are partnered with ASP. Through all of our growth, we are also experiencing a change in ownership at our Corpus Christi, Texas location. Though this location has been operating successfully since 2011, we want to take a minute to welcome new owner/operator, Steve Groeneveld to the ASP family. Groeneveld took over the franchise as of August 1, 2015.

Change in Management Doesn’t Mean Change in the Quality of Service

Groeneveld is committed to providing first class customer service to pool owners in his territory. As a pool owner himself, he once had a bad experience while trying to get a pool cleaned after being resurfaced. He recalls making an appointment, and waiting for four days after the scheduled appointment for someone to show up before finally cancelling. He knew there must be a better pool service out there, and after some research found ASP. At this point, Groeneveld had been searching for a new career opportunity and knew that with their help, he could be the change needed in the swimming pool industry.

How Did a Pool Cleaning Franchise Attract a Business Consultant?

The quality of training and higher level of professionalism combined with the pool cleaning franchise’s use of technology are ultimately what appealed to Groeneveld when searching for a franchise. Prior to working with ASP, he worked as a process improvement consultant where he helped in the development of companies by building their teams and getting people more involved. He believes that by applying his past experiences to his pool cleaning franchise, he will be able to build a motivated team of swimming pool professionals that provide the best service around.

Along with the change of management, ASP Corpus Christi has expanded its territory and now serves both commercial and residential pools in Neuces County and the surrounding areas of Bishop, Padre Island, Mustang Island, Port Aransas, Robstown, Calallen and Corpus Christi.

To learn more about franchising opportunities with ASP, visit our franchising site

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Indialantic is situated between the Indian River Lagoon and the Atlantic Ocean. Residents in this town are no strangers to the water, as there is also an abundance of both indoor and outdoor swimming pools within city limits. With all these water activities readily available, it seems only natural to have an ASP swimming pool franchise in town to care for and maintain pools in the community.

ASP Pool Franchise Moves In

Indialantic ASP Pool franchise owner, David Smiley, opened his doors to the community on July 1, 2015. His service covers both residential and commercial pools in Cape Canaveral, Melbourne Beach, Cocoa Beach, Satellite Beach, Patrick Air Force Base, Indialantic, and surrounding cities. As an ASP pool franchise, Smiley will provide a variety of pool services ranging from pool cleaning and maintenance to repairs and diagnostics along with custom swimming pool installations, and even swimming pool renovations and removals.

Passion for Sales & People Made Owning a Pool Franchise Make Sense

Smiley was raised in Joplin MIssouri and graduated college from Missouri Southern State University where he studied business administration, economics and finance. After graduating college he worked in sales for the better part of 30 years and worked with national companies including Able Body, and Midwest Cabinet. By this time Smiley knew he wanted to be his own boss and was interested in franchising.

He found ASP and was impressed by the simplicity of the franchise model, and the potential for profitability, and saw that the pool industry in Florida, while recession proof, was one that needed to be further developed. Upon further research, Smiley decided that the education and support provided by the ASP franchising team made the purchase of a pool franchise an easy decision. He plans on differentiating his business from other Florida pool franchise companies by taking professionalism to a whole new level and leveraging the power of the ASP brand.

Smiley is passionate about sales and people. Combining these things with his new pool franchise is going to be a seamless integration. His vision for the pool franchise is larger than the cities he now covers, and as a means to help him expand, he has already hired Chris Moritto as an operations manager.

When he is not busy cleaning pools, Smiley enjoys time with family and friends, taking in sporting events, and raising his dogs, cats and turtles.

To learn more about ASP Indialantic, visit their website at

To learn more about franchise opportunities with ASP, visit our franchising website: