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Best Pool Maintenance Business for Veterans

military times best ranking

Bill Schlemmer, ASP Coastal Virginia Franchise Owner, 23 year Navy Veteran

Military veterans looking for new business opportunities – look no further!

ASP – America’s Swimming Pool Company, the nation’s leading swimming pool maintenance, repair, and renovation franchise, is happy to announce their placement in Military Times: Best Franchises 2018. ASP made its way to the top of the rankings, coming in as the #6 Franchise Business for 2018.

“We are honored to have veterans among the ranks of our franchisees,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want to be a resource and a helping hand for those veterans looking for new opportunities when transitioning from the military. ASP is always looking to hire more veterans as employees and help them realize the possibility of business ownership by offering veterans franchise incentives.”

Military Times is a trusted source for independent news and information for service members and their families. In summer 2017, Military Times invited ASP and other franchise brands across the country to fill out a rigorous survey about their company as well as their accommodations for military service members and veterans. In early 2018, only 53 made the cut to be included in the Military Times Best: Franchises 2018 list. Today, America’s Swimming Pool Company is proud to announce their placement as a Top 10 franchise opportunity for military veterans.

Military Times franchise rankings carefully evaluated the following:

  • Company culture
  • Investment quality
  • Overall franchising costs
  • Military discounts
  • Other non-financial supports, including support for franchisees in the National Guard and reserves

“The franchise brands on this list make the extra effort for their veteran and military-connected franchisees,” said George Altman, the Military Times editor in charge of the rankings. “They earned their places on these rankings through their dedication to current and former service members, and their efforts should get the attention of veterans considering launching a franchise.”

ASP offers some of the best pool maintenance business opportunities for transitioning service members and veterans. Each year ASP awards one qualified military veteran the chance to have their full franchise fee waived through the ASP Veteran Program. And this veteran franchise giveaway is not the only financial incentive –  other franchise discounts include 15 percent off the start-up fee for any qualified military veteran who becomes an owner. All transitioning service members and veteran entrepreneurs can apply by filling out a short form at

To view the full list of Military Times Best: Franchises 2018 rankings, visit, Military Times new website for transitioning service members, veterans, and their families.

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2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures


  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed


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Swimming Pool Franchise Company Salutes America’s Heroes

Veterans in Franchising Feature Featured in Franchising USA

Entrepreneur magazine Franchise 500 ranked “Top Franchise for Veterans” swimming pool service company helps military veterans realize their dream of business ownership.

Vet-friendly franchise opportunities in the service industry.