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ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures

Support

  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed

 

 

Success Magazine - It's a Dirty Job

Featured in SUCCESS

Vernon always knew he wanted to be an entrepreneur. He had his own car washing business as a high-schooler. “Business, to me, was more fun than sports at the time,” he says.

Stewart Vernon, Founder & CEO of America’s Swimming Pool Company, the nation’s leading swimming pool service franchise, was on full display in an article highlighting successful service-based franchise brands. Vernon joined leading franchise executives from AdvantaClean, Monster Tree Service, Moran Family of Brands and Two Maids & A Mop as featured thought leaders in SUCCESS magazine’s article, “It’s a Dirty Job (and These Entrepreneurs Are Doing It)”.

Want SUCCESS in 2018?

 

Looking for the right opportunity when transitioning out of the military? Consider owning a franchise.

Veterans make excellent candidates as franchise business owners because of their commitment, trustworthiness, and unmatched determination to succeed. Owning a franchise is an appealing business opportunity for veterans because experts are there to help along each step, and don’t have to go at self-employment alone.

Becoming a franchisee allows you to be your own boss without having to sacrifice solid support!

If you have ever considered entrepreneurship and owning a franchise has piqued your interest, here are some questions to ask yourself to help you decide which franchise to purchase.
1. What type of industry would I enjoy working in?
2. Does the franchise offer financial incentives for veterans?
3. Can I purchase and plan my launch date before I transition from the military?
4. Will I have the support I need?
5. What is the revenue potential?
6. Is this the best option for my future and the future of my family?
7. Can I own more than one franchise unit?
8. How satisfied are the current franchise owners?

The perfect franchise opportunity is out there! The best way to find it is by first determining what you enjoy doing the most and what’s the best option for your family.

Do you enjoy the outdoors? Love working on projects to see the result? Have good interpersonal and communication skills? Want the freedom of a home-based business? If so, consider ASP – America’s Swimming Pool Company, the nation’s most respected swimming pool cleaning, maintenance, repair, and resurfacing franchise. The mission at ASP is to revolutionize the swimming pool industry through technology, higher standards, knowledge, and a better experience to provide peace of mind to swimming pool owners one market at a time.

“We have franchise owners from just about every branch of the military,” said Stewart C. Vernon, Founder and CEO of ASP. “Since franchising ASP in 2005, we have discovered that military members are accountable multi-taskers who thrive when following a proven plan. Our veteran franchisees tell us they love service-based franchise models, like ours at ASP, because they have a structure in place, a set of rules to follow, and a need to fulfill a duty – just like the military. We are confident veterans will thrive with ASP because they are willing to embrace an established franchise model and have supreme confidence in their ability to accomplish any goal set before them.”

Benefits to owning an ASP franchise:
• Work by the poolside.
• No storefront or retail space is needed.
• Qualified military veterans receive 15% OFF the franchise fee plus APPLY TO WINa free ASP franchise through the 2017 ASP Veteran Program.
• Plan your business launch date to fit your needs.
• Meet the ASP Franchising team at headquarters to talk one-on-one about training and support. No prior experience in the pool industry is required.
• Over 10.4 million residential & commercial pools need service. The demand for a reliable pool service franchise continues to grow steadily.
• Opportunities for key employees and future partners/managers to attend Pool School (the most comprehensive swimming pool service training facility in the world).
• Exclusive ASP service territories with the potential to expand.
• Awarded Top Franchisee Satisfaction and Top Franchise for Veterans by Franchise Business Review.
• Ranked #1 Best Pool Maintenance Business by Entrepreneur 500.

At ASP, we look forward to helping countless veterans realize their dream of business ownership.

Learn how to BECOME A LEADER in the swimming pool industry today!

Best of the Best Award ASP Pool Co.

At America’s Swimming Pool Company, we are completely dedicated to our customers and to providing exceptional services that go above and beyond expectations. Additionally, we provide our franchisees with the tools and resources they need to accomplish our mission. This why we are honored to be awarded as Best of the Best by Entrepreneur Magazine.

Each year, the magazine recognizes the top companies who are revolutionizing their respective industries in the Entrepreneur Franchise 500® list. Of that list, the top companies are recognized as the best in their fields. Franchises are chosen based on their growth rate, brand power, financial stability/strength, and more.

At America’s Swimming Pool Company, not only are we focused on creating a progressively growing, lucrative franchise that provides excellent service, but we are changing the landscape of swimming pool cleaning, repair, and renovation. Our team designed PoolOps® technology, which is a cloud-based digital platform that allows our professionals to integrate effective marketing strategies to target and capture quality leads, all while providing better service to our customers. It’s a win-win for all parties involved!

Given how competitive it is just to be ranked on the Entrepreneur Franchise 500® list, it is humbling to know that we are considered the best in the swimming pool industry. Our franchise’s success comes from our Founder and CEO, Stewart C. Vernon, who created a proven system and successful business model. Additionally, we wouldn’t be where we are without our hardworking franchisees and employees.

As the largest swimming pool cleaning, repair, and renovation franchise in the nation, we are proud to provide quality services that last. To learn more about how we can help you with your pool needs, call 844-334-POOL or visit ASPpoolco.com today!

Learn more about becoming a part of the ASP family.

Herschel Forester, Owner and Operator of America’s Swimming Pool Company (ASP) in Dallas, Texas, received Top Sales Award for 2016.

The Dallas franchise location has been ranked number one in sales for four consecutive years. It was announced this year that Forester and his team of 10 employees exceeded the $2 million mark for 2016.

“We have a team of dedicated, hardworking folks that make our business go,” said Forester.  “I have enjoyed having my wife, Cindy, work with us for the past couple of years. I am also proud of our pool renovation department that is very productive under Darren Kesler’s leadership.”

Top Sales Award - Dallas

Cindy and Herschel Forester (left) receiving award from CEO, Stewart Vernon (right)

Reaching these goals has been a great accomplishment for the Dallas team.

Forester launched the Dallas location in 2010 by converting his previously self-employed pool business to an ASP franchise. Converting his business has been a significant factor in his growth, along with the counsel from both the Founder and Vice President of the franchise organization.

“We are proud of Herschel’s accomplishments and his ability to surpass sales expectations every year,” said Vernon. “This Owners Meeting encouraged owners to take their businesses from good to great, and that’s what Herschel and his team strive to accomplish every day in his business.”

Read more about Herschel Forester’s testimonial HERE.