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ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures

Support

  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed

 

ASP Franchising Owners by trucks

ASP Welcomed New Franchise Business Owners

On Friday, May 19, 2017, we welcomed two new franchise owners and one general manager to the ASP family. They completed 100 hours of training during ASP’s Pool School program. Congratulations!

Mario Arevalo, Owner & Operator of ASP in Weston, Florida

ASP franchise owner

Mario was accompanied by Juan Fernandez, the General Manager of the ASP Weston franchise. They will provide professional pool service in Weston, Southwest Ranches, Pembroke Pines, Davie, Sunrise, Andytown, Cooper City, and Plantation, FL.

Mario was born in Nicaragua and moved to the United States when he was seven years old. He grew up in Miami, Florida, and enlisted in the United States Army upon graduating high school. After seven years in the military, Mario decided to pursue a career as a certified firefighter and paramedic. Since 2008 has worked as a firefighter for the Miami Fire-Rescue Department. Mario has a passion for serving his community which has led him to follow his dream of business ownership. An ASP franchise gives Mario the freedom to own a business while continuing to serve as a firefighter.

Website: ASPweston.com

Number: 754-333-5277

Find ASP Weston on Facebook

Caleb Daulton, Owner & Operator of ASP in St. Petersburg, Florida

ASP franchise owner

The ASP St. Petersburg franchise will provide professional pool service in St. Petersburg, FL, and the surrounding areas.

Caleb was born and raised in the small town of Shelbyville, Indiana. At the age of 17, he enlisted in the United States Air Force and has served for the past 14 years. Caleb also has a background in aircraft maintenance and nursing. His desire to start a business has been influenced by other business owners, like his father. In September, he started considering franchise opportunities and found a swimming pool franchise to be the perfect match. For Caleb, ASP stood out because of its technology and forward thinking in the swimming pool industry.

Website: ASPstpetersburg.com

Number: 727-469-7665

Find ASP St. Petersburg on Facebook

 

 

 

Meet the franchise owners who recently joined the ASP family.

At 8:30 a.m. on February 6, 2017, we welcomed seven new ASP franchise owners and one new manager to the ASP – America’s Swimming Pool Company corporate headquarters in Macon, Georgia, for Pool School training.

Read more

Stewart C Vernon, ASP Founder and CEO

 

Stewart Vernon, Founder and CEO of America’s Swimming Pool Company, the nation’s largest swimming pool cleaning, repair and renovation franchise system joins Eric Dye and Stewart Vernon on Entrepreneur Podcast Network (EPN) for an exclusive interview. The episode of Enterprise Radio was working in conjunction with the Franchising Channel.

The EPN interview discusses the following topics:

  • About ASP and what the company does
  • When and how the company began
  • Why ASP is an attractive and lucrative option for potential franchisees
  • What does Vernon look for in ASP franchises and if experience is required in pool cleaning and repair
  • The support ASP offers to franchisees to become successful
  • The overall success of ASP

You can listen to the podcast here.

About ASP CEO & Founder Stewart Vernon

Founder Stewart Vernon is in charge of day-to-day operations of the franchise company, which includes duties such as brand management, vendor relationships, public relations, financial planning, and strategic oversight of his staff members. In addition, Vernon also serves as the CFO of the pool company.

Growing up and graduating college in Georgia, Vernon was looking for an easy business opportunity to enter – one with low capital and low overhead. Through extensive research, he stumbled upon the swimming pool industry and began a local pool company in Macon in 2002.

From cleaning and repair pools, one customer at a time, Vernon looked for ways to expand both the business model and the ASP brand. Eventually, ASP Franchising, Inc. was formed in 2005 and quickly started to fill a void in the swimming pool service sector. The foundation of the model for franchise expansion is partnering with business-minded people who wanted to start their own venture and require a business road map to follow.

Today, ASP is a leader in the swimming pool industry, while also propelling in the ranks of the national franchise limelight. The success of the swimming pool company has been recognized by its inclusion in Entrepreneur Magazine’s Top 500 Franchise List.

Are you ready to be a part of something that is bigger than you? Want to help homes and business in the process? Contact ASP for pool franchise opportunities today!

Herschel Forester, Owner and Operator of America’s Swimming Pool Company (ASP) in Dallas, Texas, received Top Sales Award for 2016.

The Dallas franchise location has been ranked number one in sales for four consecutive years. It was announced this year that Forester and his team of 10 employees exceeded the $2 million mark for 2016.

“We have a team of dedicated, hardworking folks that make our business go,” said Forester.  “I have enjoyed having my wife, Cindy, work with us for the past couple of years. I am also proud of our pool renovation department that is very productive under Darren Kesler’s leadership.”

Top Sales Award - Dallas

Cindy and Herschel Forester (left) receiving award from CEO, Stewart Vernon (right)

Reaching these goals has been a great accomplishment for the Dallas team.

Forester launched the Dallas location in 2010 by converting his previously self-employed pool business to an ASP franchise. Converting his business has been a significant factor in his growth, along with the counsel from both the Founder and Vice President of the franchise organization.

“We are proud of Herschel’s accomplishments and his ability to surpass sales expectations every year,” said Vernon. “This Owners Meeting encouraged owners to take their businesses from good to great, and that’s what Herschel and his team strive to accomplish every day in his business.”

Read more about Herschel Forester’s testimonial HERE.