How to Open a Pool Business

Opening a Business

Looking into opening your own business?

The pool industry can be an excellent option if you enjoy spending time outdoors, you’re a hands-on worker, you are looking for a recurring revenue stream of income, and love building relationships with people in your community.

Why the pool industry?

  • 11 million swimming pools are in the United States
  • All pools need to be serviced
  • Provides a recurring revenue stream
  • Is recession resistant
  • Affordable costs to start-up a pool business
  • A sustainable industry with high-income potential

Getting Started

Here is your quick guide to starting a successful business in the pool industry:

Business Plan

Having a well-planned business model is essential to grasp a full understanding of the business venture that you are undertaking. Researching and investing a sufficient amount of time into creating a solid business plan is the key to any successful business model.

Location and Market Analysis

Whether you are looking at starting a pool company in the area you currently reside or if you have a location in mind, ask yourself the following questions:

  • How many pools are in the area you want to serve?
  • Is there a need for pool service in this area?
  • How will your business fit into the market?

Once you have picked the ideal location, check your county and state government requirements for licensing a pool cleaning business.

Products and Services

Make a list of the services you will offer your customers and everything you will need to perform these services. You will also need to identify where you should buy these products.  Often times, there are wholesale distributors that offer significant discounts on product sales to people in the trade.

Examples of services offered would be pool cleanings, regular pool maintenance, pool filter cleanings, pool inspections, pool equipment repairs, pool renovations, pool decking, pool remodels, etc.

Examples of products needed are chlorine, pool filters, skimmers, pool chemicals, pool heaters and heat pumps, pool cleaners, pool pumps, pool automation systems, etc.

Financial Plan  

Create a spreadsheet that lists one-time startup cost estimates.

  • Business license
  • Insurance
  • Legal fees
  • Equipment
  • Inventory
  • Market research study
  • Branding
  • Property Lease
  • Vehicle expense

After completing your list of one-time startup costs, add in any anticipated costs for running your business for the next 12 months to three years.

  • Cost of chemicals and cost of goods sold
  • Marketing and advertising
  • Supplies
  • Travel expenses
  • Technology
  • Utilities
  • Salaries

Marketing and Sales

Get to know your target market by researching the demographics and psychographics of your consumers. Demographics can include age, gender, language, economic status, spending power, swimming pool owner, etc.

Once you have developed your target audience, create a marketing and sales strategy that will reach each segment of your target audience on multiple advertising platforms. Depending on your audience size and budget, business owners should put away some spending dollars on digital media, print, radio, television, and outdoor advertising.

Options to Consider

Have you dreamed of starting your own business but felt overwhelmed by the time and research needed to run a successful company from the ground up?

If you answered YES to the question above, there is another option to consider – buying a franchise.

A franchise gives you the available tools, resources, and support needed to launch your business with ease. Depending on the franchise, you can apply for the opportunity and open for business in only a few months!

For people interested in joining a franchise in the pool industry, ASP – America’s Swimming Pool Company offers a reliable, finely tuned business model for franchise success. It offers everything needed to get you started on the right track. All you need to do is follow the plan!

ASP Pool Training Certification

February 2018 ASP Business Owners Training and Certification

An ASP franchise offers:

  • A 12-day training program
  • PoolOps software – a proprietary, automated mobile platform used to communicate to customers
  • Integrated communication system
  • Complete operations startup kit
  • Truck outfitting startup kit
  • Technical support system
  • Excellent company culture
  • Branding power
  • Accounting and bookkeeping support
  • Marketing, public relations, and advertising support

At ASP, we realize that most American’s have the desire to open their own business and want to build a business they can pass down to their family, so let us help you with your entrepreneurial journey!


Why Veterans Should Consider Franchise Ownership

Looking for the right opportunity when transitioning out of the military? Consider owning a franchise.

Veterans make excellent candidates as franchise business owners because of their commitment, trustworthiness, and unmatched determination to succeed. Owning a franchise is an appealing business opportunity for veterans because experts are there to help along each step, and don’t have to go at self-employment alone.

Becoming a franchisee allows you to be your own boss without having to sacrifice solid support!

If you have ever considered entrepreneurship and owning a franchise has piqued your interest, here are some questions to ask yourself to help you decide which franchise to purchase.
1. What type of industry would I enjoy working in?
2. Does the franchise offer financial incentives for veterans?
3. Can I purchase and plan my launch date before I transition from the military?
4. Will I have the support I need?
5. What is the revenue potential?
6. Is this the best option for my future and the future of my family?
7. Can I own more than one franchise unit?
8. How satisfied are the current franchise owners?

The perfect franchise opportunity is out there! The best way to find it is by first determining what you enjoy doing the most and what’s the best option for your family.

Do you enjoy the outdoors? Love working on projects to see the result? Have good interpersonal and communication skills? Want the freedom of a home-based business? If so, consider ASP – America’s Swimming Pool Company, the nation’s most respected swimming pool cleaning, maintenance, repair, and resurfacing franchise. The mission at ASP is to revolutionize the swimming pool industry through technology, higher standards, knowledge, and a better experience to provide peace of mind to swimming pool owners one market at a time.

“We have franchise owners from just about every branch of the military,” said Stewart C. Vernon, Founder and CEO of ASP. “Since franchising ASP in 2005, we have discovered that military members are accountable multi-taskers who thrive when following a proven plan. Our veteran franchisees tell us they love service-based franchise models, like ours at ASP, because they have a structure in place, a set of rules to follow, and a need to fulfill a duty – just like the military. We are confident veterans will thrive with ASP because they are willing to embrace an established franchise model and have supreme confidence in their ability to accomplish any goal set before them.”

Benefits to owning an ASP franchise:
• Work by the poolside.
• No storefront or retail space is needed.
• Qualified military veterans receive 15% OFF the franchise fee plus APPLY TO WINa free ASP franchise through the 2017 ASP Veteran Program.
• Plan your business launch date to fit your needs.
• Meet the ASP Franchising team at headquarters to talk one-on-one about training and support. No prior experience in the pool industry is required.
• Over 10.4 million residential & commercial pools need service. The demand for a reliable pool service franchise continues to grow steadily.
• Opportunities for key employees and future partners/managers to attend Pool School (the most comprehensive swimming pool service training facility in the world).
• Exclusive ASP service territories with the potential to expand.
• Awarded Top Franchisee Satisfaction and Top Franchise for Veterans by Franchise Business Review.
• Ranked #1 Best Pool Maintenance Business by Entrepreneur 500.

At ASP, we look forward to helping countless veterans realize their dream of business ownership.

Learn how to BECOME A LEADER in the swimming pool industry today!