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Choosing the Right Franchise

Looking to start a franchise business? Read this first. 

Business ownership is the American dream and franchising is appealing to those entrepreneurs wanting to make their next move, but don’t want the risk that comes with starting a business on their own. There are hundreds of franchise opportunities out there, so finding the right one can be challenging. Start by narrowing the field so you can achieve your dreams of business ownership success.

Ask yourself these questions first: 

  1. What are my personal goals?
  2. What do I like to do?
  3. What am I good at?
  4. How much money can I afford to invest?

Next, ask these questions for each franchise you have selected: 

  1. Are there territories available in my desired area?
  2. Is this a scalable business model?
  3. Does the franchise offer training and on-going support?
  4. What are other franchise owners saying?

Now that you know the top questions to ask yourself when choosing the right franchise for you, we want to include one more question that can be vital in your decision-making process.

Do they have a strong corporate culture? 

Corporate culture is defined by the shared values, attitudes, standards, and beliefs of an organization.

“Corporate culture is rooted in an organization’s goals, strategies, structure, and approaches to labor, customers, investors, and the greater community.”

Why is this important to you? The corporate culture in franchises is often extended to the culture of your individual location.

Look for these key attributes in a franchisor: 

  • Strong Support System
  • Great Corporate Staff
  • Invested in Your Potential

Is an ASP Franchise Right for You?

Learn more about our story and our people.

It all started with one person who saw an opportunity and didn’t let anything stop him from pursuing it.

Stewart Vernon, Founder and CEO of ASP – America’s Swimming Pool Company, always knew he wanted to start a business. As a young entrepreneur, Stewart was always looking for ways to provide better services for those in need. In 2002, the semester before his college graduation, Stewart developed a business plan for a pool cleaning and repair business. His vision was to provide high-quality pool service at a reasonable price. After graduation, Stewart started a small pool service business in his hometown by searching for homes with pools in his area and directly marketing to each pool owner. His operation grew quickly and by 2005, Stewart explored the idea of franchising the business. He designed a franchise business model with low barriers to entry in mind to quickly fill a void in the swimming pool service industry. Today, the ASP – America’s Swimming Pool Company franchise has locations serving over 400 cities in 20 states across the nation.

“The beauty of the business is from day one, you can start with one man and one truck,” said Stewart. “Low overhead and low-risk.”

It wasn’t just the idea of starting a home-based business that attracted franchisees to this business model. It was the people. Just ask our franchise owners!

“After meeting the team the decision to choose ASP was easy.”

Corporate Culture

Once a potential franchisee has spoken to Jef Flournoy, Vice President of Sales and Development, received their franchise information and reviewed the FDD; the next step in the decision-making process is meeting the leadership and management team at our corporate headquarters. This is an opportunity for potential franchise owners to speak one-on-one with each person that works daily to help your ASP franchise grow. The ASP team is one-of-a-kind because they have a passion for helping entrepreneurs like you. Each member of the ASP Franchising management team has an entrepreneurial mindset. They have either owned an ASP franchise or worked in organizations that focus on helping small business owners succeed. Our experts will explain everything you will receive as an ASP franchisee and answer any questions you have. Your meeting at headquarters will help you learn more about who we are, what we stand for, where we are heading, and how you fit in.

“My job fulfillment comes from helping small business owners make the necessary decisions to grow their business and become profitable so that they can provide financially for themselves, their families and their employee’s families,” Jimmie Meece, Vice President of Franchise Operations.

One Person’s Success Means Everyone’s Success

We are not just a franchise; we are family! You will meet others who went through similar experiences and will share their expertise and knowledge with you. Our corporate office offers the necessary training and support to help your business grow. Our training and support is on-going, and we are always available for any questions you may have.

“Focusing on individual franchisee growth rather than overall company growth has helped turn a one-man company into the first successful pool maintenance franchise in the United States.” – Pool Franchise Focuses on Franchisee Growth, Franchising USA Featured Article

Take the Next Step

Our potential franchisees are searching for a business that offers exponential growth, and our scalable business model can yield higher efficiency and profitability over time.

Find out if an ASP franchise is right for you by visiting our Learning Center  or by calling 855-979-7665 (POOL).

Stewart C Vernon, ASP Founder and CEO

 

Stewart Vernon, Founder and CEO of America’s Swimming Pool Company, the nation’s largest swimming pool cleaning, repair and renovation franchise system joins Eric Dye and Stewart Vernon on Entrepreneur Podcast Network (EPN) for an exclusive interview. The episode of Enterprise Radio was working in conjunction with the Franchising Channel.

The EPN interview discusses the following topics:

  • About ASP and what the company does
  • When and how the company began
  • Why ASP is an attractive and lucrative option for potential franchisees
  • What does Vernon look for in ASP franchises and if experience is required in pool cleaning and repair
  • The support ASP offers to franchisees to become successful
  • The overall success of ASP

You can listen to the podcast here.

About ASP CEO & Founder Stewart Vernon

Founder Stewart Vernon is in charge of day-to-day operations of the franchise company, which includes duties such as brand management, vendor relationships, public relations, financial planning, and strategic oversight of his staff members. In addition, Vernon also serves as the CFO of the pool company.

Growing up and graduating college in Georgia, Vernon was looking for an easy business opportunity to enter – one with low capital and low overhead. Through extensive research, he stumbled upon the swimming pool industry and began a local pool company in Macon in 2002.

From cleaning and repair pools, one customer at a time, Vernon looked for ways to expand both the business model and the ASP brand. Eventually, ASP Franchising, Inc. was formed in 2005 and quickly started to fill a void in the swimming pool service sector. The foundation of the model for franchise expansion is partnering with business-minded people who wanted to start their own venture and require a business road map to follow.

Today, ASP is a leader in the swimming pool industry, while also propelling in the ranks of the national franchise limelight. The success of the swimming pool company has been recognized by its inclusion in Entrepreneur Magazine’s Top 500 Franchise List.

Are you ready to be a part of something that is bigger than you? Want to help homes and business in the process? Contact ASP for pool franchise opportunities today!

Herschel Forester, Owner and Operator of America’s Swimming Pool Company (ASP) in Dallas, Texas, received Top Sales Award for 2016.

The Dallas franchise location has been ranked number one in sales for four consecutive years. It was announced this year that Forester and his team of 10 employees exceeded the $2 million mark for 2016.

“We have a team of dedicated, hardworking folks that make our business go,” said Forester.  “I have enjoyed having my wife, Cindy, work with us for the past couple of years. I am also proud of our pool renovation department that is very productive under Darren Kesler’s leadership.”

Top Sales Award - Dallas

Cindy and Herschel Forester (left) receiving award from CEO, Stewart Vernon (right)

Reaching these goals has been a great accomplishment for the Dallas team.

Forester launched the Dallas location in 2010 by converting his previously self-employed pool business to an ASP franchise. Converting his business has been a significant factor in his growth, along with the counsel from both the Founder and Vice President of the franchise organization.

“We are proud of Herschel’s accomplishments and his ability to surpass sales expectations every year,” said Vernon. “This Owners Meeting encouraged owners to take their businesses from good to great, and that’s what Herschel and his team strive to accomplish every day in his business.”

Read more about Herschel Forester’s testimonial HERE.

 

Stewart Vernon, Founder and CEO of America’s Swimming Pool Company (ASP) explains the reasons behind the success of an ASP franchisee.

“Focusing on individual franchise growth rather than overall company growth helped turn a one-man company into the first successful pool maintenance franchise in the United States.”

Vernon, a lifelong entrepreneur, started a car washing business by the age of 15. By the week of his college graduation, Vernon founded a pool service business that is now known as America’s Swimming Pool Company

In this article by Franchising USA, Vernon covers the growth of ASP from starting the business in 2002 with a single truck to covering almost 250 territories in 23 states across the country by 2017.

“Vernon says it was after getting his second franchisee that he realized just how many people out there loathe what they do for a living and are just waiting for a low-risk, high reward business opportunity to help them get unstuck from their corporate lives.”

Stewart Vernon’s formula for company growth is simple:

“Give franchisees the support they need to be successful on an individual level and keep the focus on their success.”

READ MORE about the business model, training, and technology that has made ASP the Nation’s most recognized swimming pool franchise.

About Franchising USA

Franchising USA is a monthly digital publication bringing you all the latest news, expert advice, and information from the world of franchising.