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2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures


  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed


Founder Stewart Vernon Joins Entrepreneur Podcast Network for an Exclusive Interview

Stewart C Vernon, ASP Founder and CEO


Stewart Vernon, Founder and CEO of America’s Swimming Pool Company, the nation’s largest swimming pool cleaning, repair and renovation franchise system joins Eric Dye and Stewart Vernon on Entrepreneur Podcast Network (EPN) for an exclusive interview. The episode of Enterprise Radio was working in conjunction with the Franchising Channel.

The EPN interview discusses the following topics:

  • About ASP and what the company does
  • When and how the company began
  • Why ASP is an attractive and lucrative option for potential franchisees
  • What does Vernon look for in ASP franchises and if experience is required in pool cleaning and repair
  • The support ASP offers to franchisees to become successful
  • The overall success of ASP

You can listen to the podcast here.

About ASP CEO & Founder Stewart Vernon

Founder Stewart Vernon is in charge of day-to-day operations of the franchise company, which includes duties such as brand management, vendor relationships, public relations, financial planning, and strategic oversight of his staff members. In addition, Vernon also serves as the CFO of the pool company.

Growing up and graduating college in Georgia, Vernon was looking for an easy business opportunity to enter – one with low capital and low overhead. Through extensive research, he stumbled upon the swimming pool industry and began a local pool company in Macon in 2002.

From cleaning and repair pools, one customer at a time, Vernon looked for ways to expand both the business model and the ASP brand. Eventually, ASP Franchising, Inc. was formed in 2005 and quickly started to fill a void in the swimming pool service sector. The foundation of the model for franchise expansion is partnering with business-minded people who wanted to start their own venture and require a business road map to follow.

Today, ASP is a leader in the swimming pool industry, while also propelling in the ranks of the national franchise limelight. The success of the swimming pool company has been recognized by its inclusion in Entrepreneur Magazine’s Top 500 Franchise List.

Are you ready to be a part of something that is bigger than you? Want to help homes and business in the process? Contact ASP for pool franchise opportunities today!