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5 Successful Personality Traits

Do you have what it takes to succeed in the franchise world?

Franchisees who experience the greatest level of success and fulfillment in their business are those that choose a business venture that coordinates with their true personalities. See how you match up to these top 5 personality traits of successful franchise owners.

  1. Strong Work Ethic – For your franchise business to reach its full potential, it must have a strong business model, and the franchisee must have a strong work ethic. Running a franchise business is hard work. The owner must be committed to following the franchise model and delivering exceptional customer service, especially in the first year. If the franchise organization has a strong business model, you will be successful, but it is up to you to make this happen.
  2. Financially Stable – Successful franchise owners know how much they can invest, how much they are willing to risk, and how much they need for living expenses until their franchise is turning a profit. Before buying a franchise, make sure you have enough money. A good franchise organization should offer accounting and bookkeeping training in addition to ongoing support. *Remember to look for a scalable business opportunity – a low-cost franchise opportunity that can provide you with more money to fund the operational items that drive sales and cash flow.
  3. Coachable – If you’re looking to open a franchise it’s probably because you are entrepreneurial, but starting from scratch sounds a bit intimidating, right? There is comfort in knowing you can have the dream of business ownership while being a part of a brand with a proven system and process. Choose a franchise organization that is invested in your success by making sure you have the proper tools and resources needed to help your franchise grow. The most significant reward in owning a franchise business is the franchisor’s industry business experience, so don’t be afraid to ask for advice or to reach out for help as your business grows. *If you’re new to the industry (or not), look for a franchise organization with a comprehensive training program.
  4. Trustworthy – You do the research to find the perfect franchise fit, but before signing franchise agreements, the franchisor wants to make sure you are the most qualified franchisee to represent the brand. Have an open and clear understanding of your goals, and the franchisor should be honest and upfront about what it will take to reach your goals. This type of communication should not end at the initial meet and greet but carried on throughout your time as an owner. Communication and a healthy franchisor-franchisee relationship is the foundation of a successful franchise business. Franchisors want to know they are awarding a franchise to someone they can trust to execute the brand they have spent years developing and perfecting. *Attend a “Meet the Team” day at franchise headquarters and talk to other franchise owners.
  5. Passionate – Sharing your passion for the brand and the business starts with understanding and relating to the core values and culture as the franchise organization. Doing what you love and living with passion is guaranteed to give you fulfillment and joy in everything you do and is something that will never go unnoticed by your customers.

“Give franchisees the support they need to be successful on an individual level and keep the focus on their success,” said Stewart C. Vernon, Founder and CEO of ASP – America’s Swimming Pool Company.

At ASP, our goal is to help you go into business for yourself and reach your full potential as a business owner. We want to see you grow beyond your expectations!

Want to find out if you’re a perfect match for our nationally recognized and award-winning franchise organization? Click Yes to fill out a short form, or if you would like to learn more about us, click Not Sure to be directed to the ASP Learning Center.

2018 top low cost franchise

Own a pool service franchise – for less than 100K.

Franchise Business Review (FBR) surveyed thousands of franchise owners from nearly 150 leading low-cost franchises, and we are honored to announce ASP – America’s Swimming Pool Company was identified as a top low-cost franchise opportunity by FBR with an initial investment starting at under $100,000.

Thousands of franchisees representing nearly 150 low-cost brands participated in Franchise Business Review’s franchisee satisfaction survey between November 2016 and May 2018, but only 80 franchise brands qualified for the 2018 Top Low-Cost Franchise list.

Over 30 questions were asked to find the best franchises for your money in today’s marketplace. Questions like:

  • Was the training good?
  • Do the marketing programs drive business?
  • Are you getting the support you need to become successful?
  • Would you recommend your franchise brand to others?

“This award means a lot to us because it comes from the people who know us best – our franchisees,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We put our franchisees first, and their success is one of our top goals as a company.”

Building a Scalable Business

The benefit of investing in a low-cost franchise opportunity is that it can provide you with more money to fund important operational items that drive sales and cash flow.

Our business model was designed with low barriers to entry in mind to quickly fill a void in the swimming pool service industry. An ASP franchise keeps a low overhead cost by being able to operate the business from a home office. This makes owning an ASP franchise a more desirable option.  Business ownership can become more of a reality for hard-working, middle-class Americans. Our affordable startup costs give these men and women the opportunity to make a more enjoyable life for themselves and their family.

Our ideal franchisee is someone who has a strong worth ethic and a desire to work for themselves. If this franchise opportunity seems like a good fit for you, please reach out to Jef Flournoy, our VP of Franchise Sales & Development, so we can learn more about your business goals.

Contact Jef today by filling out our contact form HERE.

Choosing the Right Franchise

Looking to start a franchise business? Read this first. 

Business ownership is the American dream and franchising is appealing to those entrepreneurs wanting to make their next move, but don’t want the risk that comes with starting a business on their own. There are hundreds of franchise opportunities out there, so finding the right one can be challenging. Start by narrowing the field so you can achieve your dreams of business ownership success.

Ask yourself these questions first: 

  1. What are my personal goals?
  2. What do I like to do?
  3. What am I good at?
  4. How much money can I afford to invest?

Next, ask these questions for each franchise you have selected: 

  1. Are there territories available in my desired area?
  2. Is this a scalable business model?
  3. Does the franchise offer training and on-going support?
  4. What are other franchise owners saying?

Now that you know the top questions to ask yourself when choosing the right franchise for you, we want to include one more question that can be vital in your decision-making process.

Do they have a strong corporate culture? 

Corporate culture is defined by the shared values, attitudes, standards, and beliefs of an organization.

“Corporate culture is rooted in an organization’s goals, strategies, structure, and approaches to labor, customers, investors, and the greater community.”

Why is this important to you? The corporate culture in franchises is often extended to the culture of your individual location.

Look for these key attributes in a franchisor: 

  • Strong Support System
  • Great Corporate Staff
  • Invested in Your Potential

Is an ASP Franchise Right for You?

Learn more about our story and our people.

It all started with one person who saw an opportunity and didn’t let anything stop him from pursuing it.

Stewart Vernon, Founder and CEO of ASP – America’s Swimming Pool Company, always knew he wanted to start a business. As a young entrepreneur, Stewart was always looking for ways to provide better services for those in need. In 2002, the semester before his college graduation, Stewart developed a business plan for a pool cleaning and repair business. His vision was to provide high-quality pool service at a reasonable price. After graduation, Stewart started a small pool service business in his hometown by searching for homes with pools in his area and directly marketing to each pool owner. His operation grew quickly and by 2005, Stewart explored the idea of franchising the business. He designed a franchise business model with low barriers to entry in mind to quickly fill a void in the swimming pool service industry. Today, the ASP – America’s Swimming Pool Company franchise has locations serving over 400 cities in 20 states across the nation.

“The beauty of the business is from day one, you can start with one man and one truck,” said Stewart. “Low overhead and low-risk.”

It wasn’t just the idea of starting a home-based business that attracted franchisees to this business model. It was the people. Just ask our franchise owners!

“After meeting the team the decision to choose ASP was easy.”

Corporate Culture

Once a potential franchisee has spoken to Jef Flournoy, Vice President of Sales and Development, received their franchise information and reviewed the FDD; the next step in the decision-making process is meeting the leadership and management team at our corporate headquarters. This is an opportunity for potential franchise owners to speak one-on-one with each person that works daily to help your ASP franchise grow. The ASP team is one-of-a-kind because they have a passion for helping entrepreneurs like you. Each member of the ASP Franchising management team has an entrepreneurial mindset. They have either owned an ASP franchise or worked in organizations that focus on helping small business owners succeed. Our experts will explain everything you will receive as an ASP franchisee and answer any questions you have. Your meeting at headquarters will help you learn more about who we are, what we stand for, where we are heading, and how you fit in.

“My job fulfillment comes from helping small business owners make the necessary decisions to grow their business and become profitable so that they can provide financially for themselves, their families and their employee’s families,” Jimmie Meece, Vice President of Franchise Operations.

One Person’s Success Means Everyone’s Success

We are not just a franchise; we are family! You will meet others who went through similar experiences and will share their expertise and knowledge with you. Our corporate office offers the necessary training and support to help your business grow. Our training and support is on-going, and we are always available for any questions you may have.

“Focusing on individual franchisee growth rather than overall company growth has helped turn a one-man company into the first successful pool maintenance franchise in the United States.” – Pool Franchise Focuses on Franchisee Growth, Franchising USA Featured Article

Take the Next Step

Our potential franchisees are searching for a business that offers exponential growth, and our scalable business model can yield higher efficiency and profitability over time.

Find out if an ASP franchise is right for you by visiting our Learning Center  or by calling 855-979-7665 (POOL).