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Choosing the Right Franchise

Looking to start a franchise business? Read this first. 

Business ownership is the American dream and franchising is appealing to those entrepreneurs wanting to make their next move, but don’t want the risk that comes with starting a business on their own. There are hundreds of franchise opportunities out there, so finding the right one can be challenging. Start by narrowing the field so you can achieve your dreams of business ownership success.

Ask yourself these questions first: 

  1. What are my personal goals?
  2. What do I like to do?
  3. What am I good at?
  4. How much money can I afford to invest?

Next, ask these questions for each franchise you have selected: 

  1. Are there territories available in my desired area?
  2. Is this a scalable business model?
  3. Does the franchise offer training and on-going support?
  4. What are other franchise owners saying?

Now that you know the top questions to ask yourself when choosing the right franchise for you, we want to include one more question that can be vital in your decision-making process.

Do they have a strong corporate culture? 

Corporate culture is defined by the shared values, attitudes, standards, and beliefs of an organization.

“Corporate culture is rooted in an organization’s goals, strategies, structure, and approaches to labor, customers, investors, and the greater community.”

Why is this important to you? The corporate culture in franchises is often extended to the culture of your individual location.

Look for these key attributes in a franchisor: 

  • Strong Support System
  • Great Corporate Staff
  • Invested in Your Potential

Is an ASP Franchise Right for You?

Learn more about our story and our people.

It all started with one person who saw an opportunity and didn’t let anything stop him from pursuing it.

Stewart Vernon, Founder and CEO of ASP – America’s Swimming Pool Company, always knew he wanted to start a business. As a young entrepreneur, Stewart was always looking for ways to provide better services for those in need. In 2002, the semester before his college graduation, Stewart developed a business plan for a pool cleaning and repair business. His vision was to provide high-quality pool service at a reasonable price. After graduation, Stewart started a small pool service business in his hometown by searching for homes with pools in his area and directly marketing to each pool owner. His operation grew quickly and by 2005, Stewart explored the idea of franchising the business. He designed a franchise business model with low barriers to entry in mind to quickly fill a void in the swimming pool service industry. Today, the ASP – America’s Swimming Pool Company franchise has locations serving over 400 cities in 20 states across the nation.

“The beauty of the business is from day one, you can start with one man and one truck,” said Stewart. “Low overhead and low-risk.”

It wasn’t just the idea of starting a home-based business that attracted franchisees to this business model. It was the people. Just ask our franchise owners!

“After meeting the team the decision to choose ASP was easy.”

Corporate Culture

Once a potential franchisee has spoken to Jef Flournoy, Vice President of Sales and Development, received their franchise information and reviewed the FDD; the next step in the decision-making process is meeting the leadership and management team at our corporate headquarters. This is an opportunity for potential franchise owners to speak one-on-one with each person that works daily to help your ASP franchise grow. The ASP team is one-of-a-kind because they have a passion for helping entrepreneurs like you. Each member of the ASP Franchising management team has an entrepreneurial mindset. They have either owned an ASP franchise or worked in organizations that focus on helping small business owners succeed. Our experts will explain everything you will receive as an ASP franchisee and answer any questions you have. Your meeting at headquarters will help you learn more about who we are, what we stand for, where we are heading, and how you fit in.

“My job fulfillment comes from helping small business owners make the necessary decisions to grow their business and become profitable so that they can provide financially for themselves, their families and their employee’s families,” Jimmie Meece, Vice President of Franchise Operations.

One Person’s Success Means Everyone’s Success

We are not just a franchise; we are family! You will meet others who went through similar experiences and will share their expertise and knowledge with you. Our corporate office offers the necessary training and support to help your business grow. Our training and support is on-going, and we are always available for any questions you may have.

“Focusing on individual franchisee growth rather than overall company growth has helped turn a one-man company into the first successful pool maintenance franchise in the United States.” – Pool Franchise Focuses on Franchisee Growth, Franchising USA Featured Article

Take the Next Step

Our potential franchisees are searching for a business that offers exponential growth, and our scalable business model can yield higher efficiency and profitability over time.

Find out if an ASP franchise is right for you by visiting our Learning Center  or by calling 855-979-7665 (POOL).

Do you like things to move fast? Looking for a challenge?

Entrepreneur’s 2017 list of Fastest-Growing Franchises has shown rapid unit expansion over the last two years.

“We’re excited to be ranked among the country’s best and fastest growing franchise brands as a testament to our hard-working franchisees and dedicated corporate staff,” said Stewart Vernon, Founder and CEO of America’s Swimming Pool Company.

America’s Swimming Pool Company, the nation’s largest swimming pool cleaning, repair and renovation franchise, proudly announces its ranking in Entrepreneur magazine’s Fastest-Growing Franchises list. The company ranked 86th on the list thanks to its exceptional growth last year. ASP is the only pool business company to crack the list. This highly competitive list recognizes the 100 companies with the greatest franchise unit growth in North America, based on data submitted for Entrepreneur’s Franchise 500® ranking.

Since 2005, ASP has expanded to 245 units in 23 states and growing. Each week the network of professionals provides residential and commercial properties with swimming pool solutions in more than 400 cities nationwide.

“Growth is what the franchise model is built upon,” says Jason Feifer, Editor in Chief of Entrepreneur. “The companies on this list are proving that with the right infrastructure, innovation, and determination, franchising empowers brands to not only come out of the gate running, but to sustain impressive growth for nationwide expansion.”

To view America’s Swimming Pool Company in the full ranking, visit Entrepreneur.com. Results can also be seen in the March issue of Entrepreneur available now on newsstands.

America’s Swimming Pool Company – or ASP as we are commonly called – held its 2017 State of the Union meeting and seminar in Savannah, Georgia. Stewart Vernon, the founder and CEO of ASP, hosted the event, which was attended by ASP franchise owners and key members of the ASP family. This meeting is packed minute-to-minute with incredible speakers and business-changing information.

What is the ASP State of the Union?

The main goal of the State of the Union is to let franchisees know that ASP is healthy and focused on continual growth. Mr. Vernon pointed out early on in the seminar that ASP was just as interested in investing back into its own brand as the franchisees should be in investing in ASP – success depends on everyone! In a “1+1=3” business model philosophy, every single party involved is just as important as the next and acknowledges that they all benefit from being together. Part of this goal is achieved by putting the “best and brightest” professionals in the corporate offices to support the franchisees who act as the face of the company to customers.

America’s Swimming Pool Company is also committed to thinking of new, innovative ways to advance the brand. Rather than staying static and content with what has already been achieved, Mr. Vernon discussed how ASP wants to develop new products and services for franchisees to offer and utilize for profit and equity. Some of the seminar’s time was designated to exploring new ideas and opportunities, as well as problem-solving issues that came to everyone’s attention in 2016. It is all part of the philosophy of “going from good to great.”

2017  – Going from Good to GREAT

America’s Swimming Pool Company is continuing to go from Good to GREAT, made possible through the effort of our franchisees. Be sure to check out our video center to access a video of the full seminar given by Mr. Vernon, and other useful video resources. If you are interested in becoming a franchise owner, or just want to know more about ASP, feel free to call (888) 814-8093 at any time.