2018 Fastest-Growing Franchise – America’s Swimming Pool Company

ASP Franchise Owners - 2018

America’s Swimming Pool Company Franchise Owners at 11th Annual Owners Meeting in Savannah, GA

Pool Company Makes 2018 Fastest-Growing Franchise List 

Our team at ASP – America’s Swimming Pool Company is thrilled to announce we have been honored as a Top 150 Fastest Growing Franchise. This incredible honor, awarded by Entrepreneur Magazine for 2018, highlights companies with the greatest franchise unit growth in North America, based on data submitted for Entrepreneur’s Franchise 500® ranking. ASP is positioned at #85 on this prestigious list.

Jason Feifer, Editor in Chief for Entrepreneur magazine, mentioned that companies on the Fastest-Growing Franchises list are compelling and effective options when considering franchise opportunities.

Entrepreneur magazine outlines the rankings guide for the companies that are leveraging their ability to grow at a fast pace.  The 2018 Fastest-Growing Franchises ranking is based on each company’s net franchise-unit growth in the U.S. and Canada from July 31, 2016 to July 31, 2017, with ties broken based on percentage growth. ASP’s position on this list demonstrates our brand’s rising popularity with both franchisees and customers.

Our pool cleaning franchise is expanding quickly, and we continue to look for individuals who like to move fast and enjoy new challenges.

Is a fast-growing franchise for you?

Our mission is to create superior value for our customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence. We are making big waves in the swimming pool franchise industry and will only continue to rise and expand with the support of franchisees like you!

If you are seeking financial success with a company that displays incredible growth and unparalleled leadership — you won’t regret diving into an opportunity such as this one. Consider joining the countless others who are achieving amazing success by choosing ASP.


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Best Pool Maintenance Business for Veterans

military times best ranking

Bill Schlemmer, ASP Coastal Virginia Franchise Owner, 23 year Navy Veteran

Military veterans looking for new business opportunities – look no further!

ASP – America’s Swimming Pool Company, the nation’s leading swimming pool maintenance, repair, and renovation franchise, is happy to announce their placement in Military Times: Best Franchises 2018. ASP made its way to the top of the rankings, coming in as the #6 Franchise Business for 2018.

“We are honored to have veterans among the ranks of our franchisees,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want to be a resource and a helping hand for those veterans looking for new opportunities when transitioning from the military. ASP is always looking to hire more veterans as employees and help them realize the possibility of business ownership by offering veterans franchise incentives.”

Military Times is a trusted source for independent news and information for service members and their families. In summer 2017, Military Times invited ASP and other franchise brands across the country to fill out a rigorous survey about their company as well as their accommodations for military service members and veterans. In early 2018, only 53 made the cut to be included in the Military Times Best: Franchises 2018 list. Today, America’s Swimming Pool Company is proud to announce their placement as a Top 10 franchise opportunity for military veterans.

Military Times franchise rankings carefully evaluated the following:

  • Company culture
  • Investment quality
  • Overall franchising costs
  • Military discounts
  • Other non-financial supports, including support for franchisees in the National Guard and reserves

“The franchise brands on this list make the extra effort for their veteran and military-connected franchisees,” said George Altman, the Military Times editor in charge of the rankings. “They earned their places on these rankings through their dedication to current and former service members, and their efforts should get the attention of veterans considering launching a franchise.”

ASP offers some of the best pool maintenance business opportunities for transitioning service members and veterans. Each year ASP awards one qualified military veteran the chance to have their full franchise fee waived through the ASP Veteran Program. And this veteran franchise giveaway is not the only financial incentive –  other franchise discounts include 15 percent off the start-up fee for any qualified military veteran who becomes an owner. All transitioning service members and veteran entrepreneurs can apply by filling out a short form at

To view the full list of Military Times Best: Franchises 2018 rankings, visit, Military Times new website for transitioning service members, veterans, and their families.

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ASP Ranked as Top Franchise for Veterans by Entrepreneur Magazine

top franchise for veterans 2017

ASP – America’s Swimming Pool Company is excited to announce its inclusion to the 2017 Top Franchises for Veterans Ranking by Entrepreneur Magazine’s Franchise 500. ASP is ranked number 60 of the top 150 franchises offering incentives and other programs to help veterans become franchisees.

“We are honored to be recognized on such a respected level,” said Stewart C. Vernon, Founder and CEO of ASP. “We are also proud to offer one qualified military veteran the support they need to start their own business through our 2017 ASP Veteran Program.”

The ASP Veteran Program is a nationwide program specifically geared to award an America’s Swimming Pool Company franchise to one qualified military veteran each year. Since 2015, ASP has accepted a new batch of applications each year for the annual ASP Veteran Program. Any U.S. military veteran is qualified to enter the nationwide competition, which includes written essays and one-on-one interviews at the Macon, Georgia headquarters. Each year, ASP waives the franchise fee for the veteran who is selected as the winner – an average value of more than $65,000 (actual value varies by market). Visit to learn more about the program and fill out the entry form. Deadline Extended – applications for the 2017 ASP franchise giveaway will be accepted until November 30th.

“We are constantly looking for those individuals who have served our country and are now searching for a business opportunity to take them to the next level,” said Jef E. Flournoy, VP of Franchise Sales & Development at ASP.

The team at ASP chooses to honor veterans because they represent some of the nation’s most hard-working, unselfish, and committed individuals. Entrepreneurship is ideal for veterans, and an ASP Franchise makes sure they aren’t working on this venture on their own–instead, an ASP franchise provides its franchise owners with the tools and support necessary for a successful swimming pool business in their chosen territory.

How were the 2017 Top Franchises for Veterans rankings determined?

Entrepreneur Magazine invited Franchise 500 ranked companies, that offer a veteran incentive, to participate in a survey designed to help them learn more about each company’s veteran program. From there, they developed a ranking of the top 150 franchises for veterans, taking into account each company’s veteran incentive, how veteran franchisees are attracted to and supported by the company, and how each company scored in the 2017 Franchise 500.

As the leading pool cleaning franchise, you can rest assured you won’t regret joining us as a franchisee. After the incredible sacrifices, you as a veteran have made for this nation, it is our turn to give you something back–you can be an independent business owner while jumping into a franchise at the height of its success. There’s no reason to hesitate to join us – the team at ASP is dedicated to helping veterans realize their dream of business ownership and reach success!

Watch the story of Bill Schlemmer, Navy veteran & owner of ASP Coastal Virginia, as he helps other veterans realize why they should consider franchise ownership. 

Join Our Swimming Pool Franchise

America’s Swimming Pool Company is continuing to flourish and prosper across the country, and we want to take you along for the ride. If you are a veteran who is interested in becoming a part of something that will be your next passion while giving you the opportunity to be your own boss and feel a sense of control over your business, look no further than ASP.

Interested in joining ASP? Call (478) 845-7127 to speak to a member of our team today.


ASP Ranked Best Franchise for Any Budget in 2017 Entrepreneur Franchise 500

ASP - best franchises for any budget

Looking for a top franchise to join that costs under $100,000 to start? Look for further than ASP!

Our team at ASP – America’s Swimming Pool Company is included in Entrepreneur’s 38th Annual List of Best Franchises for Any Budget. This list is used to divulge the impact of the newest trends in business, as well as highlight the industries which are facing undeniable growth. This list has been compiled after a number of strict vetting processes, and ASP has been selected for the Less than $100,000 category of startup-cost categories.

This ranking proves that an ASP franchise is cost-efficient and it is also one of the most effective ways to expand your own personal wealth. Our franchisees have the freedom to control their own path along the way to success, which is only a part of what makes us such a desirable market to enter–with such simple entry possibilities, there’s no reason to wait another moment longer.

Our franchisees often start small and grow big, all while keeping costs low by offering a work-at-home option. This eventually leads to hiring your own employees and using a commercial space for your growing business. ASP’s ranking on Entrepreneur Magazine’s list of Best Franchises for Any Budget is one we are incredibly proud of, and we look forward to continuing to make an impact on the franchising industry.

Join Our Swimming Pool Franchise

At ASP, we feel remaining as cost-effective as possible is the most valuable way to help our franchisees transition into strong entrepreneurs. If you have always wanted to own your own business, or even be a part of something greater than yourself, joining our swimming pool franchise is the ultimate path to take. We offer low barriers to entry, which means there is nothing to lose when you decide to join our nationwide team at ASP.

Contact us at your earliest convenience. Call us at (478) 845-7127. 

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Veteran Franchise Giveaway

apply to ASP franchise giveaway

Brad Baglio – Bell County, Texas – Winner of the 2016 ASP Veteran Program


ASP – America’s Swimming Pool Company, the nation’s leading pool service franchise is currently accepting applications for its 3rd annual ASP Veteran Program. One qualified veteran will have the franchise fee waived for a pool company franchise with ASP. The winner of this program will be announced on Veterans Day!

America’s Swimming Pool Company, headquartered in Macon, Georgia, is proud to honor and reward deserving veterans. According to Stewart Vernon, the Founder & CEO of America’s Swimming Pool Company, ASP’s franchise development team targets veteran franchise candidates because they possess unique skill sets that make them a perfect fit as ASP franchise owners.

Army veteran Brad Baglio is the 17th veteran to join the ASP family. Hailing from Bell County, Texas, he was the winner of the 2016 ASP Veteran Program. He opened his ASP franchise location nearly five months ago.

“It is an honor to be a part of a franchise family that supports military veterans,” Baglio said. “Being selected as the veteran program winner was a dream come true!  This opportunity is opening doors for me to build a business that I am passionate about.”

ASP is attractive to veterans because it’s a workable business model, which is similar to their military experience regarding the outline of expectations and application. This franchise business provides a proven, strategic plan to follow, and it’s geared solely for the success of the franchisee.

In addition to the annual Veteran Program, ASP offers 15% off the franchise fee to any qualified US military veteran who opens an ASP franchise.

For all veterans interested in participating in the ASP Veteran Program, please visit to learn more about the program and fill out the entry form.

Interested in Learning More about Franchise Opportunities?

Visit the Learning Center and follow the steps to find out more on how to start a franchise.


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Top Franchise to Watch

ASP Top Franchises

Find out why this franchise is making a splash in the swimming pool industry!

Many ASP franchisees have little or no experience in pool cleaning before getting their start, so Pool School is a two-week comprehensive training course every franchise owner completes before launching their business. This system gives these new owners the confidence they need to be successful in their business from day one.

ASP Pool School Welcome

Staff at ASP Headquarters Welcoming New Franchise Owners to Pool School


“Prospective franchise owners choose our brand because they want to be a leader in the pool industry and they know the support they receive from ASP can help them reach their goals,” said Stewart Vernon, Founder and CEO of ASP. “Our mission is to revolutionize the swimming pool industry through technology, higher standards, knowledge, and a better experience to provide peace of mind to swimming pool owners one market at a time.”

The ASP difference is built upon education, communication, and professionalism. Education through new owner training, roundtable meetings, tech support, and annual events. Communication through new owner visits and weekly calls, monthly updates, webinars, Facebook forums, and surveys. Professionalism through our brand, holding high standards, and the mission we strive to accomplish every day. Each location has ASP branded wrapped trucks and outfitting to make them look as professional as they feel!

This July, ASP welcomed three new locations, two new owners, and two new managers to the team. The new locations include John Lassiter from Lowcountry South Carolina; Kevin and Audrey Seaton from Chisholm Trail Texas; along with Amy and Randy Bennett from Northwest Houston Texas. These new franchise business owners have jumped into business ownership with confidence because they know they have the backing of a national brand and a support team who helps guide them every step of the way.

“We are constantly looking for motivated people with a desire to succeed in our industry,” said Jef Flournoy, VP of Franchise Sales and Development for ASP. “From the first step of the buying process to the initial meet-and-greet, and spending time with you at Pool School, we want to know more about you and your goals because our success comes from your success. When you purchase an ASP franchise, you join the ASP family.”

Discover why an ASP – America’s Swimming Pool Company franchise has grown to become the number one pool cleaning company in America.

Here is a look at America’s Swimming Pool Company’s recent rankings and awards:

  • Best Franchises for Any Budget by Entrepreneur Franchise 500 (Ranking TBA October 2017)

    July 2017 Pool School Graduation

    100 Hours of Business and Classroom Training Completed at ASP Pool School

  • Top Franchises for Veterans by Entrepreneur Franchise 500 (Ranking TBA November 2017)
  • Fastest-Growing private companies in America by Inc. 5000
  • Top Home Service Franchise by Franchise Business Review
  • Best of the Best award by Entrepreneur Franchise 500
  • Franchisee Satisfaction Award Winner by Franchise Business Review
  • Ranked #1 in Category by Entrepreneur Franchise 500
  • Ranked #113 Overall by Entrepreneur Franchise 500
  • Top 100 Fastest Growing Franchises by Entrepreneur Franchise 500
  • Top Franchise for Veterans by Franchise Business Review

No other pool service franchise outperforms ASP in customer satisfaction, growth, or national recognition. Our swimming pool franchise owners are backed by this national credibility from day one.

In addition to our extensive new owner training, support, and national recognition, we also have something else that no one in the pool industry can offer. ASP provides PoolOps, a web-based digital platform created for the pool professionals, by the pool professionals. This digital platform allows owners to distribute customers with reports of their clean pool, electronically. This PoolOps Digital Platform innovative platform has helped our franchise owners stay connected and communicate with their customers, enjoy paperless reporting options with the ability to export data, provide route optimization for techs, set up payment methods, and so much more!

Ready to make a splash in this profitable business opportunity?

Contact us at 478.845.7127 to discover more ways an ASP franchise can provide a better lifestyle for you and your family. Businesses for sale in many locations throughout the United States.