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Choosing the Right Franchise

Looking to start a franchise business? Read this first. 

Business ownership is the American dream and franchising is appealing to those entrepreneurs wanting to make their next move, but don’t want the risk that comes with starting a business on their own. There are hundreds of franchise opportunities out there, so finding the right one can be challenging. Start by narrowing the field so you can achieve your dreams of business ownership success.

Ask yourself these questions first: 

  1. What are my personal goals?
  2. What do I like to do?
  3. What am I good at?
  4. How much money can I afford to invest?

Next, ask these questions for each franchise you have selected: 

  1. Are there territories available in my desired area?
  2. Is this a scalable business model?
  3. Does the franchise offer training and on-going support?
  4. What are other franchise owners saying?

Now that you know the top questions to ask yourself when choosing the right franchise for you, we want to include one more question that can be vital in your decision-making process.

Do they have a strong corporate culture? 

Corporate culture is defined by the shared values, attitudes, standards, and beliefs of an organization.

“Corporate culture is rooted in an organization’s goals, strategies, structure, and approaches to labor, customers, investors, and the greater community.”

Why is this important to you? The corporate culture in franchises is often extended to the culture of your individual location.

Look for these key attributes in a franchisor: 

  • Strong Support System
  • Great Corporate Staff
  • Invested in Your Potential

Is an ASP Franchise Right for You?

Learn more about our story and our people.

It all started with one person who saw an opportunity and didn’t let anything stop him from pursuing it.

Stewart Vernon, Founder and CEO of ASP – America’s Swimming Pool Company, always knew he wanted to start a business. As a young entrepreneur, Stewart was always looking for ways to provide better services for those in need. In 2002, the semester before his college graduation, Stewart developed a business plan for a pool cleaning and repair business. His vision was to provide high-quality pool service at a reasonable price. After graduation, Stewart started a small pool service business in his hometown by searching for homes with pools in his area and directly marketing to each pool owner. His operation grew quickly and by 2005, Stewart explored the idea of franchising the business. He designed a franchise business model with low barriers to entry in mind to quickly fill a void in the swimming pool service industry. Today, the ASP – America’s Swimming Pool Company franchise has locations serving over 400 cities in 20 states across the nation.

“The beauty of the business is from day one, you can start with one man and one truck,” said Stewart. “Low overhead and low-risk.”

It wasn’t just the idea of starting a home-based business that attracted franchisees to this business model. It was the people. Just ask our franchise owners!

“After meeting the team the decision to choose ASP was easy.”

Corporate Culture

Once a potential franchisee has spoken to Jef Flournoy, Vice President of Sales and Development, received their franchise information and reviewed the FDD; the next step in the decision-making process is meeting the leadership and management team at our corporate headquarters. This is an opportunity for potential franchise owners to speak one-on-one with each person that works daily to help your ASP franchise grow. The ASP team is one-of-a-kind because they have a passion for helping entrepreneurs like you. Each member of the ASP Franchising management team has an entrepreneurial mindset. They have either owned an ASP franchise or worked in organizations that focus on helping small business owners succeed. Our experts will explain everything you will receive as an ASP franchisee and answer any questions you have. Your meeting at headquarters will help you learn more about who we are, what we stand for, where we are heading, and how you fit in.

“My job fulfillment comes from helping small business owners make the necessary decisions to grow their business and become profitable so that they can provide financially for themselves, their families and their employee’s families,” Jimmie Meece, Vice President of Franchise Operations.

One Person’s Success Means Everyone’s Success

We are not just a franchise; we are family! You will meet others who went through similar experiences and will share their expertise and knowledge with you. Our corporate office offers the necessary training and support to help your business grow. Our training and support is on-going, and we are always available for any questions you may have.

“Focusing on individual franchisee growth rather than overall company growth has helped turn a one-man company into the first successful pool maintenance franchise in the United States.” – Pool Franchise Focuses on Franchisee Growth, Franchising USA Featured Article

Take the Next Step

Our potential franchisees are searching for a business that offers exponential growth, and our scalable business model can yield higher efficiency and profitability over time.

Find out if an ASP franchise is right for you by visiting our Learning Center  or by calling 855-979-7665 (POOL).

top franchise for veterans 2017

ASP – America’s Swimming Pool Company is excited to announce its inclusion to the 2017 Top Franchises for Veterans Ranking by Entrepreneur Magazine’s Franchise 500. ASP is ranked number 60 of the top 150 franchises offering incentives and other programs to help veterans become franchisees.

“We are honored to be recognized on such a respected level,” said Stewart C. Vernon, Founder and CEO of ASP. “We are also proud to offer one qualified military veteran the support they need to start their own business through our 2017 ASP Veteran Program.”

The ASP Veteran Program is a nationwide program specifically geared to award an America’s Swimming Pool Company franchise to one qualified military veteran each year. Since 2015, ASP has accepted a new batch of applications each year for the annual ASP Veteran Program. Any U.S. military veteran is qualified to enter the nationwide competition, which includes written essays and one-on-one interviews at the Macon, Georgia headquarters. Each year, ASP waives the franchise fee for the veteran who is selected as the winner – an average value of more than $65,000 (actual value varies by market). Visit ASPfranchising.com/Veterans to learn more about the program and fill out the entry form. Deadline Extended – applications for the 2017 ASP franchise giveaway will be accepted until November 30th.

“We are constantly looking for those individuals who have served our country and are now searching for a business opportunity to take them to the next level,” said Jef E. Flournoy, VP of Franchise Sales & Development at ASP.

The team at ASP chooses to honor veterans because they represent some of the nation’s most hard-working, unselfish, and committed individuals. Entrepreneurship is ideal for veterans, and an ASP Franchise makes sure they aren’t working on this venture on their own–instead, an ASP franchise provides its franchise owners with the tools and support necessary for a successful swimming pool business in their chosen territory.

How were the 2017 Top Franchises for Veterans rankings determined?

Entrepreneur Magazine invited Franchise 500 ranked companies, that offer a veteran incentive, to participate in a survey designed to help them learn more about each company’s veteran program. From there, they developed a ranking of the top 150 franchises for veterans, taking into account each company’s veteran incentive, how veteran franchisees are attracted to and supported by the company, and how each company scored in the 2017 Franchise 500.

As the leading pool cleaning franchise, you can rest assured you won’t regret joining us as a franchisee. After the incredible sacrifices, you as a veteran have made for this nation, it is our turn to give you something back–you can be an independent business owner while jumping into a franchise at the height of its success. There’s no reason to hesitate to join us – the team at ASP is dedicated to helping veterans realize their dream of business ownership and reach success!

Watch the story of Bill Schlemmer, Navy veteran & owner of ASP Coastal Virginia, as he helps other veterans realize why they should consider franchise ownership. 

Join Our Swimming Pool Franchise

America’s Swimming Pool Company is continuing to flourish and prosper across the country, and we want to take you along for the ride. If you are a veteran who is interested in becoming a part of something that will be your next passion while giving you the opportunity to be your own boss and feel a sense of control over your business, look no further than ASP.

Interested in joining ASP? Call (478) 845-7127 to speak to a member of our team today.

apply to ASP franchise giveaway

Brad Baglio – Bell County, Texas – Winner of the 2016 ASP Veteran Program

2017 ASP VETERAN PROGRAM ANNOUNCEMENT

ASP – America’s Swimming Pool Company, the nation’s leading pool service franchise is currently accepting applications for its 3rd annual ASP Veteran Program. One qualified veteran will have the franchise fee waived for a pool company franchise with ASP. The winner of this program will be announced on Veterans Day!

America’s Swimming Pool Company, headquartered in Macon, Georgia, is proud to honor and reward deserving veterans. According to Stewart Vernon, the Founder & CEO of America’s Swimming Pool Company, ASP’s franchise development team targets veteran franchise candidates because they possess unique skill sets that make them a perfect fit as ASP franchise owners.

Army veteran Brad Baglio is the 17th veteran to join the ASP family. Hailing from Bell County, Texas, he was the winner of the 2016 ASP Veteran Program. He opened his ASP franchise location nearly five months ago.

“It is an honor to be a part of a franchise family that supports military veterans,” Baglio said. “Being selected as the veteran program winner was a dream come true!  This opportunity is opening doors for me to build a business that I am passionate about.”

ASP is attractive to veterans because it’s a workable business model, which is similar to their military experience regarding the outline of expectations and application. This franchise business provides a proven, strategic plan to follow, and it’s geared solely for the success of the franchisee.

In addition to the annual Veteran Program, ASP offers 15% off the franchise fee to any qualified US military veteran who opens an ASP franchise.

For all veterans interested in participating in the ASP Veteran Program, please visit ASPfranchising.com/veterans to learn more about the program and fill out the entry form.

Interested in Learning More about Franchise Opportunities?

Visit the Learning Center and follow the steps to find out more on how to start a franchise.