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Top Franchise Opportunity for Veterans

ASP – America’s Swimming Pool Company announced its rankings into the 2018 Top Franchises for Veterans rankings by Entrepreneur Magazine’s Franchise 500. ASP is ranked #81 of the top 150 franchises offering incentives and other programs to help veterans become franchise owners.

Current military service members and veterans possess valuable skills that can translate into the business world and into franchise ownership. Thousands of veterans have found success through franchising and owning an ASP pool service company is an excellent opportunity for those veterans looking to become their own boss.

“ASP is willing to take the extra step to help veterans realize their dream of business ownership,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “They worked hard to protect us, and we want to give back by helping them find an enjoyable lifestyle for themselves and their families.”

The team at ASP chooses to give veterans incentives for buying a franchise because they represent some of the nation’s most hard-working, unselfish, and committed individuals. Business ownership is ideal for veterans, and an ASP Franchise makes sure you are not working on this venture on your own. An ASP franchise opportunity provides owners with the tools and support necessary for a successful swimming pool business in their chosen territory.

“I knew absolutely nothing about ASP, or the swimming pool service, restoration, and repair business,” laughed Miguel Macias, Military Veteran and ASP Owner of Reno, Nevada. “But when my friend showed me their comprehensive operations and business plan, plus their extensive support of ‘newbies’ in their franchise program, I got to know them in a hurry.”

If you are a veteran or active duty service member, we thank you! It’s because of your sacrifices we can help keep the American dream alive. ASP is continuing to flourish and prosper across the country, and we want to take you along for the ride. If you are a veteran, who is interested in becoming a part something that will be your next passion while giving you the opportunity to be your own boss, look no further than ASP.

Learn more about business opportunities with ASP and how we can help you reach success! Click below to fill out a short form and a member of our team will contact you.

Opening a Business

Looking into opening your own business?

The pool industry can be an excellent option if you enjoy spending time outdoors, you’re a hands-on worker, you are looking for a recurring revenue stream of income, and love building relationships with people in your community.

Why the pool industry?

  • 11 million swimming pools are in the United States
  • All pools need to be serviced
  • Provides a recurring revenue stream
  • Is recession resistant
  • Affordable costs to start-up a pool business
  • A sustainable industry with high-income potential

Getting Started

Here is your quick guide to starting a successful business in the pool industry:

Business Plan

Having a well-planned business model is essential to grasp a full understanding of the business venture that you are undertaking. Researching and investing a sufficient amount of time into creating a solid business plan is the key to any successful business model.

Location and Market Analysis

Whether you are looking at starting a pool company in the area you currently reside or if you have a location in mind, ask yourself the following questions:

  • How many pools are in the area you want to serve?
  • Is there a need for pool service in this area?
  • How will your business fit into the market?

Once you have picked the ideal location, check your county and state government requirements for licensing a pool cleaning business.

Products and Services

Make a list of the services you will offer your customers and everything you will need to perform these services. You will also need to identify where you should buy these products.  Often times, there are wholesale distributors that offer significant discounts on product sales to people in the trade.

Examples of services offered would be pool cleanings, regular pool maintenance, pool filter cleanings, pool inspections, pool equipment repairs, pool renovations, pool decking, pool remodels, etc.

Examples of products needed are chlorine, pool filters, skimmers, pool chemicals, pool heaters and heat pumps, pool cleaners, pool pumps, pool automation systems, etc.

Financial Plan  

Create a spreadsheet that lists one-time startup cost estimates.

  • Business license
  • Insurance
  • Legal fees
  • Equipment
  • Inventory
  • Market research study
  • Branding
  • Property Lease
  • Vehicle expense

After completing your list of one-time startup costs, add in any anticipated costs for running your business for the next 12 months to three years.

  • Cost of chemicals and cost of goods sold
  • Marketing and advertising
  • Supplies
  • Travel expenses
  • Technology
  • Utilities
  • Salaries

Marketing and Sales

Get to know your target market by researching the demographics and psychographics of your consumers. Demographics can include age, gender, language, economic status, spending power, swimming pool owner, etc.

Once you have developed your target audience, create a marketing and sales strategy that will reach each segment of your target audience on multiple advertising platforms. Depending on your audience size and budget, business owners should put away some spending dollars on digital media, print, radio, television, and outdoor advertising.

Options to Consider

Have you dreamed of starting your own business but felt overwhelmed by the time and research needed to run a successful company from the ground up?

If you answered YES to the question above, there is another option to consider – buying a franchise.

A franchise gives you the available tools, resources, and support needed to launch your business with ease. Depending on the franchise, you can apply for the opportunity and open for business in only a few months!

For people interested in joining a franchise in the pool industry, ASP – America’s Swimming Pool Company offers a reliable, finely tuned business model for franchise success. It offers everything needed to get you started on the right track. All you need to do is follow the plan!

ASP Pool Training Certification

February 2018 ASP Business Owners Training and Certification

An ASP franchise offers:

  • A 12-day training program
  • PoolOps software – a proprietary, automated mobile platform used to communicate to customers
  • Integrated communication system
  • Complete operations startup kit
  • Truck outfitting startup kit
  • Technical support system
  • Excellent company culture
  • Branding power
  • Accounting and bookkeeping support
  • Marketing, public relations, and advertising support

At ASP, we realize that most American’s have the desire to open their own business and want to build a business they can pass down to their family, so let us help you with your entrepreneurial journey!

ASP – America’s Swimming Pool Company Franchise Helping Veteran Entrepreneurs with Business Resources and Support

Our nation’s military veterans hold a special place in our hearts, so we wanted to find a way to help those veterans who are making the transition from the military to the civilian sector. ASP is honored to partner with Mission United, a local organization that serves veterans and their families by guiding them through a united system of comprehensive services, including connecting veterans to careers through education and training.

On Wednesday, October 25, 2017, Thomas P. Swift, Jr., President & COO of ASP, presented a workshop on the 10 Steps to Start a Business at the Georgia Veterans Education Career Transition Resource Center, located beside Robins Air Force Base in Warner Robins, Georgia. Thanks to our partnership with Mission United, ASP was able to be a resource to over 40 entrepreneurial veterans who attended this special workshop.

Topics for the 10 Steps to Start a Business included:

Step 1: Brainstorm Ideas and Do Your Research
Step 2: Build a Business Plan – 8 Areas
Step 3: Plan Your Finances and Budget – 4 Areas
Step 4: Choose Your Business Structure – 5 Basic Types
Step 5: Pick Your Business Name and Register with the State
Step 6: Obtain ALL Licenses and Permits
Step 7: Purchase Insurance
Step 8: Choose Your Partners and Team Wisely
Step 9: Grow Through Advertising
Step 10: Revisit Your Business Plan Annually

Learn the difference between starting a new company and buying a franchise.

 

VetFran Member

Entrepreneur - 2017 Top Franchise for Veterans