Veterans in franchising.

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ASP Continues Growth in California

ASP pool company in California

Fall 2015 was a significant time for Jack and Susie Carter, who were owners of a pool maintenance business named, All Pure Pool and Spa and co-owners of All Pure Pool Service of Central CA. They were already living in California and had been business owners for the past 30 years. They were looking for ways to expand and explore new avenues that can be touched and developed in the California area. After reading an article in Pool and Spa News, about ASP-America’s Swimming Pool Co. owners going pink for breast cancer awareness month, the Carters began researching more about ASP and the franchising system they had in place.

“We talked with Jef, VP of Franchise Sales and Development, and loved the idea of being apart of a co-op,” said Jack Carter.

In January 2016, the Carters made the decision to convert their businesses to ASP- America’s Swimming Pool Company. ASP Chatsworth has so much growth potential and the Carters are ready to see what possibilities there are. Their Chatsworth location serves areas in Los Angeles, North Hollywood, San Fernando, Ventura, Simi Valley, Thousand Oaks, Woodland Hills, Glendale, Oxnard, and many other territories around Chatsworth. Technologically advanced systems like PoolOps, an ASP developed a digital platform that provides weekly pool chemical reports, pictures of your clean pool, accountability, and peace of mind, will help the Carters with their company goals.

ASP owners of California

Manager Scott (left) with Owners Jack & Susie (right) of ASP Chatsworth

 

“I liked the idea of being a part of a business that offers a lot more backing and support,” said Jack Carter. “Ultimately, the PoolOps Software is why I chose ASP. It is a platform like no other in the pool industry.”

Jack Carter grew up in Oregon and Susie Carter is a native to Modesto, CA. Upon completing high school, Jack Carter spent four years in the United States Navy. After his service in the Navy, he spent 17 years working for United Parcel Service. In 1985, Navy Veteran, Jack Carter began his career in the pool business with a pool chemical franchise and then became owner of All Pure Pool and Spa. Susie Carter came into the pool business by doing office work for the company. Together they now own ASP- America’s Swimming Pool Company in Chatsworth, CA and a second location Fresno, CA.

“We have our goals set and we are ready to watch this company grow,” said Jack and Susie Carter.

For more information about ASP franchise ownership click here.

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ASP Awards Winner of Veteran Program with a Free Pool Service Franchise New franchise to open in Reno, Nevada in April

pool maintenance franchise

MACON, Georgia– ASP – America’s Swimming Pool Company recently announced the winner of their veterans program. The program, launched on Veterans Day 2015, was designed to honor the service given to our country with the awarding of a free pool maintenance franchise. The winner, Miguel Macias, will open his franchise in Reno, Nevada, this coming April.

“As a thank you for the service rendered to our country, ASP is committed to honoring our nation’s veterans by awarding one free pool service franchise each year to a qualified veteran,” said Stewart Vernon, Founder & Chief Executive Officer or ASP. “Though the program just launched in 2015, we are excited to have our first winner, and welcome Macias to the franchising family. We are thankful for the service he has given to our country and know that the skills he learned in the course of that service will prove beneficial in his new endeavor as an ASP owner.”

Macias served in the U.S. Navy for 24 years, 13 of which were spent serving as an HR officer. After being stationed all over the world, Macias retired as a Lieutenant Commander in 2015. When deciding what to do after retirement, he discussed the ASP opportunity with a friend and former ASP employee and was impressed by the comprehensive program they provide. From his military experience, Macias learned leadership, responsibility, and resourcefulness; skills that will directly translate to his work as an ASP pool service franchise owner.

According to Macias, his most remembered military moment was when America was attacked on September 11, 2001. At the time, he was working on a Navy destroyer pier-side in Norfolk, VA. After watching the news coverage of the event on TV, the crew was told to get the ship ready to deploy with no further instructions about where they were going or for how long. The crew busily prepared the ship and ended up patrolling in the New York/Boston area.

Before military service, Macias earned a bachelor’s degree from the University of Houston in management information systems and Italian studies. He also attended the school again while in the service and earned his MBA in Human Resources. Navy service is second nature to the Macias family as his wife is a retired Navy nurse and their oldest daughter is currently serving in the Navy.

Many veterans have a hard time during the transition process from serving in the military to becoming a civilian as military skills are hard to translate directly into business skills. However, the military does prepare you to have the confidence to start something new and make business decisions. Macias says he is “thrilled, excited, and grateful to the team for selecting me. I am very humbled and very blessed to have this gift, and excited to get going!”

Though the Macias family has only been in Reno a matter of months, they are excited about their new home and love the active lifestyle that residents lead. Macias hopes that as swimming season draws near that his ASP pool maintenance franchise will be the go to company for the residents of Reno.

ASP launched their veterans program in 2015, and plan to award a free franchise every year to one qualified veteran. As the nation’s leading swimming pool company, ASP is committed to honoring our nation’s veterans and is honored to have them among their ranks.

To learn more about the ASP Veteran’s program, visit here.