IFA Publishes ASP CEO, Stewart Vernon’s Article on Franchising

The CEO of America’s Swimming Pool Company, Stewart C. Vernon, recently published an article through the International Franchise Association about franchising a small business. In his article, Vernon details the unique responsibilities of transitioning from business owner to franchisor throughout his piece, comparing the challenges to those that come with parenting. He offers advice to future franchisors on how to nurture their new owners and leadership teams, as well as how to keep their goals balanced, grounded, and focused.

Through the success that he has built with America’s Swimming Pool Company, Vernon has garnered the respect of the IFA and other influencers within the franchise space, and has become a knowledge leader that other business owners, franchisors, and franchisees can rely on.

Read the full article at www.franchise.org.

Why Do Veterans Enjoy Being in a Franchise?

ASP – America’s Swimming Pool Company was recently named a Top Franchise for Veterans by Franchise Business Review. ASP was ranked among 158 franchise brands; that represent over 22,000 franchisees. Of those 22,000 franchisees, approximately 2,500 are veterans.

 

An article from Franchise Business Review reports: “There are many factors influencing 89% of veterans saying they enjoy operating their business. The primary one is that the franchise model enables them to apply their leadership skills to running their own business while helping them overcome any lack of business skills. It does so by providing them with a proven business model and detailed operations plan to follow as well as support from the franchisor and fellow franchisees.”

Military Veterans always receive a 15% discount off their franchise fee. America’s Swimming Pool Company offers even more exclusive opportunities for U.S. Military veterans. Each Veteran’s Day, ASP waived the full franchise fee for one qualified veteran each year. Last year’s winner was Miguel Macias, owner and operator in Reno, NV. Miguel has had a great start as a business owner. He prides himself on using his military training and skills to be successful in his business.

“We welcome veteran entrepreneurs to the ASP family. As a company, we are committed to honoring our veterans,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want more franchise owners like Miguel, and an ASP franchise is an ideal fit for veterans.”

America’s Swimming Pool Company is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart C. Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation.

To learn more about franchising and the opportunities for veterans, please visit, ASPFranchising.com/Veterans or call 888.814.8093.

Veteran to Franchisee: Miguel Macias

Miguel Macias and his wife, Melissa, purchased their America’s Swimming Pool Company franchise in Reno, NV in 2016. Prior to opening his franchise, Miguel served as a Naval Supply and Logistics Officer as well as a Human Resources Officer. Franchise Business Review asked Miguel to share his franchising experience as part of our special Veteran to Franchisee series leading up to Veteran’s Day.

Miguel Macias and his wife, Melissa, purchased their America’s Swimming Pool Company franchise in Reno, NV in 2016. Prior to opening his franchise, Miguel served as a Naval Supply and Logistics Officer as well as a Human Resources Officer. Franchise Business Review asked Miguel to share his franchising experience as part of our special Veteran to Franchisee series leading up to Veteran’s Day.

How is it that you entered franchising? A friend of mine who owned an America’s Swimming Pool Company talked to me about his experience and the benefits of a franchise. After learning how America’s Swimming Pool Company ran the business, the thorough education they provide, and the tremendous support they offer, plus their veteran’s program, I was sold! Also being a military man, I was used to taking plans of action and executing them so the fact that a franchise entails following an operations plan to be successful appealed to me.

What have you found particularly beneficial about being a franchisee? America’s Swimming Pool Company has very comprehensive and thorough operations plan. They cover just about anything you need to get started and if you have questions, they have an awesome technical support team you can rely on. They also assigned a “coach” to me during my first ten weeks of business to help me get going. The guidance and help was amazing!

How has your military training helped with running your business? In the Navy I learned decision making and attention to detail. These principles were ingrained in me since the beginning of my naval career. Our clients greatly appreciate our attention to detail. As an Officer, I also had to make decisions with incomplete information and to trust my decision. I may have had to make corrections, but the important part was that I made the decision and kept the ship moving forward. You have to do the same in business.

What is it that you like best about owning your franchise? It is very rewarding to see my business grow as a direct result of my efforts. I’m my own boss and the decisions I make directly affect my business and employees. I like having that freedom and responsibility. I also like being in control of my time.

What steps should people considering purchasing a franchise take? I suggest they carefully look at the franchise’s operations plans and learn about what kind of support they will receive as an owner such as marketing, website, and budgeting.

What is the first year in business like? Get ready to be stretched! Be flexible and be quick to adapt. Initially the days will be long, but things will get easier. Know your operations plan and if you can, get a successful franchisee in the system to be your mentor so you can bounce things off them and get advice.

What is work/life balance like? Things are a bit easier now as I’m more established and have finally found my rhythm. At first I was working 12 to 16 hour days servicing pools and fielding phone calls. Things got busy for me really quick! After two months in business I had to hire two employees and purchase a second truck to cover all the pools we had to service. Once my employees were ready to go out on their own, my time was freed up significantly. I still have lots of work, but it is mainly involves engaging new clients and administrative tasks. I am now able to play tennis with my son after his tennis lessons, spend time with the family, and even play golf once in a while.

What is the most challenging aspect of being a franchisee? As an owner, the buck stops with you so to speak. You are the decision maker. It’s a lot of responsibility. And when things go south, it’s all on you to fix the situation. That said, my franchisor provides much guidance and support, but the results of whatever actions my employees and I make fall on my shoulders.

Can you provide an example of support you received from your franchisor that had a significantimpact on your business? America’s Swimming Pool Company provided us with a 10-week start-up plan. We would meet once a week over the phone to plan the week and discuss strategy to build the business. These meetings were very beneficial as I was able to discuss issues I had encountered and was provided much needed guidance. The results were amazing! Half way through the 10 weeks I had to cut the meetings short because I had to attend to new clients!

What kind of support do you get from fellow franchisees? I bounce things off other franchise owners and they are helpful. We have a facebook group where we all share ideas and issues. It helps me learn from what others are experiencing.

Would you share your 2015 and projected 2016 gross revenue? I opened for business in April 2016 and as of September 2016 our gross revenue is $78,000. Not too shabby for our first six months of business. I expect to at least double that next year.

Did you start looking for a franchise while on active duty? I started looking for career options about a year before retirement. I looked at the VetFran website and attended career fairs. My command was very supportive of me taking time off to find my new career. I didn’t settle on America’s Swimming Pool Company until I was already retired.

How did you fund your franchise? I applied to America’s Swimming Pool Company Veteran’s Program where they waive the franchise fee for a deserving veteran each year. I am grateful that they selected me! I funded the other start-up costs using my IRA via aRollovers for Business Start-ups.

About the Author:

As the Editorial Director at Franchise Business Review, Emma Pearson reports regularly on today’s top franchise opportunities and the latest trends in franchising. She also oversees Franchise Business Review’s research and the publishing of FBR’s annual Top Franchises Guide, Top Low Cost Franchises Guide, and many other specialty franchise reports.

ASP – America’s Swimming Pool Company Announced Free Pool Service Franchise for Veterans

ASP – America’s Swimming Pool Company announced the continuation of their Veterans Program. This program will award one U.S. military veteran with a pool service franchise this Veterans Day. ASP wants to honor veterans for their service to this country and will waive the franchise fee for one qualified veteran. ASP is the number one pool service franchise in the nation.

This program launched in 2015 and honored Miguel Macias with an ASP pool service franchise. He opened his location in Reno, NV in spring 2016 and has had a great start as a new business owner. Macias served in the U.S. Navy for 24 years, retiring as a Lieutenant Commander in 2015. When considering his options after retirement, he was introduced to the idea of being a business owner. A friend told Macias about a franchising opportunity that ASP was granting by waiving the franchise fee for a military veteran.

“We welcome veteran entrepreneurs to the ASP family. As a company, we are committed to honoring our veterans,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want more franchise owners like Miguel, and an ASP franchise is an ideal fit for veterans.”

ASP Miguel-Macias-Vets-Franchise-WinnerASP has been named a Top 100 Franchise for Veterans and Franchising by Franchise Business Review. They are also proud members of VetFran, a company that assists veterans with finding franchising opportunities as a way to transition back into the civilian world. ASP is the number one pool service franchise in the nation and offers a proven ROI with a recurring monthly income. The pool industry is growing and experiences a steady demand on an annual basis. ASP offers exclusive territories to each franchisee, marketing data on every pool located in that territory, and comprehensive training, making prior experience in the industry a non-issue. ASP also offers a year-round initiative that grants a 15% discount off the franchise fee for any military veteran.

“Being a military man, I am used to taking plans of action and executing them. An ASP franchise is very similar. You have the operations plan, and as long as you follow it, you can be successful,” said Macias.

Veterans who wish to apply for pool franchise opportunities need to apply before 10/15/2016 to be qualified for the franchise fee to be waived. More information on the application and qualification process can be found at www.ASPfranchising.com/Veterans or call 888.814.8093 for more information.

U.S. military veterans have the dedication, leadership, and focus; skills that will directly translate as an ASP pool service franchise owner. ASP wants veterans to be a part of this successful and growing brand!

About ASP

ASP is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visit ASPPoolco.com.

What is the added benefit of being an ASP owner?

There are many advantages to becoming an ASP-America’s Swimming Pool Company owner, but there is one benefit that speaks volumes for our franchise owners. This benefit is PoolOps.

What is PoolOps?

PoolOps is a digital platform that produces weekly reports for ASP customers. It will send customers notifications of the balanced chemicals in their swimming pool, the list of products added to their pool, and photos of their clean pool after service.

Watch this video to see what PoolOps technology is doing for our franchisee’s customers.

At ASP, we believe in the value of communication. PoolOps helps our franchisees communicate better with their customers and offers our franchise owners the ability to conduct superior and professional service. Why wouldn’t you want to dive into the nation’s largest and most trusted swimming pool maintenance and repair company?

See what our franchise owners are saying about PoolOps:

“ASP offers an easy, proven, successful, and highly effective operations plan. From the marketing support, the professional truck wraps, direct mail, to PoolOps (which by the way, our customers love!); all these things just scream to the customer: professional, serious business, reliable and accountable pool services. And of course, the support I’ve received from my coach and the ASP Team!” – Miguel Macias of Reno, NV

“After seeing a magazine article on ASP on how well the franchise owners were doing, it piqued my interest. I liked the idea of being a part of a business that offers a lot more backing and support. Ultimately, the PoolOps Software is why I chose ASP.” – Jack Carter of Fresno and Chatsworth, CA

About ASP

ASP is the largest swimming pool cleaning, repair and renovation franchise system in the nation. Founded in 2001 by Stewart Vernon, the company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 225 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visit ASPPoolco.com.

ASP Pool Service Business Announces Award Winners at Annual Owners Meeting Franchises recognized for their hard work and commitment to customer service

MACON, Georgia– ASP – America’s Swimming Pool Company, held its annual pool service business owners meeting at which many franchise locations were honored by their franchisor for their hard work and commitment to customer service. In the past, the only award presented at this meeting was to the Franchisee of the Year, however, this year the company also presented many sales awards to recognize the achievements of the best performing franchises.

“ASP celebrated its 10th year of franchising in 2015, and has experienced faster growth than I ever imagined,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “Most of the franchisees in attendance at our owners meeting are no longer running a start up business, but have turned their pool company into growing organizations. Twenty-six ASP franchises are running organizations ranging in size from $500K-$2.7MM. These organizations deserve to be recognized for their hard work and drive to succeed.”

Along with the Franchisee of the Year award given in years past, this year’s meeting introduced three new sales clubs, designed to honor those franchises with the highest sales. The President’s Club consists of franchises who exceeded $500,000 in sales and was awarded to nine franchises including: Atlanta, GA; Augusta, GA; Chandler, AZ; Charleston, SC; Glynn County, GA; Gulfport, MS; Mobile, AL; Nashville, TN; and Shreveport, LA.

The Chairman’s Club was awarded to franchises who exceeded $750,000 in sales and was awarded to four franchises including: Athens, GA; Edmond, OK; Macon, GA; and Mesa, AZ.

The Founder’s Club awards those franchises that exceeded $1,000,000 in sales in 2015 and was given to: Chattanooga, TN; Columbus, GA; Dallas, TX; Destin, FL; and Ocala, FL.

Other awards given at the ceremony were:

  • Employee of the Year: Silas Partain, General Manager of the Mesa, AZ franchise
  • Top Sales Award: Dallas, TX franchise
  • Best Start Award: Virginia Beach, VA
  • Franchisee of the Year: Marcus Kuja, Owner of Savannah and Glynn County, GA franchises

During the course of the meeting, Vernon also introduced the company theme for 2016 as “Leaders…Leading the Pool Industry.” ASP has long been known for its leadership abilities. When founded in 2001, the company was built on the belief that if they provided a higher quality pool service at an affordable price, they would be able to compete in the pool service business. This belief proved true, and the company experienced explosive growth within a few years of starting. By 2005, franchise opportunities were being offered, and the company has now expanded to over 180 territories nationwide and is known as the #1 Swimming Pool Company in America. ASP has also been named among the best franchise opportunities in America by both Entrepreneur Magazine and Inc. 500.

To learn more about pool service business opportunities with ASP, visit their franchising website: www.aspfranchising.com

Destin, Florida Pool Cleaning Franchise Honored at ASP Annual Owners Meeting

MACON, Georgia– At its annual owners meeting, ASP – America’s Swimming Pool Company welcomed the Destin, Florida franchise location to the company’s Founder’s Club. This club consists of the company’s top earners, all of whom exceeded $1 million in gross sales in 2015.

“As our company continues to grow, it is exciting to see what franchisees can do when they combine our business model with hard work,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “To have five companies exceed $1 million in sales in 2015 is not only encouraging to those just starting out, but also sets the bar for more franchises to reach those numbers in 2016. We expect good things from the Destin, Florida franchise as they have proven to be leaders in our industry.”

“Our commitment to hard work and dedication to providing the best local pool service in our territory is what makes us stand out among other pool cleaning franchises in Destin,” said Ryan Eiland, owner and operator of the Destin franchise. “I could not be more proud of my team and the effort they have put forth in 2015. Now our goal is to continue providing quality service and exceed these numbers in 2016.”

ASP has quickly become one of the best franchise opportunities in the nation and has been recognized as such by both Entrepreneur Magazine and Inc. 500. What began as a local pool cleaning service in Macon, Georgia, has grown to include over 180 territories nationwide, and is known as America’s #1 Swimming Pool Company.

Founded in 2001 by Stewart Vernon of Macon, Georgia, ASP set out to fill the holes in the existing swimming pool industry. By providing a higher quality service at affordable prices, the ASP brand spread like wildfire. In 2005, Vernon knew his business model would do well in other markets across the nation and began offering pool cleaning franchise opportunities.

To learn more about franchising opportunities with ASP, visit their franchise website: www.aspfranchising.com

State of the Business 2015 Edition

For those franchise owners who were unable to attend the owners meeting, we put together a little recap of the events that took place. The biggest of which, was Stewart Vernon addressing the state of the business.

Stewart opened his remarks by addressing that most people in the room are no longer running a start up pool company, but have turned their franchises into organizations with growing sales, revenues and employee bases. In fact, 26 pool cleaning service franchises in the ASP family are running organizations in size from 500K-2.7MM! These same 26 locations make up company wide revenue of 25 million dollars!

The theme for the 2016 business year was announced as “Leaders…Leading the pool industry.” Stewart went on to discuss his take on the Stephen Covey book, “7 Habits of Highly Effective People,” and how they were directly relatable to the owners of ASP pool repair franchise locations.

7 Habits of Highly Effective Pool Franchise Owners

Stewart took the 7 habits described in the book and broke them down as follows to make them directly relate to what we are doing as pool cleaning service franchise owners with ASP:

Habit 1: Be proactive: Are you working IN your business or ON your business? If you are stuck in the day to day, you are stuck in it rather than on it. Are you being proactive?

Habit 2: Begin with the end in mind: What are your goals for 2016? What is your exit strategy? You can’t deliver an effective plan without knowing where you want to go.

Habit 3: Put first things first. Time management impacts profit. Cash flow =profit +/- time management.

Habit 4: Think Win-Win: 1+1=3. Partnerships: Take your business with our road map and the right vendor, and the end will come out better.

Habit 5: Seek to understand first, then be understood. Listen, digest, think, understand, slow down. Communication can make you or break you. As the franchise owner, you are the head communicator, your voice is heard the loudest, to employees, customers, vendors, partners.

Habit 6: Synergize: Build a great team around you then use everyone’s strengths to improve.

Habit 7: Sharpen the saw: What are you doing to better yourself? How are you working on being a better leader?

These seven principles and other aspects of the address can be seen on this video.

ASP’s Pool Service Business is Booming

MACON, Georgia- ASP – America’s Swimming Pool Company recently announced the launch of its newest pool service franchise in Pensacola, Florida which opened its doors in February. Shane Lawson, owner/operator of the franchise, is no stranger to ASP.

“I grew up in Macon alongside Ryan Eiland, owner of ASP Destin, and Jef Flournoy, who is now the Vice President of ASP,” said Lawson. “When I decided I was tired of working for the man, and ready to be the man, Ryan referred me to ASP. I knew he had been successful and decided to learn more. I was not looking for this, but sometimes the best opportunities land in your lap.”

Even though ‘how to start a pool cleaning service’ was not on Lawson’s list of things to learn, with his background in plumbing and engineering, he feels ASP is a logical next step in his career. Lawson plans to differentiate his business from other swimming pool companies in the area by presenting a higher level of both professionalism and customer service.

“Lawson will be a valuable contribution to the pool service business,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “His hard work and determination to succeed will help him achieve his goals and help ASP continue to be a brand that American pool owners can trust.”

In the 10 years it has been franchising, ASP has made a huge impact in the pool service business. From its conception in 2001, Vernon knew that the standards of pool service needed to be raised. He founded the company on the belief that providing a higher quality pool service at a price pool owners could afford would give his company the competitive edge. This belief proved to be true and by 2005 the company was offering its brand and business model as a franchise opportunity. ASP currently has over 180 territories and continues to attract entrepreneurs wondering about how to start a pool cleaning service.

To learn more about the Pensacola franchise, contact them via phone (850) 361-2806 or email:

pensacola@asppoolco.com

ASP Announces New Owner of Johnson County, Kansas Pool Cleaning Franchise Dan Griffin ready to open doors in March

MACON, Georgia– ASP – America’s Swimming Pool Company recently announced new owner Dan Griffin would take over ownership of the Johnson County, Kansas franchise. The franchise, which has been closed since October of 2015, is scheduled to reopen in March 2016.

“We are excited to reopen the Johnson County franchise and add Griffin to the ASP family,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “Griffin’s dedication to customer service and hard work will be beneficial as he builds up his swimming pool franchise. We expect great things from Griffin in 2016.”

Griffin was born and raised in Kansas City, and earned a bachelor’s degree from Missouri State University in fine arts and photography. Up until this point, his career has been in the media business where he gained experience selling advertising, working with weekly business publication the Kansas City Business Journal, and later the local paper, The Kansas City Star. Ready for a new adventure away from a cubicle, Griffin and his wife began searching for alternative opportunities and came across ASP.

Admittedly, Griffin had never considered how to start a pool cleaning service, but with the help of ASP, he knew it was a good opportunity for him. His experiences in the media industry helped him develop customer service skills, and a love for the small details; skills that will prove useful in his new endeavor. Griffin hopes to grow the business quickly and looks forward to building lasting relationships with his clients.

ASP is no stranger to quick growth. Founded in 2001 by Stewart Vernon of Macon, Georgia, ASP set out to fill the gaps Vernon saw in the swimming pool service industry. By offering a higher quality pool service at a price pool owners could afford, the ASP brand spread quickly and by 2005 the company began offering pool cleaning franchise opportunities. They currently operate in over 180 territories nationwide and have been named as America’s #1 Swimming Pool Company.

To learn more about how to start a pool cleaning service with ASP, visit their franchise website:www.aspfranchising.com.

To learn more about the Johnson County franchise, contact them via phone (913) 225-7664,

email johnsonco@asppoolco.com, or on their website http://aspjohnsoncounty.com/.