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9 New Franchise Owners and Growing

We’re looking to expand into more areas across the U.S. this year! 

Our team at ASP – America’s Swimming Pool Company, a Georgia-based profitable pool service franchise, has already completed two successful pool training programs for new franchise owners, and we’re ready to start again soon.

This year, we welcomed nine new ASP business owners to our corporate headquarters in Macon, Georgia, for a complete 12-day training program to have them ready and confident as new business owners. Our franchise business model supplies owners with everything needed to get them started on the right track and have their phones ringing for service requests as soon they launch their business.

Our list of 2018 new owners and locations include:

  1. Matt Benefield – Albemarle County, Virginia
  2. Tangular Young – Arlington, Texas
  3. Tom Copeland – Bakersfield, California
  4. Joe Bannister – Ellis County, Texas
  5. Jonathan Tucker – Greenville, South Carolina
  6. Dustin Wegner – Johnson County, Kansas
  7. Joel Strong – Sevier County, Tennessee
  8. Stephenie and Ronnie Sheppard – Stillwater, Oklahoma
  9. Jim Reilly – Yuma, Arizona

These owners are serving a combined total of 28 new pool service territories, reaching from the east coast to the west coast.

America’s Swimming Pool Company Franchise Owners at Pool School Training, February 2018

Jonathan Tucker launched his Greenville franchise in February and is already making a splash in the pool service industry! We love sharing great social media posts and features about our owners. Check out Jonathan’s Facebook posts:

ASP Greenville Facebook Post Trending

ASP Greenville Facebook Trending

 

The best part of what we do is helping you become successful! Our unique pool service franchise gives each owner the time, tools, and resources needed to help them grow. They enjoy meeting others who have gone through similar experiences and who are willing to share their expertise and knowledge with one another.

Our franchise offers:

  • ASP Pool School, a 12-day training program
  • On-going support
  • Operations startup kit
  • Technical support system
  • National branding power
  • Truck outfitting
  • Marketing, public relations, and advertising support
  • Accounting and bookkeeping support
  • PoolOps software

We are a partner who will invest in you, without you having to share any of the ownership.

Looking for affordable franchise opportunities in your area? Click here to see what’s available

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How to Open a Pool Business

Opening a Business

Looking into opening your own business?

The pool industry can be an excellent option if you enjoy spending time outdoors, you’re a hands-on worker, you are looking for a recurring revenue stream of income, and love building relationships with people in your community.

Why the pool industry?

  • 11 million swimming pools are in the United States
  • All pools need to be serviced
  • Provides a recurring revenue stream
  • Is recession resistant
  • Affordable costs to start-up a pool business
  • A sustainable industry with high-income potential

Getting Started

Here is your quick guide to starting a successful business in the pool industry:

Business Plan

Having a well-planned business model is essential to grasp a full understanding of the business venture that you are undertaking. Researching and investing a sufficient amount of time into creating a solid business plan is the key to any successful business model.

Location and Market Analysis

Whether you are looking at starting a pool company in the area you currently reside or if you have a location in mind, ask yourself the following questions:

  • How many pools are in the area you want to serve?
  • Is there a need for pool service in this area?
  • How will your business fit into the market?

Once you have picked the ideal location, check your county and state government requirements for licensing a pool cleaning business.

Products and Services

Make a list of the services you will offer your customers and everything you will need to perform these services. You will also need to identify where you should buy these products.  Often times, there are wholesale distributors that offer significant discounts on product sales to people in the trade.

Examples of services offered would be pool cleanings, regular pool maintenance, pool filter cleanings, pool inspections, pool equipment repairs, pool renovations, pool decking, pool remodels, etc.

Examples of products needed are chlorine, pool filters, skimmers, pool chemicals, pool heaters and heat pumps, pool cleaners, pool pumps, pool automation systems, etc.

Financial Plan  

Create a spreadsheet that lists one-time startup cost estimates.

  • Business license
  • Insurance
  • Legal fees
  • Equipment
  • Inventory
  • Market research study
  • Branding
  • Property Lease
  • Vehicle expense

After completing your list of one-time startup costs, add in any anticipated costs for running your business for the next 12 months to three years.

  • Cost of chemicals and cost of goods sold
  • Marketing and advertising
  • Supplies
  • Travel expenses
  • Technology
  • Utilities
  • Salaries

Marketing and Sales

Get to know your target market by researching the demographics and psychographics of your consumers. Demographics can include age, gender, language, economic status, spending power, swimming pool owner, etc.

Once you have developed your target audience, create a marketing and sales strategy that will reach each segment of your target audience on multiple advertising platforms. Depending on your audience size and budget, business owners should put away some spending dollars on digital media, print, radio, television, and outdoor advertising.

Options to Consider

Have you dreamed of starting your own business but felt overwhelmed by the time and research needed to run a successful company from the ground up?

If you answered YES to the question above, there is another option to consider – buying a franchise.

A franchise gives you the available tools, resources, and support needed to launch your business with ease. Depending on the franchise, you can apply for the opportunity and open for business in only a few months!

For people interested in joining a franchise in the pool industry, ASP – America’s Swimming Pool Company offers a reliable, finely tuned business model for franchise success. It offers everything needed to get you started on the right track. All you need to do is follow the plan!

ASP Pool Training Certification

February 2018 ASP Business Owners Training and Certification

An ASP franchise offers:

  • A 12-day training program
  • PoolOps software – a proprietary, automated mobile platform used to communicate to customers
  • Integrated communication system
  • Complete operations startup kit
  • Truck outfitting startup kit
  • Technical support system
  • Excellent company culture
  • Branding power
  • Accounting and bookkeeping support
  • Marketing, public relations, and advertising support

At ASP, we realize that most American’s have the desire to open their own business and want to build a business they can pass down to their family, so let us help you with your entrepreneurial journey!

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2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures

Support

  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed

 

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America’s Swimming Pool Company Founder & CEO Featured by SUCCESS

 

Success Magazine - It's a Dirty Job

Featured in SUCCESS

Vernon always knew he wanted to be an entrepreneur. He had his own car washing business as a high-schooler. “Business, to me, was more fun than sports at the time,” he says.

Stewart Vernon, Founder & CEO of America’s Swimming Pool Company, the nation’s leading swimming pool service franchise, was on full display in an article highlighting successful service-based franchise brands. Vernon joined leading franchise executives from AdvantaClean, Monster Tree Service, Moran Family of Brands and Two Maids & A Mop as featured thought leaders in SUCCESS magazine’s article, “It’s a Dirty Job (and These Entrepreneurs Are Doing It)”.

Want SUCCESS in 2018?

 

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Swimming Pool Franchise Company Salutes America’s Heroes

Veterans in Franchising Feature Featured in Franchising USA

Entrepreneur magazine Franchise 500 ranked “Top Franchise for Veterans” swimming pool service company helps military veterans realize their dream of business ownership.

Vet-friendly franchise opportunities in the service industry.

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Top Franchise to Watch

ASP Top Franchises

Find out why this franchise is making a splash in the swimming pool industry!

Many ASP franchisees have little or no experience in pool cleaning before getting their start, so Pool School is a two-week comprehensive training course every franchise owner completes before launching their business. This system gives these new owners the confidence they need to be successful in their business from day one.

ASP Pool School Welcome

Staff at ASP Headquarters Welcoming New Franchise Owners to Pool School

 

“Prospective franchise owners choose our brand because they want to be a leader in the pool industry and they know the support they receive from ASP can help them reach their goals,” said Stewart Vernon, Founder and CEO of ASP. “Our mission is to revolutionize the swimming pool industry through technology, higher standards, knowledge, and a better experience to provide peace of mind to swimming pool owners one market at a time.”

The ASP difference is built upon education, communication, and professionalism. Education through new owner training, roundtable meetings, tech support, and annual events. Communication through new owner visits and weekly calls, monthly updates, webinars, Facebook forums, and surveys. Professionalism through our brand, holding high standards, and the mission we strive to accomplish every day. Each location has ASP branded wrapped trucks and outfitting to make them look as professional as they feel!

This July, ASP welcomed three new locations, two new owners, and two new managers to the team. The new locations include John Lassiter from Lowcountry South Carolina; Kevin and Audrey Seaton from Chisholm Trail Texas; along with Amy and Randy Bennett from Northwest Houston Texas. These new franchise business owners have jumped into business ownership with confidence because they know they have the backing of a national brand and a support team who helps guide them every step of the way.

“We are constantly looking for motivated people with a desire to succeed in our industry,” said Jef Flournoy, VP of Franchise Sales and Development for ASP. “From the first step of the buying process to the initial meet-and-greet, and spending time with you at Pool School, we want to know more about you and your goals because our success comes from your success. When you purchase an ASP franchise, you join the ASP family.”

Discover why an ASP – America’s Swimming Pool Company franchise has grown to become the number one pool cleaning company in America.

Here is a look at America’s Swimming Pool Company’s recent rankings and awards:

  • Best Franchises for Any Budget by Entrepreneur Franchise 500 (Ranking TBA October 2017)

    July 2017 Pool School Graduation

    100 Hours of Business and Classroom Training Completed at ASP Pool School

  • Top Franchises for Veterans by Entrepreneur Franchise 500 (Ranking TBA November 2017)
  • Fastest-Growing private companies in America by Inc. 5000
  • Top Home Service Franchise by Franchise Business Review
  • Best of the Best award by Entrepreneur Franchise 500
  • Franchisee Satisfaction Award Winner by Franchise Business Review
  • Ranked #1 in Category by Entrepreneur Franchise 500
  • Ranked #113 Overall by Entrepreneur Franchise 500
  • Top 100 Fastest Growing Franchises by Entrepreneur Franchise 500
  • Top Franchise for Veterans by Franchise Business Review

No other pool service franchise outperforms ASP in customer satisfaction, growth, or national recognition. Our swimming pool franchise owners are backed by this national credibility from day one.

In addition to our extensive new owner training, support, and national recognition, we also have something else that no one in the pool industry can offer. ASP provides PoolOps, a web-based digital platform created for the pool professionals, by the pool professionals. This digital platform allows owners to distribute customers with reports of their clean pool, electronically. This PoolOps Digital Platform innovative platform has helped our franchise owners stay connected and communicate with their customers, enjoy paperless reporting options with the ability to export data, provide route optimization for techs, set up payment methods, and so much more!

Ready to make a splash in this profitable business opportunity?

Contact us at 478.845.7127 to discover more ways an ASP franchise can provide a better lifestyle for you and your family. Businesses for sale in many locations throughout the United States.

 

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ASP Continues to Target Houston for Texas Expansion

The nation’s largest pool cleaning franchise is looking to fill the Houston area.

America’s Swimming Pool Company (ASP) is the nation’s most respected swimming pool cleaning, maintenance, and repair franchise. It was established in 2002, by Stewart Vernon of Macon, Georgia. The company is based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. Over the past 15 years, ASP has grown to serve over 254 territories in 20 states. The expansion continues to rise – ASP was just honored its 6th year as one of the fastest-growing companies in America by Inc. Magazine.

“Texas is the perfect location to build your business in the swimming pool industry,” says Jef Flournoy, VP of Franchise Sales and Development for America’s Swimming Pool Company. “Currently, there are 14 ASP locations in Texas and plenty of room for continued growth.”

In July, ASP welcomed Amy and Randy Bennett to the ASP Franchising headquarters for an extensive two weeks of Pool School training. The Bennett’s purchased an ASP location in Northwest Houston and is looking forward to their growth as new business owners. Surrounding the Houston area are ASP locations in Corpus Cristi, Galveston County, and Pasadena, which makes for an excellent support system. With ASP’s premium service, trusted name, and little-to-no competition, the Houston area is poised to dominate the pool service industry even further.

“At America’s Swimming Pool Company, we look to our franchisees for the success and growth of the ASP brand,” said Stewart Vernon, Founder and CEO of America’s Swimming Pool Company. “This is exactly why we offer our franchisees with the best training in the industry. They can learn everything they need to know without having to leave the most comprehensive swimming pool service training facility in the world.”

When you purchase an ASP franchise, you will receive all the necessary tools, resources and training to help your franchise grow. The support of ASP is unlike any other you receive in the industry. Deciding to join the ASP family is simply the best.

Not only has ASP been recognized as one of the top franchise opportunities in both affordability and home-based business options, but they have also been recognized as one of the top franchises for veterans. ASP’s success is also found by its inclusion in the rankings of Entrepreneur Magazine’s prestigious Top 500 Franchise List for seven years running.

ASP is particularly interested in the Houston area, but franchise opportunities are available in many locations throughout the country. You can find your perfect territory by visiting ASPfranchising.com/available-territories.

Speak to a representative today by calling (888) 814-8093.

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America’s Fastest Growing Pool Cleaning Company | Franchises for Sale

ASP Pool Cleaning Franchise Owners

America’s Swimming Pool Company was recently ranked as one of America’s Fastest-Growing Private Companies in Inc. Magazine. This incredible honor is only delegated to businesses that push the limits of success, exercise the body and mind, and make customer satisfaction the ultimate priority. Hard-work is the root of ASP’s mission, and we feel it is necessary to reach greatness through the application of diligence.

As 6-time honorees, we at ASP are honored to be part of such a select group of companies, in what is commonly known as Inc.’s Honor Roll. Less than a 10th of Inc. 5000 honorees will ever achieve the milestone of being a part of this exclusive list. America’s Swimming Pool Company came on the list at No. 2891 out of the seven million companies that applied to be in the prestigious Inc. 5000 rankings. Pursuing innovation, refining strategy, and perfecting service are all part of what makes ASP so great.

Inc. 5000 specifically highlights those who are deserving of this award thanks to a number of unique and significant qualities. Our team at ASP will continue to uphold an unparalleled standard of excellence, and we look forward to working alongside our future franchisees for years to come. If you’ve always dreamed of owning your own business but have never had the confidence to take the plunge, we want to help you take that step.

Join Our Swimming Pool Franchise

At ASP, we believe in giving you the tools to succeed with just a few, short steps. By joining our swimming pool franchise, you can watch your life change in an instant. Not only can you be your own boss, you can see firsthand your own personal growth, along with the growth of ASP nationwide. We are very proudly recession resistant, and we offer a recurring revenue for all of our partners and franchisees. Join a $15 billion industry by becoming a part of ASP today!

Speak to a representative by calling us at (478) 254-4495.

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Growing Swimming Pool Franchise Looking for New Business Owners

2017 asp owners meeting

Growing Swimming Pool Franchise Looking for New Business Owners

ASP Franchising, the parent company of ASP – America’s Swimming Pool Company, is looking for business-minded individuals who want to be a part of a growing franchise family. Top cities include Memphis, TN; Houston, Texas; Richmond, VA; Daytona Beach, FL; and Denver, CO.

The Mission at ASP
Revolutionizing the swimming pool industry through technology, higher standards, knowledge, and a better experience to provide peace of mind to swimming pool owners one market at a time.

The ASP Difference
Franchise owners choose ASP because they want to be a leader in the pool industry. Education, communication, and professionalism are all key components to what makes this pool maintenance franchise different from the rest. Build a company while at the same time, establish a skill set. If you enjoy being outdoors, working with customers, then the pool business may be right for you.
There are many pool franchise opportunities throughout the United States, but there are five major cities with a need for an ASP pool maintenance, repair, and renovation franchise.

Top 5 Territories for Sale:

  1. Memphis, Tennessee
  2. Houston, Texas
  3. Richmond, Virginia
  4. Daytona Beach, Florida
  5. Denver, Colorado

Looking for more available territories? Check out the complete map of available territories to view development opportunities within each state.

Benefits to Owning an ASP Franchise:

  • Ongoing training and support for franchisees
  • Employee training and support
  • Custom PoolOps software to manage billing, chemical readings, and more
  • Access to discounted pool supplies
  • Established referral network
  • Marketing support and guidance
  • Resources and learning modules
  • An existing reputation of excellence
  • Military veteran franchise discounts

Success starts here! Join the nation’s most respected swimming pool company and be a part of something bigger than yourself. Visit the online learning center to determine if a swimming pool maintenance, repair, and renovation franchise is right for you.
Watch this short video to see how the ASP family has grown over the past decade.

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ASP Welcomed New Franchise Business Owners

ASP Franchising Owners by trucks

ASP Welcomed New Franchise Business Owners

On Friday, May 19, 2017, we welcomed two new franchise owners and one general manager to the ASP family. They completed 100 hours of training during ASP’s Pool School program. Congratulations!

Mario Arevalo, Owner & Operator of ASP in Weston, Florida

ASP franchise owner

Mario was accompanied by Juan Fernandez, the General Manager of the ASP Weston franchise. They will provide professional pool service in Weston, Southwest Ranches, Pembroke Pines, Davie, Sunrise, Andytown, Cooper City, and Plantation, FL.

Mario was born in Nicaragua and moved to the United States when he was seven years old. He grew up in Miami, Florida, and enlisted in the United States Army upon graduating high school. After seven years in the military, Mario decided to pursue a career as a certified firefighter and paramedic. Since 2008 has worked as a firefighter for the Miami Fire-Rescue Department. Mario has a passion for serving his community which has led him to follow his dream of business ownership. An ASP franchise gives Mario the freedom to own a business while continuing to serve as a firefighter.

Website: ASPweston.com

Number: 754-333-5277

Find ASP Weston on Facebook

Caleb Daulton, Owner & Operator of ASP in St. Petersburg, Florida

ASP franchise owner

The ASP St. Petersburg franchise will provide professional pool service in St. Petersburg, FL, and the surrounding areas.

Caleb was born and raised in the small town of Shelbyville, Indiana. At the age of 17, he enlisted in the United States Air Force and has served for the past 14 years. Caleb also has a background in aircraft maintenance and nursing. His desire to start a business has been influenced by other business owners, like his father. In September, he started considering franchise opportunities and found a swimming pool franchise to be the perfect match. For Caleb, ASP stood out because of its technology and forward thinking in the swimming pool industry.

Website: ASPstpetersburg.com

Number: 727-469-7665

Find ASP St. Petersburg on Facebook