Up-to-date local and national news from the nation’s most recognized swimming pool service company.

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What Does a Franchise Owner Look Like?

Meet the franchise owners who recently joined the ASP family.

At 8:30 a.m. on February 6, 2017, we welcomed seven new ASP franchise owners and one new manager to the ASP – America’s Swimming Pool Company corporate headquarters in Macon, Georgia, for Pool School training.

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Founder Stewart Vernon Joins Entrepreneur Podcast Network for an Exclusive Interview

Stewart C Vernon, ASP Founder and CEO


Stewart Vernon, Founder and CEO of America’s Swimming Pool Company, the nation’s largest swimming pool cleaning, repair and renovation franchise system joins Eric Dye and Stewart Vernon on Entrepreneur Podcast Network (EPN) for an exclusive interview. The episode of Enterprise Radio was working in conjunction with the Franchising Channel.

The EPN interview discusses the following topics:

  • About ASP and what the company does
  • When and how the company began
  • Why ASP is an attractive and lucrative option for potential franchisees
  • What does Vernon look for in ASP franchises and if experience is required in pool cleaning and repair
  • The support ASP offers to franchisees to become successful
  • The overall success of ASP

You can listen to the podcast here.

About ASP CEO & Founder Stewart Vernon

Founder Stewart Vernon is in charge of day-to-day operations of the franchise company, which includes duties such as brand management, vendor relationships, public relations, financial planning, and strategic oversight of his staff members. In addition, Vernon also serves as the CFO of the pool company.

Growing up and graduating college in Georgia, Vernon was looking for an easy business opportunity to enter – one with low capital and low overhead. Through extensive research, he stumbled upon the swimming pool industry and began a local pool company in Macon in 2002.

From cleaning and repair pools, one customer at a time, Vernon looked for ways to expand both the business model and the ASP brand. Eventually, ASP Franchising, Inc. was formed in 2005 and quickly started to fill a void in the swimming pool service sector. The foundation of the model for franchise expansion is partnering with business-minded people who wanted to start their own venture and require a business road map to follow.

Today, ASP is a leader in the swimming pool industry, while also propelling in the ranks of the national franchise limelight. The success of the swimming pool company has been recognized by its inclusion in Entrepreneur Magazine’s Top 500 Franchise List.

Are you ready to be a part of something that is bigger than you? Want to help homes and business in the process? Contact ASP for pool franchise opportunities today!


Top 10 Home-Based Franchises – America’s Swimming Pool Company

Top Home Based Franchise

ASP listed as award-winning franchise offering home-based opportunities by Franchise Business Review

Looking to run a business that doesn’t require a storefront, office or warehouse space? 

Franchise Business Review ranked the best brands they’ve recently researched that give you the opportunity to run your business from home.

An ASP – America’s Swimming Pool Company franchise allows you to set up, operate, and grow your business without ever needing a physical storefront or office space.

Live Your Dream
An ASP franchise gives you a template for success, providing the support and name recognition you need to hit the ground running. ASP has introduced a unique business model to the swimming pool industry which continues to grow at a strong pace.

It’s our job to ensure that each of our franchisees is satisfied, busy and profitable.

Ready to LIVE your DREAM of working from home while owning your own business? Contact us at 888-814-8093or visit our online Learning Center.


America’s Swimming Pool Company Ranked as One of the Fastest-Growing Franchises for 2017

Do you like things to move fast? Looking for a challenge?

Entrepreneur’s 2017 list of Fastest-Growing Franchises has shown rapid unit expansion over the last two years.

“We’re excited to be ranked among the country’s best and fastest growing franchise brands as a testament to our hard-working franchisees and dedicated corporate staff,” said Stewart Vernon, Founder and CEO of America’s Swimming Pool Company.

America’s Swimming Pool Company, the nation’s largest swimming pool cleaning, repair and renovation franchise, proudly announces its ranking in Entrepreneur magazine’s Fastest-Growing Franchises list. The company ranked 86th on the list thanks to its exceptional growth last year. ASP is the only pool business company to crack the list. This highly competitive list recognizes the 100 companies with the greatest franchise unit growth in North America, based on data submitted for Entrepreneur’s Franchise 500® ranking.

Since 2005, ASP has expanded to 245 units in 23 states and growing. Each week the network of professionals provides residential and commercial properties with swimming pool solutions in more than 400 cities nationwide.

“Growth is what the franchise model is built upon,” says Jason Feifer, Editor in Chief of Entrepreneur. “The companies on this list are proving that with the right infrastructure, innovation, and determination, franchising empowers brands to not only come out of the gate running, but to sustain impressive growth for nationwide expansion.”

To view America’s Swimming Pool Company in the full ranking, visit Entrepreneur.com. Results can also be seen in the March issue of Entrepreneur available now on newsstands.

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Continuing Success: ASP in Dallas Honored with Top Sales Award

Herschel Forester, Owner and Operator of America’s Swimming Pool Company (ASP) in Dallas, Texas, received Top Sales Award for 2016.

The Dallas franchise location has been ranked number one in sales for four consecutive years. It was announced this year that Forester and his team of 10 employees exceeded the $2 million mark for 2016.

“We have a team of dedicated, hardworking folks that make our business go,” said Forester.  “I have enjoyed having my wife, Cindy, work with us for the past couple of years. I am also proud of our pool renovation department that is very productive under Darren Kesler’s leadership.”

Top Sales Award - Dallas

Cindy and Herschel Forester (left) receiving award from CEO, Stewart Vernon (right)

Reaching these goals has been a great accomplishment for the Dallas team.

Forester launched the Dallas location in 2010 by converting his previously self-employed pool business to an ASP franchise. Converting his business has been a significant factor in his growth, along with the counsel from both the Founder and Vice President of the franchise organization.

“We are proud of Herschel’s accomplishments and his ability to surpass sales expectations every year,” said Vernon. “This Owners Meeting encouraged owners to take their businesses from good to great, and that’s what Herschel and his team strive to accomplish every day in his business.”

Read more about Herschel Forester’s testimonial HERE.


Founder and CEO of ASP Featured in Franchising USA Publication

Stewart Vernon, Founder and CEO of America’s Swimming Pool Company (ASP) explains the reasons behind the success of an ASP franchisee.

“Focusing on individual franchise growth rather than overall company growth helped turn a one-man company into the first successful pool maintenance franchise in the United States.”

Vernon, a lifelong entrepreneur, started a car washing business by the age of 15. By the week of his college graduation, Vernon founded a pool service business that is now known as America’s Swimming Pool Company

In this article by Franchising USA, Vernon covers the growth of ASP from starting the business in 2002 with a single truck to covering almost 250 territories in 23 states across the country by 2017.

“Vernon says it was after getting his second franchisee that he realized just how many people out there loathe what they do for a living and are just waiting for a low-risk, high reward business opportunity to help them get unstuck from their corporate lives.”

Stewart Vernon’s formula for company growth is simple:

“Give franchisees the support they need to be successful on an individual level and keep the focus on their success.”

READ MORE about the business model, training, and technology that has made ASP the Nation’s most recognized swimming pool franchise.

About Franchising USA

Franchising USA is a monthly digital publication bringing you all the latest news, expert advice, and information from the world of franchising.

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ASP’s Franchise Location in Pensacola Recognized with Award for Best New Start

Shane Lawson, Owner/Operator of America’s Swimming Pool Company in Pensacola, Florida, was recognized with an award for Best New Start at ASP’s annual event. The Pensacola franchise location is one of 15 new ASP locations across the Nation that opened their businesses in 2016.

“I am honored to receive this award and look forward to many years of growth,” said Lawson. “I attribute this first-year success to my grandfather, who was 

Shane Lawson (left) receiving award from Vernon, ASP's CEO (right)

also a small business owner. I often think about the strong work ethic he instilled in me, and that’s what drives me to work harder and go the extra mile for my customers and my business.”

Lawson started as an ASP franchise owner exactly one-year ago, but he never expected to stumble upon an opportunity to become an owner in the pool industry. After many years of working in plumbing and engineering, Lawson knew ASP was the logical next step in his career. It didn’t take long to discover this was a perfect fit for him and his family.

“Shane received recognition because of his commitment to go beyond expectations during his first year in business,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We are looking forward to watching his continued success.”

Ryan Eiland, Owner/Operator of the ASP franchise location in Destin, FL, has also been a tremendous support to Lawson as a business partner and a friend. Eiland’s expertise as a veteran in the ASP business has helped Lawson accomplish his first-year goals.

Pictured: Lawson (left) receiving award from Vernon, ASP’s CEO (right)
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America’s Swimming Pool Company Announced the Franchise of the Year for 2016

ASP – America’s Swimming Pool Company announced the winner of the company’s Franchise of the Year for 2016. Clint Rowley, Owner/Operator of America’s Swimming Pool Company in Mesa, Ariz, was honored to be the recipient of this award when it was announced during the 10th annual ASP Owners Meeting in January 2017.

Five franchises were selected as a finalist for this special award and Rowley was chosen to be recognized as Franchise of the Year based on his time as an ASP franchise owner, his business’s total yearly sales, the ability to shine through the competition, and involvement in his community and the franchise organization.

Rowley contributes his success to the dedicated employees that make up Mesa’s team of qualified pool professionals. There are 12 professionals employed at the ASP location in Mesa, including two veterans who served in the Middle East.ASP's CEO, Stewart C. Vernon (right) presenting award to franchise owner, Clint Rowley (left)

“It was flattering and humbling to receive this award,” said Rowley. “I am proud of the honest and hardworking team we have built. This team is what has helped the Mesa location lead a path to success.”

The theme at the ASP annual event was 2017-Going from Good to GREAT, and there is no doubt that Rowley, and his team, exemplifies this keynote. Rowley first joined as an ASP franchise owner in 2012. His sales records have continued to accelerate in one of the most competitive swimming pool industry markets in the United States. Because of Rowley’s dynamic skills in sales, he was asked to lead a sales breakout during the ASP annual event. Rowley’s compelling personality makes him easily respected as a leader in the ASP franchise family.

In addition to Rowley’s leadership skills mentioned above, he is also a member of the ASP Franchise Advisory Council, Panel of Pros, and is a member of the Founders Club, which represents ASP franchise locations accomplishing over $1 million in sales.

“Successful franchise owners like Clint are what we need to take the ASP brand from good to great this year,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “Clint knows the path to success, he knows what it takes for himself and his employees, and he executes his plans well. I couldn’t be more pleased to honor Clint with the Franchise of the Year Award.”

Pictured: ASP’s CEO, Stewart C. Vernon (right) presenting award to franchise owner, Clint Rowley (left)

Going from Good to GREAT

America’s Swimming Pool Company – or ASP as we are commonly called – held its 2017 State of the Union meeting and seminar in Savannah, Georgia. Stewart Vernon, the founder and CEO of ASP, hosted the event, which was attended by ASP franchise owners and key members of the ASP family. This meeting is packed minute-to-minute with incredible speakers and business-changing information.

What is the ASP State of the Union?

The main goal of the State of the Union is to let franchisees know that ASP is healthy and focused on continual growth. Mr. Vernon pointed out early on in the seminar that ASP was just as interested in investing back into its own brand as the franchisees should be in investing in ASP – success depends on everyone! In a “1+1=3” business model philosophy, every single party involved is just as important as the next and acknowledges that they all benefit from being together. Part of this goal is achieved by putting the “best and brightest” professionals in the corporate offices to support the franchisees who act as the face of the company to customers.

America’s Swimming Pool Company is also committed to thinking of new, innovative ways to advance the brand. Rather than staying static and content with what has already been achieved, Mr. Vernon discussed how ASP wants to develop new products and services for franchisees to offer and utilize for profit and equity. Some of the seminar’s time was designated to exploring new ideas and opportunities, as well as problem-solving issues that came to everyone’s attention in 2016. It is all part of the philosophy of “going from good to great.”

2017  – Going from Good to GREAT

America’s Swimming Pool Company is continuing to go from Good to GREAT, made possible through the effort of our franchisees. Be sure to check out our video center to access a video of the full seminar given by Mr. Vernon, and other useful video resources. If you are interested in becoming a franchise owner, or just want to know more about ASP, feel free to call (888) 814-8093 at any time.


America’s Swimming Pool Company Named in Entrepreneur Magazine’s Franchise 500®!

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It is with great honor that America’s Swimming Pool Company announces that they have been ranked in Entrepreneur Magazine’s Franchise 500® for the second consecutive year. ASP ranked 113th on the list this year, defeating last year’s ranking of 196, and is the only swimming pool business to rank.

CEO and Founder of ASP Stewart Vernon stated “We are honored to rank on this prestigious list as a testament to the thriving franchise network we have built with dedicated and hardworking owners who provide best-in-class service to our customers.”

The Franchise 500® is known as a top tool for measuring competition, and evaluates franchises based on financial strength, stability, growth, and brand power. This is the 38th year in which the magazine has created the list, which has since become one of the most dominant measuring sticks for franchisors and reliable primary research tool for investors and entrepreneurs.

Since the year 2005, ASP has expanded to 22 different states, with more than 272 different franchises, and provides swimming pool cleaning, maintenance, and repair services to more than 400 cities across the country. The company offers solutions for both residential, private customers and commercial properties.

Entrepreneur’s selection criteria is a strict one, including franchising costs, fees, size and growth, and financial stability amongst many others. All franchises are given a score based on more than 150 points of data. The 500 franchises with the highest cumulative score becomes the Franchise 500®.

Editor-in-chief of Entrepreneur Jason Feifer stated “We spend months gathering and crunching data to produce the Franchise 500 ranking. We’re proud of the result and the way it continues to be a resource for the franchise community. Like every industry, franchising is ever-evolving and must smartly react to new technologies and consumer demands. We know it takes a lot to stay competitive, and are excited to celebrate those that do it best.”

America’s Swimming Pool Company has become the nation’s largest swimming pool cleaning, repair, and renovation franchise system. With a belief in that providing a higher-quality pool service and reasonable prices. The franchise has set the industry standard for pool services. Having begun franchising in 2005, ASP now covers more than 275 areas. Contact ASP today to learn more about the services they offer or for franchising information.

Call America’s Swimming Pool Company today at (478) 254-4495 to learn more.