Up-to-date local and national news from the nation’s most recognized swimming pool service company.

Founder and CEO of ASP Featured in Franchising USA Publication

Stewart Vernon, Founder and CEO of America’s Swimming Pool Company (ASP) explains the reasons behind the success of an ASP franchisee.

“Focusing on individual franchise growth rather than overall company growth helped turn a one-man company into the first successful pool maintenance franchise in the United States.”

Vernon, a lifelong entrepreneur, started a car washing business by the age of 15. By the week of his college graduation, Vernon founded a pool service business that is now known as America’s Swimming Pool Company

In this article by Franchising USA, Vernon covers the growth of ASP from starting the business in 2002 with a single truck to covering almost 250 territories in 23 states across the country by 2017.

“Vernon says it was after getting his second franchisee that he realized just how many people out there loathe what they do for a living and are just waiting for a low-risk, high reward business opportunity to help them get unstuck from their corporate lives.”

Stewart Vernon’s formula for company growth is simple:

“Give franchisees the support they need to be successful on an individual level and keep the focus on their success.”

READ MORE about the business model, training, and technology that has made ASP the Nation’s most recognized swimming pool franchise.

About Franchising USA

Franchising USA is a monthly digital publication bringing you all the latest news, expert advice, and information from the world of franchising.

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ASP’s Franchise Location in Pensacola Recognized with Award for Best New Start

Shane Lawson, Owner/Operator of America’s Swimming Pool Company in Pensacola, Florida, was recognized with an award for Best New Start at ASP’s annual event. The Pensacola franchise location is one of 15 new ASP locations across the Nation that opened their businesses in 2016.

“I am honored to receive this award and look forward to many years of growth,” said Lawson. “I attribute this first-year success to my grandfather, who was 

Shane Lawson (left) receiving award from Vernon, ASP's CEO (right)

also a small business owner. I often think about the strong work ethic he instilled in me, and that’s what drives me to work harder and go the extra mile for my customers and my business.”

Lawson started as an ASP franchise owner exactly one-year ago, but he never expected to stumble upon an opportunity to become an owner in the pool industry. After many years of working in plumbing and engineering, Lawson knew ASP was the logical next step in his career. It didn’t take long to discover this was a perfect fit for him and his family.

“Shane received recognition because of his commitment to go beyond expectations during his first year in business,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We are looking forward to watching his continued success.”

Ryan Eiland, Owner/Operator of the ASP franchise location in Destin, FL, has also been a tremendous support to Lawson as a business partner and a friend. Eiland’s expertise as a veteran in the ASP business has helped Lawson accomplish his first-year goals.

Pictured: Lawson (left) receiving award from Vernon, ASP’s CEO (right)
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America’s Swimming Pool Company Announced the Franchise of the Year for 2016

ASP – America’s Swimming Pool Company announced the winner of the company’s Franchise of the Year for 2016. Clint Rowley, Owner/Operator of America’s Swimming Pool Company in Mesa, Ariz, was honored to be the recipient of this award when it was announced during the 10th annual ASP Owners Meeting in January 2017.

Five franchises were selected as a finalist for this special award and Rowley was chosen to be recognized as Franchise of the Year based on his time as an ASP franchise owner, his business’s total yearly sales, the ability to shine through the competition, and involvement in his community and the franchise organization.

Rowley contributes his success to the dedicated employees that make up Mesa’s team of qualified pool professionals. There are 12 professionals employed at the ASP location in Mesa, including two veterans who served in the Middle East.ASP's CEO, Stewart C. Vernon (right) presenting award to franchise owner, Clint Rowley (left)

“It was flattering and humbling to receive this award,” said Rowley. “I am proud of the honest and hardworking team we have built. This team is what has helped the Mesa location lead a path to success.”

The theme at the ASP annual event was 2017-Going from Good to GREAT, and there is no doubt that Rowley, and his team, exemplifies this keynote. Rowley first joined as an ASP franchise owner in 2012. His sales records have continued to accelerate in one of the most competitive swimming pool industry markets in the United States. Because of Rowley’s dynamic skills in sales, he was asked to lead a sales breakout during the ASP annual event. Rowley’s compelling personality makes him easily respected as a leader in the ASP franchise family.

In addition to Rowley’s leadership skills mentioned above, he is also a member of the ASP Franchise Advisory Council, Panel of Pros, and is a member of the Founders Club, which represents ASP franchise locations accomplishing over $1 million in sales.

“Successful franchise owners like Clint are what we need to take the ASP brand from good to great this year,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “Clint knows the path to success, he knows what it takes for himself and his employees, and he executes his plans well. I couldn’t be more pleased to honor Clint with the Franchise of the Year Award.”

Pictured: ASP’s CEO, Stewart C. Vernon (right) presenting award to franchise owner, Clint Rowley (left)

Going from Good to GREAT

America’s Swimming Pool Company – or ASP as we are commonly called – held its 2017 State of the Union meeting and seminar in Savannah, Georgia. Stewart Vernon, the founder and CEO of ASP, hosted the event, which was attended by ASP franchise owners and key members of the ASP family. This meeting is packed minute-to-minute with incredible speakers and business-changing information.

What is the ASP State of the Union?

The main goal of the State of the Union is to let franchisees know that ASP is healthy and focused on continual growth. Mr. Vernon pointed out early on in the seminar that ASP was just as interested in investing back into its own brand as the franchisees should be in investing in ASP – success depends on everyone! In a “1+1=3” business model philosophy, every single party involved is just as important as the next and acknowledges that they all benefit from being together. Part of this goal is achieved by putting the “best and brightest” professionals in the corporate offices to support the franchisees who act as the face of the company to customers.

America’s Swimming Pool Company is also committed to thinking of new, innovative ways to advance the brand. Rather than staying static and content with what has already been achieved, Mr. Vernon discussed how ASP wants to develop new products and services for franchisees to offer and utilize for profit and equity. Some of the seminar’s time was designated to exploring new ideas and opportunities, as well as problem-solving issues that came to everyone’s attention in 2016. It is all part of the philosophy of “going from good to great.”

2017  – Going from Good to GREAT

America’s Swimming Pool Company is continuing to go from Good to GREAT, made possible through the effort of our franchisees. Be sure to check out our video center to access a video of the full seminar given by Mr. Vernon, and other useful video resources. If you are interested in becoming a franchise owner, or just want to know more about ASP, feel free to call (888) 814-8093 at any time.

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America’s Swimming Pool Company Named in Entrepreneur Magazine’s Franchise 500®!

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It is with great honor that America’s Swimming Pool Company announces that they have been ranked in Entrepreneur Magazine’s Franchise 500® for the second consecutive year. ASP ranked 113th on the list this year, defeating last year’s ranking of 196, and is the only swimming pool business to rank.

CEO and Founder of ASP Stewart Vernon stated “We are honored to rank on this prestigious list as a testament to the thriving franchise network we have built with dedicated and hardworking owners who provide best-in-class service to our customers.”

The Franchise 500® is known as a top tool for measuring competition, and evaluates franchises based on financial strength, stability, growth, and brand power. This is the 38th year in which the magazine has created the list, which has since become one of the most dominant measuring sticks for franchisors and reliable primary research tool for investors and entrepreneurs.

Since the year 2005, ASP has expanded to 22 different states, with more than 272 different franchises, and provides swimming pool cleaning, maintenance, and repair services to more than 400 cities across the country. The company offers solutions for both residential, private customers and commercial properties.

Entrepreneur’s selection criteria is a strict one, including franchising costs, fees, size and growth, and financial stability amongst many others. All franchises are given a score based on more than 150 points of data. The 500 franchises with the highest cumulative score becomes the Franchise 500®.

Editor-in-chief of Entrepreneur Jason Feifer stated “We spend months gathering and crunching data to produce the Franchise 500 ranking. We’re proud of the result and the way it continues to be a resource for the franchise community. Like every industry, franchising is ever-evolving and must smartly react to new technologies and consumer demands. We know it takes a lot to stay competitive, and are excited to celebrate those that do it best.”

America’s Swimming Pool Company has become the nation’s largest swimming pool cleaning, repair, and renovation franchise system. With a belief in that providing a higher-quality pool service and reasonable prices. The franchise has set the industry standard for pool services. Having begun franchising in 2005, ASP now covers more than 275 areas. Contact ASP today to learn more about the services they offer or for franchising information.

Call America’s Swimming Pool Company today at (478) 254-4495 to learn more.

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America’s Swimming Pools Franchise Expands to Jupiter FL

ASP Jupiter Florida

America’s Swimming Pool Co recently awarded a franchise to Graham Banks in Jupiter FL. Graham and his family relocated from England to Florida, where he began looking for an opportunity to leverage his experience in business and human resources that would also allow him to get back in front of customers.

ASP Franchising offers existing pool companies and entrepreneurs the opportunity to own a pool cleaning and maintenance business with the necessary tools and resources to succeed. Since 2005, we have gained 81 individual franchisees and 52 multi-unit owners

JUPITER, FL – ASP – America’s Swimming Pool Company has opened a new location in Jupiter, FL. ASP Jupiter provides swimming pool maintenance and cleaning programs, pool equipment diagnostics, pool repairs, pool supplies, and pool renovations in Jupiter and the surrounding areas. Graham Banks is the owner and operator of this location. “Graham is an excellent addition to the ASP team and is instrumental in continuing the expansion of our company in the state of Florida,” said Stewart C. Vernon, Founder & CEO of ASP. “We are excited to see the success and growth of his location in 2016 and beyond.” Banks has a skill that shines in the pool industry; he is a people person. His devotion to the customer is what will make his business successful. He enjoys meeting new people and is ready to explore pool service opportunities in his community. Banks is excited about his future and about building a team of talented pool industry leaders in Jupiter. “I was considering business ownership and decided, it’s either now or never,” said Banks. “I wanted to be in front of the customer again and deliver quality customer service. My goal is to build a successful business with a strong support team.” Banks recently moved to the United States from England with his wife, Samantha, and his twin boys. Banks holds a Bachelor’s degree in Business. Before coming on board as an ASP business owner, Banks had a successful career as Head of Human Resources in a large service company helping manage over 10,000 staff members. For more information about professional, reliable, and affordable pool service in the Jupiter, FL area, visit www.ASPJupiter.com, email at jupiter@asppoolco.com, or call (561) 203-8954.

Discover What Makes ASP the Clear Choice in Franchise Ownership

ASP franchise ownership

Success comes in many forms. For the franchisees in this testimonial video, success is defined by business ownership while being able to have the support from the nation’s leading swimming pool franchise. Successful franchise owners from across the nation talk about the benefits of owning an ASP franchise.

What drives our owners?
Being able to be a leader in the industry. America’s Swimming Pool Company is the largest and most notable swimming pool maintenance and repair company in the nation. When you buy into an ASP franchise, you join a company with proven results. Even existing swimming pool company operators have converted to ASP so they can become more profitable and grow even larger.

Why do owners love America’s Swimming Pool Company?
The training and support offered at the ASP Franchising headquarters is unmatched in the industry. ASP offers a full team of professionals to help you succeed every step of the way.

What’s Next? Jump In and Learn More

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ASP Franchising Helps Owners Expand Their Reach

ASP Franchising blog

If you talk to Tom Lose of ASP Billings, he will tell you how great it is to be a business owner.

“I opened ASP Billings in March 2016 and it has been an awesome first year,” said Lose.

Lose, an Air Force veteran contributes his success to the work ethic he learned from his parents, his job at USPS, and his military background. He explains how busy he has been since becoming a business owner.

“People know about the ASP brand and the reputation we have as a trusted pool professional,” said Lose. “This makes starting a business easier than having to reinvent the wheel.”

He now has people from all over the state of Montana wanting his services after hearing about ASP Billings, so he made the decision to expand his territory to the entire state of Montana. Lose is just one example of owners who have taken the leap and invested into their business.

“Existing owners like Lose are able to expand their reach with our territory expansion program,” said Stewart Vernon, Founder & CEO of ASP. “This is a way to make expanding easy and inexpensive for them. If they have a business partner in mind, this also offers franchisees the opportunity to open an entirely new ASP.”

ASP locations in Gilbert, AZ, Edmond, OK, and Palm Harbor, FL have all taken the advantage of this expansion program and made the decision to buy more territories. Franchise owners have the opportunity to expand their reach and receive 30% off their franchise fee, and if an owner wants to start an entirely new location, they receive 40% off the franchise fee.

Offering incentives like this for franchise owners is part of what makes owning an ASP so special and unlike any other pool franchise system. The dedication and support of the ASP Franchising team will provide owners with confidence to grow and succeed!

Learn more about available ASP territories here.

ASP is the largest swimming pool cleaning, repair, and renovation franchise system in the nation. Founded in 2002 by Stewart Vernon, the company was based on the belief that by providing a higher quality pool service at a reasonable price, the brand would raise the industry standards for pool service. In 2005, ASP began franchising and now covers 205 territories across the nation. For more information on ASP’s swimming pool franchise opportunities, visit ASPfranchising.com. For more information on ASP – America’s Swimming Pool Company, visitASPPoolco.com.

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ASP Continues Growth in California

ASP pool company in California

Fall 2015 was a significant time for Jack and Susie Carter, who were owners of a pool maintenance business named, All Pure Pool and Spa and co-owners of All Pure Pool Service of Central CA. They were already living in California and had been business owners for the past 30 years. They were looking for ways to expand and explore new avenues that can be touched and developed in the California area. After reading an article in Pool and Spa News, about ASP-America’s Swimming Pool Co. owners going pink for breast cancer awareness month, the Carters began researching more about ASP and the franchising system they had in place.

“We talked with Jef, VP of Franchise Sales and Development, and loved the idea of being apart of a co-op,” said Jack Carter.

In January 2016, the Carters made the decision to convert their businesses to ASP- America’s Swimming Pool Company. ASP Chatsworth has so much growth potential and the Carters are ready to see what possibilities there are. Their Chatsworth location serves areas in Los Angeles, North Hollywood, San Fernando, Ventura, Simi Valley, Thousand Oaks, Woodland Hills, Glendale, Oxnard, and many other territories around Chatsworth. Technologically advanced systems like PoolOps, an ASP developed a digital platform that provides weekly pool chemical reports, pictures of your clean pool, accountability, and peace of mind, will help the Carters with their company goals.

ASP owners of California

Manager Scott (left) with Owners Jack & Susie (right) of ASP Chatsworth

 

“I liked the idea of being a part of a business that offers a lot more backing and support,” said Jack Carter. “Ultimately, the PoolOps Software is why I chose ASP. It is a platform like no other in the pool industry.”

Jack Carter grew up in Oregon and Susie Carter is a native to Modesto, CA. Upon completing high school, Jack Carter spent four years in the United States Navy. After his service in the Navy, he spent 17 years working for United Parcel Service. In 1985, Navy Veteran, Jack Carter began his career in the pool business with a pool chemical franchise and then became owner of All Pure Pool and Spa. Susie Carter came into the pool business by doing office work for the company. Together they now own ASP- America’s Swimming Pool Company in Chatsworth, CA and a second location Fresno, CA.

“We have our goals set and we are ready to watch this company grow,” said Jack and Susie Carter.

For more information about ASP franchise ownership click here.

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Growing the Brand with Nationwide Expansion

ASP Owners Meeting 2015

ASP- America’s Swimming Pool Company continues their nationwide expansion, with their farthest expansion reaching into California. ASP is the largest and most recognized swimming pool maintenance and repair company.

“Our recent expansion into the state of California is one of the largest milestones for our company since inception” says Stewart C. Vernon, Founder and CEO of ASP. “As our brand has grown over the years, so has our ability to reinvest back in to our systems and processes, allowing our new franchise owners access to a system that is unmatched in our industry.”

In April 2016 new franchise owners from Fresno, CA, Chatsworth, CA, Galveston, TX, and Raleigh, NC visited the ASP Franchising headquarters in Macon, GA, for Pool School. ASP’s Pool School is a 12-day, hands-on franchise training program to help new owners successfully start their business. While at Pool School, franchise owners learned about every aspect of their business from technical support to marketing and bookkeeping.

“After over 30 years of owning my own pool business, I converted to ASP because I liked the idea of being in a business that offers more backing and support,” said Jack Carter, Owner of ASP Fresno and ASP Chatsworth.

ASP is a nationally recognized brand that reaches 205 franchise locations in 21 different states. Both California locations in Fresno and Chatsworth converted from All Pure Pool Service of Central CA to America’s Swimming Pool Company. ASP’s franchise owners enjoy having a support system that is committed to the success of their business.