Up-to-date local and national news from the nation’s most recognized swimming pool service company.

Opening a Business

Looking into opening your own business?

The pool industry can be an excellent option if you enjoy spending time outdoors, you’re a hands-on worker, you are looking for a recurring revenue stream of income, and love building relationships with people in your community.

Why the pool industry?

  • 11 million swimming pools are in the United States
  • All pools need to be serviced
  • Provides a recurring revenue stream
  • Is recession resistant
  • Affordable costs to start-up a pool business
  • A sustainable industry with high-income potential

Getting Started

Here is your quick guide to starting a successful business in the pool industry:

Business Plan

Having a well-planned business model is essential to grasp a full understanding of the business venture that you are undertaking. Researching and investing a sufficient amount of time into creating a solid business plan is the key to any successful business model.

Location and Market Analysis

Whether you are looking at starting a pool company in the area you currently reside or if you have a location in mind, ask yourself the following questions:

  • How many pools are in the area you want to serve?
  • Is there a need for pool service in this area?
  • How will your business fit into the market?

Once you have picked the ideal location, check your county and state government requirements for licensing a pool cleaning business.

Products and Services

Make a list of the services you will offer your customers and everything you will need to perform these services. You will also need to identify where you should buy these products.  Often times, there are wholesale distributors that offer significant discounts on product sales to people in the trade.

Examples of services offered would be pool cleanings, regular pool maintenance, pool filter cleanings, pool inspections, pool equipment repairs, pool renovations, pool decking, pool remodels, etc.

Examples of products needed are chlorine, pool filters, skimmers, pool chemicals, pool heaters and heat pumps, pool cleaners, pool pumps, pool automation systems, etc.

Financial Plan  

Create a spreadsheet that lists one-time startup cost estimates.

  • Business license
  • Insurance
  • Legal fees
  • Equipment
  • Inventory
  • Market research study
  • Branding
  • Property Lease
  • Vehicle expense

After completing your list of one-time startup costs, add in any anticipated costs for running your business for the next 12 months to three years.

  • Cost of chemicals and cost of goods sold
  • Marketing and advertising
  • Supplies
  • Travel expenses
  • Technology
  • Utilities
  • Salaries

Marketing and Sales

Get to know your target market by researching the demographics and psychographics of your consumers. Demographics can include age, gender, language, economic status, spending power, swimming pool owner, etc.

Once you have developed your target audience, create a marketing and sales strategy that will reach each segment of your target audience on multiple advertising platforms. Depending on your audience size and budget, business owners should put away some spending dollars on digital media, print, radio, television, and outdoor advertising.

Options to Consider

Have you dreamed of starting your own business but felt overwhelmed by the time and research needed to run a successful company from the ground up?

If you answered YES to the question above, there is another option to consider – buying a franchise.

A franchise gives you the available tools, resources, and support needed to launch your business with ease. Depending on the franchise, you can apply for the opportunity and open for business in only a few months!

For people interested in joining a franchise in the pool industry, ASP – America’s Swimming Pool Company offers a reliable, finely tuned business model for franchise success. It offers everything needed to get you started on the right track. All you need to do is follow the plan!

ASP Pool Training Certification

February 2018 ASP Business Owners Training and Certification

An ASP franchise offers:

  • A 12-day training program
  • PoolOps software – a proprietary, automated mobile platform used to communicate to customers
  • Integrated communication system
  • Complete operations startup kit
  • Truck outfitting startup kit
  • Technical support system
  • Excellent company culture
  • Branding power
  • Accounting and bookkeeping support
  • Marketing, public relations, and advertising support

At ASP, we realize that most American’s have the desire to open their own business and want to build a business they can pass down to their family, so let us help you with your entrepreneurial journey!

military times best ranking

Bill Schlemmer, ASP Coastal Virginia Franchise Owner, 23 year Navy Veteran

Military veterans looking for new business opportunities – look no further!

ASP – America’s Swimming Pool Company, the nation’s leading swimming pool maintenance, repair, and renovation franchise, is happy to announce their placement in Military Times: Best Franchises 2018. ASP made its way to the top of the rankings, coming in as the #6 Franchise Business for 2018.

“We are honored to have veterans among the ranks of our franchisees,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want to be a resource and a helping hand for those veterans looking for new opportunities when transitioning from the military. ASP is always looking to hire more veterans as employees and help them realize the possibility of business ownership by offering veterans franchise incentives.”

Military Times is a trusted source for independent news and information for service members and their families. In summer 2017, Military Times invited ASP and other franchise brands across the country to fill out a rigorous survey about their company as well as their accommodations for military service members and veterans. In early 2018, only 53 made the cut to be included in the Military Times Best: Franchises 2018 list. Today, America’s Swimming Pool Company is proud to announce their placement as a Top 10 franchise opportunity for military veterans.

Military Times franchise rankings carefully evaluated the following:

  • Company culture
  • Investment quality
  • Overall franchising costs
  • Military discounts
  • Other non-financial supports, including support for franchisees in the National Guard and reserves

“The franchise brands on this list make the extra effort for their veteran and military-connected franchisees,” said George Altman, the Military Times editor in charge of the rankings. “They earned their places on these rankings through their dedication to current and former service members, and their efforts should get the attention of veterans considering launching a franchise.”

ASP offers some of the best pool maintenance business opportunities for transitioning service members and veterans. For the past two years, ASP has awarded one qualified military veteran the chance to have their full franchise fee waived through the ASP Veteran Program. This veteran franchise opportunity also offers franchise discounts up to 15 percent off the start-up fee for any qualified military veteran who becomes an owner. All transitioning service members and veteran entrepreneurs can apply by filling out a short form at ASPfranchising.com/veterans.

To view the full list of Military Times Best: Franchises 2018 rankings, visit Rebootcamp.com, Military Times new website for transitioning service members, veterans, and their families.

ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures

Support

  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed

 

 

Success Magazine - It's a Dirty Job

Featured in SUCCESS

Vernon always knew he wanted to be an entrepreneur. He had his own car washing business as a high-schooler. “Business, to me, was more fun than sports at the time,” he says.

Stewart Vernon, Founder & CEO of America’s Swimming Pool Company, the nation’s leading swimming pool service franchise, was on full display in an article highlighting successful service-based franchise brands. Vernon joined leading franchise executives from AdvantaClean, Monster Tree Service, Moran Family of Brands and Two Maids & A Mop as featured thought leaders in SUCCESS magazine’s article, “It’s a Dirty Job (and These Entrepreneurs Are Doing It)”.

Want SUCCESS in 2018?

 

ASP – America’s Swimming Pool Company Franchise Helping Veteran Entrepreneurs with Business Resources and Support

Our nation’s military veterans hold a special place in our hearts, so we wanted to find a way to help those veterans who are making the transition from the military to the civilian sector. ASP is honored to partner with Mission United, a local organization that serves veterans and their families by guiding them through a united system of comprehensive services, including connecting veterans to careers through education and training.

On Wednesday, October 25, 2017, Thomas P. Swift, Jr., President & COO of ASP, presented a workshop on the 10 Steps to Start a Business at the Georgia Veterans Education Career Transition Resource Center, located beside Robins Air Force Base in Warner Robins, Georgia. Thanks to our partnership with Mission United, ASP was able to be a resource to over 40 entrepreneurial veterans who attended this special workshop.

Topics for the 10 Steps to Start a Business included:

Step 1: Brainstorm Ideas and Do Your Research
Step 2: Build a Business Plan – 8 Areas
Step 3: Plan Your Finances and Budget – 4 Areas
Step 4: Choose Your Business Structure – 5 Basic Types
Step 5: Pick Your Business Name and Register with the State
Step 6: Obtain ALL Licenses and Permits
Step 7: Purchase Insurance
Step 8: Choose Your Partners and Team Wisely
Step 9: Grow Through Advertising
Step 10: Revisit Your Business Plan Annually

Learn the difference between starting a new company and buying a franchise.

 

VetFran Member

Entrepreneur - 2017 Top Franchise for Veterans

 

 

 

 

 

 

 

Veterans in Franchising Feature Featured in Franchising USA

Entrepreneur magazine Franchise 500 ranked “Top Franchise for Veterans” swimming pool service company helps military veterans realize their dream of business ownership.

Vet-friendly franchise opportunities in the service industry.

top franchise for veterans 2017

ASP – America’s Swimming Pool Company is excited to announce its inclusion to the 2017 Top Franchises for Veterans Ranking by Entrepreneur Magazine’s Franchise 500. ASP is ranked number 60 of the top 150 franchises offering incentives and other programs to help veterans become franchisees.

“We are honored to be recognized on such a respected level,” said Stewart C. Vernon, Founder and CEO of ASP. “We are also proud to offer one qualified military veteran the support they need to start their own business through our 2017 ASP Veteran Program.”

The ASP Veteran Program is a nationwide program specifically geared to award an America’s Swimming Pool Company franchise to one qualified military veteran each year. Since 2015, ASP has accepted a new batch of applications each year for the annual ASP Veteran Program. Any U.S. military veteran is qualified to enter the nationwide competition, which includes written essays and one-on-one interviews at the Macon, Georgia headquarters. Each year, ASP waives the franchise fee for the veteran who is selected as the winner – an average value of more than $65,000 (actual value varies by market). Visit ASPfranchising.com/Veterans to learn more about the program and fill out the entry form. Deadline Extended – applications for the 2017 ASP franchise giveaway will be accepted until November 30th.

“We are constantly looking for those individuals who have served our country and are now searching for a business opportunity to take them to the next level,” said Jef E. Flournoy, VP of Franchise Sales & Development at ASP.

The team at ASP chooses to honor veterans because they represent some of the nation’s most hard-working, unselfish, and committed individuals. Entrepreneurship is ideal for veterans, and an ASP Franchise makes sure they aren’t working on this venture on their own–instead, an ASP franchise provides its franchise owners with the tools and support necessary for a successful swimming pool business in their chosen territory.

How were the 2017 Top Franchises for Veterans rankings determined?

Entrepreneur Magazine invited Franchise 500 ranked companies, that offer a veteran incentive, to participate in a survey designed to help them learn more about each company’s veteran program. From there, they developed a ranking of the top 150 franchises for veterans, taking into account each company’s veteran incentive, how veteran franchisees are attracted to and supported by the company, and how each company scored in the 2017 Franchise 500.

As the leading pool cleaning franchise, you can rest assured you won’t regret joining us as a franchisee. After the incredible sacrifices, you as a veteran have made for this nation, it is our turn to give you something back–you can be an independent business owner while jumping into a franchise at the height of its success. There’s no reason to hesitate to join us – the team at ASP is dedicated to helping veterans realize their dream of business ownership and reach success!

Watch the story of Bill Schlemmer, Navy veteran & owner of ASP Coastal Virginia, as he helps other veterans realize why they should consider franchise ownership. 

Join Our Swimming Pool Franchise

America’s Swimming Pool Company is continuing to flourish and prosper across the country, and we want to take you along for the ride. If you are a veteran who is interested in becoming a part of something that will be your next passion while giving you the opportunity to be your own boss and feel a sense of control over your business, look no further than ASP.

Interested in joining ASP? Call (478) 845-7127 to speak to a member of our team today.

ASP - best franchises for any budget

Looking for a top franchise to join that costs under $100,000 to start? Look for further than ASP!

Our team at ASP – America’s Swimming Pool Company is included in Entrepreneur’s 38th Annual List of Best Franchises for Any Budget. This list is used to divulge the impact of the newest trends in business, as well as highlight the industries which are facing undeniable growth. This list has been compiled after a number of strict vetting processes, and ASP has been selected for the Less than $100,000 category of startup-cost categories.

This ranking proves that an ASP franchise is cost-efficient and it is also one of the most effective ways to expand your own personal wealth. Our franchisees have the freedom to control their own path along the way to success, which is only a part of what makes us such a desirable market to enter–with such simple entry possibilities, there’s no reason to wait another moment longer.

Our franchisees often start small and grow big, all while keeping costs low by offering a work-at-home option. This eventually leads to hiring your own employees and using a commercial space for your growing business. ASP’s ranking on Entrepreneur Magazine’s list of Best Franchises for Any Budget is one we are incredibly proud of, and we look forward to continuing to make an impact on the franchising industry.

Join Our Swimming Pool Franchise

At ASP, we feel remaining as cost-effective as possible is the most valuable way to help our franchisees transition into strong entrepreneurs. If you have always wanted to own your own business, or even be a part of something greater than yourself, joining our swimming pool franchise is the ultimate path to take. We offer low barriers to entry, which means there is nothing to lose when you decide to join our nationwide team at ASP.

Contact us at your earliest convenience. Call us at (478) 845-7127. 

apply to ASP franchise giveaway

Brad Baglio – Bell County, Texas – Winner of the 2016 ASP Veteran Program

2017 ASP VETERAN PROGRAM ANNOUNCEMENT

ASP – America’s Swimming Pool Company, the nation’s leading pool service franchise is currently accepting applications for its 3rd annual ASP Veteran Program. One qualified veteran will have the franchise fee waived for a pool company franchise with ASP. The winner of this program will be announced on Veterans Day!

America’s Swimming Pool Company, headquartered in Macon, Georgia, is proud to honor and reward deserving veterans. According to Stewart Vernon, the Founder & CEO of America’s Swimming Pool Company, ASP’s franchise development team targets veteran franchise candidates because they possess unique skill sets that make them a perfect fit as ASP franchise owners.

Army veteran Brad Baglio is the 17th veteran to join the ASP family. Hailing from Bell County, Texas, he was the winner of the 2016 ASP Veteran Program. He opened his ASP franchise location nearly five months ago.

“It is an honor to be a part of a franchise family that supports military veterans,” Baglio said. “Being selected as the veteran program winner was a dream come true!  This opportunity is opening doors for me to build a business that I am passionate about.”

ASP is attractive to veterans because it’s a workable business model, which is similar to their military experience regarding the outline of expectations and application. This franchise business provides a proven, strategic plan to follow, and it’s geared solely for the success of the franchisee.

In addition to the annual Veteran Program, ASP offers 15% off the franchise fee to any qualified US military veteran who opens an ASP franchise.

For all veterans interested in participating in the ASP Veteran Program, please visit ASPfranchising.com/veterans to learn more about the program and fill out the entry form.

Interested in Learning More about Franchise Opportunities?

Visit the Learning Center and follow the steps to find out more on how to start a franchise.

 

Veterans in Franchising

Miguel Macias, 1st Winner of the ASP Veteran Program

Pool Franchise Looking to Expand Offers Veterans Valuable Discounts – Article by Franchising USA.

24-year Navy veteran and ASP franchise owner, Miguel Macias, is pictured in this publication by Franchising USA. Miguel became the first ASP business owner to have his full franchise fee waived by the ASP Veteran Program.

ASP Franchising is the corporate headquarters for America’s Swimming Pool Company, the nation’s largest swimming pool service franchise. The team at ASP franchising noticed many veterans were curious about business ownership and started showing interest in their swimming pool franchise. In 2015, the franchising team set out to form a veteran program franchise giveaway as a way to honor our nation’s heroes. Each year ASP will award one franchise to a qualified military veteran on Veterans Day. In addition to this exclusive giveaway, all qualified veterans who purchase a franchise receive a 15% discount on the initial franchise fee.

Many military veterans possess the skills needed to be great franchises such as commitment, trustworthiness, and unmatched determination to succeed. ASP wants to aid in unlocking that potential and help countless veterans realize their dream of business ownership.

On the franchisee side, ASP boasts a comprehensive training program and a strong support system.

For 11 days from 8:30 a.m. to 6 p.m, franchisees attend ASP’s Pool School on its campus in Macon, which features  14 working pools that have every kind of pool equipment conceivable.

At Pool School, in addition to the hands-on maintenance training, franchisees receive instruction in every aspect of running a business from marketing to billing to running QuickBooks.

Along with a local marketing team, the company has a national PR firm that supports franchisees, plus staff at headquarters who handle technical questions from franchisees throughout the day.

It’s possible!

Read the full Franchising USA article here or explore our veterans page to learn more about the ASP Veteran Program and the benefits to becoming small business franchise owner in the swimming pool industry.

About Franchising USA

Franchising USA is a monthly digital publication bringing you all the latest news, expert advice, and information from the world of franchising.