Up-to-date local and national news from the nation’s most recognized swimming pool service company.

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Best Franchises 2018

 

Best Franchise to Own 2018

America’s Swimming Pool Company is ranked among the Entrepreneur 2018 Best of the Best Franchises.

At ASP – America’s Swimming Pool Company, we are completely dedicated to our customers and to providing exceptional services that go above and beyond expectations. Additionally, we provide our franchisees with the tools and resources they need to accomplish our mission. This why we are honored to be named in the exclusive Best of the Best list by Entrepreneur Magazine.

ASP is ranked No. 1 in Entrepreneur‘s Franchise 500 category this year – making it onto Entrepreneur’s 2018 Best of the Best Franchises list. Each year top companies are recognized as the best in their fields. These companies are chosen based on their growth rate, brand power, financial stability/strength, and more.

To view America’s Swimming Pool Company in the full listing, visit this article on Entrepreneur‘s website – Simply the Best: the Top Franchises in 110 Categories. The list can also be seen in the May 2018 issue of Entrepreneur.

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Pool Franchise Gains 100th Business Owner

100th Owner Announcement

Our team at ASP Franchising, the parent company of the America’s Swimming Pool Company family of franchises, has just awarded franchise rights to our 100th franchise owner!!!

Reaching the 100 franchise owner milestone is an attribute obtained by less than 19% of franchise organizations in the United States.

ASP has been a growing franchise brand for the past 11 years, and our organization looks forward to its continual and rapid growth in the coming years.

“Our team is dedicated to giving franchisees the support they need to be successful on an individual level and keep the focus on their success,” says Stewart Vernon, Founder and CEO of America’s Swimming Pool Company. “This franchisee focused mindset is how we have managed to grow the brand while keeping our franchise owners profitable and happy.”

Best Franchises to Own - ASP Pool Company

Best Franchises to Own

Right now is the BEST time to become an ASP franchise owner and here are our TOP 3 REASONS to consider joining ASP.

ASP Pool Company Awards1 Award Winning Company

  • #38 Best Franchise for Any Budget by Entrepreneur Franchise 500®
  • Ranked #85 Fastest-Growing Franchise by Entrepreneur
  • #1 in Pool Maintenance by Entrepreneur Franchise 500®
  • Ranked #101 in 2018 by Entrepreneur Franchise 500®
  • Ranked #6 in Military Times Best: Franchises 2018
  • 2018 Best of the Best Award Winner by Entrepreneur
  • #60 Top Franchise for Veterans by Entrepreneur Franchise 500®

ASP featured in the media 2 National & Local Recognition

 

3 Proven Success Model

People, Process, Profit – Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company, presents a full update to the ASP franchise owners on the state of the industry and the strength of the growing national swimming pool franchise brand.

 

Our low startup costs and recurring revenue model makes business ownership easy and franchise ownership opportunities are available in most states.

Will you be next? 

Visit aspfranchising.com/available-territories to find an available market in your area.

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9 New Franchise Owners and Growing

We’re looking to expand into more areas across the U.S. this year! 

Our team at ASP – America’s Swimming Pool Company, a Georgia-based profitable pool service franchise, has already completed two successful pool training programs for new franchise owners, and we’re ready to start again soon.

This year, we welcomed nine new ASP business owners to our corporate headquarters in Macon, Georgia, for a complete 12-day training program to have them ready and confident as new business owners. Our franchise business model supplies owners with everything needed to get them started on the right track and have their phones ringing for service requests as soon they launch their business.

Our list of 2018 new owners and locations include:

  1. Matt Benefield – Albemarle County, Virginia
  2. Tangular Young – Arlington, Texas
  3. Tom Copeland – Bakersfield, California
  4. Joe Bannister – Ellis County, Texas
  5. Jonathan Tucker – Greenville, South Carolina
  6. Dustin Wegner – Johnson County, Kansas
  7. Joel Strong – Sevier County, Tennessee
  8. Stephenie and Ronnie Sheppard – Stillwater, Oklahoma
  9. Jim Reilly – Yuma, Arizona

These owners are serving a combined total of 28 new pool service territories, reaching from the east coast to the west coast.

America’s Swimming Pool Company Franchise Owners at Pool School Training, February 2018

Jonathan Tucker launched his Greenville franchise in February and is already making a splash in the pool service industry! We love sharing great social media posts and features about our owners. Check out Jonathan’s Facebook posts:

ASP Greenville Facebook Post Trending

ASP Greenville Facebook Trending

 

The best part of what we do is helping you become successful! Our unique pool service franchise gives each owner the time, tools, and resources needed to help them grow. They enjoy meeting others who have gone through similar experiences and who are willing to share their expertise and knowledge with one another.

Our franchise offers:

  • ASP Pool School, a 12-day training program
  • On-going support
  • Operations startup kit
  • Technical support system
  • National branding power
  • Truck outfitting
  • Marketing, public relations, and advertising support
  • Accounting and bookkeeping support
  • PoolOps software

We are a partner who will invest in you, without you having to share any of the ownership.

Looking for affordable franchise opportunities in your area? Click here to see what’s available

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2018 Fastest-Growing Franchise – America’s Swimming Pool Company

ASP Franchise Owners - 2018

America’s Swimming Pool Company Franchise Owners at 11th Annual Owners Meeting in Savannah, GA

Pool Company Makes 2018 Fastest-Growing Franchise List 

Our team at ASP – America’s Swimming Pool Company is thrilled to announce we have been honored as a Top 150 Fastest Growing Franchise. This incredible honor, awarded by Entrepreneur Magazine for 2018, highlights companies with the greatest franchise unit growth in North America, based on data submitted for Entrepreneur’s Franchise 500® ranking. ASP is positioned at #85 on this prestigious list.

Jason Feifer, Editor in Chief for Entrepreneur magazine, mentioned that companies on the Fastest-Growing Franchises list are compelling and effective options when considering franchise opportunities.

Entrepreneur magazine outlines the rankings guide for the companies that are leveraging their ability to grow at a fast pace.  The 2018 Fastest-Growing Franchises ranking is based on each company’s net franchise-unit growth in the U.S. and Canada from July 31, 2016 to July 31, 2017, with ties broken based on percentage growth. ASP’s position on this list demonstrates our brand’s rising popularity with both franchisees and customers.

Our pool cleaning franchise is expanding quickly, and we continue to look for individuals who like to move fast and enjoy new challenges.

Is a fast-growing franchise for you?

Our mission is to create superior value for our customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence. We are making big waves in the swimming pool franchise industry and will only continue to rise and expand with the support of franchisees like you!

If you are seeking financial success with a company that displays incredible growth and unparalleled leadership — you won’t regret diving into an opportunity such as this one. Consider joining the countless others who are achieving amazing success by choosing ASP.

 

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How to Open a Pool Business

Opening a Business

Looking into opening your own business?

The pool industry can be an excellent option if you enjoy spending time outdoors, you’re a hands-on worker, you are looking for a recurring revenue stream of income, and love building relationships with people in your community.

Why the pool industry?

  • 11 million swimming pools are in the United States
  • All pools need to be serviced
  • Provides a recurring revenue stream
  • Is recession resistant
  • Affordable costs to start-up a pool business
  • A sustainable industry with high-income potential

Getting Started

Here is your quick guide to starting a successful business in the pool industry:

Business Plan

Having a well-planned business model is essential to grasp a full understanding of the business venture that you are undertaking. Researching and investing a sufficient amount of time into creating a solid business plan is the key to any successful business model.

Location and Market Analysis

Whether you are looking at starting a pool company in the area you currently reside or if you have a location in mind, ask yourself the following questions:

  • How many pools are in the area you want to serve?
  • Is there a need for pool service in this area?
  • How will your business fit into the market?

Once you have picked the ideal location, check your county and state government requirements for licensing a pool cleaning business.

Products and Services

Make a list of the services you will offer your customers and everything you will need to perform these services. You will also need to identify where you should buy these products.  Often times, there are wholesale distributors that offer significant discounts on product sales to people in the trade.

Examples of services offered would be pool cleanings, regular pool maintenance, pool filter cleanings, pool inspections, pool equipment repairs, pool renovations, pool decking, pool remodels, etc.

Examples of products needed are chlorine, pool filters, skimmers, pool chemicals, pool heaters and heat pumps, pool cleaners, pool pumps, pool automation systems, etc.

Financial Plan  

Create a spreadsheet that lists one-time startup cost estimates.

  • Business license
  • Insurance
  • Legal fees
  • Equipment
  • Inventory
  • Market research study
  • Branding
  • Property Lease
  • Vehicle expense

After completing your list of one-time startup costs, add in any anticipated costs for running your business for the next 12 months to three years.

  • Cost of chemicals and cost of goods sold
  • Marketing and advertising
  • Supplies
  • Travel expenses
  • Technology
  • Utilities
  • Salaries

Marketing and Sales

Get to know your target market by researching the demographics and psychographics of your consumers. Demographics can include age, gender, language, economic status, spending power, swimming pool owner, etc.

Once you have developed your target audience, create a marketing and sales strategy that will reach each segment of your target audience on multiple advertising platforms. Depending on your audience size and budget, business owners should put away some spending dollars on digital media, print, radio, television, and outdoor advertising.

Options to Consider

Have you dreamed of starting your own business but felt overwhelmed by the time and research needed to run a successful company from the ground up?

If you answered YES to the question above, there is another option to consider – buying a franchise.

A franchise gives you the available tools, resources, and support needed to launch your business with ease. Depending on the franchise, you can apply for the opportunity and open for business in only a few months!

For people interested in joining a franchise in the pool industry, ASP – America’s Swimming Pool Company offers a reliable, finely tuned business model for franchise success. It offers everything needed to get you started on the right track. All you need to do is follow the plan!

ASP Pool Training Certification

February 2018 ASP Business Owners Training and Certification

An ASP franchise offers:

  • A 12-day training program
  • PoolOps software – a proprietary, automated mobile platform used to communicate to customers
  • Integrated communication system
  • Complete operations startup kit
  • Truck outfitting startup kit
  • Technical support system
  • Excellent company culture
  • Branding power
  • Accounting and bookkeeping support
  • Marketing, public relations, and advertising support

At ASP, we realize that most American’s have the desire to open their own business and want to build a business they can pass down to their family, so let us help you with your entrepreneurial journey!

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Best Pool Maintenance Business for Veterans

military times best ranking

Bill Schlemmer, ASP Coastal Virginia Franchise Owner, 23 year Navy Veteran

Military veterans looking for new business opportunities – look no further!

ASP – America’s Swimming Pool Company, the nation’s leading swimming pool maintenance, repair, and renovation franchise, is happy to announce their placement in Military Times: Best Franchises 2018. ASP made its way to the top of the rankings, coming in as the #6 Franchise Business for 2018.

“We are honored to have veterans among the ranks of our franchisees,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want to be a resource and a helping hand for those veterans looking for new opportunities when transitioning from the military. ASP is always looking to hire more veterans as employees and help them realize the possibility of business ownership by offering veterans franchise incentives.”

Military Times is a trusted source for independent news and information for service members and their families. In summer 2017, Military Times invited ASP and other franchise brands across the country to fill out a rigorous survey about their company as well as their accommodations for military service members and veterans. In early 2018, only 53 made the cut to be included in the Military Times Best: Franchises 2018 list. Today, America’s Swimming Pool Company is proud to announce their placement as a Top 10 franchise opportunity for military veterans.

Military Times franchise rankings carefully evaluated the following:

  • Company culture
  • Investment quality
  • Overall franchising costs
  • Military discounts
  • Other non-financial supports, including support for franchisees in the National Guard and reserves

“The franchise brands on this list make the extra effort for their veteran and military-connected franchisees,” said George Altman, the Military Times editor in charge of the rankings. “They earned their places on these rankings through their dedication to current and former service members, and their efforts should get the attention of veterans considering launching a franchise.”

ASP offers some of the best pool maintenance business opportunities for transitioning service members and veterans. Each year ASP awards one qualified military veteran the chance to have their full franchise fee waived through the ASP Veteran Program. And this veteran franchise giveaway is not the only financial incentive –  other franchise discounts include 15 percent off the start-up fee for any qualified military veteran who becomes an owner. All transitioning service members and veteran entrepreneurs can apply by filling out a short form at ASPfranchising.com/veterans.

To view the full list of Military Times Best: Franchises 2018 rankings, visit Rebootcamp.com, Military Times new website for transitioning service members, veterans, and their families.

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2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

ASP 2018 Franchise 500 Rankings

2018 Top-Ranked Franchise in Entrepreneur’s Franchise 500 List

More than 1,000 companies applied to be a part of the 39th annual Franchise 500 list and ASP – America’s Swimming Pool Company is proud to announce our placement in the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry and is an invaluable resource for potential franchisees.

If you’re interested in buying a franchise, you’ve got more options than ever. Let us help you learn how ASP has made it to the top of the rankings by performance in areas including unit growth, financial strength and stability, and brand power.

Key factors that go into Entrepreneur’s Franchise 500 evaluation:

Costs and Fees

  • Franchise fee
  • Total investment
  • Royalty fees

Size and Growth

  • Open & operating units
  • Growth rate
  • Closures

Support

  • Training times
  • Marketing support
  • Operational support
  • Franchisor infrastructure
  • Financing availability
  • Litigation

Brand Strength

  • Social media
  • System size
  • Years in business
  • Years franchising

Financial Strength and Stability

  • Franchisor’s audited financial statements

ASP’s key factors for franchise rankings placement:

Stewart Vernon founded America’s Swimming Pool Company in 2002 in Macon, Georgia, and began franchising in 2005 (13 years). Franchisees offer swimming pool maintenance, equipment diagnostics and repair, and renovation services.

Financial Requirements

  • Initial Investment: $96,198 – $143,332
  • Net-worth Requirement: $100,000
  • Liquid Cash Requirement: $50,000

Ongoing Fees

  • Initial Franchise Fee: $32,000 – $65,000
  • Ongoing Royalty Fee: 8-4%
  • Ad Royalty Fee: 1%

Financing Options

ASP has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll.

  • Veteran Incentives: 15% off franchise fee

Support Options

  • Ongoing Support: Purchasing Co-ops, Newsletter, Meetings/Conventions, Toll-Free Line, Grand Opening, Online Support, Security/Safety Procedures, Field Operations, Proprietary Software, Franchisee Intranet Platform
  • Marketing Support: Co-op Advertising, Ad Templates, National Media, Regional Advertising, Social media, SEO, Website development, Email marketing, Loyalty program/app
  • On-The-Job Training: 64 hours
  • Classroom Training: 32 hours
  • Additional Training: Regional training
  • Absentee Ownership Allowed

 

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America’s Swimming Pool Company Founder & CEO Featured by SUCCESS

 

Success Magazine - It's a Dirty Job

Featured in SUCCESS

Vernon always knew he wanted to be an entrepreneur. He had his own car washing business as a high-schooler. “Business, to me, was more fun than sports at the time,” he says.

Stewart Vernon, Founder & CEO of America’s Swimming Pool Company, the nation’s leading swimming pool service franchise, was on full display in an article highlighting successful service-based franchise brands. Vernon joined leading franchise executives from AdvantaClean, Monster Tree Service, Moran Family of Brands and Two Maids & A Mop as featured thought leaders in SUCCESS magazine’s article, “It’s a Dirty Job (and These Entrepreneurs Are Doing It)”.

Want SUCCESS in 2018?

 

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ASP Helping Veteran Entrepreneurs

ASP – America’s Swimming Pool Company Franchise Helping Veteran Entrepreneurs with Business Resources and Support

Our nation’s military veterans hold a special place in our hearts, so we wanted to find a way to help those veterans who are making the transition from the military to the civilian sector. ASP is honored to partner with Mission United, a local organization that serves veterans and their families by guiding them through a united system of comprehensive services, including connecting veterans to careers through education and training.

On Wednesday, October 25, 2017, Thomas P. Swift, Jr., President & COO of ASP, presented a workshop on the 10 Steps to Start a Business at the Georgia Veterans Education Career Transition Resource Center, located beside Robins Air Force Base in Warner Robins, Georgia. Thanks to our partnership with Mission United, ASP was able to be a resource to over 40 entrepreneurial veterans who attended this special workshop.

Topics for the 10 Steps to Start a Business included:

Step 1: Brainstorm Ideas and Do Your Research
Step 2: Build a Business Plan – 8 Areas
Step 3: Plan Your Finances and Budget – 4 Areas
Step 4: Choose Your Business Structure – 5 Basic Types
Step 5: Pick Your Business Name and Register with the State
Step 6: Obtain ALL Licenses and Permits
Step 7: Purchase Insurance
Step 8: Choose Your Partners and Team Wisely
Step 9: Grow Through Advertising
Step 10: Revisit Your Business Plan Annually

Learn the difference between starting a new company and buying a franchise.

 

VetFran Member

Entrepreneur - 2017 Top Franchise for Veterans

 

 

 

 

 

 

 

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Swimming Pool Franchise Company Salutes America’s Heroes

Veterans in Franchising Feature Featured in Franchising USA

Entrepreneur magazine Franchise 500 ranked “Top Franchise for Veterans” swimming pool service company helps military veterans realize their dream of business ownership.

Vet-friendly franchise opportunities in the service industry.