Top awards and recognition for the nation’s largest swimming pool cleaning franchise.

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ASP’s Franchise Location in Pensacola Recognized with Award for Best New Start

Shane Lawson, Owner/Operator of America’s Swimming Pool Company in Pensacola, Florida, was recognized with an award for Best New Start at ASP’s annual event. The Pensacola franchise location is one of 15 new ASP locations across the Nation that opened their businesses in 2016.

“I am honored to receive this award and look forward to many years of growth,” said Lawson. “I attribute this first-year success to my grandfather, who was 

Shane Lawson (left) receiving award from Vernon, ASP's CEO (right)

also a small business owner. I often think about the strong work ethic he instilled in me, and that’s what drives me to work harder and go the extra mile for my customers and my business.”

Lawson started as an ASP franchise owner exactly one-year ago, but he never expected to stumble upon an opportunity to become an owner in the pool industry. After many years of working in plumbing and engineering, Lawson knew ASP was the logical next step in his career. It didn’t take long to discover this was a perfect fit for him and his family.

“Shane received recognition because of his commitment to go beyond expectations during his first year in business,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We are looking forward to watching his continued success.”

Ryan Eiland, Owner/Operator of the ASP franchise location in Destin, FL, has also been a tremendous support to Lawson as a business partner and a friend. Eiland’s expertise as a veteran in the ASP business has helped Lawson accomplish his first-year goals.

Pictured: Lawson (left) receiving award from Vernon, ASP’s CEO (right)
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America’s Swimming Pool Company Announced the Franchise of the Year for 2016

ASP – America’s Swimming Pool Company announced the winner of the company’s Franchise of the Year for 2016. Clint Rowley, Owner/Operator of America’s Swimming Pool Company in Mesa, Ariz, was honored to be the recipient of this award when it was announced during the 10th annual ASP Owners Meeting in January 2017.

Five franchises were selected as a finalist for this special award and Rowley was chosen to be recognized as Franchise of the Year based on his time as an ASP franchise owner, his business’s total yearly sales, the ability to shine through the competition, and involvement in his community and the franchise organization.

Rowley contributes his success to the dedicated employees that make up Mesa’s team of qualified pool professionals. There are 12 professionals employed at the ASP location in Mesa, including two veterans who served in the Middle East.ASP's CEO, Stewart C. Vernon (right) presenting award to franchise owner, Clint Rowley (left)

“It was flattering and humbling to receive this award,” said Rowley. “I am proud of the honest and hardworking team we have built. This team is what has helped the Mesa location lead a path to success.”

The theme at the ASP annual event was 2017-Going from Good to GREAT, and there is no doubt that Rowley, and his team, exemplifies this keynote. Rowley first joined as an ASP franchise owner in 2012. His sales records have continued to accelerate in one of the most competitive swimming pool industry markets in the United States. Because of Rowley’s dynamic skills in sales, he was asked to lead a sales breakout during the ASP annual event. Rowley’s compelling personality makes him easily respected as a leader in the ASP franchise family.

In addition to Rowley’s leadership skills mentioned above, he is also a member of the ASP Franchise Advisory Council, Panel of Pros, and is a member of the Founders Club, which represents ASP franchise locations accomplishing over $1 million in sales.

“Successful franchise owners like Clint are what we need to take the ASP brand from good to great this year,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “Clint knows the path to success, he knows what it takes for himself and his employees, and he executes his plans well. I couldn’t be more pleased to honor Clint with the Franchise of the Year Award.”

Pictured: ASP’s CEO, Stewart C. Vernon (right) presenting award to franchise owner, Clint Rowley (left)
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America’s Swimming Pool Company Named in Entrepreneur Magazine’s Franchise 500®!

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It is with great honor that America’s Swimming Pool Company announces that they have been ranked in Entrepreneur Magazine’s Franchise 500® for the second consecutive year. ASP ranked 113th on the list this year, defeating last year’s ranking of 196, and is the only swimming pool business to rank.

CEO and Founder of ASP Stewart Vernon stated “We are honored to rank on this prestigious list as a testament to the thriving franchise network we have built with dedicated and hardworking owners who provide best-in-class service to our customers.”

The Franchise 500® is known as a top tool for measuring competition, and evaluates franchises based on financial strength, stability, growth, and brand power. This is the 38th year in which the magazine has created the list, which has since become one of the most dominant measuring sticks for franchisors and reliable primary research tool for investors and entrepreneurs.

Since the year 2005, ASP has expanded to 22 different states, with more than 272 different franchises, and provides swimming pool cleaning, maintenance, and repair services to more than 400 cities across the country. The company offers solutions for both residential, private customers and commercial properties.

Entrepreneur’s selection criteria is a strict one, including franchising costs, fees, size and growth, and financial stability amongst many others. All franchises are given a score based on more than 150 points of data. The 500 franchises with the highest cumulative score becomes the Franchise 500®.

Editor-in-chief of Entrepreneur Jason Feifer stated “We spend months gathering and crunching data to produce the Franchise 500 ranking. We’re proud of the result and the way it continues to be a resource for the franchise community. Like every industry, franchising is ever-evolving and must smartly react to new technologies and consumer demands. We know it takes a lot to stay competitive, and are excited to celebrate those that do it best.”

America’s Swimming Pool Company has become the nation’s largest swimming pool cleaning, repair, and renovation franchise system. With a belief in that providing a higher-quality pool service and reasonable prices. The franchise has set the industry standard for pool services. Having begun franchising in 2005, ASP now covers more than 275 areas. Contact ASP today to learn more about the services they offer or for franchising information.

Call America’s Swimming Pool Company today at (478) 254-4495 to learn more.

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ASP Awards Winner of Veteran Program with a Free Pool Service Franchise New franchise to open in Reno, Nevada in April

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MACON, Georgia– ASP – America’s Swimming Pool Company recently announced the winner of their veterans program. The program, launched on Veterans Day 2015, was designed to honor the service given to our country with the awarding of a free pool maintenance franchise. The winner, Miguel Macias, will open his franchise in Reno, Nevada, this coming April.

“As a thank you for the service rendered to our country, ASP is committed to honoring our nation’s veterans by awarding one free pool service franchise each year to a qualified veteran,” said Stewart Vernon, Founder & Chief Executive Officer or ASP. “Though the program just launched in 2015, we are excited to have our first winner, and welcome Macias to the franchising family. We are thankful for the service he has given to our country and know that the skills he learned in the course of that service will prove beneficial in his new endeavor as an ASP owner.”

Macias served in the U.S. Navy for 24 years, 13 of which were spent serving as an HR officer. After being stationed all over the world, Macias retired as a Lieutenant Commander in 2015. When deciding what to do after retirement, he discussed the ASP opportunity with a friend and former ASP employee and was impressed by the comprehensive program they provide. From his military experience, Macias learned leadership, responsibility, and resourcefulness; skills that will directly translate to his work as an ASP pool service franchise owner.

According to Macias, his most remembered military moment was when America was attacked on September 11, 2001. At the time, he was working on a Navy destroyer pier-side in Norfolk, VA. After watching the news coverage of the event on TV, the crew was told to get the ship ready to deploy with no further instructions about where they were going or for how long. The crew busily prepared the ship and ended up patrolling in the New York/Boston area.

Before military service, Macias earned a bachelor’s degree from the University of Houston in management information systems and Italian studies. He also attended the school again while in the service and earned his MBA in Human Resources. Navy service is second nature to the Macias family as his wife is a retired Navy nurse and their oldest daughter is currently serving in the Navy.

Many veterans have a hard time during the transition process from serving in the military to becoming a civilian as military skills are hard to translate directly into business skills. However, the military does prepare you to have the confidence to start something new and make business decisions. Macias says he is “thrilled, excited, and grateful to the team for selecting me. I am very humbled and very blessed to have this gift, and excited to get going!”

Though the Macias family has only been in Reno a matter of months, they are excited about their new home and love the active lifestyle that residents lead. Macias hopes that as swimming season draws near that his ASP pool maintenance franchise will be the go to company for the residents of Reno.

ASP launched their veterans program in 2015, and plan to award a free franchise every year to one qualified veteran. As the nation’s leading swimming pool company, ASP is committed to honoring our nation’s veterans and is honored to have them among their ranks.

To learn more about the ASP Veteran’s program, visit here.