ASP’s Pool Service Business is Booming

MACON, Georgia- ASP – America’s Swimming Pool Company recently announced the launch of its newest pool service franchise in Pensacola, Florida which opened its doors in February. Shane Lawson, owner/operator of the franchise, is no stranger to ASP.

“I grew up in Macon alongside Ryan Eiland, owner of ASP Destin, and Jef Flournoy, who is now the Vice President of ASP,” said Lawson. “When I decided I was tired of working for the man, and ready to be the man, Ryan referred me to ASP. I knew he had been successful and decided to learn more. I was not looking for this, but sometimes the best opportunities land in your lap.”

Even though ‘how to start a pool cleaning service’ was not on Lawson’s list of things to learn, with his background in plumbing and engineering, he feels ASP is a logical next step in his career. Lawson plans to differentiate his business from other swimming pool companies in the area by presenting a higher level of both professionalism and customer service.

“Lawson will be a valuable contribution to the pool service business,” said Stewart Vernon, Founder & Chief Executive Officer of ASP. “His hard work and determination to succeed will help him achieve his goals and help ASP continue to be a brand that American pool owners can trust.”

In the 10 years it has been franchising, ASP has made a huge impact in the pool service business. From its conception in 2001, Vernon knew that the standards of pool service needed to be raised. He founded the company on the belief that providing a higher quality pool service at a price pool owners could afford would give his company the competitive edge. This belief proved to be true and by 2005 the company was offering its brand and business model as a franchise opportunity. ASP currently has over 180 territories and continues to attract entrepreneurs wondering about how to start a pool cleaning service.

To learn more about the Pensacola franchise, contact them via phone (850) 361-2806 or email:

pensacola@asppoolco.com