Fall 2015 was a significant time for Jack and Susie Carter, who were owners of a pool maintenance business named, All Pure Pool and Spa and co-owners of All Pure Pool Service of Central CA. They were already living in California and had been business owners for the past 30 years. They were looking for ways to expand and explore new avenues that can be touched and developed in the California area. After reading an article in Pool and Spa News, about ASP-America’s Swimming Pool Co. owners going pink for breast cancer awareness month, the Carters began researching more about ASP and the franchising system they had in place.
“We talked with Jef, VP of Franchise Sales and Development, and loved the idea of being apart of a co-op,” said Jack Carter.
In January 2016, the Carters made the decision to convert their businesses to ASP- America’s Swimming Pool Company. ASP Chatsworth has so much growth potential and the Carters are ready to see what possibilities there are. Their Chatsworth location serves areas in Los Angeles, North Hollywood, San Fernando, Ventura, Simi Valley, Thousand Oaks, Woodland Hills, Glendale, Oxnard, and many other territories around Chatsworth. Technologically advanced systems like PoolOps, an ASP developed a digital platform that provides weekly pool chemical reports, pictures of your clean pool, accountability, and peace of mind, will help the Carters with their company goals.
“I liked the idea of being a part of a business that offers a lot more backing and support,” said Jack Carter. “Ultimately, the PoolOps Software is why I chose ASP. It is a platform like no other in the pool industry.”
Jack Carter grew up in Oregon and Susie Carter is a native to Modesto, CA. Upon completing high school, Jack Carter spent four years in the United States Navy. After his service in the Navy, he spent 17 years working for United Parcel Service. In 1985, Navy Veteran, Jack Carter began his career in the pool business with a pool chemical franchise and then became owner of All Pure Pool and Spa. Susie Carter came into the pool business by doing office work for the company. Together they now own ASP- America’s Swimming Pool Company in Chatsworth, CA and a second location Fresno, CA.
“We have our goals set and we are ready to watch this company grow,” said Jack and Susie Carter.
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