Opening a Business

Looking into opening your own business?

The pool industry can be an excellent option if you enjoy spending time outdoors, you’re a hands-on worker, you are looking for a recurring revenue stream of income, and love building relationships with people in your community.

Why the pool industry?

  • 11 million swimming pools are in the United States
  • All pools need to be serviced
  • Provides a recurring revenue stream
  • Is recession resistant
  • Affordable costs to start-up a pool business
  • A sustainable industry with high-income potential

Getting Started

Here is your quick guide to starting a successful business in the pool industry:

Business Plan

Having a well-planned business model is essential to grasp a full understanding of the business venture that you are undertaking. Researching and investing a sufficient amount of time into creating a solid business plan is the key to any successful business model.

Location and Market Analysis

Whether you are looking at starting a pool company in the area you currently reside or if you have a location in mind, ask yourself the following questions:

  • How many pools are in the area you want to serve?
  • Is there a need for pool service in this area?
  • How will your business fit into the market?

Once you have picked the ideal location, check your county and state government requirements for licensing a pool cleaning business.

Products and Services

Make a list of the services you will offer your customers and everything you will need to perform these services. You will also need to identify where you should buy these products.  Often times, there are wholesale distributors that offer significant discounts on product sales to people in the trade.

Examples of services offered would be pool cleanings, regular pool maintenance, pool filter cleanings, pool inspections, pool equipment repairs, pool renovations, pool decking, pool remodels, etc.

Examples of products needed are chlorine, pool filters, skimmers, pool chemicals, pool heaters and heat pumps, pool cleaners, pool pumps, pool automation systems, etc.

Financial Plan  

Create a spreadsheet that lists one-time startup cost estimates.

  • Business license
  • Insurance
  • Legal fees
  • Equipment
  • Inventory
  • Market research study
  • Branding
  • Property Lease
  • Vehicle expense

After completing your list of one-time startup costs, add in any anticipated costs for running your business for the next 12 months to three years.

  • Cost of chemicals and cost of goods sold
  • Marketing and advertising
  • Supplies
  • Travel expenses
  • Technology
  • Utilities
  • Salaries

Marketing and Sales

Get to know your target market by researching the demographics and psychographics of your consumers. Demographics can include age, gender, language, economic status, spending power, swimming pool owner, etc.

Once you have developed your target audience, create a marketing and sales strategy that will reach each segment of your target audience on multiple advertising platforms. Depending on your audience size and budget, business owners should put away some spending dollars on digital media, print, radio, television, and outdoor advertising.

Options to Consider

Have you dreamed of starting your own business but felt overwhelmed by the time and research needed to run a successful company from the ground up?

If you answered YES to the question above, there is another option to consider – buying a franchise.

A franchise gives you the available tools, resources, and support needed to launch your business with ease. Depending on the franchise, you can apply for the opportunity and open for business in only a few months!

For people interested in joining a franchise in the pool industry, ASP – America’s Swimming Pool Company offers a reliable, finely tuned business model for franchise success. It offers everything needed to get you started on the right track. All you need to do is follow the plan!

ASP Pool Training Certification

February 2018 ASP Business Owners Training and Certification

An ASP franchise offers:

  • A 12-day training program
  • PoolOps software – a proprietary, automated mobile platform used to communicate to customers
  • Integrated communication system
  • Complete operations startup kit
  • Truck outfitting startup kit
  • Technical support system
  • Excellent company culture
  • Branding power
  • Accounting and bookkeeping support
  • Marketing, public relations, and advertising support

At ASP, we realize that most American’s have the desire to open their own business and want to build a business they can pass down to their family, so let us help you with your entrepreneurial journey!

military times best ranking

Bill Schlemmer, ASP Coastal Virginia Franchise Owner, 23 year Navy Veteran

Military veterans looking for new business opportunities – look no further!

ASP – America’s Swimming Pool Company, the nation’s leading swimming pool maintenance, repair, and renovation franchise, is happy to announce their placement in Military Times: Best Franchises 2018. ASP made its way to the top of the rankings, coming in as the #6 Franchise Business for 2018.

“We are honored to have veterans among the ranks of our franchisees,” said Stewart C. Vernon, Founder and CEO of America’s Swimming Pool Company. “We want to be a resource and a helping hand for those veterans looking for new opportunities when transitioning from the military. ASP is always looking to hire more veterans as employees and help them realize the possibility of business ownership by offering veterans franchise incentives.”

Military Times is a trusted source for independent news and information for service members and their families. In summer 2017, Military Times invited ASP and other franchise brands across the country to fill out a rigorous survey about their company as well as their accommodations for military service members and veterans. In early 2018, only 53 made the cut to be included in the Military Times Best: Franchises 2018 list. Today, America’s Swimming Pool Company is proud to announce their placement as a Top 10 franchise opportunity for military veterans.

Military Times franchise rankings carefully evaluated the following:

  • Company culture
  • Investment quality
  • Overall franchising costs
  • Military discounts
  • Other non-financial supports, including support for franchisees in the National Guard and reserves

“The franchise brands on this list make the extra effort for their veteran and military-connected franchisees,” said George Altman, the Military Times editor in charge of the rankings. “They earned their places on these rankings through their dedication to current and former service members, and their efforts should get the attention of veterans considering launching a franchise.”

ASP offers some of the best pool maintenance business opportunities for transitioning service members and veterans. For the past two years, ASP has awarded one qualified military veteran the chance to have their full franchise fee waived through the ASP Veteran Program. This veteran franchise opportunity also offers franchise discounts up to 15 percent off the start-up fee for any qualified military veteran who becomes an owner. All transitioning service members and veteran entrepreneurs can apply by filling out a short form at ASPfranchising.com/veterans.

To view the full list of Military Times Best: Franchises 2018 rankings, visit Rebootcamp.com, Military Times new website for transitioning service members, veterans, and their families.